The Johan Cruyff Foundation was established in 1997 to encourage youth physical activity and sports participation. It supports projects around the world that promote an active lifestyle for children. Notable initiatives include Cruyff Courts, small soccer pitches located in communities to provide children free access to play. Through partnerships with schools and organizations, the Foundation aims to make sport a positive influence in children's lives and development. It has established over 180 Cruyff Courts that serve thousands of kids daily across 15 countries.