Gastcollege hanzehogeschool
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The document discusses designing for customers by brainstorming ideas to increase ticket sales on a cinema website. It encourages generating many ideas through sketching and visualization, sharing ideas early, and using principles of divergent and convergent thinking. Ideas should follow design principles related to the cinema's brand of being about Hollywood entertainment in a simple way. Brainstorming rules include that there are no bad ideas, focusing on the challenge, maintaining momentum, and sharing ideas visually.
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Gastcollege hanzehogeschool
- 1. We create great customer experiences by designing less.
- 2. Question... Question: What’s the most used functionality of the Internet? Stefan Wobben & Henk Wijnholds
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- 4. Terms and conditions? *WTF?@!* Stefan Wobben & Henk Wijnholds
- 5. Eehrr, aha! Stefan Wobben & Henk Wijnholds
- 6. Aaargh! Stefan Wobben & Henk Wijnholds
- 7. Press the button? Stefan Wobben & Henk Wijnholds
- 8. Okay... Stefan Wobben & Henk Wijnholds
- 9. Technology frustrates Stefan Wobben & Henk Wijnholds
- 10. Conversion Stefan Wobben & Henk Wijnholds
- 11. Delight your customers Stefan Wobben & Henk Wijnholds
- 12. Persuasion and MBTI Stefan Wobben & Henk Wijnholds
- 13. M C S H
- 14. Design challenge Increase ticket sales on a cinema website. Stefan Wobben & Henk Wijnholds
- 15. We need lots of ideas • An idea costs nearly nothing • More chance of finding the best idea • It helps others coming up with ideas Stefan Wobben & Henk Wijnholds
- 16. Visualize your ideas • Visual cues are better understandable • Visual cues are stickier • Visual cues are easier to find back Stefan Wobben & Henk Wijnholds
- 17. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
- 18. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
- 19. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
- 20. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
- 21. Yes you can! Stefan Wobben & Henk Wijnholds
- 22. Share your ideas early and often Photo by: Ram Yoga Stefan Wobben & Henk Wijnholds
- 23. Outside the box? Stefan Wobben & Henk Wijnholds
- 24. Question... How about we asked you to come up with an idea for a new succesful company within 20 minutes. Very difficult isn’t it. Stefan Wobben & Henk Wijnholds
- 25. Another question... Source: Harvard Business Review What do Lego, Häagen-Dazs and Spiderman have in common? Stefan Wobben & Henk Wijnholds
- 26. Their solutions Source: Harvard Business Review They all have the same business-idea “Make a children-product interesting for adults.” Stefan Wobben & Henk Wijnholds
- 27. You can do this! Source: Harvard Business Review Fifteen more products with the same philosophy Stefan Wobben & Henk Wijnholds
- 28. Inside boxes Stefan Wobben & Henk Wijnholds
- 29. MBTI sketching framework C S M H Stefan Wobben & Henk Wijnholds
- 30. Diverge and converge Stefan Wobben & Henk Wijnholds
- 31. Design principles • We’re a cinema! • It’s all about Hollywood • We are entertainment • It has to be simple Stefan Wobben & Henk Wijnholds
- 32. Design challenge Increase ticket sales on a cinema website. Stefan Wobben & Henk Wijnholds
- 33. Brainstorm rules • Bad ideas don’t exist • Focus on the challenge • Keep the momentum going • Show and tell. Stefan Wobben & Henk Wijnholds