Nike RTW Fall 2015 discusses the history and current state of Nike. Some key points: - The Nike swoosh logo was created in 1971 and the company was founded by Phil Knight, who was inspired by his friend Bill Bowerman at the University of Oregon to create lighter running shoes. - Nike began as Blue Ribbon Sports, starting in Knight's car. The name Nike comes from the Greek goddess of victory. - Today Nike makes athletic products but also casual and leisure wear. The document provides the color palette and cites several sources.

1. Nike RTW Fall 2015
By: Im’unique Carter

2. The History of Nike
• The swoosh logo was
created by Caroline
Davidson IN 1971.
• The founder of Nike was
Phil Knight
• He was inspired by Bill
Bowerman, who wanted
lighter running shoes for his
track team at Oregon
university.
• Nike began as blue ribbon
sports.
• It all started in the back of a
car.
The first Nike shoe made !

3. More history
The name Nike is very much
indeed ironic. Nike came from
the Greek Goddess Nike. She
sat on the side of Zeus and was
known as an Olympic ruler of
the Olympic pantheon. When
going forth in battle a Greek
would yell “when we go to
battle and win, we say its
Nike.”

5. Customer profile
Nike has always been an
athletic brand. The company
operates in North America,
Western Europe, Central&
Eastern Europe, greater
China, Japan, and emerging
markets. Nike products are
made for athletic use but in
today’s fashion their
product is also worn
casually, and for leisure
time.

8. Current styles

9. Perk while you work

10. Color palette
PANTONE 16-2215 Cashmere Rose
PANTONE 18-4726 Biscay Bay
PANTONE 15-1340 Cadmium Orange

12. Citations
• http://xroads.virginia.edu/~class/am483_97/projects/hincker/nikhis
t.html
• http://www.reuters.com/finance/stocks/companyProfile?symbol=N
KE.N
• https://encrypted-
tbn0.gstatic.com/images?q=tbn:ANd9GcRRFJRHMM6a2kyEujzyxlVk
MqvLQjRodNhmtmoekpbGe43DjCz6rQ
• https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=image
s&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fnew
s.nike.com%2Fnews%2Fnike-media-
resources&ei=CcwZVeXGJtbmapihgugM&bvm=bv.89381419,d.aWw
&psig=AFQjCNG-_pHj8aWnawitjKd4l7lhr-
45fA&ust=1427840344612645
• http://www.joann.com/cotton-fabric-voile-watercolor-purple-
fuchsia/13857164.html