Next gen personalization for B2B marketing and sales
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This document discusses how AI can help B2B sales development by connecting with customers at scale in a personalized way. It summarizes a case where AI solutions added $22 million in new opportunities to a company's sales pipeline in less than a year by engaging 43% of executives in target accounts and connecting with 81% of executives inside those accounts. The document promotes an ABM platform that uses AI to engage the right people inside the right accounts, with examples of engagement funnels and a three-tier customer segmentation approach. It describes automating 1-2 hours of work per day for each salesperson and having AI/automation initiate contacts while salespeople nurture and close leads.
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Next gen personalization for B2B marketing and sales
- 1. Good Data Connect with your customers like you actually know them, at scale Robust Choice AI solutions boost your sales in complex B2B industries IIoT Manufacturing Telco Eng. Energy Financials AI
- 2. Connect with your customers like you actually know them, at scale Focused Personalized Automated How can AI help B2B Sales Development? To boost your sales?
- 3. Business Case Summary Adding $22 millions of new opportunities to sales pipeline in less than a year Engaged 43% engaged executives in the target accounts Connected 81% executives inside these accounts Reached 983 Ideal Accounts
- 4. Proven FunnelsThat Drive Revenue ABM Platform that focuses your resources on engaging the right people inside the right accounts
- 5. Engage patiently and persistently An example of a real funnel that books meetings for your team
- 6. A platform based on ABM strategy Target best companies Extract their key decision makers Engage with these top-level executives, using AI Analyze all engagement data in interactive dashboards Sync automation engagement data into your CRM and other tools ABM Platform that focuses your resources on engaging the right people inside the right accounts
- 7. ThreeTiers inside each segment ABM Platform that focuses your resources on engaging the right people inside the right accounts Large contract sizes. Custom offerings. High LTV. Acquiring logos. Dedicated Success Manager Mid-size contracts. Your complete solutions. No or limited customization, Premium Support Small contracts. some of your solutions. no customization. basic support.
- 8. High-Res Account Selection & Selection Powered By AI, Based on your existing/ideal customers
- 9. Automating 1-2 hours/day for each salesperson Campaign Setup LinkedIn Invite LinkedIn Message 1 LinkedIn Message 2 Email LinkedIn Email Email Rest New Campaign All Rights Reserved 2020 © Robust Choice Cloud Solutions Inc. Building a 7-Touch-Point Sales Cadence with Automation to Predictably Book Meetings With Customers Account Selection
- 10. All Rights Reserved 2020 © Robust Choice Cloud Solutions Inc. Call Voice Message Email Voice Message Email Email Call Rest New Campaign AI/Automation to Initiate, You to Nurture & Close Not engaged yet? warmed-up leads
- 11. Thanks Roy RJ, Business Development roy@robustchoice.co (604) 300-4356