![IBM Design :: IBM Confidential :: © IBM Corporation
“Words I never
expected to
write: Elegant,
thoughtful,
design guidelines
and examples
from IBM.”
John Gruber,
Daring Fireball
“I predict large tech
companies will place
greater attention on
design. […] We see it
already with Google,
eBay and IBM’s
resurgence in the
design space with
its new Austin center
led by Phil Gilbert.”
John Maeda,
Partner, KPCB
“Everyone [at Kaiser]
was very complimentary
of the briefing. IBM
Design was a big part
of setting us apart
from our competition.”
Wendy Won, VP Kaiser
Permanente Account
“As industry giants such as
IBM realize that software is a
fundamental part of their
businesses, they are also
recognizing the
extraordinary levels of
complexity they must
manage. Design thinking is
an essential tool for
simplifying and humanizing.
It can’t be extra; it needs to
be a core competence.”
Jon Kolko,
HBR, September 2015
“I predict large tech
companies will place
greater attention on
design. […] We see it
already with Google,
eBay and IBM’s
resurgence in the
design space with
its new Austin center
led by Phil Gilbert.”
John Maeda,
Partner, KPCB
Award-winning
design education
program
Core77
Design Awards](https://image.slidesharecdn.com/xchange-151116163543-lva1-app6891/75/xChange-Austin-Presentation-52-2048.jpg)
![IBM Design :: IBM Confidential :: © IBM Corporation
Users of B2B software are also consumers of B2C software,
and as a result, they’ve become increasingly accustomed to
easy-to-use, effective, and appealingly designed products.
IBM’s focus on [delivering this] increases the pressure for
other companies to follow suit or perish.”
“
ibm.biz/forrester-ibm-design](https://image.slidesharecdn.com/xchange-151116163543-lva1-app6891/75/xChange-Austin-Presentation-55-2048.jpg)
Uploaded byOen Michael Hammonds
xChange Austin Presentation
IBM Design emphasizes the significance of user outcomes, continuous learning, and radical collaboration as essential principles driving its mission. The document underscores the shift in workforce demographics and user expectations, particularly among millennials, highlighting the necessity for businesses to adapt through thoughtful design practices. It also outlines IBM's commitment to design thinking as a core competency for simplifying complexity in software development.
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