NASCAR began with bootleggers racing souped-up cars to evade authorities transporting moonshine. William France founded NASCAR and held the first race in 1948. NASCAR has grown tremendously in popularity since then, attracting over 1.4 million attendees by 1976 and becoming the second most-watched televised sport in the US. While NASCAR has greatly increased its brand recognition through television coverage, sponsorships, and seeking new audiences, it still faces challenges around its ownership structure, safety concerns, environmental impact, and financial issues.

1. SEPEHR EMAD

2. NASCAR`S HISTORY
• Bootleggers moonshine cars!
• William Henry France
• The first race: February 15,1948
• NASCAR sprint Cup Series: 1949
• Family business

3. Early corporate sponsors of NASCAR
• 1950, Automakers
• Win on Sunday, Sell on Monday
• 1970 , R.J. Reynolds Tobacco

4. NASCAR`s Jump in Attendance
• 1976, 1.4 million
• Today, 75 Million
• Second highest TV user for season sports
• 150 countries, over 30 languages

5. NASCAR`s Branding strategy

6. NASCAR`s Branding strategy
• Television Coverage

7. NASCAR`s Branding strategy
• Co-Branding & Sponsership

8. NASCAR`s Branding strategy
• Differentiation Seeks New Audience

9. NASCAR`s Branding strategy
• Brand Equity & Loyalty

10. NASCAR `s Challenges

11. NASCAR `s Challenges
Benevolent Dictatorship
• Ownership & Structure

12. NASCAR `s Challenges
• Safety Concerns

13. NASCAR `s Challenges
• Enviromental impact

14. NASCAR `s Challenges
• Financial Concerns
NASCARRevenue Sources
Sponsorship
TV & Media
Tickets
Merchandise

15. Questions ?