This document discusses strategies for marketing and communication by the Writing Center Director at Metro State. It begins by listing the director's main responsibilities and current communication methods, such as memos, emails, flyers. It then evaluates these methods as expensive, wasteful, and ineffective. Alternative options are proposed, including using a blog, wiki, Facebook, Twitter, and audio/video to communicate internally, market to students, educate faculty and train tutors. It advocates creating a social network presence to increase visibility and passive endorsement through consistent branding across platforms with regularly updated content.