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On the front cover the main image is of Broughton Rugby Team, showing a group of younger men
stood behind an older man who is knelt down. The image is quite intimate as they are stood close
together with their arms around one another. The rugby kit and rugby ball in the image shows they
are athletic. As the man knelt down is at the front of the group photo, he looks the most important
person in the image. He is 64 years old and has been playing for the team for 45 years which is why
he is the main focus in the team photo. This man is the hero within the story as he clearly idolized
for his dedication to the rugby club and is admired by his fellow team mates for continuing playing
rugby at an old age.
On the second page there is a small close up photo of the MP Paul Goggins who has passed away.
The image shows him looking very formal as he is wearing a suit. He appears very clean cut and looks
an important figure, showing he is a professional. He also appears a happy and pleasant character as
he is smiling in the image. He could be viewed as a hero in this story as he was a politician who is
described asbeing "popular" in the caption.
Although there are no images of the people involved, on the second page there is a story of a local
man who murdered a woman in Cambodia. As he is a very violent and dangerous person, he is the
villain in this story as he is a murderer. The Cambodian police who solved the murder case and
captured the criminal are the hero's within this story as they have remanded a dangerous man.
On the front cover the main image is of Broughton Rugby team. This rugby team is iconic of Salford
as it has been part of the community for a long time. Many people in Salford will know this rugby
team due to being around so long, having a positive impact. People who recognise the players and
who are familiar with the team will be encouraged to buy the newspaper due to seeing a familiar
club and faces.
On the front cover there is an advertisement for enrolling at college which shows the Salford City
College logo. This is a logo which is very recognisable within Salford as it is the main form of sixth
form education. As this is in the Salford Advertiser, it is iconic of Salford due to being where many
people young and old both gain qualifications, benefiting the community.
The team on the main image are all wearing the Broughton rugby team kit. This shows that the
newspaper is based locally as Broughton is a rugby team in Salford.
The advertisement for Salford College shows that this is a newspaper based in Salford also as it is
advertising for people to enrol for January courses. The logo is very familiar and people who live in
Salford will recognise this logo.
On the second page there is a long shot of a hotel. It says in the caption that the image is of The
Bolyna Palace Hotel in Cambodia. The hotel appears to be quite seedy and out-dated, which is
reinforced by the £12 a night fee the article states. Although this is not local news, a man from Eccles
has been arrested with the murder of somebody in this hotel.
In the main rugby team image, Levi Strauss' theory of opposition is used showing youth and age as
the majority of the team look quite young apart from the man knelt down at the front. He appears
to be relatively older than the rest of his team mates and this is highlighted as he is knelt down in
the centre of the photo.
The headline on the front cover "Joy as IVF rejection is overturned after blunder" shows Todorov's
5th stage, the restoration of equilibrium as it is clear to the reader that a problem has been resolved.
A woman was denied IVF treatment because she was single however this decision has been
overturned and she is now eligible for the IVF treatment.
In the Cambodia hotel article on the second page, Todorov's 2nd stage of disruption is shown as a
body was discovered in the hotel by a cleaner. This article also shows the 5th stage, the restoration
of equilibrium as the police have captured the criminal who was responsible for the murder.
The Guttenberg principle has been used on the newspaper as the masthead has been conventionally
placed in the primary optical area, allowing readers to easily recognize it. The main image takes up
the axis of orientation; this is a local rugby team and so using the image on the centre of the page for
the local newspaper will interest the readers of the newspaper. The use of photographs taking up a
large proportion of the page is a conventional code of local newspapers, based on ones that I have
There are two advertisements on the front page, and also two large ones on the second page.
Advertisements appear quite frequently on local newspapers, although they appear around the main
images and stories.
The colour scheme is red, yellow and blue which are very colourful. This is a positive image which
creates an informal image to the newspaper.