Nike is an American multinational corporation that designs, develops and markets athletic footwear, apparel, equipment and accessories. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight and became Nike, Inc. in 1978. Headquartered near Beaverton, Oregon, Nike employs over 44,000 people worldwide and had over $24 billion in revenue in 2012. Nike is one of the largest suppliers of athletic shoes and apparel in the world and also manufactures sports equipment and operates retail stores under the Niketown brand. It sponsors many athletes and sports teams and is known for its "Just Do It" slogan and Swoosh logo.

1. NIKE
Nike, Inc.
From Wikipedia, the free encyclopedia
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2013.
Nike, Inc.
Type Public
Traded as
NYSE: NKE
Dow Jones Industrial Average Component
S&P 500 Component
Industry Apparel, accessories
Founded
1964 (as Blue Ribbon Sports)[1]
1978 (as Nike, Inc.)
Founder(s)
Bill Bowerman
Phil Knight
Headquarters
Washington County, Oregon, United States
(Near Beaverton, Oregon)
Area served Worldwide
Key people
Phil Knight
(Chairman)
Mark Parker
(President and CEO)
Products
Athletic footwear and apparel, sport
equipments and other athletic and
recreational products
Revenue US$ 24.128 billion (FY 2012)
[2]
Operating income US$ 3.040 billion (FY 2012)
[2]
Net income US$ 2.223 billion (FY 2012)
[2]
Total assets US$ 15.465 billion (FY 2012)
[2]
Total equity US$ 10.381 billion (FY 2012)
[2]
Employees 44,000 (2012)
[2]
Website www.nikeinc.com
Nike, Inc./ˈnaɪ kiˈ/ is an American multinational corporation that is engaged in the design,
development and worldwide marketing and selling of footwear, apparel, equipment, accessories and
services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and
is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest

2. suppliers of athletic shoes and apparel[3]
and a major manufacturer of sports equipment, with revenue in
excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more
than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable
brand among sports businesses.[4]
The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil
Knight,[1]
and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike
(Greek Νίκη, pronounced [nǐˈkɛ ˈ]), the Greek goddess of victory. Nike markets its products under
its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries
including Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike
Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro.[5]
In addition to
manufacturing sportswear and equipment, the company operates retail stores under the Niketown
name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly
recognized trademarks of "Just Do It" and the Swoosh logo.
Nike, Inc.
From Wikipedia, the free encyclopedia
Jump to: navigation, search
It has been suggested that Spark Suit be merged into this article. (Discuss) Proposed since May
2013.
Nike, Inc.
Type Public
Traded as
NYSE: NKE
Dow Jones Industrial Average Component
S&P 500 Component
Industry Apparel, accessories
Founded
1964 (as Blue Ribbon Sports)[1]
1978 (as Nike, Inc.)
Founder(s)
Bill Bowerman
Phil Knight
Headquarters
Washington County, Oregon, United States
(Near Beaverton, Oregon)
Area served Worldwide
Key people
Phil Knight
(Chairman)
Mark Parker
(President and CEO)
Products
Athletic footwear and apparel, sport
equipments and other athletic and
recreational products
Revenue US$ 24.128 billion (FY 2012)
[2]
Operating income US$ 3.040 billion (FY 2012)
[2]
Net income US$ 2.223 billion (FY 2012)
[2]
Total assets US$ 15.465 billion (FY 2012)
[2]

3. Total equity US$ 10.381 billion (FY 2012)
[2]
Employees 44,000 (2012)
[2]
Website www.nikeinc.com
Nike, Inc./ˈnaɪ kiˈ/ is an American multinational corporation that is engaged in the design,
development and worldwide marketing and selling of footwear, apparel, equipment, accessories and
services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and
is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest
suppliers of athletic shoes and apparel[3]
and a major manufacturer of sports equipment, with revenue in
excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more
than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable
brand among sports businesses.[4]
The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil
Knight,[1]
and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike
(Greek Νίκη, pronounced [nǐˈkɛ ˈ]), the Greek goddess of victory. Nike markets its products under
its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries
including Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike
Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro.[5]
In addition to
manufacturing sportswear and equipment, the company operates retail stores under the Niketown
name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly
recognized trademarks of "Just Do It" and the Swoosh logo.
Marketing strategy
Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and
college athletic teams.
Advertising
In 1982, Nike aired its first national television ads, created by newly formed ad agency
Wieden+Kennedy (W+K), during the broadcast of the New York Marathon. The Cannes Advertising
Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to
receive that honor twice.[50]
Nike also has earned the Emmy Award for best commercial twice since the award was first created in
the 1990s. The first was for "The Morning After," a satirical look at what a runner might face on the
morning of January 1, 2000 if every dire prediction about the Y2K problem came to fruition.[51]
The
second was for a 2002 spot called "Move," which featured a series of famous and everyday athletes in a
variety of athletic pursuits.[52]
Beatles song
Nike was criticized for its use of the Beatles song "Revolution" in a 1987 commercial against the
wishes of Apple Records, the Beatles' recording company. Nike paid US$250,000 to Capitol Records
Inc., which held the North American licensing rights to the recordings, for the right to use the Beatles'
rendition for a year.
Apple sued Nike Inc., Capitol Records Inc., EMI Records Inc. and Wieden+Kennedy for
$15 million.[53]
Capitol-EMI countered by saying the lawsuit was "groundless" because Capitol had
licensed the use of "Revolution" with the "active support and encouragement of Yoko Ono Lennon, a
shareholder and director of Apple."
Nike discontinued airing ads featuring "Revolution" in March 1988. Yoko Ono later gave permission
to Nike to use John Lennon's "Instant Karma" in another advertisement.

4. New media marketing
Nike was an early adopter of internet marketing, email management technologies, and using broadcast
and narrowcast communication technologies to create multimedia marketing campaigns.
In 1997, Nike was under fire for their labor practices amidst increased public awareness of the use of
sweatshops in outsourced manufacturing. Nike created a website and adopted an email management
system, EchoMail, to diplomatically deal with the influx of email communication and strengthen their
public image through one-on-one interactions. This allowed them to mine data, remain sensitive to
costumer feedback, and reduce the cost of service. Advertisers Wieden+Kennedy utilized the same
email management technology for Nike to integrate TV, email, print media and the web in one of the
earliest multimedia marketing campaigns, that allowed consumers to email featured athletes.[54]
Minor Threat advertisement
In late June 2005, Nike received criticism from Ian MacKaye, owner of Dischord Records,
guitarist/vocalist for Fugazi and The Evens, and front man of the defunct punk band Minor Threat, for
appropriating imagery and text from Minor Threat's 1981 self-titled album's cover art in a flyer
promoting Nike Skateboarding's 2005 East Coast demo tour.
On June 27, Nike Skateboarding's website issued an apology to Dischord, Minor Threat, and fans of
both and announced that they have tried to remove and dispose of all flyers. They stated that the people
who designed it were skateboarders and Minor Threat fans themselves who created the advertisement
out of respect and appreciation for the band.[55]
The dispute was eventually settled out of court between
Nike and Minor Threat.
Niketown at Oxford Circus, London
Nike 6.0
As part of the 6.0 campaign, Nike introduced a new line of T-shirts that include phrases such as
"Dope", "Get High" and "Ride Pipe" – sports lingo that is also a double entendre for drug use. Boston
Mayor Thomas Menino expressed his objection to the shirts after seeing them in a window display at
the city's Niketown and asked the store to remove the display. "What we don't need is a major
corporation like Nike, which tries to appeal to the younger generation, out there giving credence to the
drug issue," Menino told The Boston Herald. A company official stated the shirts were meant to pay
homage to extreme sports, and that Nike does not condone the illegal use of drugs.[56]
Nike was forced
to replace the shirt line.[57]

5. Sponsorship
Nike sponsors Mario Götze and many other players and clubs in football
Nike pays top athletes in many sports to use their products and promote and advertise their technology
and design.
Nike's first professional athlete endorser was Romanian tennis player IlieNăstase. The first track
endorser was distance runner Steve Prefontaine. Prefontaine was the prized pupil of the company's co-
founder, Bill Bowerman, while he coached at the University of Oregon. Today, the Steve Prefontaine
Building is named in his honor at Nike's corporate headquarters.
Nike has also sponsored many other successful track and field athletes over the years, such as Carl
Lewis, Jackie Joyner-Kersee and Sebastian Coe. The signing of basketball player Michael Jordan in
1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars
Blackmon, proved to be one of the biggest boosts to Nike's publicity and sales.
Nike has been the official kit sponsor for the Indian cricket team since 2005.[58][59]
Nike is a major sponsor of the athletic programs at Penn State University and named its first child care
facility after Joe Paterno when it opened in 1990 at the company's headquarters. Nike originally
announced it would not remove Paterno's name from the building in the wake of the Penn State sex
abuse scandal. After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker
announced the name Joe Paterno would be removed immediately from the child development center. A
new name has yet to be announced.[60][61]
Nike also sponsored soccer players such as Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba,
Neymar, ZlatanIbrahimović, Mario Balotelli, Wesley Sneijder, Wayne Rooney, Landon Donovan
among others.[62]
In January 2013, Nike signed Rory McIlroy, the then No 1 golfer in the world to a 10-year sponsorship
deal worth $250 million. The deal includes using Nike's range of golf clubs, a move Nick Faldo
previously described as "dangerous" for McIlroy's game.[63]

6. On February 21, 2013, Nike announced it suspended its contract with Oscar Pistorius, due to his being
charged with premeditated murder.[64]
Current sponsorships
Nike manufactures and provides kit uniforms for a wide range of teams around the world. Some of the
most important clubs and associations sponsored by the company are:
American football
NFL (all teams uniforms) [65][66]
Baseball
South Korea[67]
Basketball (club teams)
Olympiacos
Maccabi Tel
Aviv
Seoul SK
Knights
AssecoProkom
CSKA Moscow
Barcelona
AnadoluEfes
FenerbahçeÜlker
Basketball (national teams)
Brazil
Canada
China
France
Israel
Lithuania
Nigeria
Philippines
South Korea
Spain[68]
United
States[69]
Cricket
India[70][71]
Football (clubs)
Boca
Juniors[72][73]
Western
Sydney
Wanderers[74]
FK Austria
Wien
VfL Bochum
Dynamo
Dresden
MSV Duisburg
SC Freiburg[88]
Hertha BSC
Berlin
Porto[101]
Vitória de
Guimarães[102]
Dinamo
Bucharest[103]
Steaua

7. FK Sarajevo
Bahia
Corinthians[75]
Coritiba
Riopardense[76]
Santos[77][78]
SC
Internacional
AtléticoNacional[79]
Omonia
Nicosia[80]
Sparta
Prague[81]
Arsenal[82]
Barnsley
Blackburn
Rovers[83]
Everton
Manchester
City[84]
Manchester
United[82]
CS Sedan
Ardennes
Dijon FCO
Le Havre AC
Lille OSC
Montpellier
HSC[85]
Paris St.
Germain[86]
SM Caen
StadeBrestois
29[87]
1. FSV Mainz
05
Werder
Bremen[89]
ApollonSmyrni
AsterasTripolis
Kalloni
PAOK
PAS Giannina
Skoda Xanthi
Hellas Verona
Juventus[82]
Inter[82]
A.S.
Roma[90](Starting in the
2014-15 season)
Maccabi
Haifa[91]
Kashima
Antlers[92]
Sanfrecce
Hiroshima[92]
Urawa Red
Diamonds[92]
América[93]
Atlas[94][95]
PSV[96]
FC Twente
Libertad[97]
Alianza
Lima[98]
Stallions FC
Académica de
Coimbra[99]
Belenenses[100]
Bucharest[104]
Anzhi
Makhachkala
Spartak
Moscow
Celtic[105]
Dundee
United[106]
Hibernian[107]
Almería
Atlético
Madrid
Athletic Bilbao
Barcelona[82]
Córdoba
Hércules
Málaga[108]
Real Sociedad
Chonburi
F.C.[109]
Galatasaray[110]
Trabzonspor[111]
Shakhtar
Donetsk[112]
NY Cosmos[113]
Singapore
LIONSXII[114][115]
Football (national teams)
Australia[116]
Belize[117]
Brazil[118]
France[119]
Malaysia[123]
Poland[124]

8. Croatia[119]
East Timor
England
Estonia
Greece[120]
Hong Kong[121]
India
Indonesia[122]
The
Netherlands[119]
Portugal[119]
Saudi Arabia
Serbia[125]
Singapore[126]
Slovenia
South
Korea[127]
Tahiti
Turkey[128]
Vietnam
United
States[129]
Football (associations)
CampeonatoBrasileiro – Official Tournament ball
Super League - All teams uniforms [130]
Premier League – Official Tournament ball [131]
FA Cup – Official Tournament ball
Coupe de France – Official Tournament ball
Serie A – Official Tournament ball [132]
La Liga – Official Tournament ball [133]
SegundaDivisión – Official Tournament ball [133]
AFC – Official Tournament ball
CONMEBOL – Official Tournament ball [134]
United Soccer Leagues[135]
Golf
Tiger Woods[63]
Rory McIlroy[63]
Rugby union
Argentina national team[136][137][138]
Saracens
Tennis
Juan Martín
Del Potro[139]
Victoria
Azarenka[140]
Rafael
Nadal[143]
Roger
Federer[144]

9. Li Na[141]
Maria
Sharapova[142]
Serena
Williams[145]
Boxing
Manny Pacquiao
Mixed Martial Arts
Junior Dos Santos
Jon Jones
Anderson Silva
Colleges
Air Force
Falcons
Alabama
Crimson
Tide[146][147]
Albany Great
Danes
Appalachian
State Mountaineers
Arizona State
Sun Devils
Arizona
Wildcats
Arkansas
Razorbacks
Army Black
Knights
Baylor Bears
football[148]
Boise State
Broncos
Buffalo Bulls
Butler
Bulldogs
BYU Cougars
California
Golden Bears[149]
Cal Poly
Mustangs
Citadel
Bulldogs
Navy
Midshipmen
San Francisco
Dons
Illinois State
Redbirds
Iowa
Hawkeyes
Iowa State
Cyclones
James Madison
Dukes
Kent State
Golden Flashes
Kentucky
Wildcats
Louisiana Tech
Bulldogs
LSU Tigers
Marshall
Thundering Herd
Memphis
Tigers
Miami
Hurricanes
Michigan State
Spartans
Minnesota
Golden Gophers
Missouri
Tigers
Portland State
Vikings
Purdue
Boilermakers
Redlands
Bulldogs
Rutgers Scarlet
Knights
San Diego
State Aztecs
San Diego
Toreros
SMU
Mustangs[150]
Southern Miss
Golden Eagles
Stanford
Cardinal
Syracuse
Orange
TCU Horned
Frogs
Texas
Longhorns
Tulsa Golden
Hurricane
UAB Blazers
UCF Knights
UConn Huskies
UNLV Rebels
USC Trojans

10. Clemson
Tigers
Colorado
Buffaloes
Cornell Big
Red
Davidson
Wildcats
Duke Blue
Devils
East Carolina
Pirates
Florida Gators
Florida State
Seminoles
Fresno State
Bulldogs
Georgia
Bulldogs
Georgia
Southern Eagles
Houston
Cougars
Idaho Vandals
Illinois
Fighting Illini
Montana
Grizzlies
Navy
Midshipmen
Nevada Wolf
Pack
North Carolina
Tar Heels
Ohio State
Buckeyes
Oklahoma
Sooners
Oklahoma
State Cowboys
Old Dominion
Monarchs
Ole Miss
Rebels
Oregon Ducks
Oregon State
Beavers
Penn State
Nittany Lions
Pitt Panthers
UTEP Miners
Vanderbilt
Commodores
Villanova
Wildcats
Virginia
Cavaliers
Virginia Tech
Hokies
Wake Forest
Demon Deacons
Washington
Huskies
Washington
State Cougars
West Virginia
Mountaineers
Causes
In 2012, Nike is listed as a partner of the (RED) campaign, together with other brands such as Girl,
American Express and Converse. The campaign's mission is to prevent the transmission of the HIV
virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free
Generation").[151]
Go to slidesharecamapaign of nike “just do it”