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Pitch for a Niche Show
Making the Choice of Niche over Mainstream Show
I initially had a choice of producing a Niche Show, which would feature a late night show
with niche genres of music, or producing a Mainstream Show which would be an early
morning show with mainstream genres of music.
To choose, I decided to see which audience I was much more comfortable with and which
audience I would find easier to appeal to. To do this there needed to be a balance between
good and bad so I looked at these points; would I rather go with a show where the audience
consisted of people who were roughly my age with similar tastes, or appeal to a completely
opposite group of people which I don’t know how to appeal.
In the end, I chose to go with a Niche show because I find it to be much easier to find a
common ground and appeal to this audience, since I would fit into the group that I am
appealing to.
Title, Style and Musical Genre
- Title of Niche Show: Underground Nights
- Style of the show is going to be informal to appeal to the audience
- Chilled back host and talk
- Late Night Show
- Will play niche songs
- Electric
- Techno
- House
Scheduling Information
- Niche show will be played on BBC Radio 1
- Late night so 1 am till 3 am
- Show will contain mostly music, talk, jingles (see sample materials)
- Sometimes may contain adverts for other shows
- When live it will be live on:
- Radio (home, car etc.)
- Online (computer or phone etc.)
Target Audience
- Show is targeted at teenagers
- Hosted at 1 – 3 am so primarily males
- Young adults tend to like the genres played
- Socio-Economic class E/D
- Students
- Probably listen to radio online when studying
- Secondary audience are females
- Likely to like the genres too
- Same class as males
- Most likely students
- Other audiences include:
- Class C2 males
- Work late night
Post-Broadcast Distribution-
- When live:
- Radio
- Online live broadcast
- After Broadcast:
- Online (station’s website)
- Download (also on station’s website)
- Available for people who missed it live

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Niche Show Pitch Presentation

  • 1. Pitch for a Niche Show
  • 2. Making the Choice of Niche over Mainstream Show I initially had a choice of producing a Niche Show, which would feature a late night show with niche genres of music, or producing a Mainstream Show which would be an early morning show with mainstream genres of music. To choose, I decided to see which audience I was much more comfortable with and which audience I would find easier to appeal to. To do this there needed to be a balance between good and bad so I looked at these points; would I rather go with a show where the audience consisted of people who were roughly my age with similar tastes, or appeal to a completely opposite group of people which I don’t know how to appeal. In the end, I chose to go with a Niche show because I find it to be much easier to find a common ground and appeal to this audience, since I would fit into the group that I am appealing to.
  • 3. Title, Style and Musical Genre - Title of Niche Show: Underground Nights - Style of the show is going to be informal to appeal to the audience - Chilled back host and talk - Late Night Show - Will play niche songs - Electric - Techno - House
  • 4. Scheduling Information - Niche show will be played on BBC Radio 1 - Late night so 1 am till 3 am - Show will contain mostly music, talk, jingles (see sample materials) - Sometimes may contain adverts for other shows - When live it will be live on: - Radio (home, car etc.) - Online (computer or phone etc.)
  • 5. Target Audience - Show is targeted at teenagers - Hosted at 1 – 3 am so primarily males - Young adults tend to like the genres played - Socio-Economic class E/D - Students - Probably listen to radio online when studying - Secondary audience are females - Likely to like the genres too - Same class as males - Most likely students - Other audiences include: - Class C2 males - Work late night
  • 6. Post-Broadcast Distribution- - When live: - Radio - Online live broadcast - After Broadcast: - Online (station’s website) - Download (also on station’s website) - Available for people who missed it live