Kazuo Hirai is the President and CEO of Sony Corporation. He has over 30 years of experience in the music and video game industries at Sony. Hirai began his career at Sony Music Entertainment Japan in 1984 and held various marketing and management roles there. In 1995, he joined Sony Computer Entertainment America to oversee their video game business. He later became President of Sony Computer Entertainment, overseeing its global operations. In 2012, Hirai was appointed President and CEO of Sony Corporation, taking over from Howard Stringer.
Sony History And Evolution with Rangs Electronics.pdfRangs Electronic
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An engaging and realistic experience is created by a high-quality television, which amplifies your enjoyment. A great image transports you to the situation, whether it's the suspenseful action in a video game or the minute details in a film.
Sony History And Evolution with Rangs Electronics.pdfRangs Electronic
Â
An engaging and realistic experience is created by a high-quality television, which amplifies your enjoyment. A great image transports you to the situation, whether it's the suspenseful action in a video game or the minute details in a film.
The PS3 More than agameWill the high price scare gamers.docxarnoldmeredith47041
Â
The PS3: More than a
game
Will the high price scare gamers
away or will the PS3 be the
salvation of Sony? (more)
Sony CEO Howard Stringer aims to lead
an analog company into the digital age.
More from Fortune
RIM reports bleak earnings,
announces layoffs
Chief Justice Roberts: Statesman?
More like master politician.
Beyond ACA: Healthcare reform
for entrepreneurs
FORTUNE 500
Current Issue
Subscribe to Fortune
FORTUNE:
Secrets of Greatness: Great Teams Full coverage
The Welshman, the Walkman, and the
salarymen
Sony slept through the dawn of digital media. Now Sir Howard Stringer and his
polyglot crew are trying to wake the company up.
By Marc Gunther, FORTUNE senior writer
June 1, 2006: 3:30 PM EDT
(FORTUNE Magazine) - One day last July, two naked men lowered themselves into a hot spring in
Hakone, a Japanese tourist town known for its beautiful lake and views of Mount Fuji.
One was a pallid, curly-haired 63-year-old Welsh-born American citizen who carries a few extra kilos on
his 6-foot-3 frame. The other was a slight, balding, dark-haired 58-year-old Japanese engineer. The two
men had scarcely met, but they needed to get to know each other in a hurry, so they had arranged a
weekend in the country, enjoying a walk in the woods, a boat ride, and a piano concert. A big job awaited
them - the task of overhauling Sony, the troubled electronics giant that had once symbolized the rise of
postwar Japan.
Since then, the unlikely duo of Sir Howard Stringer and Dr. Ryoji
Chubachi has rattled Sony (Research) to its foundations - cutting
costs, selling assets, upending old ways.
The company, which rose from the rubble of bombed-out Tokyo to
delight consumers around the world with the Walkman, the
Trinitron TV, the CD, and the PlayStation, needed a jolt. Sony's
core electronics business has lost money for the past three years.
Too many of its products lack pizzazz. Once celebrated for
innovation, Sony has become an analog company in a digital world.
Sony, as a result, finds itself under attack from Microsoft
(Research), Samsung, Apple (Research), Sharp, Nokia
(Research), Canon (Research), and Dell (Research), to name a
few of its many competitors. Sir Howard, who is chairman and
CEO, and Dr. Chubachi, who is president, are making every effort
to inject a fighting spirit into a far-flung company that has in the
past been just a little too nice.
"We know that Sony is a kind, fair-minded, and intelligent
company," Stringer told 1,000 company executives soon after
taking over last year. "But is it a tough company? It is time to find
out."
This is the story of a charismatic Welshman who set out to remake
a profoundly foreign corporate culture - and instill a new sense of
teamwork. Since Stringer has been in the job only for a year, it's a
story without an ending. But that doesn't mean it lacks for lessons.
Getting started
Stringer and Chubachi began the overhaul by attacking expenses
at a place with a habit of keeping executives and busi.
The PS3 More than agameWill the high price scare gamers.docxarnoldmeredith47041
Â
The PS3: More than a
game
Will the high price scare gamers
away or will the PS3 be the
salvation of Sony? (more)
Sony CEO Howard Stringer aims to lead
an analog company into the digital age.
More from Fortune
RIM reports bleak earnings,
announces layoffs
Chief Justice Roberts: Statesman?
More like master politician.
Beyond ACA: Healthcare reform
for entrepreneurs
FORTUNE 500
Current Issue
Subscribe to Fortune
FORTUNE:
Secrets of Greatness: Great Teams Full coverage
The Welshman, the Walkman, and the
salarymen
Sony slept through the dawn of digital media. Now Sir Howard Stringer and his
polyglot crew are trying to wake the company up.
By Marc Gunther, FORTUNE senior writer
June 1, 2006: 3:30 PM EDT
(FORTUNE Magazine) - One day last July, two naked men lowered themselves into a hot spring in
Hakone, a Japanese tourist town known for its beautiful lake and views of Mount Fuji.
One was a pallid, curly-haired 63-year-old Welsh-born American citizen who carries a few extra kilos on
his 6-foot-3 frame. The other was a slight, balding, dark-haired 58-year-old Japanese engineer. The two
men had scarcely met, but they needed to get to know each other in a hurry, so they had arranged a
weekend in the country, enjoying a walk in the woods, a boat ride, and a piano concert. A big job awaited
them - the task of overhauling Sony, the troubled electronics giant that had once symbolized the rise of
postwar Japan.
Since then, the unlikely duo of Sir Howard Stringer and Dr. Ryoji
Chubachi has rattled Sony (Research) to its foundations - cutting
costs, selling assets, upending old ways.
The company, which rose from the rubble of bombed-out Tokyo to
delight consumers around the world with the Walkman, the
Trinitron TV, the CD, and the PlayStation, needed a jolt. Sony's
core electronics business has lost money for the past three years.
Too many of its products lack pizzazz. Once celebrated for
innovation, Sony has become an analog company in a digital world.
Sony, as a result, finds itself under attack from Microsoft
(Research), Samsung, Apple (Research), Sharp, Nokia
(Research), Canon (Research), and Dell (Research), to name a
few of its many competitors. Sir Howard, who is chairman and
CEO, and Dr. Chubachi, who is president, are making every effort
to inject a fighting spirit into a far-flung company that has in the
past been just a little too nice.
"We know that Sony is a kind, fair-minded, and intelligent
company," Stringer told 1,000 company executives soon after
taking over last year. "But is it a tough company? It is time to find
out."
This is the story of a charismatic Welshman who set out to remake
a profoundly foreign corporate culture - and instill a new sense of
teamwork. Since Stringer has been in the job only for a year, it's a
story without an ending. But that doesn't mean it lacks for lessons.
Getting started
Stringer and Chubachi began the overhaul by attacking expenses
at a place with a habit of keeping executives and busi.
how can i use my minded pi coins I need some funds.DOT TECH
Â
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
Â
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
how can I sell pi coins after successfully completing KYCDOT TECH
Â
Pi coins is not launched yet in any exchange đź’± this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAYÂ you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
how to swap pi coins to foreign currency withdrawable.DOT TECH
Â
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Â
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
Introduction to Indian Financial System ()Avanish Goel
Â
The financial system of a country is an important tool for economic development of the country, as it helps in creation of wealth by linking savings with investments.
It facilitates the flow of funds form the households (savers) to business firms (investors) to aid in wealth creation and development of both the parties
how to sell pi coins at high rate quickly.DOT TECH
Â
Where can I sell my pi coins at a high rate.
Pi is not launched yet on any exchange. But one can easily sell his or her pi coins to investors who want to hold pi till mainnet launch.
This means crypto whales want to hold pi. And you can get a good rate for selling pi to them. I will leave the telegram contact of my personal pi vendor below.
A vendor is someone who buys from a miner and resell it to a holder or crypto whale.
Here is the telegram contact of my vendor:
@Pi_vendor_247
NO1 Uk Rohani Baba In Karachi Bangali Baba Karachi Online Amil Baba WorldWide...Amil baba
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Contact with Dawood Bhai Just call on +92322-6382012 and we'll help you. We'll solve all your problems within 12 to 24 hours and with 101% guarantee and with astrology systematic. If you want to take any personal or professional advice then also you can call us on +92322-6382012 , ONLINE LOVE PROBLEM & Other all types of Daily Life Problem's.Then CALL or WHATSAPP us on +92322-6382012 and Get all these problems solutions here by Amil Baba DAWOOD BANGALI
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what is the future of Pi Network currency.DOT TECH
Â
The future of the Pi cryptocurrency is uncertain, and its success will depend on several factors. Pi is a relatively new cryptocurrency that aims to be user-friendly and accessible to a wide audience. Here are a few key considerations for its future:
Message: @Pi_vendor_247 on telegram if u want to sell PI COINS.
1. Mainnet Launch: As of my last knowledge update in January 2022, Pi was still in the testnet phase. Its success will depend on a successful transition to a mainnet, where actual transactions can take place.
2. User Adoption: Pi's success will be closely tied to user adoption. The more users who join the network and actively participate, the stronger the ecosystem can become.
3. Utility and Use Cases: For a cryptocurrency to thrive, it must offer utility and practical use cases. The Pi team has talked about various applications, including peer-to-peer transactions, smart contracts, and more. The development and implementation of these features will be essential.
4. Regulatory Environment: The regulatory environment for cryptocurrencies is evolving globally. How Pi navigates and complies with regulations in various jurisdictions will significantly impact its future.
5. Technology Development: The Pi network must continue to develop and improve its technology, security, and scalability to compete with established cryptocurrencies.
6. Community Engagement: The Pi community plays a critical role in its future. Engaged users can help build trust and grow the network.
7. Monetization and Sustainability: The Pi team's monetization strategy, such as fees, partnerships, or other revenue sources, will affect its long-term sustainability.
It's essential to approach Pi or any new cryptocurrency with caution and conduct due diligence. Cryptocurrency investments involve risks, and potential rewards can be uncertain. The success and future of Pi will depend on the collective efforts of its team, community, and the broader cryptocurrency market dynamics. It's advisable to stay updated on Pi's development and follow any updates from the official Pi Network website or announcements from the team.
what is the best method to sell pi coins in 2024DOT TECH
Â
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
The European Unemployment Puzzle: implications from population agingGRAPE
Â
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
Â
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad, Mandi Bah...Amil Baba Dawood bangali
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Contact with Dawood Bhai Just call on +92322-6382012 and we'll help you. We'll solve all your problems within 12 to 24 hours and with 101% guarantee and with astrology systematic. If you want to take any personal or professional advice then also you can call us on +92322-6382012 , ONLINE LOVE PROBLEM & Other all types of Daily Life Problem's.Then CALL or WHATSAPP us on +92322-6382012 and Get all these problems solutions here by Amil Baba DAWOOD BANGALI
#vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore#blackmagicformarriage #aamilbaba #kalajadu #kalailam #taweez #wazifaexpert #jadumantar #vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore #blackmagicforlove #blackmagicformarriage #aamilbaba #kalajadu #kalailam #taweez #wazifaexpert #jadumantar #vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore #Amilbabainuk #amilbabainspain #amilbabaindubai #Amilbabainnorway #amilbabainkrachi #amilbabainlahore #amilbabaingujranwalan #amilbabainislamabad
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad, Mandi Bah...
Â
Newsletter dated 03rd April 2017
1. www.csrajivbajaj.com
c
THOUGHT OF THE DAY
THOUGHT OF THE DAY
“Be who you are and say what you feel, because those who
mind don’t matter and those who matter don’t mind.”
Law Updates:
• Taxability of royalty is dependent on payment by resident of a
contracting state and receipt of same by resident of other contracting
state; Unless actual payment takes place, taxability under article 13
of Indo-Italian DTAA does not arise: Ahmedabad Tribunal.
• Removal of director without following the provision of the Cos. Act
is an act of oppression: NCLT Guwahati.
• ITAT disallows HRA exemption for rent paid to mother: Mumbai
Tribunal.
PROFESSIONALS INPUTS:
• Forms CHG-1, CHG-4 and CHG-9 are likely to be revised w. e. f.
10th April, 2017 wherein certain declarations and field level
changes have been incorporated to capture details viz. (i) ranking of
charges, (ii) particulars of the principal terms and conditions of the
charge, (iii) particulars of the property or asset(s) charged
(including complete address and location of the property), (iv)
description of document by which the borrower/third party acquired
the title etc.
• SEBI vide Circular no. SEBI/HO/MIRSD/MIRSD4/CIR/P/2017/28
dated 31st
March 2017 has issued Enhanced Standards for Credit
Rating Agencies (CRAs).
• CBEC dated 31st
March 2017 has released Second Edition of FAQ’s
on Goods & Services Tax (GST).
MARKET WATCH:
SENSEX: 29620.50 -26.92 NIFTY: 9173.75 0.00
SILVER: 42193.00 46.00 GOLD (MCX): 28500.00 -42.00
USD/INR: 64.84 -0.07 CRUDE OIL: 3261.00 -8.00
CS Rajiv Bajaj
9811453353
Bajajr66@gmail.com
youtube.com/csrajivbajaj
https://www.facebook.com/Rajiv
1Bajaj
http://www.csrajivbajaj.com
Date: 03rd
April, 2017
2. www.csrajivbajaj.com
Kaz Hirai
President and CEO of Sony Corporation
Kaz Hirai, born December 22, 1960 is a Japanese businessman who is the President and CEO
of Sony Corporation. He also serves as a board member of Sony Interactive Entertainment and
chairman and Co-CEO of Sony Entertainment. He was noted by Entertainment Weekly as one
of the most powerful executives in the entertainment industry. Hirai became the President and
CEO of Sony on April 1, 2012.
Early life and Education
Kazuo Hirai was born in 1960 in Tokyo, Japan, where he attended the American School in Japan. Between 1973 and 1976,
Hirai attended Valley Park Middle School in Toronto. The son of a wealthy banker, Hirai often traveled with his father
across the world to California, New York, and Canada and around Japan — a trait which Hirai noted to be a major factor in
his later multi-continental business success.
It was his interest in games that later brought him into the entertainment business. After graduating from the International
Christian University in August 1984 with a Bachelor of Liberal Arts degree, Hirai was hired at CBS/Sony Inc. (now Sony
Music Entertainment (Japan) Inc.), where he was involved in marketing international music within Japan. He eventually
became head of Sony Computer Entertainment Japan's international business affairs office in New York.
Career
Kazuo Hirai began his career with Sony Music Entertainment Japan in 1984, starting out in CBS/Sony Inc.'s (now Sony
Music Entertainment Japan) marketing department. Afterwards, becoming the head of Sony's international business affairs
department. He then moved to Sony Music Japan’s New York office, leading the marketing of Sony Music Japan artists in
the U.S.
In August 1995, Hirai joined Sony's computer and video game division, Sony Computer Entertainment America. Two
years later, in 1997, Hirai was credited on his first completed video game. With the release of the PlayStation 2 in 2000,
Kazuo continued his success, utilizing second-party video game franchises such as Jak and Daxter, Ratchet & Clank, Sly
Cooper, and SOCOM: U.S. Navy SEALs series of games. Under his leadership, SCEA continually managed to retain high
profits throughout the sixth-generation era.
On July 3, 2006, Sony Computer Entertainment announced that Hirai had been made a vice president of its corporate
executive group. On November 30, 2006, just under two weeks after the launch of PlayStation 3, Hirai replaced Ken
Kutaragi as President of Sony Computer Entertainment. While maintaining his positions at SCEA, Hirai also became chief
operating officer of SCEI. Kutaragi himself was promoted to chairman of SCEI, and remained chief executive officer of
the group. On April 26, 2007, it was announced that Hirai will be promoted to President and Group CEO of SCEI,
replacing Ken Kutaragi who would retire and instead take up the role of Honorary Chairman.
On April 1, 2009, Sony’s electronics and game businesses were merged and reconfigured as two major groups: the
Consumer Products & Devices Group (CPDG) and the Networked Products & Services Group (NPSG). Hirai was
appointed as Corporate Executive Officer and Executive Vice President of Sony Corporation, concurrently serving as
president of the NPSG. He has overseen all development, production and marketing activities at the NPSG, comprising
Sony's game (i.e. SCEI & Sony Online Entertainment), personal computer (VAIO), mobile devices (including Walkman
and Xperia) and network service (Sony Entertainment Network, including online distributions of music, video, games,
eBooks, etc.) businesses and new business incubation projects. Hirai became Chairman of Sony Computer Entertainment
on September 1, 2011 and was replaced by Andrew House as President and Group CEO. He retired as Chairman of SCEI
on June 25, 2012 but remains on the board of directors.
On April 1, 2011, Hirai was promoted to Representative Corporate Executive Officer and Executive Deputy President of
Sony Corporation. He oversaw the Consumer Products & Services Group. Hirai was speculated to become the successor to
Howard Stringer, the current sitting president and CEO of Sony Corporation, who was then expected to step down in 2013.
On February 1, 2012, Sony announced that Hirai has been appointed as President and Chief Executive Officer, effective
April 1, 2012. He was appointed to the Board at the annual shareholders meeting on June 27, 2012.