The document proposes a mainstream radio show idea with the following key details:
- The show will play a wide variety of popular music genres to appeal to listeners of different tastes.
- The target audience is people ages 16-30 who are waking up in the morning and commuting to work.
- Features will include a breakfast show format to entertain commuters, short news updates, and guest appearances.
- Jingles and prerecorded sounds will be used to identify segments and the show title between songs.
- The show will air Monday through Friday from 6:30-10:00am.
OCR Cambridge Technicals Level 3 Media
Unit 19 - Planning and Pitching an Audio Media Text
LO2 - Develop ideas by creating treatments and sample materials
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2. Mainstream
Radio Show
Idea.
Play music that
is most popular
around the time
the radio show is
starting.
Artists like Kanye
West, Justin Bieber,
DJ Snake, Ellie
Goulding, Katy
Perry, Olly Murs,
Bob Marley, Arctic
Monkeys,
Chainsmokers etc.
Make sure a wide range of
different music genres of music,
play throughout the radio show
to make sure all of the people
that like different types of music
actually enjoy some songs
throughout the radio show. This
will probably keep more people
tuned into the radio show
because they will want to find
out what song is next on the
playlist.
Do a breakfast
show to make
sure the
audience are
entertained
while they are
going to work.
By doing a breakfast
show, I will have to
make sure that the
radio show is
entertaining and it
wakes up the
audience that are
listening to it and
gets them ready for
work.
Throughout the
show, I will have to
add a short
newsbeat to make
sure the audience
are kept up-to-date
with all of the news
around the UK.
I also might include
a special guest that
comes on
throughout the
show, to try and
keep the audience
entertained while
they are driving to
work. Or waking up
people in the
morning if they just
got out of bed.
The show will be more focused on the age
range of 16 – 30 due to the fact that parents
might be waking up at the same time as
their children and they might put the radio
on in the morning. The target audience is
parents because they are the ones who
would probably traveling in the morning to
get to work so they might be listening to the
radio show.
Jingles, pre-
recorded sounds
will be used.
Throughout the radio show, I will be using Jingles and
Pre-recorded sounds to split up music so people can tell
it’s a different song playing. Also I will use Jingles at the
end of a song to end the song off and then start
speaking to the audience. I might use pre-recorded
sounds throughout the show to inform the audience
what radio show they are listening too, to make sure
they know what show it is and if they want to
comeback and listen to the radio show again they will
know what the radio show is called. Also I will probably
play music in the background while I am speaking to
makes sure it sounds more engaging to the audience.
The show will start
around 6:30am and
will end around
10am because most
people would of
started work.
People might also
listen to the radio
while working.
Details about
the radio show.
The show will be on
from every Monday
– Friday because
most people will be
going to work on
the weekdays rather
than the weekends
therefore the radio
show wont be on
the weekends.
Play music from the
top 50 chart.
The secondary audience would be
around the ages of 20 – 35 because
they will be ones who might be
waking up early in the morning to
travel to work. For example, a builder
might have the radio show playing in
the background while they are
working to keep them entertained.
4. • The mainstream radio show will have loads of different genres of music
playing, this is because I want to make sure loads of different people tune
into the radio that listen to different types of music.
• The primary target audience will be around the ages of 20 - 30, this is
because these will be the people who wake up early in the morning to get
ready for work. And when they are driving to work they will be able to listen
to the radio show.
• The show will mostly be playing popular music due to the fact that most
people enjoy music from the top 50 chart.
• Popular artists will be played like Justin Bieber, Katy Perry, Chainsmokers, Dj
Snake, Kanye West etc.
Mainstream Annotation