Singapore Airlines has several strengths including its strong global brand, premium service reputation, and government backing. However, it also faces weaknesses such as declining margins and market share due to low-cost carrier competition. Opportunities exist in leveraging its brand image to expand destinations and form partnerships with other travel companies. Threats include increasing fuel costs, economic instability, and competition from carriers like China Southern Airlines. A STEEP analysis found that technological innovation helps Singapore Airlines stand out, while social trends and a stable political environment in Singapore are beneficial.