SlideShare a Scribd company logo
 Nike is a American Multinational corporation
 It is engaged in designing and worldwide marketing and
selling of footwear, apparel,
equipment and accessories
 Nike is the world’s leading supplier of Athletic Shoes and
apparel and also a major manufacturer of sports
equipment.
 It was founded on May 30 ,1978 by Bill Bowerman and Phil
Knight.
 Nike in Greek means Goddess ofVictory.
 SLOGAN “JUST DO IT”
 The slogan was coined in 1988 at an ad
agency meeting.
 The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a
graphic design student at Portland State University, She met Phil Knight
while he was teaching accounting classes and she started doing some
freelance work for his company, Blue Ribbon Sports (BRS).
 The Nike design logo was originally taken from the Greek mythological
Goddess (Nike) as one of her wings.The ideology was that the goddess
Nike was actually a symbol of victory. Hence conceptually the Nike logo
design meant victory or winning.
 Nike logo is also known as Nike Swoosh.
 Logo represents the wing of Greek Goddess.
 The word NIKE means goddess of victory.
 The Nike logo design is an abstract wing,
designed by Carolyn Davidson, was an
appropriate and meaningful symbol for a
company that marketed running shoes
Nike product strategy
Nike product strategy
Nike product strategy
Nike product strategy
Nike product strategy
Nike product strategy
Nike product strategy

More Related Content

What's hot

Zaineb Batol Assignment
Zaineb Batol AssignmentZaineb Batol Assignment
Zaineb Batol AssignmentHuma Saleem
 
Nike by Herman Jopia
Nike by Herman JopiaNike by Herman Jopia
Nike by Herman Jopia
MKTGatHPU
 
Nike
NikeNike
NIKE
NIKENIKE
Nike Marketing Presentation
Nike Marketing PresentationNike Marketing Presentation
Nike Marketing Presentation
Aditya Ratnaparkhi
 
Nike just do it
Nike  just do itNike  just do it
Nike just do it
aNkita SharMa
 
Nike Brand Mantra
Nike Brand MantraNike Brand Mantra
Nike Brand Mantra
Vamsidhar Nuthalapati
 
Nike (ENG)
Nike (ENG)Nike (ENG)
Nike (ENG)
Amir Khasanov
 
Brand identity ( billy barnard)
Brand identity ( billy barnard)Brand identity ( billy barnard)
Brand identity ( billy barnard)KingBilly1
 
Nike's Sneaker Collaboration Strategy
Nike's Sneaker Collaboration Strategy Nike's Sneaker Collaboration Strategy
Nike's Sneaker Collaboration Strategy
EricaZhao7
 
Nike Backgrounder PR Writing
Nike Backgrounder PR WritingNike Backgrounder PR Writing
Nike Backgrounder PR WritingRichard Todd
 
Nike Sneakers
Nike SneakersNike Sneakers
Nike Sneakers
Vinish Sharma
 
Assignment 2
Assignment 2Assignment 2
Assignment 2MKTGatHPU
 
Nike- brand awarness,loyalty,association
Nike- brand awarness,loyalty,associationNike- brand awarness,loyalty,association
Nike- brand awarness,loyalty,association
devangsavalia
 
Nike presentation
Nike presentationNike presentation
Nike presentation
Nisha Mirpuri
 
Nike presentation store layout
Nike presentation store layoutNike presentation store layout
Nike presentation store layout
arvindrocks1136
 
sport shoe industry
sport shoe industrysport shoe industry
sport shoe industry
Ravi Kapoor
 

What's hot (20)

Zaineb Batol Assignment
Zaineb Batol AssignmentZaineb Batol Assignment
Zaineb Batol Assignment
 
Nike by Herman Jopia
Nike by Herman JopiaNike by Herman Jopia
Nike by Herman Jopia
 
Nike
NikeNike
Nike
 
Nike
NikeNike
Nike
 
NIKE
NIKENIKE
NIKE
 
Nike Marketing Presentation
Nike Marketing PresentationNike Marketing Presentation
Nike Marketing Presentation
 
Nike just do it
Nike  just do itNike  just do it
Nike just do it
 
Nike Brand Mantra
Nike Brand MantraNike Brand Mantra
Nike Brand Mantra
 
Nike (ENG)
Nike (ENG)Nike (ENG)
Nike (ENG)
 
Brand identity ( billy barnard)
Brand identity ( billy barnard)Brand identity ( billy barnard)
Brand identity ( billy barnard)
 
Nike's Sneaker Collaboration Strategy
Nike's Sneaker Collaboration Strategy Nike's Sneaker Collaboration Strategy
Nike's Sneaker Collaboration Strategy
 
Nike Backgrounder PR Writing
Nike Backgrounder PR WritingNike Backgrounder PR Writing
Nike Backgrounder PR Writing
 
Nike
NikeNike
Nike
 
Nike Sneakers
Nike SneakersNike Sneakers
Nike Sneakers
 
Assignment 2
Assignment 2Assignment 2
Assignment 2
 
Nike- brand awarness,loyalty,association
Nike- brand awarness,loyalty,associationNike- brand awarness,loyalty,association
Nike- brand awarness,loyalty,association
 
Nike presentation
Nike presentationNike presentation
Nike presentation
 
Nike presentation store layout
Nike presentation store layoutNike presentation store layout
Nike presentation store layout
 
sport shoe industry
sport shoe industrysport shoe industry
sport shoe industry
 
Dias 14MG20214
Dias 14MG20214Dias 14MG20214
Dias 14MG20214
 

Similar to Nike product strategy

Nike project
Nike projectNike project
Nike project
mohammedsadeq27
 
Nike
NikeNike
Nike
juninho85
 
Nike
NikeNike
Nike warehouse jobs
Nike warehouse jobsNike warehouse jobs
Nike warehouse jobs
vantulasa
 
Marcu daniel ,scarlat ,marin
Marcu daniel ,scarlat ,marinMarcu daniel ,scarlat ,marin
Marcu daniel ,scarlat ,marin
Daniel Iulian
 
Presentation on nike by dharmin
Presentation on nike by dharminPresentation on nike by dharmin
Presentation on nike by dharmin
Dharmin Udani
 
Shoe pitch nike shivang
Shoe pitch nike shivangShoe pitch nike shivang
Shoe pitch nike shivang
Shivang Kapoor
 
brand elements and how nike use brand elements.
brand elements and how nike use brand elements.brand elements and how nike use brand elements.
brand elements and how nike use brand elements.
Aqib ali
 
Gregory e Raul - Nike
Gregory e Raul - NikeGregory e Raul - Nike
Gregory e Raul - Nike
Eruditos2a
 
Copy of analysis of marketing plan of nike and michael jordan
Copy of analysis of marketing plan of nike and michael jordanCopy of analysis of marketing plan of nike and michael jordan
Copy of analysis of marketing plan of nike and michael jordanDaniel Downs
 
Copy of analysis of marketing plan of nike and michael jordan
Copy of analysis of marketing plan of nike and michael jordanCopy of analysis of marketing plan of nike and michael jordan
Copy of analysis of marketing plan of nike and michael jordanDaniel Downs
 
Brand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case AnalysisBrand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case Analysis
Ahmed Coucha, MBA, MSc
 
Presentation on Nike
Presentation on NikePresentation on Nike
Presentation on Nike
Usman Ikram
 

Similar to Nike product strategy (20)

Nike project
Nike projectNike project
Nike project
 
Nike product line
Nike product lineNike product line
Nike product line
 
Nike
NikeNike
Nike
 
Nike
NikeNike
Nike
 
Nike warehouse jobs
Nike warehouse jobsNike warehouse jobs
Nike warehouse jobs
 
Marcu daniel ,scarlat ,marin
Marcu daniel ,scarlat ,marinMarcu daniel ,scarlat ,marin
Marcu daniel ,scarlat ,marin
 
Nike
NikeNike
Nike
 
Nike
NikeNike
Nike
 
Nike oral
Nike oralNike oral
Nike oral
 
Nike
NikeNike
Nike
 
Nike
NikeNike
Nike
 
Presentation on nike by dharmin
Presentation on nike by dharminPresentation on nike by dharmin
Presentation on nike by dharmin
 
Shoe pitch nike shivang
Shoe pitch nike shivangShoe pitch nike shivang
Shoe pitch nike shivang
 
brand elements and how nike use brand elements.
brand elements and how nike use brand elements.brand elements and how nike use brand elements.
brand elements and how nike use brand elements.
 
Gregory e Raul - Nike
Gregory e Raul - NikeGregory e Raul - Nike
Gregory e Raul - Nike
 
Nike
NikeNike
Nike
 
Copy of analysis of marketing plan of nike and michael jordan
Copy of analysis of marketing plan of nike and michael jordanCopy of analysis of marketing plan of nike and michael jordan
Copy of analysis of marketing plan of nike and michael jordan
 
Copy of analysis of marketing plan of nike and michael jordan
Copy of analysis of marketing plan of nike and michael jordanCopy of analysis of marketing plan of nike and michael jordan
Copy of analysis of marketing plan of nike and michael jordan
 
Brand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case AnalysisBrand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case Analysis
 
Presentation on Nike
Presentation on NikePresentation on Nike
Presentation on Nike
 

Recently uploaded

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Peter Mead
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Search Engine Journal
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
VWO
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
DeepakTripathi733493
 

Recently uploaded (20)

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 

Nike product strategy

  • 1.
  • 2.  Nike is a American Multinational corporation  It is engaged in designing and worldwide marketing and selling of footwear, apparel, equipment and accessories  Nike is the world’s leading supplier of Athletic Shoes and apparel and also a major manufacturer of sports equipment.  It was founded on May 30 ,1978 by Bill Bowerman and Phil Knight.  Nike in Greek means Goddess ofVictory.
  • 3.  SLOGAN “JUST DO IT”  The slogan was coined in 1988 at an ad agency meeting.
  • 4.  The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University, She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).  The Nike design logo was originally taken from the Greek mythological Goddess (Nike) as one of her wings.The ideology was that the goddess Nike was actually a symbol of victory. Hence conceptually the Nike logo design meant victory or winning.  Nike logo is also known as Nike Swoosh.
  • 5.  Logo represents the wing of Greek Goddess.  The word NIKE means goddess of victory.  The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes