1. The document outlines five essentials for a successful capital raising campaign: a convincing story, a balanced team, credibility, suitable followers to share the story with, and compliant ways to tell the story.
2. It discusses the importance of crafting compelling elevator pitches and narratives to tell the company story. Building a balanced team with the right expertise is also key.
3. Gathering credibility through milestones, endorsements, and an impressive board bolsters the story and team. Having a large network of suitable followers to engage is essential for social proof and momentum.
4. An aggregating platform is needed to connect with various contact groups to tell the story through multiple compliant channels. With the right
Career Start-Ups: Leveraging Social Media ProfessionallyJustice Mitchell
As you go from one career stage of your life to another social media can do a great deal to support and direct your efforts. The following presentation was originally created for the University Of Central Florida's "COMM DAY" to help students transition into their chosen career field by establishing a 'personal brand' and use social media to research and contact potential employers.
Just like the product on the shelf at the store, the purchaser of today buys the best available product, in the best wrapper, at the best price, that best meet his or her needs.
Home buyers want a space that is warm, clean, spacious – and welcoming!
Краудинвестинговая платформа. Запуск и управление. Анализ успешных кейсов. AS...crowdsourcing
Доклад Краудинвестинговой платформы ASSOB на первой онлайн конференции по Краудсорсингу, Краудфандингу и Краудинвестингу "CrowdConsulting 2013", которая проходила 4 и 5 декабря 2013 года в формате вебинара.
Тема доклада: Краудинвестинговая платформа. Запуск и управление. Анализ успешных кейсов. Launching and managing Crowdinvesting platform. Analysis of successful cases.
Докладчик: Paul Niederer, CEO платформы ASSOB.
Полная программа и видеозапись конференции, а также все презентации доступны по ссылке: http://crowdsourcing.ru/video/rezultaty_i_videozapis_mezhdunarodnoj_onlajn_konferencii_crowdconsulting_2013
Global Real Estate Crowdfunding Conference IItomelliot
Global Real Estate Crowdfunding
Conference II - at 345 Park Ave, NY
on April 24th
2014
For next upcoming event, buy tickets here:
http://ny-global-crowdfunding-realestate.eventbee.com/t/SlideShare
Ticket Sales brought to you by NYEVENTSLIST.COM
You can follow us on
Facebook: www.facebook.com/newyorkeventslist
Twitter: @NYEVENTSLIST
Contact Us
Email: tom.elliot@nyeventslist.com
Phone: 203-979-9763
How Online Crowdfunding is going to Change the Real Estate LandscapeDBSBusinessClass
EPIC | Asia's First Crowdfunding and Property Investment Expo
Key note 3: “How Digital Innovations like Crowdfunding is Going to Change the Real Estate Landscape” by Mr Georg Chmiel
Career Start-Ups: Leveraging Social Media ProfessionallyJustice Mitchell
As you go from one career stage of your life to another social media can do a great deal to support and direct your efforts. The following presentation was originally created for the University Of Central Florida's "COMM DAY" to help students transition into their chosen career field by establishing a 'personal brand' and use social media to research and contact potential employers.
Just like the product on the shelf at the store, the purchaser of today buys the best available product, in the best wrapper, at the best price, that best meet his or her needs.
Home buyers want a space that is warm, clean, spacious – and welcoming!
Краудинвестинговая платформа. Запуск и управление. Анализ успешных кейсов. AS...crowdsourcing
Доклад Краудинвестинговой платформы ASSOB на первой онлайн конференции по Краудсорсингу, Краудфандингу и Краудинвестингу "CrowdConsulting 2013", которая проходила 4 и 5 декабря 2013 года в формате вебинара.
Тема доклада: Краудинвестинговая платформа. Запуск и управление. Анализ успешных кейсов. Launching and managing Crowdinvesting platform. Analysis of successful cases.
Докладчик: Paul Niederer, CEO платформы ASSOB.
Полная программа и видеозапись конференции, а также все презентации доступны по ссылке: http://crowdsourcing.ru/video/rezultaty_i_videozapis_mezhdunarodnoj_onlajn_konferencii_crowdconsulting_2013
Global Real Estate Crowdfunding Conference IItomelliot
Global Real Estate Crowdfunding
Conference II - at 345 Park Ave, NY
on April 24th
2014
For next upcoming event, buy tickets here:
http://ny-global-crowdfunding-realestate.eventbee.com/t/SlideShare
Ticket Sales brought to you by NYEVENTSLIST.COM
You can follow us on
Facebook: www.facebook.com/newyorkeventslist
Twitter: @NYEVENTSLIST
Contact Us
Email: tom.elliot@nyeventslist.com
Phone: 203-979-9763
How Online Crowdfunding is going to Change the Real Estate LandscapeDBSBusinessClass
EPIC | Asia's First Crowdfunding and Property Investment Expo
Key note 3: “How Digital Innovations like Crowdfunding is Going to Change the Real Estate Landscape” by Mr Georg Chmiel
Commercial Real Estate -- Property TypesRealty_Mogul
Crowdfunding offers a number of ways to diversify within real estate. This eBook explores the primary commercial property types that an investor should be familiar with.
Gary Dushnitsky, Professor of Strategy and Entrepreneurship, shares the four common types of crowdfunding.
This was first published in Business Strategy Review, Volume 24, Issue 4, 2013. Subscribe today to receive your quarterly copy delivered to your home or work place. http://bit.ly/BSR-subscribe
Social Media and Promoting your Crowdfunding CampaignPatch of Land
Social Media and Promoting your Crowdfunding Campaign was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.
Learn practical strategies for leveraging your existing customers and social media presence to magnify the impact and reach of a Crowdfunding campaign. We’ll review:
• How to engage your target market on social media
• Where to find the most influential social media prospects
• How to convert them into your own brand ambassadors
• Practical strategies and tools for driving traffic to your Crowdfunding campaign.
Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation
Paul Niederer - The Global Status of Crowdfunding, CSW Global14 Crowdsourcing Week
Presented at Crowdsourcing Week Global 2014 by Paul Niederer, CEO of ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
Startup Funding in the UK - a guide by @GrantTree, designed by @nandylenOrsolya Anna Tóth
GrantTree helps innovative companies find and obtain government funding. In order to be able to help everyone who turns to the company running a startup, they've created the startup starter pack, an guide to the UK's funding landscape with the ambition to give a good starting point for anyone looking to fund their business.
Paul Niederer - CSW Global Crowdfunding Workshop, Crowdfunding Discovery Meet...Crowdsourcing Week
Presented at CSW Global 2014's Crowdfunding Workshop by Paul Niederer, CEO ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEO’s responsibilities). In order to succeed, need to understand both the rules of the game and the equipment – without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
Everything you need to know about an investment and fundraising for start-ups. The presentation covers all different sources of financing for high growth companies:
- Bootstrapping and the four Fs
- Angel investors
- Startup accelerators
- Venture capital funds
- Investment documentation
- Alternative funding sources (crowdfunding, etc.)
- Grants and incentives
In the presentation you will also find some basics how to prepare your investment documentation and how to pitch to venture capital investors.
Techstars organized a boot camp for people who served in the military. The focus is to teach / encourage veterans to think about starting or joining tech startups. This presentation is a primer on fundraising and other related items.
Entrepreneurs who understand the funding landscape and are diligent about internal company planning are better at attracting capital. There's a lot to learn before you start asking for investment. Know what you are getting into. Start here. This presentation is for the early stage founder who isn't sure what kind of capital they will need.
Raising Capital from Life Science Investors SecureDocs
This slideshare was originally part of the webinar raising capital from life science investors, hosted by SecureDocs and Life Science Nation. These slides outline the best ways to research, locate, and connect with various types of potential life science investors.
Commercial Real Estate -- Property TypesRealty_Mogul
Crowdfunding offers a number of ways to diversify within real estate. This eBook explores the primary commercial property types that an investor should be familiar with.
Gary Dushnitsky, Professor of Strategy and Entrepreneurship, shares the four common types of crowdfunding.
This was first published in Business Strategy Review, Volume 24, Issue 4, 2013. Subscribe today to receive your quarterly copy delivered to your home or work place. http://bit.ly/BSR-subscribe
Social Media and Promoting your Crowdfunding CampaignPatch of Land
Social Media and Promoting your Crowdfunding Campaign was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.
Learn practical strategies for leveraging your existing customers and social media presence to magnify the impact and reach of a Crowdfunding campaign. We’ll review:
• How to engage your target market on social media
• Where to find the most influential social media prospects
• How to convert them into your own brand ambassadors
• Practical strategies and tools for driving traffic to your Crowdfunding campaign.
Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation
Paul Niederer - The Global Status of Crowdfunding, CSW Global14 Crowdsourcing Week
Presented at Crowdsourcing Week Global 2014 by Paul Niederer, CEO of ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
Startup Funding in the UK - a guide by @GrantTree, designed by @nandylenOrsolya Anna Tóth
GrantTree helps innovative companies find and obtain government funding. In order to be able to help everyone who turns to the company running a startup, they've created the startup starter pack, an guide to the UK's funding landscape with the ambition to give a good starting point for anyone looking to fund their business.
Paul Niederer - CSW Global Crowdfunding Workshop, Crowdfunding Discovery Meet...Crowdsourcing Week
Presented at CSW Global 2014's Crowdfunding Workshop by Paul Niederer, CEO ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEO’s responsibilities). In order to succeed, need to understand both the rules of the game and the equipment – without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
Everything you need to know about an investment and fundraising for start-ups. The presentation covers all different sources of financing for high growth companies:
- Bootstrapping and the four Fs
- Angel investors
- Startup accelerators
- Venture capital funds
- Investment documentation
- Alternative funding sources (crowdfunding, etc.)
- Grants and incentives
In the presentation you will also find some basics how to prepare your investment documentation and how to pitch to venture capital investors.
Techstars organized a boot camp for people who served in the military. The focus is to teach / encourage veterans to think about starting or joining tech startups. This presentation is a primer on fundraising and other related items.
Entrepreneurs who understand the funding landscape and are diligent about internal company planning are better at attracting capital. There's a lot to learn before you start asking for investment. Know what you are getting into. Start here. This presentation is for the early stage founder who isn't sure what kind of capital they will need.
Raising Capital from Life Science Investors SecureDocs
This slideshare was originally part of the webinar raising capital from life science investors, hosted by SecureDocs and Life Science Nation. These slides outline the best ways to research, locate, and connect with various types of potential life science investors.
How to sell your business idea to your customers & investorsEspeo Software
Presentation for the School of Startups in Helsinki - and a very good resource for any new business! We tackle issues from funding through valuation to scaling.
Pitch Deck To Raise Funding From Product Crowdfunding PowerPoint Presentation...SlideTeam
Product Crowdfunding is the practice of financing a product by raising small amounts of money from investors. This presentation also provides performance highlights to the shareholders and analyses the products that the company will sell in the future. This presentation is useful for companies who want to raise money from investors for the development of their products. The main objective of this presentation is to collect the funds from the investors and use that funds for product development and gives the return to the investors. This presentation initially provides an overview of the Professional Key Executives Team, Company History, Product Description and Information, Product related problems and solutions, Benefits, Product Roadmap, Product Features, Preferred region for crowdfunding, etc. After analyzing the product scenario, the company needs to define the product benefits, Why the investors choose to invest, the benefits related to investors, Business Model, Market Segmentation, etc. This presentation also helps to identify the key financials related to the company such as Income statement, Cash flow statement, Balance sheet overview with projections. In the end, it also carries out the exit strategies such as Acquisition, Initial public offering, etc. for the investors. https://bit.ly/3fKaOgI
12 Rules for Building Your Product Management PlaybookJeremy Horn
Slides Ian Moulton recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Is angel funding the best funding option for your startup?
How can you best attract angels? What are angels looking for? This deck will touch upon those questions as well as:
- What is an angel
- Are you the kind of company that angels will invest in
- How can you connect with angel investors
- Top questions that angels ask
- What angels DON'T care about
- The angel decision making process and timeline
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Similar to Crowdfunding Workshop for Startups: Paul Niederer, ASSOB (20)
How Successful Crowdsourcing Depends on asking 'Interesting Questions'Crowdsourcing Week
Writing Interesting Questions is as much art as as science. Here are some 100%Open has written recently. How can we double the fun of the LEGO play experience? How can I wash my home, myself, or my clothes with a single cup of water? (Unilever) How can we enable all Detroiters to travel more easily, safely and reliably? (Ford) How can we empower investors and their advisers to consider the CO2 impact of their investment decisions? (UBS) How can we help people do good by using their mobile phone in 3 minutes or less? (EE) Our Interesting Question methodology (https://www.100open.com/toolkit_2/interesting-question/) ensure that questions are accessible, contagious and as inspiring to the Challenge Holder organisation as they are to the Innovator target group.
Contestant Centered Design: creative approaches to designing competitionsCrowdsourcing Week
Creativity is critical to solving complex problems, developing new strategies, facilitating innovation, and driving organizational change. NIST’s Public Safety Communications Research Division’s open innovation efforts focuses on advancing wireless communications for America’s first responders by leveraging expertise and innovative solutions through crowdsourcing and collaboration. Success relies on creating competitions that achieve NIST’s organizational goals, incentivize world class science, remove barriers to entry, and maximize participation. Not an easy equation to balance. This session will discuss how design tradeoffs are considered for a variety of competition elements as concepts develop into a competition and as competitions are implemented. The goal of this interactive session is to provide a behind-the-scenes view of our process, engage audience ideas, and dive into a discussion about crowdsourcing and contestant-centered design.
Ethan will talk about the opportunity to reward crowdsourcing participants through crypto assets/tokens that allows the possibility of performing many micro transactions, saving costs for both the business and the users. In addition, the topic of transparency coming from the blockchain sector where business are now becoming more open to have the public help with tough R&D questions that in the past would have been kept internal. The blockchain industry is in fact growing communities as their branding strategy from the start, and rely on transparency for their community to trust them. All in all, we are seeing the tools in the making to ignite crowdsourcing’s future potential within decentralized business models. Lastly, we will dive into current use case studies from crowdholding.com, on creating a crowd rewarding mechanism for both crowd intelligence and crowd marketing.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
7. •No success with Angels and
VC’s especially rural
•No success with bank lending
•No success with others
•People dont understand how
great the opportunity is
From the Entrepreneurs view:
8. •Its not what they want
• wrong niche, not their sweet spot
• not viable, money not right
•They dont understand what the
opportunity is
•They can’t find your opportunity
•Credibility is lacking
From the Investors view:
9. •Personal interest in your idea
•Supporting a cause or interest
•Sense of commmunity
•Ability to engage in an
entrepreneurial venture
Investors may find you
attractive because:
25. AGGREGATING PLATFORM
ASSOB Contacts
Sponsor Contacts
Professional Investors
Sophisticated Investors
Overseas Investors
Founder contacts
Director contacts
SuppliersCustomers
Industry leaders
Personal Contacts
Celebrities
Affinity Groups
Industry niche fans
Company followers
Self Managed Super Funds
Angel Investors
VC’s
28. • Selling a portion of
your business
• Needs a professional
sales and marketing
campaign
• Not just about the
offer document
• Right messages
• Right time
• Right people
29. All Stakeholders are
fully aware of the
people, events and
actions needed to
have a successful
capital raising
Outcome for
today:
32. 1.A Convincing, Compelling,
Credible Story
2.A Balanced, Passionate,
Capable and Likeable
Team
3.Lots of Suitable People to
share the story with and
engage
4. Impressive Credibility for
the team and story
5.Lots of Compliant Ways
and Means to tell the story
5 Essentials for a good Capital Raising
STORY
FOLLOWERS
TEAM
AGGREGATING
PLATFORM
35. 1. Narrative 2. Elevator Pitch
Two types of stories that will
support the capital raising
36. Elevator Pitch
– Silicon Graphics
• FOR post-production engineers (customers)
• WHO ARE DISSATISFIED WITH the limitations of
traditional film editors (market alternative)
• OUR workstation is a digital film editor (new
product category)
• THAT lets you modify film images any way you
choose (problem -solving capability)
• UNLIKE workstations from SUN, HP or IBM
(product alternative)
• WE HAVE ASSEMBLED all the interfaces needed
for post – production film editing (product features)
An example
37. 1. FOR (your target customers – tighter the niche
the better)
____________________________________
2. WHO ARE DISSATISFIED WITH (the current
market alternative)
______________________________________
3. OUR PRODUCT IS (new product category)
______________________________________
4. THAT PROVIDES (key problem - solving
capability)
______________________________________
5. UNLIKE (the product alternative),
______________________________________
6. WE HAVE ASSEMBLED (key whole product
features for your specific application)
______________________________________
38. 1. FOR (your target customers – tighter the niche
the better)
____________________________________
2. WHO ARE DISSATISFIED WITH (the current
market alternative)
______________________________________
3. OUR PRODUCT IS (new product category)
______________________________________
4. THAT PROVIDES (key problem - solving
capability)
______________________________________
5. UNLIKE (the product alternative),
______________________________________
6. WE HAVE ASSEMBLED (key whole product
features for your specific application)
______________________________________
2
42. Balanced Passionate LikeableTeam
Charismatic Front Person
Credible Board of Directors
Press and Social Media Person
Graphic Design Person
Document &Video Person
Building a Balanced, Passionate,
Capable and Likeable TeamTEAM
55. Credibility
To support the Story
• Milestones achieved
• Passionate customers
• Industry experts endorsement
• IP Secure
• Desirable exit
To back up the Team
• Directors with relevant credentials
• Technical ability
• Marketing and Business ability
56. •Due diligence on company
•Due diligence on directors
•Director statements to obtain details
about bankruptcy, insolvency,
creditor situations
•Review of material contracts to ensure
they exist and are signed agreements
•Review of IP / most relevant domain
name to ensure that the IP is in
the correct entity
ASSOB D/D
58. Gathering Credibility
Secure IP, Patents, Know how
Industry Experts that Endorse us
Support for Valuation
Board Members
High Profile InvestorsAwards, Milestones Achieved to date
Strategic Partners/ Customers
Exit Alternatives
To support the Story
To back up the Person and Team
STORY
TEAM
CAPABILITY
CREDIBILITY
CREDIBILITY
75. 1.A Convincing, Compelling,
Credible Story
2.A Balanced, Passionate,
Capable and Likeable
Team
3.Lots of Suitable People to
share the story with and
engage
4.Lots of Compliant Ways
and Means to tell the
story
4 Essentials for a good Capital Raising
STORY
FOLLOWERS
TEAM
AGGREGATING
PLATFORM
76. AGGREGATING PLATFORM
ASSOB Contacts
Sponsor Contacts
Professional Investors
Sophisticated Investors
Overseas Investors
Founder contacts
Director contacts
SuppliersCustomers
Industry leaders
Personal Contacts
Celebrities
Affinity Groups
Industry niche fans
Company followers
Self Managed Super Funds
Angel Investors
VC’s
77. • Lets look at a Successful Capital Raising
• Started by a passionate individual
• In this case the “Shirtless Dancing Guy”
• Gathers a “first follower”
• Followers assist
• Social proof builds momentum
78. Friends &
Family
Followers of the Business
ASSOB, Sponsor, Lists, Contacts,
Locals, Investors, Media Generated
Fans of the Business
Affinity & Niche groups, Tribes etc
87. Emotional Rational
Connection No connection
Founders
Shareholders
Directors
Management
Accountant
Lawyer
Advisory Board
Capital
Raising
Team
Friends
Family
Fans
Followers
Friends - of - Friends,
Family, Fans and
Followers
Those with
strong personal ties to
the fund
raisers or niche
Personal
connection
depends on an
introduction or
specific link
Friends - of - Friends - of -
Friends
No personal
connection to the fundraisers
1st
Level
2nd
Level
3rd
Level
Angels, VC’s, Family Offices,
Private Investors, Govt. Grants,
Sophisticated Accredited
Professional
Affinity & Interest Groups,
Niche Players and Tribes
SMART MONEY
Story
Capital
Raiser
Prospective
investors
Prospective
investors
Prospective
investors
Affinity & Interest Groups,
Niche Players and Tribes
AFFINITIES AFFINITIES
88. AGGREGATING PLATFORM
ASSOB Contacts
Sponsor Contacts
Professional Investors
Sophisticated Investors
Overseas Investors
Founder contacts
Director contacts
SuppliersCustomers
Industry leaders
Personal Contacts
Celebrities
Affinity Groups
Industry niche fans
Company followers
Self Managed Super Funds
Angel Investors
VC’s
89. No connection
Founders
Shareholders
Directors
Management
Accountant&Lawyer
Advisors
ASSOB / Sponsor
Funding Team
Angels, VC’s, Family Offices,
Private Investors, Govt. Grants,
Sophisticated Accredited
Professional
SMART MONEY
Prospective investors Prospective investors
Influencers
Motivation
Socially motivated Product / Business interest Affinity through niche interest Financially motivatedS p A F
Enter key team
members above who
have connections
92. • Company established in 2006
• ASSOB:PRE
• Extremely High Pressure
Processing (more pressure than the
bottom of the ocean!)
• No cooking, heating or chemicals
• Contracts now with Woolworth's,
Coles and other ‘majors’
• Interesting Investor Meetings
factory visits and taste-testing on
the boardroom table
92
93. Thank you
Presented by Paul Niederer, C.E.O. ASSOB
paul@assob.com.au +61 411 968 362
Request a
copy of the
presentation
#paulniederer /paulniederer