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The Next Generation is…
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    media
    - Content accessible anywhere
    - People in control


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Next
                             Generation
                               People




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92% of American parents are friends with their                              Next
                                                                          Generation
                                                                            People
    kids on Facebook




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82% of Chinese mobile internet users are aged 18-                            Next
                                                                           Generation
                                                                             People
    30




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People over   35 are more likely to own a digital                             Next
                                                                            Generation
                                                                              People
    camera




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850,000 Android devices are activated every                                Next
                                                                         Generation
                                                                          Mobile
    day




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Facebook had 58m mobile-only users in
                                                                            Next
                                                                      Generation
                                                                       Mobile
     December




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Half of the ads in the Super   Bowl were                                      Next
                                                                             Generation
                                                                              Mobile
     Shazam-able




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25% of Groupons bought in December were bought                             Next
                                                                          Generation
                                                                           Mobile
     on mobile




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86 billion text messages were sent in January                               Next
                                                                           Generation
                                                                            Mobile
     in China




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Apple’s app store generates over   5m a day in                                  Next
                                                                               Generation
     revenue                                                                    Mobile




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Google’s mobile   search volumes more than                                  Next
                                                                           Generation
                                                                            Mobile
     doubled year on year




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41% of ad related searches made during the Super                             Next
                                                                            Generation
                                                                             Mobile
     Bowl came from mobile devices




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Next
                             Generation
                            Content




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Chinese mobile game QQ   Game Hall has 200m
                                                                                 Next
                                                                           Generation
                                                                          Content
     registered players




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Angry Birds Space was downloaded 10m times in
                                                                                 Next
                                                                           Generation
                                                                          Content
     3 days




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You can now ‘’Like’ Kahlua when you watch The
                                                                                 Next
                                                                           Generation
                                                                          Content
     Big Lebowski on Facebook




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Mercedes let people control posters with their
                                                                                  Next
                                                                            Generation
                                                                           Content
     car keys




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Next

     BMI’s Pinterest   Lottery
                                                              Generation
                                                             Content




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Next

     Blue Ivy Carter’s Tumblr
                                                             Generation
                                                            Content




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     Chicago Mixtape
                                                    Generation
                                                   Content




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Next
                             Generation
                        Technology




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Next

     This is not the web…
                                                         Generation
                                                    Technology




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Next

     The rise and fall of personal   computing
                                                                          Generation
                                                                     Technology




                                                           Produced by
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Half of American homes own at least one Apple                               Next
                                                                           Generation
                                                                      Technology
     product




                                                            Produced by
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How much companies depend on their largest
                                                                              Next
                                                                        Generation
                                                                   Technology
     revenue stream




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Next
                             Generation
                            Content




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Next

     Instagram added 10m users in 10 days
                                                                         Generation
                                                                  Social Media




                                                          Produced by
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Facebook refers nearly    as much traffic to The
                                                                                   Next
                                                                             Generation
                                                                      Social Media
     Guardian as Google does




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Twitter records were broken at the Super                                      Next
                                                                             Generation
                                                                      Social Media
     Bowl




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David Beckham’s H&M ad generated 109,000
                                                                                     Next
                                                                               Generation
                                                                        Social Media
     comments in social media within 45 minutes




                                                                Produced by
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Next
                             Generation
                            Content




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Amex’s Tweet Your Way To Savings generated sales                             Next
                                                                            Generation
                                                                      Effectiveness

     of $7.2m




                                                             Produced by
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Domino’s Pizza generated £1m in revenue in
                                                                              Next
                                                                        Generation
                                                                  Effectiveness
     the UK from mobile in one week




                                                         Produced by
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Ralph Lauren’s growth is attributed to   digital                               Next
                                                                              Generation
                                                                        Effectiveness

     activity




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Unilever’s digital campaigns yield over $3 for                             Next
                                                                          Generation
                                                                    Effectiveness

     every $1 spent




                                                           Produced by
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                                 Generation
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@




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Next Generation Media Quarterly April 2012

  • 1. 1 Property of Aegis Media. All rights reserved.
  • 2. Produced by 2 Property of Aegis Media. All rights reserved.
  • 3. The Next Generation is… - Technology transforming media - Content accessible anywhere - People in control Produced by 3 Property of Aegis Media. All rights reserved.
  • 4. Next Generation People Property of Aegis Media. All rights reserved.
  • 5. 92% of American parents are friends with their Next Generation People kids on Facebook Produced by 5 Property of Aegis Media. All rights reserved.
  • 6. 82% of Chinese mobile internet users are aged 18- Next Generation People 30 Produced by 6 Property of Aegis Media. All rights reserved.
  • 7. People over 35 are more likely to own a digital Next Generation People camera Produced by 7 Property of Aegis Media. All rights reserved.
  • 8. Property of Aegis Media. All rights reserved.
  • 9. 850,000 Android devices are activated every Next Generation Mobile day Produced by 9 Property of Aegis Media. All rights reserved.
  • 10. Facebook had 58m mobile-only users in Next Generation Mobile December Produced by 10 Property of Aegis Media. All rights reserved.
  • 11. Half of the ads in the Super Bowl were Next Generation Mobile Shazam-able Produced by 11 Property of Aegis Media. All rights reserved.
  • 12. 25% of Groupons bought in December were bought Next Generation Mobile on mobile Produced by 12 Property of Aegis Media. All rights reserved.
  • 13. 86 billion text messages were sent in January Next Generation Mobile in China Produced by 13 Property of Aegis Media. All rights reserved.
  • 14. Apple’s app store generates over 5m a day in Next Generation revenue Mobile Produced by 14 Property of Aegis Media. All rights reserved.
  • 15. Google’s mobile search volumes more than Next Generation Mobile doubled year on year Produced by 15 Property of Aegis Media. All rights reserved.
  • 16. 41% of ad related searches made during the Super Next Generation Mobile Bowl came from mobile devices Produced by 16 Property of Aegis Media. All rights reserved.
  • 17. Next Generation Content Property of Aegis Media. All rights reserved.
  • 18. Chinese mobile game QQ Game Hall has 200m Next Generation Content registered players Produced by 18 Property of Aegis Media. All rights reserved.
  • 19. Angry Birds Space was downloaded 10m times in Next Generation Content 3 days Produced by 19 Property of Aegis Media. All rights reserved.
  • 20. You can now ‘’Like’ Kahlua when you watch The Next Generation Content Big Lebowski on Facebook Produced by 20 Property of Aegis Media. All rights reserved.
  • 21. Mercedes let people control posters with their Next Generation Content car keys Produced by 21 Property of Aegis Media. All rights reserved.
  • 22. Next BMI’s Pinterest Lottery Generation Content Produced by 22 Property of Aegis Media. All rights reserved.
  • 23. Next Blue Ivy Carter’s Tumblr Generation Content Produced by 23 Property of Aegis Media. All rights reserved.
  • 24. Next Chicago Mixtape Generation Content Produced by 24 Property of Aegis Media. All rights reserved.
  • 25. Next Generation Technology Property of Aegis Media. All rights reserved.
  • 26. Next This is not the web… Generation Technology Produced by 26 Property of Aegis Media. All rights reserved.
  • 27. Next The rise and fall of personal computing Generation Technology Produced by 27 Property of Aegis Media. All rights reserved.
  • 28. Half of American homes own at least one Apple Next Generation Technology product Produced by 28 Property of Aegis Media. All rights reserved.
  • 29. How much companies depend on their largest Next Generation Technology revenue stream Produced by 29 Property of Aegis Media. All rights reserved.
  • 30. Next Generation Content Property of Aegis Media. All rights reserved.
  • 31. Next Instagram added 10m users in 10 days Generation Social Media Produced by 31 Property of Aegis Media. All rights reserved.
  • 32. Facebook refers nearly as much traffic to The Next Generation Social Media Guardian as Google does Produced by 32 Property of Aegis Media. All rights reserved.
  • 33. Twitter records were broken at the Super Next Generation Social Media Bowl Produced by 33 Property of Aegis Media. All rights reserved.
  • 34. David Beckham’s H&M ad generated 109,000 Next Generation Social Media comments in social media within 45 minutes Produced by 34 Property of Aegis Media. All rights reserved.
  • 35. Next Generation Content Property of Aegis Media. All rights reserved.
  • 36. Amex’s Tweet Your Way To Savings generated sales Next Generation Effectiveness of $7.2m Produced by 36 Property of Aegis Media. All rights reserved.
  • 37. Domino’s Pizza generated £1m in revenue in Next Generation Effectiveness the UK from mobile in one week Produced by 37 Property of Aegis Media. All rights reserved.
  • 38. Ralph Lauren’s growth is attributed to digital Next Generation Effectiveness activity Produced by 38 Property of Aegis Media. All rights reserved.
  • 39. Unilever’s digital campaigns yield over $3 for Next Generation Effectiveness every $1 spent Produced by 39 Property of Aegis Media. All rights reserved.
  • 40. Next Generation Effectiveness @ Produced by Property of Aegis Media. All rights reserved.