The document discusses identifying a newspaper's target audience. It explains that the target audience can be identified using the "RIVALING" technique, which considers representation, institution, values, audience, language, ideology, narrative, and genre. The document then analyzes each of these factors. It concludes that based on demographics and a goal of reviving print media among youth, the target audience for the author's newspaper will be people aged 18 and older.

1. Newspaper’s Target
Audience
By Fatima Iftikhar

2. Atarget audience, is a specific group of people within
the target market at which a product or the
marketing message of a product is aimed at....
For example, if a company sells new diet programs for men
with
heart disease problems the communication may be aimed
at the who takes care of the nutrition plan of her husband
and child.
Atarget audience can be formed of people of a
certain age group, gender, marital status, etc., e.g.
teenagers,
females, single people,
Target Audience

3. In this presentation I have presented
research and knowledge in order to
explore and determine the right group of
audience for my newspaper.

4. The target audience of a newspaper varies based on a number of different factors. The best way
to identify the target audience of a newspaper is to use the technique 'RIVALING' which stands
for Representation, Institution, Values, Audience, Language, Ideology, Narrative and Genre.
Representation -
is the denotation of people, places and events to convey hidden connotations in newspapers. It is
how the audience is represented to themselves within a newspaper by expressing their interests,
needs and points of view.
Institution -
A media institution is a large group of people who work for the same company to produce various
platforms of media. Newspaper institutions are usually responsible for the production, publishing
and distribution of a newspaper. Examples of famous media institutions include Apple, Sony, Nike,
Disney etc.
Values -
The values of a newspaper are constructed by the interests of its target audience. The quality,
structure and content of a newspaper are adapted to the needs of the target audience.
Who are the target audience of Newspapers?

5. Audience -
An audience is the most vital aspect that ultimately decides the successfulness and survival of a newspaper.
There is a powerful bond between a newspaper and its readers and without that target audience, a newspaper
would have no market to appeal to.
Language -
The language of a newspaper is designed upon the demographics of its target audience. Semiotics is also a
convention that describes how a newspaper is constructed through the careful use of signs, codes and
symbols.
Ideology -
is a set of aims, beliefs or morals a newspaper and audience share. Modern-day newspaper ideologies focus
particularly on political influences because in recent years, politics has become more and more popular
amongst a much wider audience demographic.
Narrative -
is how a newspaper can be read as a text in a particular format. Has the newspaper purposefully reported its
news in a way that supports the interests of the target audience? Does the newspaper begin with 'hard' news
or soft news?
Genre -
describes the classification of a newspaper/story. For example, my newspaper can be classified as a local
tabloid newspaper and my lead story can be classified as a story regarding teenage health.

6. According to the demographics and my knowledge I
have taken the group from 18 onwards as my target
audience taking an aim of reviving the print media
among the youth and people in the society otherwise. I
want to create a powerful bond between my newspaper
and its readers with my designing and use of media’s
components.