about Nike by www.aztecasoccer.com

1. NikeNike

2. TopicsTopics
 Company & Job DescriptionCompany & Job Description
 Career PathCareer Path
 Hard and Soft SkillsHard and Soft Skills
 Examples of WorkExamples of Work
 The Good, The Bad, The UglyThe Good, The Bad, The Ugly
 Words of WisdomWords of Wisdom

3. The CompanyThe Company
 NIKE, Inc. (NIKE), incorporated in 1968, is engaged in theNIKE, Inc. (NIKE), incorporated in 1968, is engaged in the
design, development and worldwide marketing of footwear,design, development and worldwide marketing of footwear,
apparel, equipment, and accessory products. NIKE sellsapparel, equipment, and accessory products. NIKE sells
athletic footwear and athletic apparel. It sells its products toathletic footwear and athletic apparel. It sells its products to
retail accounts, through NIKE-owned retail, including storesretail accounts, through NIKE-owned retail, including stores
and Internet sales, and through a mix of independentand Internet sales, and through a mix of independent
distributors and licensees, in over 180 countries around thedistributors and licensees, in over 180 countries around the
world. Its products include running, training, basketball,world. Its products include running, training, basketball,
soccer, sport-inspired urban shoes, and children’s shoes. Itsoccer, sport-inspired urban shoes, and children’s shoes. It
also markets shoes designed for aquatic activities,also markets shoes designed for aquatic activities,
baseball, bicycling, cheerleading, football, golf, lacrosse,baseball, bicycling, cheerleading, football, golf, lacrosse,
outdoor activities, skateboarding, tennis, volleyball, walking,outdoor activities, skateboarding, tennis, volleyball, walking,
wrestling, and other athletic and recreational uses. Onwrestling, and other athletic and recreational uses. On
March 3, 2008, the Company acquired Umbro Ltd. (Umbro),March 3, 2008, the Company acquired Umbro Ltd. (Umbro),
which designs, distributes, and licenses athletic and casualwhich designs, distributes, and licenses athletic and casual
footwear, apparel and equipment, primarily for the sport offootwear, apparel and equipment, primarily for the sport of
soccer, under the Umbro trademarks. On April 17, 2008, itsoccer, under the Umbro trademarks. On April 17, 2008, it
completed the sale of its Bauer Hockey subsidiarycompleted the sale of its Bauer Hockey subsidiary

4. The CompanyThe Company
 Nike's athletic footwear products are designed primarily forNike's athletic footwear products are designed primarily for
specific athletic use, although a large percentage of the productsspecific athletic use, although a large percentage of the products
are worn for casual or leisure purposes. The Company sellsare worn for casual or leisure purposes. The Company sells
sports apparel and accessories covering most of it productsports apparel and accessories covering most of it product
categories, which includes sports-inspired lifestyle apparel, as wellcategories, which includes sports-inspired lifestyle apparel, as well
as athletic bags and accessory items. It markets footwear, apparelas athletic bags and accessory items. It markets footwear, apparel
and accessories in collections of similar design or for specificand accessories in collections of similar design or for specific
purposes. It also markets apparel with licensed college andpurposes. It also markets apparel with licensed college and
professional team, and league logos.professional team, and league logos.
 NIKE sells a line of performance equipment under the NIKE brandNIKE sells a line of performance equipment under the NIKE brand
name, including bags, socks, sport balls, eyewear, timepieces,name, including bags, socks, sport balls, eyewear, timepieces,
electronic devices, bats, gloves, protective equipment, golf clubs,electronic devices, bats, gloves, protective equipment, golf clubs,
and other equipment designed for sports activities. It also hasand other equipment designed for sports activities. It also has
agreements for licensees to produce and sell NIKE brandagreements for licensees to produce and sell NIKE brand
swimwear, team sports apparel, training equipment, children’sswimwear, team sports apparel, training equipment, children’s
clothing, electronic devices, eyewear, golf accessories, and belts.clothing, electronic devices, eyewear, golf accessories, and belts.
The Company also sells small amounts of various plastic productsThe Company also sells small amounts of various plastic products
to other manufacturers through its wholly owned subsidiary, NIKEto other manufacturers through its wholly owned subsidiary, NIKE
IHM, IncIHM, Inc
 LY we ended at $18 Billion.LY we ended at $18 Billion.

8. Current JobCurrent Job
DescriptionDescription
 Senior Product Line ManagerSenior Product Line Manager, Core Performance Division-Nike Running, Core Performance Division-Nike Running
 Manage the Global Footwear Product Line of Nike Running from $75 andManage the Global Footwear Product Line of Nike Running from $75 and
under.under.
 Have a place on the Innovation Steering committee for new productHave a place on the Innovation Steering committee for new product
innovationinnovation
 Drive our Closer to Consumer initiative which strives to move our productDrive our Closer to Consumer initiative which strives to move our product
closer to marketcloser to market
 Write the strategic plan which includes consumer silo definitions,Write the strategic plan which includes consumer silo definitions,
marketplace mapping, analysis of our competition, and creation of ourmarketplace mapping, analysis of our competition, and creation of our
product strategy.product strategy.
 Manage a Associate PLM who oversees the Women’s Running business.Manage a Associate PLM who oversees the Women’s Running business.
 Integrate with our Inline running partners to make sure we have aIntegrate with our Inline running partners to make sure we have a
cohesive running line as we Got To Market.cohesive running line as we Got To Market.

9. Hard & Soft SkillsHard & Soft Skills
Hard skills:Hard skills:
 Besides the obvious market knowledge the business sides of things is very important,Besides the obvious market knowledge the business sides of things is very important,
i.e. the financial side of things. I use mostly excel to analyze unit/seasonal forecast,i.e. the financial side of things. I use mostly excel to analyze unit/seasonal forecast,
model profitability, and regional breakdown. Creating great product is only half of it, wemodel profitability, and regional breakdown. Creating great product is only half of it, we
also need to be profitable.also need to be profitable.
Soft Skills:Soft Skills:
 How you handle yourself in a professional manner is crucial. Be yourself but take yourHow you handle yourself in a professional manner is crucial. Be yourself but take your
job seriously.job seriously.
 Meeting etiquette, treat others as you would like to be treated.Meeting etiquette, treat others as you would like to be treated.
 How you handle success is as important as a defeat or a mistake.How you handle success is as important as a defeat or a mistake.
 Communication:Communication: Interpersonal, Electronic, informal, and formal communication are allInterpersonal, Electronic, informal, and formal communication are all
included here. Actively listen. If you listen twice as much as you speak your words willincluded here. Actively listen. If you listen twice as much as you speak your words will
mean more.mean more.
 Know who you are working with, i.e. color insights.Know who you are working with, i.e. color insights.
Red=Red= Be brief. Be bright. Be gone. Obey meBe brief. Be bright. Be gone. Obey me
Yellow=Yellow= involve me. Party, more margaritas.involve me. Party, more margaritas.
Blue=Blue= give me details. Organize.give me details. Organize.
Green=Green= show me you care. “I have muffins do you want some.” Hugsshow me you care. “I have muffins do you want some.” Hugs

10. Marketing ProcessMarketing Process
 Strategic Plan:Strategic Plan: This is where we do the homework and analysis of the marketplace, the competition, and theThis is where we do the homework and analysis of the marketplace, the competition, and the
Consumer. The focus will range from global to local in it’s scope. We will try and focus on our industry, but makeConsumer. The focus will range from global to local in it’s scope. We will try and focus on our industry, but make
note of any major or minor changes in the product around us. On the financial side we will break down our history,note of any major or minor changes in the product around us. On the financial side we will break down our history,
identify any trends, and build a strategy against it.identify any trends, and build a strategy against it.
 3 Year Plan:3 Year Plan: This is where the data helps support a plan that leads us to a medium or long term goal. The goalThis is where the data helps support a plan that leads us to a medium or long term goal. The goal
will obviously be put the stake in the sand, and show how we will get there. The plan should show a progression ofwill obviously be put the stake in the sand, and show how we will get there. The plan should show a progression of
what steps we will take to get there.what steps we will take to get there.
 Current year plan:Current year plan: This plan manages the current year, and day to day look at what seasons and projects we areThis plan manages the current year, and day to day look at what seasons and projects we are
currently juggling.currently juggling.
 Seasonal Line Plan:Seasonal Line Plan: This displays a more focused look at a particular season in the calendar year. It will beThis displays a more focused look at a particular season in the calendar year. It will be
highlighted by a “theme” with a model plan lined up against it. The product creation or design theme will be usedhighlighted by a “theme” with a model plan lined up against it. The product creation or design theme will be used
as a filter to focus our efforts.as a filter to focus our efforts.
 Model Briefs:Model Briefs: This is a document that shows a laser focus on a specific opportunity, performance problem,This is a document that shows a laser focus on a specific opportunity, performance problem,
consumer, region, and how it should look at to retail.consumer, region, and how it should look at to retail.
 Product design:Product design: Depending on the medium this will be anywhere from napkin sketches to illustrator files of theDepending on the medium this will be anywhere from napkin sketches to illustrator files of the
vision for the project. We will deliberate on what the consumer will need and start to focus our efforts. This willvision for the project. We will deliberate on what the consumer will need and start to focus our efforts. This will
evolve from 2D into 3D designs and parts which help our team to make more informed decisions.evolve from 2D into 3D designs and parts which help our team to make more informed decisions.
 Color and MaterialsColor and Materials are applied, which is a critical aspect of product creation. These 2 things are major factors inare applied, which is a critical aspect of product creation. These 2 things are major factors in
the decision making.the decision making.
 Process checkpoints:Process checkpoints: We have multiple sessions with our regional and merchandising partners to make sure weWe have multiple sessions with our regional and merchandising partners to make sure we
have enough of the most relevant product from consumers within their regions.have enough of the most relevant product from consumers within their regions.

12. Resume/InterviewResume/Interview
AdviceAdvice
 ResumeResume-Try to keep it to 1 page-Try to keep it to 1 page
InterviewsInterviews
 Don’t try and BS if you don’t know the answerDon’t try and BS if you don’t know the answer
 Answer the question and stop talking.Answer the question and stop talking.
 Make and keep eye contactMake and keep eye contact
 Make it PersonalMake it Personal
 Show and bring tangible examples of your workShow and bring tangible examples of your work
 Sell YourselfSell Yourself

13. Words of WisdomWords of Wisdom
 Work Smart and HardWork Smart and Hard
 Multi-tasking and Organization is key.Multi-tasking and Organization is key.
 Attitude, be an energy giver.Attitude, be an energy giver.
 Team Player vs. ladder climber. Results = Buzz.Team Player vs. ladder climber. Results = Buzz.
 Get Real world ExperienceGet Real world Experience
 Be realistic. Keep your head in the clouds but your feet on theBe realistic. Keep your head in the clouds but your feet on the
ground.ground.
 You create your own luck and Opportunities.You create your own luck and Opportunities.
 Face to face conversations and phone calls are always moreFace to face conversations and phone calls are always more
impactful than a text or email. Put the Blackberry down.impactful than a text or email. Put the Blackberry down.
 Be Prepared.Be Prepared.
 Stay Focused.Stay Focused.
 Have a nice work and life balance.Have a nice work and life balance.
 Don’t let the past define you.Don’t let the past define you.

14. Contact UsContact Us
626-444-1608626-444-1608