The document discusses how B2B marketers are increasingly focusing on contextual insights rather than just data volume to drive sustainable growth. It recommends leveraging an actionable sales intelligence software supported by virtual sales assistants to access contextualized customer data. Such data should focus on complete decision-making groups rather than individuals, go beyond generic databases with customized insights, and provide high quality global coverage that integrates with CRM systems.

1. “The goal is to turn data into information, and information into insight.” – the statement is
more relevant than ever, especially, for B2B businesses that aim for sustainable growth in
the long run.
With the climb in the hunt for enterprise deals, B2B marketers are taking data maturity to a
whole new height. This has undoubtedly intensified the need to trust on contextual insights
and not only on data volume. So, other than wasting time, resources, or budget on
inconsistent data which is of little value for the business, it is better to focus on context data
that ensure higher profitability.
How to Get Exposed to Contextual Data?
One of the solutions is to opt for an actionable sales intelligence software
supported by virtual sales assistants.But, make sure that you are empowered to leverage
actionable sales intelligence that combines the best of all respective tools for providing you
with contextual customized insights of your target like funding, projects, recent Press
releases on relevant products/services, etc. Some of the other considerable factors –
1. Your data is contextual only when it focuses on the account and complete decision-
making a group and not on any individual. Especially, if you are targeting enterprise
leads.
2. You can’t consider your data to be contextual if it comes with limited insights for
example some individual profiles that are easily available through common professional
Platforms.
3. It is better to get beyond Generic Database by trusting on data that are customized

2. as per your target profile based on Geography, Business Unit, and Titles of your
Interest.
4. If you want affordability without compromising the quality of your contextual
contact data, it is better to dodge expensive Annual subscription paid in advance for
all accounts. Rather, acquire individual account maps, only those you need.
5. Go to great lengths by considering Global data coverage including non-English
speaking countries, wider industry domains, and business units.
6. Make sure that you are obtaining 100% Data quality with free replacement of
defects for your CRMs. It should get monthly refreshed while giving you alerts for
any changes. Trust in technologies that integrate with all CRMs and Marketing
automation tools.
CLICK HERE to know how BizKonnect is helping businesses to achieve contextual data
understanding through deeper capabilities in its Org Charts and how we are transforming insights
into actionable sales intelligence.