The document summarizes the characters, settings, and events portrayed in images on the cover and pages of a newspaper called the Tameside Advertiser. The main image shows a proud father and son holding a turkey, representing a positive Christmas story. Another image shows the serial killer Shipman, representing a villain. An old photo of a soldier in uniform depicts a patriotic hero. The layout and design principles used in the newspaper are also analyzed.

1. Sara McGranaghan
Tameside Advertiser
Characters

2. Sara McGranaghan
The main image is of a father and his son holding a turkey, looking very proud. The father and son
look very close on this image as they are knelt down together. This shows that they are connected to
a positive story as they have a happy expression on their face.
The other image on the cover is a close up of a serial killer called Shipman. He appears very serious
and angry, reflecting his malicious character. He is a villain here as he is a very negative character
which many readers will be familiar with.
On the second page there is an old photograph of a soldier who has passed away. He is dressed in an
army uniform, suggesting he is patriotic and loyal. He appears to be a serious character on the image
showing that he was very dedicated to the army. He is a hero in this story as he has fought in the
army for his country for many years.
Setting
The man and his son are both in what appears to be their back garden. It looks quite small with
other houses in view behind, showing that they are likely to be from a working class family. Also, the
boy is wearing a school uniform which shows that he goes to a local school, which readers may
recognise.
The black and white photo of a man shows him wearing a military uniform. He looks like he is taking
part in a British army parade due to what he is wearing and the soldiers behind him.
A landmark theatre building in Hyde is up for auction and is photographed on the next page.
Iconography
The turkey on the main image is iconic of Christmas, making the newspaper very festive.
The theatre building in Hyde is a landmark building in Hyde which many people will recognise. This is
iconic of Hyde because it was first built in 1902 and has been a ‘multi-use venue’ ever since.
The image of Shipman is also iconic, as he is well-known and a recognised criminal. This is iconic of
crime as he is a man who can be directly connected to the murders he has committed.
Finally, the image of the soldier is iconic of the British army as it looks like a typical old soldier photo.
This is iconic of Britain as the army is a very important aspect of the country.
Narrative events
The main story headline “Police have done nothing wrong” shows the 2nd stage of Todorov’s 5 stages
as it creates questions as to what the police have done wrong. It creates a narrative enigma for the
reader as they do not know what the statement is relating to, encouraging them to read the article.
This is an example of Barthes hermeneutic code, as elements in the story are left unexplained.
Underneath this is a picture of Shipman, which shows Levi Strauss’ theory of opposition as good and
evil is shown, creating a binary opposition on the newspaper.
Technical codes

3. Sara McGranaghan
The Guttenberg principle has been used on the newspaper as the masthead has been conventionally
placed in the primary optical area, allowing readers to easily recognize it. The main headline is also
in the primary opticle area, which means readers eyes will be drawn to reading this first. This will
encourage people to read the newspaper as they will be intrigued to find out what has happened.
The layout is very similar to the Salford Advertiser, in that an advertisement is down the right side of
the page and along the bottom. This ensures the advertisements are not taking a central part of the
newspaper. Also, a very similar colour scheme has been used to the Salford Avertiser which is red,
yellow and blue. This is a colour colour scheme which creates an informal image for the newspaper.