Acushnet Holdings Corp is the parent company of iconic golf brands Titleist, FootJoy, and Scotty Cameron. Titleist dominates the golf ball market with 72% PGA Tour player usage of their Pro V1 ball. FootJoy is #1 in golf shoes and gloves. Scotty Cameron putters are favored on tour. The company has benefited from increased golf participation during COVID, with rounds played up 12% in 2020 and equipment sales rising 32%. Acushnet continues to succeed through their trusted brands and relationships with tour professionals.

1. Kyle Yasuda (ksyasuda)

2. The Brands

3. ● Revolutionized the Golf ball
● 72% of PGA Tour players use
Pro V1
● Large roster of sponsored
athletes

4. ● #1 Shoe on the PGA Tour
● #1 selling Golf glove since
1994

5. ● Favorite among Tour players
and amateurs
● 40% of all wedge shots each
week on PGA Tour

6. ● World’s premier putter maker
● Putter of choice for many PGA
Tour members
● Made famous by Tiger Woods

7. Company Financials - Net Income

8. The COVID Rebound
● Reported rounds played
in US up 12% over 2019
● Second highest increase
in annual rounds played
● Equipment sales up ~32%

9. Company History

10. Company History
1910
Founded by Philip Young in
Acushnet, Massachusetts as the
“Acushnet Process Company”

11. Company History
1910
Founded by Philip Young in
Acushnet, Massachusetts as the
“Acushnet Process Company”
1935
The golf division produces the
Titleist golf ball

12. Company History
1910
Founded by Philip Young in
Acushnet, Massachusetts as the
“Acushnet Process Company”
1935
The golf division produces the
Titleist golf ball
1976
Company purchased by Fortune
Brands (formerly American
Brands)

13. Company History
1910
Founded by Philip Young in
Acushnet, Massachusetts as the
“Acushnet Process Company”
1935
The golf division produces the
Titleist golf ball
1976
Company purchased by Fortune
Brands (formerly American
Brands)
1985
Footjoy acquired from General
Mills

14. Company History
1994
Scotty Cameron partners with
Acushnet/Titleist

15. Company History
1994
Scotty Cameron partners with
Acushnet/Titleist
FootJoy WeatherSof glove
becomes #1 glove in golf

16. Company History
1994
Scotty Cameron partners with
Acushnet/Titleist
FootJoy WeatherSof glove
becomes #1 glove in golf
1996
Bob Vokey joins Titleist and
begins Vokey Design

17. Company History
1994
Scotty Cameron partners with
Acushnet/Titleist
FootJoy WeatherSof glove
becomes #1 glove in golf
1996
Bob Vokey joins Titleist and
begins Vokey Design
2011
Sold for $1.23 billion to a group
associated with Fila Korea

18. Company History
1994
Scotty Cameron partners with
Acushnet/Titleist
FootJoy WeatherSof glove
becomes #1 glove in golf
1996
Bob Vokey joins Titleist and
begins Vokey Design
2011
Sold for $1.23 billion to a group
associated with Fila Korea
2016
Listed on the New York Stock
Exchange under the GOLF ticker
symbol

19. Leadership
Yoon-Soo Yoon
Chairman
David Maher
President & CEO

20. The Sauce
● Iconic, trusted Golf brands
● Large roster of PGA Professionals who use their products

21. The Competition
$1.58 billion revenue in 2020
-$126 million net income in 2020
$1.68 billion revenue in 2020
+$96 million net income in 2020
$960 million estimated
revenue in 2020

22. My Prediction
● Acushnet Holdings Corp will continue to succeed
● Titleist will continue to dominate the Golf ball market

23. References
https://golf.com/gear/golf-balls/20-years-later-insiders-discuss-titleist-pro-v1-launch-vegas/
https://golfweek.usatoday.com/2011/05/20/acushnet-be-sold-fila-korea-123-billion/
https://www.acushnetholdingscorp.com/our-brands/default.aspx
https://www.pgatour.com/news/2013/09/06/the-evolution-of-the-pro-v1.html
https://www.amateurgolf.com/golf-equipment-reviews/Balls/23425/Just-Out--The-2019-Titleist-Pro-V1-and-Pro-V1x-golf-balls
https://www.scottycameron.com/bio/
https://www.owler.com/company/taylormadegolf
https://finance.yahoo.com/quote/GOLF?p=GOLF&.tsrc=fin-srch
https://finance.yahoo.com/quote/ELY/financials?p=ELY
https://www.golfchannel.com/article/rex-hoggard/acushnet-be-sold-fila-korea-12-billion
https://golfweek.usatoday.com/2020/12/04/golf-rounds-played-increase-surged-2020-tiger-woods-effect/