This document provides an overview of using Twitter effectively for professional purposes. It discusses the basics of Twitter including composing tweets, using hashtags and mentions, and etiquette. More advanced Twitter strategies are also covered such as using social media management tools to schedule posts, shorten URLs, and follow topics and influencers. The presentation encourages participants to engage on Twitter regularly, retweet relevant content, and follow colleagues to grow their reach over time.

1. NGLC University
Twitter Appreciation

3. Agenda
Twitter 101 (the basics)
• Anatomy of a tweet
• Hashtags
• @
• Twitter Etiquette
Twitter 201 (advanced)
• Social media management systems
• Shorten URLs
• Streams
This is an interactive presentation- ask
questions as we go!

4. Anatomy of a Tweet
• Where to put URL
• Where to put hashtag/@

5. Compose a Tweet
• Ask a question
• Listicles -10 things
• Humor
• VIDEO: watch this video
• INFOGRAPHIC: Check out how…

6. Hashtags
• Expand your reach to audiences interested in trending topics
Anyone following the hashtags #PersonalizedLearning and
#BlendedLearning will see this tweet.

8. @ influencers
• Start a dialogue
• Mention an
influencer
• Get re-tweeted
by an influencer

9. Find influencers! Join/start trending
conversations!
• Join an existing chat!
– #EdChat
• Start a conversation!
– ELI tweet-up
• Suggested followers
• Blue check box= verified

10. It’s a jungle out there!
• Trolls - don’t feed them!
• EDUCAUSE Hulk @EDUCAUSE_HULK
• Hashtag poachers - accidental or intentional
(ELI15/ELI Manning)

11. Retweet
• RT content you like
• RT influencers
• RT tweets you are mentioned in
– You can favorite if you want to acknowledge a tweet but
not RT it.

12. Follow back!
• If someone
follows you
• If someone
retweets you
• If someone
tweets @ you

13. Social Media Management Tools
• Hootsuite
• Shorten URLS
• Streams
• Follow topics
• Follow influencers

14. Hootsuite

15. Shorten URLS

16. Track mentions

17. Follow Topics

18. Follow Influencers

19. Follow Events

20. 4 Steps to Become a Twitter Expert
1. Follow influencers.
2. Sign on every day & spend 5 min reading
your feed and RT at least 1 interesting tweet.
3. RT NGLC-related posts!
4. Write your own posts- share an article, use
hashtags, tag an influencer. Start slow, tweet
once a week and watch your reach grow.

21. Follow & RT your colleagues!
• Holly- @HollyNGLC
• Dalia- @DaliaHochman
• Stef- @StefanieBlouin
• Nancy- @NancyMillichap
• Andy- @AndrewCalkins
• Kristi- @ReallyKristi
• Alex- @AlexB_Roth
• Julie Little- @iJules

22. Questions?