The document proposes a niche radio show called "Dank Radio FM" that would target 12-40 year olds who enjoy electronic dance music like dubstep and nightcore. The show would run from 9pm-11pm on weeknights and feature mainly music with occasional bonus material. It would be broadcast locally on 90MHz frequency but also available online and via apps for later listening. The goal is for an informal late-night show with a more specialized music focus than mainstream radio.

1. Niche pitch

2. Reasons for my choice
• Firstly, doing a niche show gives me more freedom over
what genres of music I can play.
• It also allows me to customize the show to be as
entertaining as possible, rather than being standard and
professional.
• The mainstream show has a lot of competition.
• I want the show to appeal to a different audience.
• It can be a better success than mainstream because the
music appeals to me.

3. Title, Style and Genre
• Title of niche show: Dank Radio FM.
• Style: Informal – appeal to the target audience.
• It will have a casual, laid back theme during talk.
• It will be broadcast late at night.
• My show will feature electronic dance music,
dubstep and nightcore.

4. Scheduling Information
• My show will be running as its own station .
• Uses 90MHz frequency.
• Because it is going to be broadcast late, it will run from 21:00 to
23:00.
• It will consist mainly of music, with occasional breaks for bonus
material.
• It will be available through standard radios in cars and at home
• After the live broadcast, it will be available on the internet with a
download option.

5. Target Audience
• My show will be targeted equally at those between 12 and 40 years
of age and generally anyone who appreciates electronic music.
• The target audience will be mainly male
• Audiences will likely be social class E or D and will likely be in some
form of education.
• The secondary audience may partially be females, as they may also
like the music.
• They will also be in social class E or D, but a few listeners may be in
social class C

6. Post-Broadcast Distribution
• When it is live it is available on the radio, online
live broadcast via the radio stations website.
• After the broadcast it is available online on the
radio stations website and to download via
various different forms such as the radio stations
website and radio stations apps.
• It is available for people who missed the live
broadcast by catch up by download and catchup
via smartphones and such.