The Colas family embarked on a year-long trip around the world to raise funds for a primary school in Burkina Faso, aiming to foster girls' education and promote values of solidarity. Through their social media network of 80,000 friends, they plan to support the project by combining travel experiences with community engagement, ultimately striving to make a positive difference in the lives of disadvantaged children. Their school initiative requires €100,000 for construction and annual operations, focusing on empowering girls through education to bridge the educational gap.

1. Around the World with 80,000 friends July 2 nd , 2011 – June 30th, 2012

2. Overview: W L TW Equation A motivated family who wants to make a difference + An inspiring travel project, meaningful for us and others + A network of 3000 Facebook Friends and more than 80,000 friends of friends = Travelling our Community of Facebook Friends in Real Life to Build a School in Burkina Faso

3. The Colas Family: ‘ We Like the World ! ’

4. Fred French. 43 years old. Has lived in France, Bolivia, Portugal, USA, Belgium, UK. Has traveled to more than 50 countries across 5 continents. Renowned European digital marketing expert, Fred was a pioneer at Procter & Gamble, where he created the Digital Marketing department in Cincinnati in 1996. He was awarded one of the 12 ‘ Global Media Mavens ’ of 1999 by Advertising Age. From 2000, he has been a co-founder of Fullsix, a leading digital marketing group in Europe with 800 employees worldwide. Currently Chief Strategic Officer of Fullsix, he is leading, among other projects, the Group ’ s Social Media activities. Estelle French. 43 years old. Loves art. In the advertising world since 1991, she has made all her career in the Havas Group in France, the US and Belgium. Currently Global Brand Director at BETC Euro RSCG in Paris. She wants to make a difference in her life, for her family and for others. Héloïse 8 years old. The only child of the Colas family. Goes to the Ecole Active Bilingue in Paris and loves learning english. Already an experienced traveller as she already visited 4 continents (Europe, Asia, South and North America, Africa) and wants to discover more countries. The Colas Family : Who are We ?

5. Our Project Around the World with 80,000 friends

6. The Video Clip: ‘ We Like the World ! ’

7. The First Trip Around the World Co-designed and Powered by a Social Graph From Jules Verne and 80 days… Industrial Revolution Bringing Places closer to one another … to Facebook and 80,000 friends Social Networks Revolution Bringing people closer to one another

8. Why are we going around the world? Change our own lives We want to make a family project together, which gives a new meaning to our lives. Meet new people, help others. Share with our only daughter essentail values like solidarity, generosity, courage, optimism, and openess to others. Help kids, specifically little girls who are less lucky than Héloïse is. Embrace the “ Girls Education ” cause and help reducing the educational gap beetween girls and boys in developing countries by funding the building of a primary school in Burkina Faso, with a specific program for girls.

9. Why this Specific Project? Estelle: « As a Distilbene victim, I ’ ve been struggling to have a child and I enjoy my luck every day. With my personal history I am particularly touched by causes regarding children. I am convinced that sending kids to school and specially girls, means giving them a life future, means saving women they will become tomorrow. Acting in that way will make the world advance, go further. Being able to act for this cause brings me a lot of happiness » Fred: « I have realized that friends ’ networks are a real gold mine of potential contacts and encounters that can help us achieve our dreams. Social Networks like Facebook have a « connection-boosting » power that brings this gold at your fingertips provided that you have an inspiring project and a great reputation. This is what we want to achieve with this project »

10. Why Embrace the Girls Education Cause? It builds the economy 1% increase in girls education generates 0.3% economic growth Every additional year of education increases income by 20%. It saves lives Children of women who received 5 years of primary education have 40% less chances to die before the age of 5. Because… “ Educating girls yields a higher rate of return than any other investment available in the developing world. ” Lawrence Summers, former Chief Economist at the World Bank, president of Harvard, and Obama ’ s top economic advisor It benefits to the Society as a whole They better educate their own children later, girls and boys.

11. Can we complete a whole trip around the world and, everywhere we go, be hosted by some of our 80,000 potential friends? And thus fund a school and a girl ’ s education program in Burkina Faso. Our Challenges

12. North America June-Sept. 2011 South America Sept-Oct. 2011 Oceania Nov. 2011 Australia Dec 2011 Asia Jan-Feb 2012 India March-April 2012 Turkey May 2012 Burkina Faso June 2012 Our Itinerary from Paris to Paris (July ‘11- June ’12) Air Land

13. A 3-Phase Project 1- The « 80,000 friends » challenge A Facebook page to gather and animate our friends community 1 fan = $1 for the school www.facebook.com/weliketheworld 2 – The « hosting » challenge Hosting proposals via the blog www.weliketheworld.com For each hosted night, the Colas family will donate 50$ for the school. 3- The « school » challenge The need: 100K€ are needed to build and maintain the school (construction, equipment, management and maintenance) The Partner: The Child’s Voice will oversee the project The Funding will be made through 3 sources: the Colas family, friends’ donations and sponsors Collection through weliketheworld.com, the fan page and by cheques

14. The School Project Build a primary school with 235 children in Cissé Yargo, Burkina Faso, a region where people fight agains desert and hunger. Allow kids’ schooling, especially programs for girls, to enable them to write a brighter future

15. The School Budget: 0,5€ / day / child ! We need 100K€ for year 1 and 42K€ per year after i.e a going cost per child of 0,5€ per day WE LIKE THE WORLD - ECOLE PRIMAIRE CISSE YARGO - BURKINA FASO - 2011 / 2013¢ DEPENSES ANNEE 1 ANNEE 2 ANNEE 3 CONSTRUCTION 1 bâtiment de 3 salles de classe 39 637,00 € 1 bloc de 3 latrines pour les filles 3 500,00 € 2 préaux X 2210,50 € 4 421,00 € Sous Total 1 47 558,00 € 0,00 € 0,00 € SCOLARISATION & MOBILIER mobilier pour les 3 classes 5 132,00 € matériel pédagogique pour l’école 691,00 € parrainages primaires pour 1 an pour 230 élèves, à partir de 10 € par enfant / mois, comprenant les frais de scolarité, les fournitures, l’habillement, le pétrole, le suivi médical 27 600,00 € 27 600,00 € 27 600,00 € activités sensibilisation des filles et mères (théâtre, groupes de discussions, ...) cantine pour 1 an 230 élèves, 4 € par enfant / mois 11 040,00 € 11 040,00 € 11 040,00 € frais de fonctionnement internat Sous Total 2 44 463,00 € 38 640,00 € 38 640,00 € TOTAL DU PROGRAMME PAR ANNEE 92 021,00 € 38 640,00 € 38 640,00 € FONCTIONNEMENT LA VOIX DE L'ENFANT 10 % de frais de fonctionnement, suivi, évaluation 9 202,10 € 3 864,00 € 3 864,00 € TOTAL GENERAL PAR ANNEE 101 223,10 € 42 504,00 € 42 504,00 € 3 logements F2 pour les professeurs X 8 880 € : prise en charge Voix De l'Enfant 26 640,00 € TOTAL GENERAL SUR 3 ANS 212 871,10 €

16. How do we Measure our Performance ? % of children going to Primary School in Cissé Yargo Boy/Girl split Attendance rates at school, especially from those who have a scholarship % of children finishing Primary School Tracking Results for Effective Actions

17. Why Partner with ‘ The Child ’ s Voice ’ ? ‘ The Child ’ s Voice is the main French association of children protection. Created in 1981, it federates more than 75 associations, which all have in common the focus on children protection and a famous spokesperson, the French actress Carole Bouquet. Trust Long term Professionalism Local integration Simplicity Tax breaks

18. The partners of W L TW Facebook, Official Partner Facebook Worldwide chose to support WLTW, one the very few projects they chose to support among the hundreds they receive each month Facebook will promote the project within its official global pages and will offer free advertising space

19. Engage as One of our 80,000 Friends Followers: Follow and exchange with us Become fan of our Facebook page Give advice, information and contacts Exchange with us during our trip Spreaders: Recommend us Recommend our project to your friends Help us to create buzz on the internet Invite your friends to meet/host us Donors: Invest with us Host us Donate for the ‘ We Like the World ’ school Core leaders: Créez avec nous Be part of the WLTW core team Create an event by yourself What ’ s in it for you? Make a concrete impact for an important cause with high leverage for your money Travel with us and discover great new people, 5 minutes a day Earn our long-lasting gratitude 

20. Contact us Project W L TW Facebook.com/weliketheworld Youtube.com/weliketheworld www.weliketheworld.com (en construction) Frédéric Colas about.me/fredcolas +33 6 13 09 03 26 [email_address]

21. WE like YOU for Having Read this Presentation till the Very End  And please ‘ like ’ the project on Facebook