2. The History of Nike
• The swoosh logo was
created by Caroline
Davidson IN 1971.
• The founder of Nike was
Phil Knight
• He was inspired by Bill
Bowerman, who wanted
lighter running shoes for his
track team at Oregon
university.
• Nike began as blue ribbon
sports.
• It all started in the back of a
car.
The first Nike shoe made !
3. More history
The name Nike is very much
indeed ironic. Nike came from
the Greek Goddess Nike. She
sat on the side of Zeus and was
known as an Olympic ruler of
the Olympic pantheon. When
going forth in battle a Greek
would yell “when we go to
battle and win, we say its
Nike.”
4.
5. Customer profile
Nike has always been an
athletic brand. The company
operates in North America,
Western Europe, Central&
Eastern Europe, greater
China, Japan, and emerging
markets. Nike products are
made for athletic use but in
today’s fashion their
product is also worn
casually, and for leisure
time.