Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, distributing shoes made by Onitsuka Tiger. It became Nike Inc. in 1971, named after the Greek goddess of victory. By the 1980s, Nike had grown to a 50% market share in the US athletic shoe market and expanded its product lines and global operations. Today, Nike sells a wide range of footwear, apparel, and equipment for sports like running, basketball, soccer, and more, emphasizing its brand identity of excitement, innovation, and athleticism through its "Just Do It" slogan and Nike Swoosh logo.

1. NIKE INC.
BY GROUP 4:
CAMEROS
CATAMBACAN
MASAUDING
PABAYO

2. INTRODUCTION

3.  Nike company was founded on January 25,
1964, as “Blue Ribbon Sports” by Bill
Bowerman and his student Phil Knight and
officially became Nike Inc. on May 30, 1971.
 The company was named after the Greek
goddess of victory, Nike.
 The company initially operated as a distributor
for Japanese shoemaker Onitsuka Tiger.
 In 1966, BRS opened its first retail store.

4. HISTORY (cont.)
• By 1971, the relationship between BRS and
Onitsuka Tiger has neared an end.
• By 1980, Nike had reached a 50% market
share in the U.S athletic shoe market.
• 1980s - Nike expanded its product line to
include many other sports and regions
throughout the world.
• October 1982- first national television
commercials

5. NIKE’S BRAND IDENTITY
Slogan: “JUST DO IT”
LOGO: Nike Swoosh
Brand Personality: Exciting, spirited, cool,
innovative, athletic and aggressive
Emotional Benefits: stylish, athletic and trendy

6. NIKE SELLS
• FOOTWEAR:
• Running
• Baskethball
• Soccer
• Children’s shoes
• Apparels (swimwear, cycling)
and Accessories
• Athletic Bags
• Socks
• Sport balls
• Eye wear
• Electronic devices
• Bats
• Gloves
• Protective Equipments

7. THANK YOU!