This document lists the top 150 social media marketing blogs as of September 2010. It provides the ranking, name, URL, trend (whether the ranking increased or decreased), and the number of positions the blog moved from the previous ranking. The top 3 blogs are Chris Brogan, Jeremiah Owyang, and Brian Solis. SocialTimes.com had the biggest increase in ranking of 315 positions.
I want to talk about Paul Allen’s digital footprints.
His sister(Jody) said that he was a remarkable individual on every level, yes EVERY LEVEL. Although I can’t explain all about his various activities, I would like to do several digital footprints to acknowledge him.
Economical, sociological and technological drivers have converged to create a new agora, a place where ideas, people, goods and services are increasingly exchanged by peer to peer nodes, bypassing traditional business models. This new marketplace profoundly impacts how we define ourselves —new identities are emerging.
Keynote, Papaya Ventures Demo Day, Rio de Janeiro, Brazil, June 13, 2013.
The document discusses reviving stagnant sales leads through an optimized lead nurturing process. It proposes using an integrated marketing approach involving targeted email campaigns, social media engagement, retargeted advertisements, and other tactics. The goal is to guide leads through the customer decision process using relevant content at each stage, with the overall aim of increasing discoverability, credibility, and driving leads to take action.
This document provides a collection of web tools and resources for the classroom, including links to Flickr photo galleries of classroom practices, a video about digital generation projects from Edutopia, and links to blogs and websites about digital storytelling, fashion design projects, and an "eyeplorer" tool. It encourages teachers to observe, experiment with, and remix their classroom practices, and provides contact information for the author.
This document provides an overview of the history of photography from its invention to modern digital photography. It covers early cameras and photographic processes developed by inventors like Nicéphore Niépce, Louis Daguerre, William Henry Fox Talbot. It discusses the development of roll film and more portable cameras which made photography widely accessible. The document then profiles several influential photographers like Ansel Adams, Henri Cartier-Bresson, Diane Arbus, and others. It concludes by discussing different types of modern digital cameras and basic photographic principles.
The document appears to be a collection of links on various topics without much connecting context. It includes links about news, the Michelin Guide, creativity and reactivity, YouTube videos on music, interactive graphics, and stories. The only textual context is the title "What Makes Me Horny?" and a request to follow the author on Twitter.
The document provides an overview of photography equipment and its parts. It discusses the main components of a DSLR camera body, including the sensor, shutter, ISO, exposure, white balance, and shooting modes. It also covers lens characteristics such as focal length, aperture, focus types, and factors that affect image quality like distortion and depth of field. Accessories like tripods, flashes, and filters are also mentioned. The document is intended as a study material for a photography class.
This document discusses the importance of photography in the 21st century and provides information about different types of lighting used in photography. It begins by explaining how photography plays a major role in how people receive information and make decisions. Various uses of photography like artistic, fashion, social and nature photography are also outlined. The document then focuses on the key aspects of light in photography including quantity and quality of light entering the sensor, sources of light, and different lighting techniques like studio lighting, continuous lighting and flash lighting. Specific lighting setups like backlight, fill light, key light and Rembrandt lighting are explained. The document concludes by encouraging hands-on practice of these lighting techniques in class exercises.
I want to talk about Paul Allen’s digital footprints.
His sister(Jody) said that he was a remarkable individual on every level, yes EVERY LEVEL. Although I can’t explain all about his various activities, I would like to do several digital footprints to acknowledge him.
Economical, sociological and technological drivers have converged to create a new agora, a place where ideas, people, goods and services are increasingly exchanged by peer to peer nodes, bypassing traditional business models. This new marketplace profoundly impacts how we define ourselves —new identities are emerging.
Keynote, Papaya Ventures Demo Day, Rio de Janeiro, Brazil, June 13, 2013.
The document discusses reviving stagnant sales leads through an optimized lead nurturing process. It proposes using an integrated marketing approach involving targeted email campaigns, social media engagement, retargeted advertisements, and other tactics. The goal is to guide leads through the customer decision process using relevant content at each stage, with the overall aim of increasing discoverability, credibility, and driving leads to take action.
This document provides a collection of web tools and resources for the classroom, including links to Flickr photo galleries of classroom practices, a video about digital generation projects from Edutopia, and links to blogs and websites about digital storytelling, fashion design projects, and an "eyeplorer" tool. It encourages teachers to observe, experiment with, and remix their classroom practices, and provides contact information for the author.
This document provides an overview of the history of photography from its invention to modern digital photography. It covers early cameras and photographic processes developed by inventors like Nicéphore Niépce, Louis Daguerre, William Henry Fox Talbot. It discusses the development of roll film and more portable cameras which made photography widely accessible. The document then profiles several influential photographers like Ansel Adams, Henri Cartier-Bresson, Diane Arbus, and others. It concludes by discussing different types of modern digital cameras and basic photographic principles.
The document appears to be a collection of links on various topics without much connecting context. It includes links about news, the Michelin Guide, creativity and reactivity, YouTube videos on music, interactive graphics, and stories. The only textual context is the title "What Makes Me Horny?" and a request to follow the author on Twitter.
The document provides an overview of photography equipment and its parts. It discusses the main components of a DSLR camera body, including the sensor, shutter, ISO, exposure, white balance, and shooting modes. It also covers lens characteristics such as focal length, aperture, focus types, and factors that affect image quality like distortion and depth of field. Accessories like tripods, flashes, and filters are also mentioned. The document is intended as a study material for a photography class.
This document discusses the importance of photography in the 21st century and provides information about different types of lighting used in photography. It begins by explaining how photography plays a major role in how people receive information and make decisions. Various uses of photography like artistic, fashion, social and nature photography are also outlined. The document then focuses on the key aspects of light in photography including quantity and quality of light entering the sensor, sources of light, and different lighting techniques like studio lighting, continuous lighting and flash lighting. Specific lighting setups like backlight, fill light, key light and Rembrandt lighting are explained. The document concludes by encouraging hands-on practice of these lighting techniques in class exercises.
All companies spend significant resources acquiring qualified sales leads. However, what happens if your prospects aren’t ready to buy the first time they walk through your store, visit your website or talk to your sales representatives? Traditionally, you would have to spend more money on advertising to keep your brand top of mind, or have your sales team call on the prospect every few months. That’s inefficient and expensive. Thanks to data-driven marketing, there are now smarter ways to nurture prospects and win new business.
Modernismus + Post-Modernismus im WebdesignWalter Ebert
The document discusses the evolution of web design from modernism to post-modernism. It covers the key principles of modernist designers like Louis Sullivan and Ludwig Mies van der Rohe, such as "form follows function" and "less is more". The document then discusses how post-modern design challenged these principles by embracing concepts like "function follows form" and criticism of minimalism. Examples of early web design trends and critiques are provided to illustrate the shift from modernism to post-modernism on the web.
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Platypus
Session 4/8. Using the social web. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
This presentation was delivered to the members of the Sports Executives Association. To watch the video recording of this presentation visit http://t3connect.com/sportsexec
Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe.
Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base.
In this presentation, Trevor Turnbull (Founder - T3 CONNECT Sports Marketing) presents real world examples of how sports events are leveraging social media by profiling the Grand Slam tennis tournaments (Australian Open, US Open, Wimbeldon and French Open)
In this session I will describe possibilities for everybody to make Plone more known. This includes how to leverage the power of social media such as blogging, videoblogging and podcasting but also spreading the word about Plone by attending unconferences like Barcamps or being active in Second Life. This talk is targeted to everybody who want to make Plone more popular.
This document appears to be a biography or profile of an individual detailing their career and personal journey. It describes their early beginnings in school and serving in the military. It highlights their creative and ambitious nature as well as their goals to create masterpieces, win awards, and inspire others. Core values mentioned include responsibility, respect, integrity, courage, and passing on their passion to new generations.
This document summarizes the top 500 social media marketing blogs from November 2009 to February 2010. It lists the blog name, URL, whether its trend was up or down, and its change in ranking over that time period. Many blogs improved or maintained their ranking, while some saw a decline. The top blogs covered topics like social media, marketing, PR, and web strategy.
Presentation prepared for the Founder Institute session on Sales & Traction in Santiago, Chile.
Talking about Traction, Lead Gen, Sales operations, Marketing stunts.
Weaving the Social Web - Social Media Marketing with a PR twistEd Schipul
This document summarizes Ed Schipul's presentation on embracing social media tools for public relations. It discusses how PR campaigns in the past successfully used techniques like building community engagement and generating buzz to promote products. It then outlines how modern PR practitioners can apply similar strategies using new social media tools, highlighting key steps like researching audiences, developing a strategic plan, implementation and evaluation. The document provides examples of both historical and recent successful social media campaigns.
How to be a Product Marketing Genius, Ninja, Guru, Rock Star, Wizard, [Insert...Bertrand Hazard
This document provides tips for how to be a successful product marketing manager in 3 sentences or less:
Forget your product and instead lead with compelling customer stories; focus on being social and engaging your audience through relevant online content and conversations. Maintain a human perspective to effectively communicate how your product enhances people's lives.
This document provides an overview of the functions and stages of developing a professional learning network (PLN) and lists many online tools and resources that can be used to build and engage with a PLN, including social networks, blogs, wikis, microblogs, video sharing, and collaborative workspaces. It also describes opportunities for participating in online conferences and communities through these various digital tools and platforms.
This document contains a collection of quotes and hashtags related to creativity and advertising from the Cannes Lions International Festival of Creativity. Some of the key ideas presented are that creativity is about solving problems rather than just producing art, that relevance means adding value to people's lives rather than just getting them to buy things, and that the best advertising does not look like advertising but treats people as friends rather than just a target group. It emphasizes solving problems correctly, adapting technology to ideas rather than vice versa, and keeping messaging simple.
This document provides an extensive list of online tools and resources that can be used to build a professional learning network (PLN). It discusses the functions and stages of adopting a PLN. It then lists various social networking sites, blogs, wikis, video platforms, collaboration tools, and online conferencing options for connecting with other educators and sharing knowledge. The resources highlighted can help users engage with peers, find professional development opportunities, and strengthen their PLN.
This document provides media professionals with free social media monitoring tools and resources for public relations success. It lists over a dozen free tools for monitoring social media platforms like Twitter, Facebook and blogs. It also provides links to blogs on topics like changes in journalism, effective media relations in the age of social media, and Twitter pitching etiquette. Several social media focused blogs and active Twitter chats are highlighted.
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
22 Must Follow SlideShare Channels For Marketers In 2014Simplify360
Every digital marketers realizes the importance of remaining updated with digital trends and industry sentiment and SlideShare is one of the core components for acquiring complete know how about social media marketing.
Simplify360 brings for you 22 must follow accounts on SlideShare which everyone should follow for their daily dose of digital media.
The document summarizes an event held by the Utah Digital Marketing Collective (#UTAHDMC). It provides the agenda which included announcements, two guest presenters - Haley Fields and JD Prater, and a Q&A session. Haley Fields' presentation focused on common social media marketing mistakes and how to fix them. JD Prater's presentation was about leveraging Quora ads to drive results. The document also included information about upcoming events and job opportunities.
This document outlines Chris Donnell's mastery journey timeline, which includes goals in several areas such as business planning, digital marketing, entertainment law, and leadership. The timeline lists specific resources like books, articles, videos, and courses to help Donnell achieve goals in each area and work towards overall mastery. It also includes sections on developing mentoring characteristics, interviewing leaders in the industry, and references used.
Marketing Campaign - 5W Public Relations - Jerrick Frye
5W Public Relations is a PR firm that provides crisis management, celebrity branding, and consumer products PR services. They represent a variety of clients including corporations, non-profits, and celebrities. The firm is led by CEO Ronn Torossian and utilizes social media platforms and traditional outreach to media and influencers. Torossian recommends that Sesame Street distance itself from Elmo's voice actor in light of allegations against him and emphasizes the importance of coming clean, keeping messages consistent, and leaving no gray area when handling a public relations crisis.
All companies spend significant resources acquiring qualified sales leads. However, what happens if your prospects aren’t ready to buy the first time they walk through your store, visit your website or talk to your sales representatives? Traditionally, you would have to spend more money on advertising to keep your brand top of mind, or have your sales team call on the prospect every few months. That’s inefficient and expensive. Thanks to data-driven marketing, there are now smarter ways to nurture prospects and win new business.
Modernismus + Post-Modernismus im WebdesignWalter Ebert
The document discusses the evolution of web design from modernism to post-modernism. It covers the key principles of modernist designers like Louis Sullivan and Ludwig Mies van der Rohe, such as "form follows function" and "less is more". The document then discusses how post-modern design challenged these principles by embracing concepts like "function follows form" and criticism of minimalism. Examples of early web design trends and critiques are provided to illustrate the shift from modernism to post-modernism on the web.
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Platypus
Session 4/8. Using the social web. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
This presentation was delivered to the members of the Sports Executives Association. To watch the video recording of this presentation visit http://t3connect.com/sportsexec
Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe.
Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base.
In this presentation, Trevor Turnbull (Founder - T3 CONNECT Sports Marketing) presents real world examples of how sports events are leveraging social media by profiling the Grand Slam tennis tournaments (Australian Open, US Open, Wimbeldon and French Open)
In this session I will describe possibilities for everybody to make Plone more known. This includes how to leverage the power of social media such as blogging, videoblogging and podcasting but also spreading the word about Plone by attending unconferences like Barcamps or being active in Second Life. This talk is targeted to everybody who want to make Plone more popular.
This document appears to be a biography or profile of an individual detailing their career and personal journey. It describes their early beginnings in school and serving in the military. It highlights their creative and ambitious nature as well as their goals to create masterpieces, win awards, and inspire others. Core values mentioned include responsibility, respect, integrity, courage, and passing on their passion to new generations.
This document summarizes the top 500 social media marketing blogs from November 2009 to February 2010. It lists the blog name, URL, whether its trend was up or down, and its change in ranking over that time period. Many blogs improved or maintained their ranking, while some saw a decline. The top blogs covered topics like social media, marketing, PR, and web strategy.
Presentation prepared for the Founder Institute session on Sales & Traction in Santiago, Chile.
Talking about Traction, Lead Gen, Sales operations, Marketing stunts.
Weaving the Social Web - Social Media Marketing with a PR twistEd Schipul
This document summarizes Ed Schipul's presentation on embracing social media tools for public relations. It discusses how PR campaigns in the past successfully used techniques like building community engagement and generating buzz to promote products. It then outlines how modern PR practitioners can apply similar strategies using new social media tools, highlighting key steps like researching audiences, developing a strategic plan, implementation and evaluation. The document provides examples of both historical and recent successful social media campaigns.
How to be a Product Marketing Genius, Ninja, Guru, Rock Star, Wizard, [Insert...Bertrand Hazard
This document provides tips for how to be a successful product marketing manager in 3 sentences or less:
Forget your product and instead lead with compelling customer stories; focus on being social and engaging your audience through relevant online content and conversations. Maintain a human perspective to effectively communicate how your product enhances people's lives.
This document provides an overview of the functions and stages of developing a professional learning network (PLN) and lists many online tools and resources that can be used to build and engage with a PLN, including social networks, blogs, wikis, microblogs, video sharing, and collaborative workspaces. It also describes opportunities for participating in online conferences and communities through these various digital tools and platforms.
This document contains a collection of quotes and hashtags related to creativity and advertising from the Cannes Lions International Festival of Creativity. Some of the key ideas presented are that creativity is about solving problems rather than just producing art, that relevance means adding value to people's lives rather than just getting them to buy things, and that the best advertising does not look like advertising but treats people as friends rather than just a target group. It emphasizes solving problems correctly, adapting technology to ideas rather than vice versa, and keeping messaging simple.
This document provides an extensive list of online tools and resources that can be used to build a professional learning network (PLN). It discusses the functions and stages of adopting a PLN. It then lists various social networking sites, blogs, wikis, video platforms, collaboration tools, and online conferencing options for connecting with other educators and sharing knowledge. The resources highlighted can help users engage with peers, find professional development opportunities, and strengthen their PLN.
This document provides media professionals with free social media monitoring tools and resources for public relations success. It lists over a dozen free tools for monitoring social media platforms like Twitter, Facebook and blogs. It also provides links to blogs on topics like changes in journalism, effective media relations in the age of social media, and Twitter pitching etiquette. Several social media focused blogs and active Twitter chats are highlighted.
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
22 Must Follow SlideShare Channels For Marketers In 2014Simplify360
Every digital marketers realizes the importance of remaining updated with digital trends and industry sentiment and SlideShare is one of the core components for acquiring complete know how about social media marketing.
Simplify360 brings for you 22 must follow accounts on SlideShare which everyone should follow for their daily dose of digital media.
The document summarizes an event held by the Utah Digital Marketing Collective (#UTAHDMC). It provides the agenda which included announcements, two guest presenters - Haley Fields and JD Prater, and a Q&A session. Haley Fields' presentation focused on common social media marketing mistakes and how to fix them. JD Prater's presentation was about leveraging Quora ads to drive results. The document also included information about upcoming events and job opportunities.
This document outlines Chris Donnell's mastery journey timeline, which includes goals in several areas such as business planning, digital marketing, entertainment law, and leadership. The timeline lists specific resources like books, articles, videos, and courses to help Donnell achieve goals in each area and work towards overall mastery. It also includes sections on developing mentoring characteristics, interviewing leaders in the industry, and references used.
Marketing Campaign - 5W Public Relations - Jerrick Frye
5W Public Relations is a PR firm that provides crisis management, celebrity branding, and consumer products PR services. They represent a variety of clients including corporations, non-profits, and celebrities. The firm is led by CEO Ronn Torossian and utilizes social media platforms and traditional outreach to media and influencers. Torossian recommends that Sesame Street distance itself from Elmo's voice actor in light of allegations against him and emphasizes the importance of coming clean, keeping messages consistent, and leaving no gray area when handling a public relations crisis.
MM 4103 - Media Presentation 2 (Marketing Campaign) - 5WPR - Spring 2013Jerrick Frye
5W Public Relations is a PR firm that provides crisis management, celebrity branding, and consumer products PR services. They represent a variety of clients including corporations, non-profits, and celebrities. The firm is led by CEO Ronn Torossian and utilizes social media platforms and traditional outreach to media and influencers. Torossian recommends that Sesame Street distance itself from Elmo's voice actor in light of allegations against him and emphasizes the importance of coming clean, keeping messages consistent, and leaving no gray area when handling public relations crises.
Digital footprint refers to the trail of data that is generated by a person's online activities and can be traced on the internet. It includes information collected from social media use, internet searches, emails, and other digital activities. Managing one's digital footprint is important because current and future employers, friends, family, and other third parties may be able to access information to learn more about an individual. It is important to be aware of what personal details are shared online and to understand how to curate one's online presence through privacy settings and limiting accessible information.
Social media is a toolset. What do you really DO with these tools once you accept that they're for you. Presented to the National Association of Concessionaires in July 2009, here's some starter moves.
The document discusses trends in social media and online advertising. It provides an overview of various social media tools like blogging, podcasting, Twitter, online video and how to use them for advertising purposes. It also discusses how to identify influencers, harness the power of Facebook, and ways advertisers can survive the recession by building personal brands and participating in social networks. The document emphasizes that social media is about listening, creating engaging content, and leveraging technology to reach audiences on new online platforms and mobile devices.
Similar to Top 150 Social Media Marketing Blogs (20)
This document provides an overview of the eCairn Conversation application for community mapping, people profiling, and social media listening. It describes how the application is organized, with key sections for the community, conversations, dashboard, and settings. It outlines how users can initialize workgroups, add people and projects, and profile influencers by analyzing their relevance, influence, reach, location, social networks and more. It also explains how the application allows users to listen to conversations from mapped communities and collaborate within workgroups.
This document provides an influencer report on Lending Club from the personal finance blogging community between March and September 2009. It identifies the top influencers in the community and maps their connections. It also analyzes Lending Club's share of voice, share of mind, and share of conversation on peer-to-peer lending topics compared to Prosper.com. The report is based on an analysis of conversations across 1660 personal finance blogs during this time period.
This document provides an overview of the key features and workflows in a community engagement platform. It describes workgroups and projects to organize teams, tabs for conversations and the community, a dashboard to measure engagement metrics, and typical workflows for buzz monitoring, outreach campaigns, research, and community monitoring. The goal is to help users understand how to configure topics, interact with influencers, annotate conversations, and report on share of voice, influence, and other metrics.
The document outlines the key features and workflows of an administrator tutorial, including managing workgroups and projects, tracking community engagement through the dashboard and conversations tab, running outreach campaigns, and taking on the role of an administrator to create and manage projects, users, and project settings. Key steps in the community engagement process and typical workflow scenarios for tasks like buzz monitoring and outreach are also summarized.
eCairn is a social analytics company based in Silicon Valley that specializes in identifying influencers for brands and marketing agencies to help with community and influencer marketing. The company was founded by former employees of companies like HP, Sun, Xerox, eBay, and Motorola who have experience in linguistics, marketing, and software engineering. eCairn offers a free demo of its Conversation tool that helps companies find influencers, understand conversations, manage outreach plans, and measure results.
This module monitors and reports on team activity by tracking actions within the team and providing a breakdown of annotations for each member with the number of open action items. Users can hover over sections for more detail, click to view the data, and configure the module by changing the title, selecting team members or the whole team, and setting the time frame to a maximum of 6 months.
This document describes a Share of Mind module that calculates and displays the visibility and mindshare of brands within an influencer community. The module allows users to compare up to three brands/topics over a selected time frame by influence level through interactive graphs. It can be customized by changing the module title, units of measurement, brands for comparison, filters, and time frame.
This document describes a Stream of Conversations module that displays the most recent conversations and annotations from a community. It allows viewing recent conversation titles and excerpts, or focusing on a specific brand or topic. The module can be configured to change the title, select between title or content views, filter annotations, and limit the time frame shown.
This document discusses tracking the volume of actions taken by a team for individual campaigns using an Outreach Campaign Status Module. The module allows changing the title and selecting which campaign to view the status of.
This document describes a sentiment analysis module that allows users to track community opinion about a brand or topic over time by analyzing sentiment ratings, displaying a daily breakdown and aggregate rating in a chart, and comparing ratings of additional brands or topics. The module can be configured by changing the title, selecting a brand or topic to track and any topics to compare to, and setting the time frame of the analysis to a maximum of 6 months.
The document describes an outreach campaign monitoring module that allows users to track the volume and percentage of conversations over time that mention a selected brand or topic within the context of a specific campaign. The module displays line and bar graphs over a period of up to 6 months. Users can click and drag an area of the graph to view details for that time period and configure the module title, overall campaign, brand or topic to track, and time frame.
This document describes a Top Influencers module that identifies and displays the most relevant influencers to a selected brand or topic. It allows viewing matching conversations and details on influencers. The module can be configured by changing the title, selecting a brand/topic focus, filtering for annotated posts, and setting a time frame of up to 6 months.
This document provides instructions for using an influence tracking module that displays the influencer profile of a community and tracks the influence of specific blog sources through a graph. It allows users to identify highly influential bloggers in dark blue, moderately influential in blue, and less influential in grey. The module can be configured to highlight selected bloggers, compare competitors and bloggers, and export or save the graph. Users can also change the module title, name sources to highlight, and select/remove sources from being highlighted.
This document describes a community profile module that allows users to understand the characteristics of a target community by viewing statistics on the population size over time, labels applied to blogs, advertising networks used, and social networks blogs are connected to. The module contains tabs that show aggregate numbers that can be exported and allows clicking to view segments or searching for additional sources. Users can also configure the module by renaming the title, changing the default tab, and filtering to specific labels.
The Share-of-Voice Module allows users to display the ratio of brand or topic mentions compared to total conversations, understand frequency of mentions over time, and compare more than two brands or topics. It presents this information visually through pie charts and line charts on the Population tab. Users can view details or export the graphs. The Configuration tab lets users customize the module title, select brands/topics for focus and comparison, apply filters, and set the time frame.
This document provides a list of social virtual communities as of 01/08/11 organized by topic. It includes over 300 topics ranging from agile development to yoga and meditation. For each topic it lists 5 relevant online communities that people can join to connect with others interested in that topic. The communities cover a wide variety of professional and personal interests.
This document provides an industry influencer report on Lending Club from Ecairn conversation. It identifies the top influencers in the personal finance blogging community and maps their connections. It analyzes Lending Club's share of voice, share of mind, and share of conversation on peer-to-peer lending topics compared to competitors like Prosper. While Lending Club's presence is not dominant, the report finds their brand is mentioned across different tiers of influencers in the community.
Lancome Report For Mapping Social Aging CommunitieseCairn Inc.
This document provides an analysis of Lancôme's presence and influence in the cosmetics/beauty blogging community from April to October 2009. It identifies the top 25 influencers and maps the connections between the top 47 influencers in the community. The analysis also examines Lancôme's share of voice, share of mind, and share of conversation around aging topics, in comparison to Clinique. Key metrics included the number of mentions of each brand, message pick-up, sentiment, and influencers' discussions around skin care and aging.
1. Top 150 Social Media Marketing Blogs (Sept '10)
Rank Name Url Trend Move
1 Chris Brogan http://www.chrisbrogan.com UP 0
2 Jeremiah Owyang http://www.web-strategist.com/blog UP 0
3 Brian Solis http://www.briansolis.com UP 0
4 Social Media Explorer http://www.socialmediaexplorer.com UP 3
5 Seth’s Blog http://sethgodin.typepad.com UP 0
6 Conversation Agent http://www.conversationagent.com UP 0
7 Logic+Emotion http://darmano.typepad.com DOWN -3
8 PR-Squared http://www.pr-squared.com UP 0
9 Online Marketing http://www.toprankblog.com UP 1
10 Jaffe Juice http://www.jaffejuice.com UP 9
11 Social Media Strategy http://www.convinceandconvert.com UP 25
12 Scobleizer http://www.scobleizer.com DOWN -3
13 Shel Holtz http://blog.holtz.com UP 2
14 CopyBlogger http://www.copyblogger.com
15 SocialMediaExaminer http://www.socialmediaexaminer.com UP 60
16 Social Media Today http://www.socialmediatoday.com/SMC UP 4
17 Web Ink Now http://www.webinknow.com UP 0
18 MarketingProfs Daily Fix http://www.mpdailyfix.com DOWN -4
19 Internet Marketing http://blog.hubspot.com UP 18
20 Search Engine Land http://www.searchengineland.com DOWN -4
21 Ducttape Marketing http://www.ducttapemarketing.com UP 0
22 MarketingProfs http://www.marketingprofs.com DOWN -11
2. 23 Altitude Branding http://www.altitudebranding.com
24 BuzzMachine http://www.buzzmachine.com DOWN -11
25 Micro Persuasion http://www.micropersuasion.com DOWN -13
26 SocialMediaMarketing http://www.scottmonty.com DOWN -1
27 Steve Rubel Stream http://www.steverubel.com DOWN -1
28 The Viral Garden http://moblogsmoproblems.blogspot.com DOWN -10
29 Drew McLellan http://drewsmarketingminute.com UP 0
30 How to Change the World http://blog.guykawasaki.com DOWN -7
31 Dave Fleet http://www.davefleet.com UP 8
32 ProBlogger http://www.problogger.net DOWN -4
33 Personal Branding http://personalbrandingblog.com UP 34
34 The Buzz Bin http://www.livingstonbuzz.com DOWN -4
35 Internet Marketing News http://www.marketingpilgrim.com UP 0
36 Harte of Marketing http://theharteofmarketing.com UP 6
37 B.L. Ochman http://www.whatsnextblog.com DOWN -6
38 Peter Kim http://www.beingpeterkim.com DOWN -14
39 Greg Verdino http://gregverdino.typepad.com DOWN -6
40 Liz Strauss http://www.successful-blog.com
41 iMedia Connection http://www.imediaconnection.com UP 9
42 Communication Overtones http://overtonecomm.blogspot.com DOWN -8
43 SmartBlog http://smartblogs.com/socialmedia UP 40
44 Brand Builder http://thebrandbuilder.wordpress.com DOWN -6
45 Servant of Chaos http://www.servantofchaos.com UP 13
46 SocialTimes.com http://www.socialtimes.com UP 315
47 Social Media Club http://www.socialmediaclub.org UP 1
48 Influential Marketing http://rohitbhargava.typepad.com DOWN -1
49 Danny Brown http://www.dannybrown.me UP 54
50 Bad Pitch http://badpitch.blogspot.com DOWN -5
51 Search Engine Journal http://searchenginejournal.com UP 10
52 Arik C. Hanson http://www.arikhanson.com
3. 53 Marshall Sponder http://www.webmetricsguru.com
54 Socialnomics http://www.socialnomics.net UP 48
55 Strategic Public Relations http://prblog.typepad.com UP 30
56 Internet Writings http://www.shirky.com UP 8
57 PR Measurement http://kdpaine.blogs.com DOWN -14
58 Social Media Consultant http://jmo+C28rganmarketing.com UP 51
59 ConverStations http://www.converstations.com DOWN -5
60 SEO Blog http://www.seomoz.org/blog UP 14
61 Edelman http://www.edelmandigital.com
62 Outspoken Media http://www.outspokenmedia.com UP 1
63 GlobalNeighbourhoods http://redcouch.typepad.com DOWN -36
64 Christopher S. Penn http://www.christopherspenn.com UP 15
65 Nick Burcher http://www.nickburcher.com UP 75
66 Conversation Marketing http://conversationmarketing.com UP 158
67 Inside Marketers Studio http://www.marketersstudio.com UP 29
68 Mack Collier http://www.mackcollier.com
69 Spin Sucks http://www.spinsucks.com
70 Sphinn / Hot Topics http://www.sphinn.com UP 35
71 Brains On Fire Blog http://www.brainsonfire.com/blog DOWN -11
72 POP! PR Jots http://pop-pr.blogspot.com DOWN -21
73 Church of the Customer http://churchofthecustomer.com DOWN -21
74 Search Engine Marketing http://www.searchenginewatch.com DOWN -1
75 Peter Shankman http://www.shankman.com
76 Shannon Paul http://www.veryofficialblog.com UP 0
77 We Are Social http://www.wearesocial.net UP 1
78 Customers Rock http://www.customersrock.net UP 55
79 Stowe Boyd http://www.stoweboyd.com DOWN -39
80 Techipedia http://www.techipedia.com DOWN -15
81 Brand Autopsy http://brandautopsy.typepad.com DOWN -37
82 Andy Sernovitz http://www.damniwish.com DOWN -36
83 Web Worker Daily http://www.webworkerdaily.com DOWN -21
84 Marketing Fresh Peel http://www.freshpeel.com UP 35
4. 85 Geoff Livingston http://www.geofflivingston.com
86 Edward Boches http://www.edwardboches.com
87 Simple Marketing http://www.simplemarketingblog.com UP 189
88 Socialmedia.biz http://www.socialmedia.biz DOWN -4
89 Going Social Now http://www.goingsocialnow.com UP 31
90 Age of Conversation http://www.ageofconversation.com UP 58
91 Source Of Inspiration http://www.asourceofinspiration.com UP 76
92 Business Communications http://www.directortom.com UP 222
93 PR Guy’s Musings http://www.stuartbruce.biz UP 1
94 AdPulp http://www.adpulp.com UP 19
95 Adverblog http://www.adverblog.com UP 6
96 Hitwise Intelligence http://weblogs.hitwise.com DOWN -30
97 Global Neighbourhood http://globalneighbourhoods.net
98 Media Hunter http://www.mediahunter.com.au
99 Jye Smith http://www.jyesmith.com
100 Fresh Networks http://www.freshnetworks.com/blog
101 Andrea Vascellari http://www.andreavascellari.com UP 183
102 Digital Biographer http://www.digitalbiographer.com UP 185
103 Community Guy http://www.communityguy.com DOWN -17
104 Jon Burg http://jburg.typepad.com/future UP 32
105 Shake Gently http://www.shakegently.com UP 273
Communications
106 Consultant http://www.prblogger.com DOWN -36
107 The Flack http://theflack.blogspot.com DOWN -10
108 Techno//Marketer http://technomarketer.typepad.com DOWN -53
109 Branding Strategy Insider http://brandingstrategyinsider.com DOWN -11
110 Marketing & Strategy http://blog.futurelab.net DOWN -28
111 Eric Brody http://www.ericbrodysblog.com
112 Connie Bensen http://www.conniebensen.com
113 Online Communities http://blog.leadernetworks.com
114 Creative Traction http://www.creativetraction.com UP 437
115 Planting Seeds http://www.plantingseeds.ca/blog UP 475
5. 116 StickyFigure http://brandimpact.wordpress.com UP 2
117 Citizen Marketer 2.1 http://blog.stroutmeister.com DOWN -13
118 Collective Conversation http://blogs.hillandknowlton.com DOWN -12
119 Marketing and Branding http://.mokummarketing.com/blog UP 235
120 The Future Buzz http://www.thefuturebuzz.com UP 17
121 Doug Haslam http://www.doughaslam.com DOWN -34
122 The Ad Contrarian http://adcontrarian.blogspot.com UP 131
123 Dan Zarrella http://www.danzarrella.com DOWN -13
124 (3i) http://3i.wildfirestrategy.com UP 593
125 Drew B http://theblogconsultancy.typepad.com DOWN -3
126 Tom Murphy http://www.tpemurphy.com/blog DOWN -3
127 Ogilvy http://blog.ogilvypr.com DOWN -36
128 Emergence Marketing http://emergencemarketing.com DOWN -69
129 Pro PR http://www.propr.ca DOWN -60
130 VIRALBLOG.COM http://www.viralblog.com UP 96
131 Adliterate http://www.adliterate.com DOWN -75
132 Deal Books http://dealbook.blogs.nytimes.com
133 Deirdre Breakenridge http://www.deirdrebreakenridge.com
134 Sysomos Blog http://blog.sysomos.com UP 25
135 Third Eye vinebergcommunications UP 658
136 ToughSledding http://toughsledding.wordpress.com UP 6
137 Social Organization http://www.thesocialorganization.com DOWN -60
HPC | Marketing
138 Uncommon http://www.horsepigcow.com DOWN -89
139 FeverBee http://www.feverbee.com UP 25
140 New Comm Biz http://www.newcommbiz.com DOWN -60
141 Brendan Cooper http://www.brendancooper.com DOWN -53
142 Brandflakesforbreakfast http://www.brandflakesforbreakfast.com UP 29
143 CK’s Blog http://www.ck-blog.com DOWN -72
144 Forrester http://blogs.forrester.com/marketing DOWN -112
145 Advertising Lab http://adverlab.blogspot.com DOWN -73
146 Search Engine Guide http://www.searchengineguide.com DOWN -46
6. 147 Paul Dunay http://www.pauldunay.com
148 Jeffbullas’s Blog http://www.jeffbullas.com UP 86
http://speedcommunications.com/blogs/wa
149 Wadds’ PR Blog dds UP 48
150 PR Conversations http://www.prconversations.com UP 36