Newsletter dated 13th November, 2015

1. www.csrajivbajaj.com
THOUGHT OF THE DAY
THOUGHT OF THE DAY
“If opportunity does not knock, build a door”
Law Updates:
 Taxed India Inc asks Modi government to delay Swachh Bharat
cess which will be effective from 15th
of this month as the timing
makes implementation challenging, particularly as it's festival
season and changing billing systems in the middle of the month
would be difficult.
 The International Monetary Fund has said it broadly supports the
series of economic reforms undertaken by India, which is moving in
the right direction.
 Extending the benefits enjoyed by the individual NRI investors, the
Government said investment by companies, trusts, partnership
owned and controlled by NRIs on non-repatriation basis will now
be treated as domestic investment.
PROFESSIONALS INPUTS:
 CBEC vide Notification No. 25/2015-ST dated 12th
November,
2015 seeks to provide composition rate for Swachh Bharat Cess as
applicable to ST under sub-rules 7, 7A, 7B, 7C of rule 6 of STR,
1994.
 CBEC vide Notification No. 24/2015-ST dated 12th
November,
2015 seeks to provide that provisions of notification No. 30/2012 -
Service Tax dated the 20th June, 2012 shall be applicable for the
purposes of Swachh Bharat Cess.
 CBEC vide Notification No. 23/2015-ST dated 12th
November,
2015 seeks to amend notification No.22/2015-ST dated the 6th
November, 2015 so as to specify that Swachh Bharat Cess will be
calculated on abated value.
MARKET WATCH:
SENSEX: 25635.36 -231.59 NIFTY: 7765.05 -58.65
SILVER: 34131.00 -66.00 GOLD (MCX): 25437.00 -53.00
USD/INR: 66.31 -0.14 CRUDE OIL: 2843.00 -50.00
CS Rajiv Bajaj
9811453353
Bajajr66@gmail.com
youtube.com/csrajivbajaj
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Date: 13th November, 2015

2. www.csrajivbajaj.com
PRAHLAD KAKKAR
Founder, Genesis Film Productions
"For a change, don’t wake up and erase your dreams, remember
them."
Prahlad Kakkar (born 24 March 1950 in Mumbai) is a leading Indian ad film
director, best known for his work on the famous Pepsi TV commercial with
Amitabh Bachchan and Sachin Tendulkar. He is the founder and main
director for Genesis Film Productions, one of India's leading production
houses, established in 1977.
He is renowned for his candid and outspoken nature. An avid scuba diver, in 1995 he set up 'Lacadives', a scuba-diving
school, along with his wife Mitali Kakar at Kadmat Island, in collaboration with the Govt. of Lakshadweep. He also runs a
coffee shop, and Casa Amore, a wine bar and restaurant, set up in Mumbai in 2001.
Early life:
Prahlad Kakar grew up in Mumbai and his father was an army colonel based in Pakistan. His mother is half Burmese and
half Marathi. He also did his initial schooling from St. Joseph's Academy, Dehradun. In 1966, he passed out from Sainik
School, Kunjpura, Karnal, Haryana and 1970, he graduated with Economics (Honors) from Fergusson College, Pune.
Brief Profile:
With over 30 years of experience in the ruthless advertising industry, Prahlad Kakkar remains ahead of his ilk by
constantly reinventing himself and converting his interests into business opportunities. From his humble beginnings as an
Accounts Executive at an ad firm, 'ASP' (Delhi) in 1971, he went on to learn the tricks of the trade from one of India's
finest filmmakers, Shyam Benegal. It did not take him much time to establish himself as one of the pioneers of television
advertising in India, as he launched Genesis Film Production Pvt. Ltd. In 1977, one of India's leading production houses.
Coming from Sainik School, Karnal, Indian Army was meant to be his calling but an imperfect eyesight prevented this. He
soon found his niche in advertising, branding and communication and became a much sought after ad film maker. With
huge brands like Pepsi, Nestle and Britannia knocking at his doors, Prahlad Kakkar carefully worked towards strengthening
his own brand image.
To be able to feel the pulse of the audience and to "tell a story in 30 secs in the most engaging way possible" makes the job
of an ad filmmaker very difficult. But not the one to be bogged down by the challenge, Prahlad struck a chord with his
audiences-both Indian and international with his brand of irreverent humour. He has helped create memorable ad
campaigns for brands like Pepsi "yehi hai right choice baby! Aha", Britannia "ting tingti ting", Limca "Zor ka Jhatka" and
many others. The ad for Pepsi featuring Amitabh Bachchan and Sachin Tendulkar in the 90s remain fresh in the memories
of the people till today.
Not the one to remain stagnant, Prahlad believes in living large and has mixed his interests with sharp entrepreneurial
acumen to successfully launch a coffee shop, Casa Amora, a restaurant in Mumbai (2001) and a speciality Tea House in
Mumbai, the first of its kind in India. An avid scuba diver, he set up 'Lacadives', a scuba diving school in Lakshadweep and
is the co-founder of Reef Watch Marine Conservation, which aims at creating marine-life awareness. Besides looking after
his creative and business interests, he also trains youngsters and is invited to share his experiences by premier Management
Institutes all over the world, thus giving back to the society.
An indomitable zest for life, a colourful persona and ounces of wit and humour define his personality. He never let dyslexia
become a stumbling block in his life. He was not brilliant in academics but that did not stop him from pursuing his dreams.
Fondly referred to as the 'madman' of the advertising world, Prahladcontinues to live life on his own terms and make the
most of every moment.
The ability and courage to pursue his interests and turn them into profitable ventures is what every person must learn from
him. He is constantly reinventing himself with changing time and his verve and child-like enthusiasm is an inspiration
especially for youngsters, who find it hard to match up to him.