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…


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The Next Generation is…
    - Technology transforming
    media
    - Content accessible anywhere
    - People in control


                                         Produced by
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Next
                             Generation
                               People




Property of Aegis Media. All rights reserved.
Next

    Motherhood is a driver of smartphone sales
                                                                     Generation
                                                                       People




                                                      Produced by
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TV accounts for 47% of the time American kids
                                                                              Next
                                                                        Generation
                                                                          People
    spend with media




                                                         Produced by
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                                           Property of Aegis Media. All rights reserved.
Fewer than 15% of Wiklipedia’s contributors are
                                                                                   Next
                                                                             Generation
                                                                               People
    women




                                                              Produced by
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                                                Property of Aegis Media. All rights reserved.
More than 60% of Stardoll members under 12 own a
                                                                                   Next
                                                                             Generation
                                                                               People
    mobile; more than 60% never read a newspaper




                                                              Produced by
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Property of Aegis Media. All rights reserved.
Next

     Smartphones are outselling PCs
                                                                   Generation
                                                                    Mobile




                                                    Produced by
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                                      Property of Aegis Media. All rights reserved.
60% of time spent on smartphones is on new                                      Next
                                                                               Generation
                                                                                Mobile
     activities




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                                                  Property of Aegis Media. All rights reserved.
Mobi le accounted for 45% of visits to the                               Next

     ESPNCricInfo site on the day of the Cricket
                                                                        Generation
                                                                         Mobile

     World Cup Final




                                                         Produced by
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                                           Property of Aegis Media. All rights reserved.
40% of Google Maps usage is through mobile
                                                                             Next
                                                                       Generation
                                                                        Mobile
     devices




                                                        Produced by
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                                          Property of Aegis Media. All rights reserved.
Angry Birds has taken over €50 million,                                Next
                                                                      Generation
                                                                       Mobile
     but cost less than £100,000 to produce




                                                       Produced by
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                                         Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
The 2011 Super
                Bowl was the most watched                                 Next
                                                                    Generation
                                                                   Content
     TV programme in American history




                                                     Produced by
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                                       Property of Aegis Media. All rights reserved.
Next

     MTV’s Skins is a TV and social   media hit
                                                                           Generation
                                                                          Content




                                                            Produced by
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Next

     eBook piracy is rising
                                                           Generation
                                                          Content




                                            Produced by
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Next

     Crowdfunding the new Rainbow   Warrior
                                                                           Generation
                                                                          Content




                                                            Produced by
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                                              Property of Aegis Media. All rights reserved.
Next

     The Like   Log study
                                                         Generation
                                                        Content




                                          Produced by
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Next
                             Generation
                        Technology




Property of Aegis Media. All rights reserved.
Will.i.am is Intel’s Director of Creative
                                                                                Next
                                                                          Generation
                                                                     Technology
     Innovation




                                                           Produced by
22
                                             Property of Aegis Media. All rights reserved.
IBM’sWatson computer beats two previous                                      Next
                                                                            Generation
                                                                       Technology
     champions at Jeopardy




                                                             Produced by
23
                                               Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Next

     Twitter – the official figures
                                                                   Generation
                                                            Social Media




                                                    Produced by
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                                      Property of Aegis Media. All rights reserved.
Next

     Twitter – the unofficial figures
                                                                     Generation
                                                              Social Media




                                                      Produced by
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                                        Property of Aegis Media. All rights reserved.
Most trendingtopics on Twitter come from                              Next
                                                                     Generation
                                                              Social Media
     the mainstream media




                                                      Produced by
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                                        Property of Aegis Media. All rights reserved.
20,000 Twitter users generate over 50% of what
                                                                                Next
                                                                          Generation
                                                                   Social Media
     is seen on twitter




                                                           Produced by
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                                             Property of Aegis Media. All rights reserved.
An estimated 60% of Facebook’s advertising                                  Next
                                                                           Generation
                                                                    Social Media
     revenue comes from small   advertisers




                                                            Produced by
29
                                              Property of Aegis Media. All rights reserved.
Twitter made an estimated $45m in ad revenue
                                                                                Next
                                                                          Generation
                                                                   Social Media
     in 2010




                                                           Produced by
30
                                             Property of Aegis Media. All rights reserved.
Revenues for Facebook, Google, Groupon & Zynga                              Next
                                                                           Generation
                                                                    Social Media
     compared




                                                            Produced by
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                                              Property of Aegis Media. All rights reserved.
Factors that influence engagement with
                                                                                 Next
                                                                           Generation
                                                                    Social Media
     Facebook wall posts




                                                            Produced by
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                                              Property of Aegis Media. All rights reserved.
The ASOS store on Facebook
                                                                     Next
                                                               Generation
                                                        Social Media




                                                Produced by
33
                                  Property of Aegis Media. All rights reserved.
Porsche celebrated hitting 1m Likes by
                                                                                 Next
                                                                           Generation
                                                                    Social Media
     paining all of the names onto a car




                                                            Produced by
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                                              Property of Aegis Media. All rights reserved.
Heinz sold a limited edition flavour of                                      Next
                                                                            Generation
                                                                     Social Media
     Ketchup through Facebook




                                                             Produced by
35
                                               Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Mazda sold 100
                cars at 20% discount as part of a                                Next
                                                                           Generation
                                                                     Effectiveness

     Facebook Places promotion




                                                            Produced by
37
                                              Property of Aegis Media. All rights reserved.
The ads from 2011’s Super   Bowl achieved 320m                                Next
                                                                             Generation
                                                                       Effectiveness

     views online in 10 days




                                                              Produced by
38
                                                Property of Aegis Media. All rights reserved.
6 year old Jack Henderson raised over £10,000 in
                                                                                  Next
                                                                            Generation
                                                                      Effectiveness

     2 weeks by drawing   pictures




                                                             Produced by
39
                                               Property of Aegis Media. All rights reserved.
Next
                                 Generation
                           Effectiveness




@




                  Produced by

    Property of Aegis Media. All rights reserved.

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Next Generation Media Quarterly April 2011

  • 1. 1 Property of Aegis Media. All rights reserved.
  • 2. Produced by 2 Property of Aegis Media. All rights reserved.
  • 3. The Next Generation is… - Technology transforming media - Content accessible anywhere - People in control Produced by 3 Property of Aegis Media. All rights reserved.
  • 4. Next Generation People Property of Aegis Media. All rights reserved.
  • 5. Next Motherhood is a driver of smartphone sales Generation People Produced by 5 Property of Aegis Media. All rights reserved.
  • 6. TV accounts for 47% of the time American kids Next Generation People spend with media Produced by 6 Property of Aegis Media. All rights reserved.
  • 7. Fewer than 15% of Wiklipedia’s contributors are Next Generation People women Produced by 7 Property of Aegis Media. All rights reserved.
  • 8. More than 60% of Stardoll members under 12 own a Next Generation People mobile; more than 60% never read a newspaper Produced by 8 Property of Aegis Media. All rights reserved.
  • 9. Property of Aegis Media. All rights reserved.
  • 10. Next Smartphones are outselling PCs Generation Mobile Produced by 10 Property of Aegis Media. All rights reserved.
  • 11. 60% of time spent on smartphones is on new Next Generation Mobile activities Produced by 11 Property of Aegis Media. All rights reserved.
  • 12. Mobi le accounted for 45% of visits to the Next ESPNCricInfo site on the day of the Cricket Generation Mobile World Cup Final Produced by 12 Property of Aegis Media. All rights reserved.
  • 13. 40% of Google Maps usage is through mobile Next Generation Mobile devices Produced by 13 Property of Aegis Media. All rights reserved.
  • 14. Angry Birds has taken over €50 million, Next Generation Mobile but cost less than £100,000 to produce Produced by 14 Property of Aegis Media. All rights reserved.
  • 15. Next Generation Content Property of Aegis Media. All rights reserved.
  • 16. The 2011 Super Bowl was the most watched Next Generation Content TV programme in American history Produced by 16 Property of Aegis Media. All rights reserved.
  • 17. Next MTV’s Skins is a TV and social media hit Generation Content Produced by 17 Property of Aegis Media. All rights reserved.
  • 18. Next eBook piracy is rising Generation Content Produced by 18 Property of Aegis Media. All rights reserved.
  • 19. Next Crowdfunding the new Rainbow Warrior Generation Content Produced by 19 Property of Aegis Media. All rights reserved.
  • 20. Next The Like Log study Generation Content Produced by 20 Property of Aegis Media. All rights reserved.
  • 21. Next Generation Technology Property of Aegis Media. All rights reserved.
  • 22. Will.i.am is Intel’s Director of Creative Next Generation Technology Innovation Produced by 22 Property of Aegis Media. All rights reserved.
  • 23. IBM’sWatson computer beats two previous Next Generation Technology champions at Jeopardy Produced by 23 Property of Aegis Media. All rights reserved.
  • 24. Next Generation Content Property of Aegis Media. All rights reserved.
  • 25. Next Twitter – the official figures Generation Social Media Produced by 25 Property of Aegis Media. All rights reserved.
  • 26. Next Twitter – the unofficial figures Generation Social Media Produced by 26 Property of Aegis Media. All rights reserved.
  • 27. Most trendingtopics on Twitter come from Next Generation Social Media the mainstream media Produced by 27 Property of Aegis Media. All rights reserved.
  • 28. 20,000 Twitter users generate over 50% of what Next Generation Social Media is seen on twitter Produced by 28 Property of Aegis Media. All rights reserved.
  • 29. An estimated 60% of Facebook’s advertising Next Generation Social Media revenue comes from small advertisers Produced by 29 Property of Aegis Media. All rights reserved.
  • 30. Twitter made an estimated $45m in ad revenue Next Generation Social Media in 2010 Produced by 30 Property of Aegis Media. All rights reserved.
  • 31. Revenues for Facebook, Google, Groupon & Zynga Next Generation Social Media compared Produced by 31 Property of Aegis Media. All rights reserved.
  • 32. Factors that influence engagement with Next Generation Social Media Facebook wall posts Produced by 32 Property of Aegis Media. All rights reserved.
  • 33. The ASOS store on Facebook Next Generation Social Media Produced by 33 Property of Aegis Media. All rights reserved.
  • 34. Porsche celebrated hitting 1m Likes by Next Generation Social Media paining all of the names onto a car Produced by 34 Property of Aegis Media. All rights reserved.
  • 35. Heinz sold a limited edition flavour of Next Generation Social Media Ketchup through Facebook Produced by 35 Property of Aegis Media. All rights reserved.
  • 36. Next Generation Content Property of Aegis Media. All rights reserved.
  • 37. Mazda sold 100 cars at 20% discount as part of a Next Generation Effectiveness Facebook Places promotion Produced by 37 Property of Aegis Media. All rights reserved.
  • 38. The ads from 2011’s Super Bowl achieved 320m Next Generation Effectiveness views online in 10 days Produced by 38 Property of Aegis Media. All rights reserved.
  • 39. 6 year old Jack Henderson raised over £10,000 in Next Generation Effectiveness 2 weeks by drawing pictures Produced by 39 Property of Aegis Media. All rights reserved.
  • 40. Next Generation Effectiveness @ Produced by Property of Aegis Media. All rights reserved.