Yesterday's coders' only ways of newsgathering and monitoring have been democratized for all journalists with minimal to no coding needed. Also, many of the tools mentioned are either free or suitable for limited budget.
The use of Social Media for newsgathering is challenging, but suitable tools are needed to facilitate access to helpful information for reporting. This presentation provides journalists and news outlets with effective social media tools to source stories and gathers information differently.
Newsgathering & Monitoring on the Social WebDinaAli69
This document provides an overview of various social media platforms and how journalists can use them for newsgathering and monitoring stories. It discusses Reddit, Snapchat, 4chan/8chan, Gab, and Bitchute. For each platform, it describes the main functionality and features and how reporters can search for content or set up alerts to find newsworthy stories. The document emphasizes that understanding how to use social media is an essential skill for discovering, monitoring, and researching stories across different beats or areas of focus.
News gathering & social media monitoring platformsReem Khattab
This document provides tips for gathering news and monitoring social media platforms. It recommends using keywords and considering traditional keywords as well as slang terms when searching. Boolean search operators like AND and OR can help gather more results. Twitter lists allow organizing tweets by topic. LinkedIn and tools like Followerwonk on Twitter can help find relevant people. Tweetdeck, Google Alerts, PicPanzee, Crowdangle, and tracking Reddit allow monitoring specific topics on different social media platforms. The First Draft kit is also recommended for assisting with newsgathering and verification across multiple sources.
The document discusses spreadable media and how content is shared online through social networks and platforms like Twitter and Facebook. It provides tips on using hashtags, geotagging, shortlinks and widgets to help disseminate content. Key advice includes listening first before sharing valuable content to build connections and engage audiences.
HOW TO FIND STORIES BY NEWSGATHERING AND MONITORING THE SOCIAL WEBJavier334441
Nowadays, a lot of information (both accurate and false) is being shared on Social Media.
The Social Web is a goldmine full of opportunities for journalist’s to find stories if used correctly.
Knowing how to navigate through tons of information and filter the right one to reach real, faultless, stories is an essential skill for the journalists of the present.
Newsgathering and Social media monitoring guide for JournalistsZeinab Ghosn
This presentation provides a summary of FirstDraft guide for newsgathering and social monitoring to help journalists research interesting topics and find stories to follow online.
The use of Social Media for newsgathering is challenging, but suitable tools are needed to facilitate access to helpful information for reporting. This presentation provides journalists and news outlets with effective social media tools to source stories and gathers information differently.
Newsgathering & Monitoring on the Social WebDinaAli69
This document provides an overview of various social media platforms and how journalists can use them for newsgathering and monitoring stories. It discusses Reddit, Snapchat, 4chan/8chan, Gab, and Bitchute. For each platform, it describes the main functionality and features and how reporters can search for content or set up alerts to find newsworthy stories. The document emphasizes that understanding how to use social media is an essential skill for discovering, monitoring, and researching stories across different beats or areas of focus.
News gathering & social media monitoring platformsReem Khattab
This document provides tips for gathering news and monitoring social media platforms. It recommends using keywords and considering traditional keywords as well as slang terms when searching. Boolean search operators like AND and OR can help gather more results. Twitter lists allow organizing tweets by topic. LinkedIn and tools like Followerwonk on Twitter can help find relevant people. Tweetdeck, Google Alerts, PicPanzee, Crowdangle, and tracking Reddit allow monitoring specific topics on different social media platforms. The First Draft kit is also recommended for assisting with newsgathering and verification across multiple sources.
The document discusses spreadable media and how content is shared online through social networks and platforms like Twitter and Facebook. It provides tips on using hashtags, geotagging, shortlinks and widgets to help disseminate content. Key advice includes listening first before sharing valuable content to build connections and engage audiences.
HOW TO FIND STORIES BY NEWSGATHERING AND MONITORING THE SOCIAL WEBJavier334441
Nowadays, a lot of information (both accurate and false) is being shared on Social Media.
The Social Web is a goldmine full of opportunities for journalist’s to find stories if used correctly.
Knowing how to navigate through tons of information and filter the right one to reach real, faultless, stories is an essential skill for the journalists of the present.
Newsgathering and Social media monitoring guide for JournalistsZeinab Ghosn
This presentation provides a summary of FirstDraft guide for newsgathering and social monitoring to help journalists research interesting topics and find stories to follow online.
Social Media is changing the world to a far larger degree than Wall Street currently appreciates. We refer to the emerging Social Internet as The Second Internet. We believe that for the foreseeable future, the news flow on the Second Internet will be highly positive.
Hashtags were developed on Twitter as a way to group tweets together without changing the basic service. A hashtag is created by prefixing a word with a # symbol. Hashtags allow users to search for and find tweets on the same topic. While some hashtags last for only a few days, others become integrated into other services and comment sections as a way to organize content by topic. Popular examples of hashtags include #followfriday used for sharing who you are following that week on Twitter and event hashtags that help attendees and organizers group related social media posts.
Using social networks to create impact involves laying the groundwork by defining goals and metrics, creating production processes like an editorial calendar, capturing and sharing stories, and using your community to spread ideas. Integrating social media, email lists, events, and other efforts can help nonprofits build relationships and raise awareness for their causes in an aligned strategy. Key steps include listening to supporters, enabling conversations, finding influencers, and making participation easy through free tools and user-generated content.
Advanced Search: A Journalism Tools SessionEzra Eeman
Ezra Eeman presents an overview of advanced search tools and techniques for journalists. The document provides 30+ specific search tools organized into categories like alerts, images, video, translations, location, and social. It also shares tips for refining searches on Google, Google Images, YouTube, and Twitter. Links and brief descriptions are provided for each recommended tool to help journalists find relevant information from diverse sources.
Facebook is introducing new features like the Open Graph and Social Plugins to make social the default on websites. The Open Graph allows sites to define objects for users to connect to, powering personalized experiences. Social Plugins like the Like button let sites show what friends are doing without login. While this reduces friction, it could impact brands if topics are defined incorrectly. The changes streamline Facebook Connect functionality and make engagement easier across the social web.
Facebook now has over 800 million active users, making it the third largest "country" in the world. Businesses can use Facebook Pages to share content like status updates, photos, and videos to interact with fans. Facebook Advertising allows targeting users based on location, interests, and other factors to promote the business Page or drive traffic to other websites and apps. The Open Graph protocol enables websites to integrate their content into the Facebook social graph, turning web pages into objects that can be shared.
The document discusses mobile journalism and the CNN iReport Awards. It highlights how the number of mobile devices is growing rapidly and will soon outnumber the world's population. Nearly half of American adults now own smartphones, which are commonly used to take photos and share content. This has implications for news organizations, including more eyewitness content, diverse perspectives, and engagement opportunities. The document also provides an overview of tools for mobile reporting, including video and audio recording apps, editing apps, livestreaming services, and storage/sharing options.
HootSuite is a social media management platform that allows users to schedule, publish, and analyze posts to Facebook, Twitter, LinkedIn and other social networks from one dashboard. It offers both free and paid plans, with the free version allowing connection of up to 5 social accounts and basic analytics, and paid plans providing more advanced features. The document provides an overview of HootSuite's key functions including publishing, scheduling, analytics, custom lists and searches, third party integrations, and team collaboration tools.
This document outlines how to use the SocialBro tool to manage a Twitter community. It discusses getting started with SocialBro by downloading the app and connecting Twitter accounts. It then explains how to explore and analyze an account's community through various dashboard widgets, filters, and reports on statistics, best times to tweet, and competing accounts.
Intellect is the trade association representing over 860 UK tech companies employing over 500,000 people. It aims to promote the UK as a leader in technology and ensure the tech sector benefits the UK economy and citizens. The document outlines a four step methodology for developing an effective social media strategy: research the current presence and audiences, develop a formula and structure, execute the plan, and measure results. Key steps include auditing accounts and conversations, identifying target audiences and influencers, creating an editorial calendar and content journey.
Entireweb review over 150 million searches per month with website submission ...joelmaster
Entireweb is one of the broadly utilized web indexes for getting to
the query items according to the client's input and starting the site
accommodation processes all over the web crawlers. According to
the site, an entirety of more than 150 million ventures on various
inquiries gets dealt with effectively by mirroring the specific query
items.
Like the Google web index, one can get to observe the website
pages, pictures, and surprisingly the web-based media webpage
results focusing on the specific inquiry term. These three superfamous pursuit types make Entireweb a most loved web search tool
the whole way across the world. Concerning Social Media, one can
even get to find the most pertinent Tweets by means of Twitter,
significant pages through Facebook.
This document provides an introduction to Twitter and how to use it effectively for activism, known as "Twittivism." It defines common Twitter terminology and explains that Twitter allows users to connect globally through short messages called tweets. The document encourages readers to see Twitter not just as a social platform, but as a tool for real activism by tracking information and sharing it with followers. It notes that Twitter has over 140 million active users who produce 340 million tweets daily, showing its potential for organizing and communicating ideas to drive people to action.
The document provides instructions for creating a Facebook account and customizing your profile. It outlines the basic steps to set up an account, including providing name, email, birthday and password. It emphasizes completing your profile with details like education and work to help others find you. Additionally, it recommends taking advantage of Facebook's vanity URL feature to create a shorter, more memorable URL for your profile like Facebook.com/YourName to make it easier for people to find and share your profile.
This document provides summaries of and links to various Google tools and products as well as other online resources, including:
1. Boutiques, a visual fashion shopping site from Google.
2. Google Body Browser, an interactive 3D model of the human body.
3. Google Books Ngram Viewer, which shows usage trends of phrases over time using a corpus of books.
4. Several other Google search features and tools like Advanced Search, Global Market Finder, and Voice Search.
Instagram is tailor-made for hashtag usage. In fact, hashtags are arguably Instagram’s primary method of sorting and filtering content. Unlike Twitter, where most people use just one or two hashtags in a tweet, Instagrammers frequently use most of their allowance of 30 hashtags in each post.
But just because you can use 30 hashtags in a post does not mean that you should. There is no value in using irrelevant hashtags just to make up a hashtag quota. The key to Instagram hashtag usage is to include plenty of relevant hashtags that will help your fellow Instagrammers. If you use unrelated hashtags, you are spamming the system and placing yourself in danger of receiving an Instagram shadowban.
Here are some tips for putting your story together:
- Keep posts between 200-400 words for maximum impact. Shorter is better for the internet.
- For video, edit down to the most important 30 seconds if you have more footage. Use free video editing software.
- Upload videos to YouTube under 10 minutes. Stop and restart recording events every 10 minutes for easy editing later.
- Don't underestimate a good photo with a caption. A simple photo can go viral.
- Store photos on sites like Facebook, Twitter, Instagram, Flickr for sharing.
- Let your network know where you'll be so others can help spread the word later. Contact bloggers beforehand.
- Express your
This document discusses the power of social media stories. It notes that Snapchat introduced stories in 2013 and that 80% of Snapchat users contributed stories daily. Instagram later made stories more accessible, with 60% of its users engaging with stories daily, around 300 million people. Story sharing is growing 15 times faster than news feed sharing. Businesses are seeing good results using stories to promote ads, with higher follower increases, more purchases compared to feed ads, and lower costs per acquisition. Overall, stories provide a new format for engaging audiences and promoting brands on social media.
The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:
Understand why we want to search and participate in the social media
Understand what types of search engines are available on the public Internet that allow you to search social content.
About Bill Chamberlin
Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This document discusses tools and tactics for competitive intelligence and social media monitoring. It provides details on what to monitor like traffic, conversations, and shares on social media. It then discusses various tools for monitoring buzz and trends, blogs, social conversations, forums, and social sharing. Specific tools mentioned include BuzzStream, TweetBeep, Google Alerts, Facebook Lexicon, Social Mention, and more.
Social Media is changing the world to a far larger degree than Wall Street currently appreciates. We refer to the emerging Social Internet as The Second Internet. We believe that for the foreseeable future, the news flow on the Second Internet will be highly positive.
Hashtags were developed on Twitter as a way to group tweets together without changing the basic service. A hashtag is created by prefixing a word with a # symbol. Hashtags allow users to search for and find tweets on the same topic. While some hashtags last for only a few days, others become integrated into other services and comment sections as a way to organize content by topic. Popular examples of hashtags include #followfriday used for sharing who you are following that week on Twitter and event hashtags that help attendees and organizers group related social media posts.
Using social networks to create impact involves laying the groundwork by defining goals and metrics, creating production processes like an editorial calendar, capturing and sharing stories, and using your community to spread ideas. Integrating social media, email lists, events, and other efforts can help nonprofits build relationships and raise awareness for their causes in an aligned strategy. Key steps include listening to supporters, enabling conversations, finding influencers, and making participation easy through free tools and user-generated content.
Advanced Search: A Journalism Tools SessionEzra Eeman
Ezra Eeman presents an overview of advanced search tools and techniques for journalists. The document provides 30+ specific search tools organized into categories like alerts, images, video, translations, location, and social. It also shares tips for refining searches on Google, Google Images, YouTube, and Twitter. Links and brief descriptions are provided for each recommended tool to help journalists find relevant information from diverse sources.
Facebook is introducing new features like the Open Graph and Social Plugins to make social the default on websites. The Open Graph allows sites to define objects for users to connect to, powering personalized experiences. Social Plugins like the Like button let sites show what friends are doing without login. While this reduces friction, it could impact brands if topics are defined incorrectly. The changes streamline Facebook Connect functionality and make engagement easier across the social web.
Facebook now has over 800 million active users, making it the third largest "country" in the world. Businesses can use Facebook Pages to share content like status updates, photos, and videos to interact with fans. Facebook Advertising allows targeting users based on location, interests, and other factors to promote the business Page or drive traffic to other websites and apps. The Open Graph protocol enables websites to integrate their content into the Facebook social graph, turning web pages into objects that can be shared.
The document discusses mobile journalism and the CNN iReport Awards. It highlights how the number of mobile devices is growing rapidly and will soon outnumber the world's population. Nearly half of American adults now own smartphones, which are commonly used to take photos and share content. This has implications for news organizations, including more eyewitness content, diverse perspectives, and engagement opportunities. The document also provides an overview of tools for mobile reporting, including video and audio recording apps, editing apps, livestreaming services, and storage/sharing options.
HootSuite is a social media management platform that allows users to schedule, publish, and analyze posts to Facebook, Twitter, LinkedIn and other social networks from one dashboard. It offers both free and paid plans, with the free version allowing connection of up to 5 social accounts and basic analytics, and paid plans providing more advanced features. The document provides an overview of HootSuite's key functions including publishing, scheduling, analytics, custom lists and searches, third party integrations, and team collaboration tools.
This document outlines how to use the SocialBro tool to manage a Twitter community. It discusses getting started with SocialBro by downloading the app and connecting Twitter accounts. It then explains how to explore and analyze an account's community through various dashboard widgets, filters, and reports on statistics, best times to tweet, and competing accounts.
Intellect is the trade association representing over 860 UK tech companies employing over 500,000 people. It aims to promote the UK as a leader in technology and ensure the tech sector benefits the UK economy and citizens. The document outlines a four step methodology for developing an effective social media strategy: research the current presence and audiences, develop a formula and structure, execute the plan, and measure results. Key steps include auditing accounts and conversations, identifying target audiences and influencers, creating an editorial calendar and content journey.
Entireweb review over 150 million searches per month with website submission ...joelmaster
Entireweb is one of the broadly utilized web indexes for getting to
the query items according to the client's input and starting the site
accommodation processes all over the web crawlers. According to
the site, an entirety of more than 150 million ventures on various
inquiries gets dealt with effectively by mirroring the specific query
items.
Like the Google web index, one can get to observe the website
pages, pictures, and surprisingly the web-based media webpage
results focusing on the specific inquiry term. These three superfamous pursuit types make Entireweb a most loved web search tool
the whole way across the world. Concerning Social Media, one can
even get to find the most pertinent Tweets by means of Twitter,
significant pages through Facebook.
This document provides an introduction to Twitter and how to use it effectively for activism, known as "Twittivism." It defines common Twitter terminology and explains that Twitter allows users to connect globally through short messages called tweets. The document encourages readers to see Twitter not just as a social platform, but as a tool for real activism by tracking information and sharing it with followers. It notes that Twitter has over 140 million active users who produce 340 million tweets daily, showing its potential for organizing and communicating ideas to drive people to action.
The document provides instructions for creating a Facebook account and customizing your profile. It outlines the basic steps to set up an account, including providing name, email, birthday and password. It emphasizes completing your profile with details like education and work to help others find you. Additionally, it recommends taking advantage of Facebook's vanity URL feature to create a shorter, more memorable URL for your profile like Facebook.com/YourName to make it easier for people to find and share your profile.
This document provides summaries of and links to various Google tools and products as well as other online resources, including:
1. Boutiques, a visual fashion shopping site from Google.
2. Google Body Browser, an interactive 3D model of the human body.
3. Google Books Ngram Viewer, which shows usage trends of phrases over time using a corpus of books.
4. Several other Google search features and tools like Advanced Search, Global Market Finder, and Voice Search.
Instagram is tailor-made for hashtag usage. In fact, hashtags are arguably Instagram’s primary method of sorting and filtering content. Unlike Twitter, where most people use just one or two hashtags in a tweet, Instagrammers frequently use most of their allowance of 30 hashtags in each post.
But just because you can use 30 hashtags in a post does not mean that you should. There is no value in using irrelevant hashtags just to make up a hashtag quota. The key to Instagram hashtag usage is to include plenty of relevant hashtags that will help your fellow Instagrammers. If you use unrelated hashtags, you are spamming the system and placing yourself in danger of receiving an Instagram shadowban.
Here are some tips for putting your story together:
- Keep posts between 200-400 words for maximum impact. Shorter is better for the internet.
- For video, edit down to the most important 30 seconds if you have more footage. Use free video editing software.
- Upload videos to YouTube under 10 minutes. Stop and restart recording events every 10 minutes for easy editing later.
- Don't underestimate a good photo with a caption. A simple photo can go viral.
- Store photos on sites like Facebook, Twitter, Instagram, Flickr for sharing.
- Let your network know where you'll be so others can help spread the word later. Contact bloggers beforehand.
- Express your
This document discusses the power of social media stories. It notes that Snapchat introduced stories in 2013 and that 80% of Snapchat users contributed stories daily. Instagram later made stories more accessible, with 60% of its users engaging with stories daily, around 300 million people. Story sharing is growing 15 times faster than news feed sharing. Businesses are seeing good results using stories to promote ads, with higher follower increases, more purchases compared to feed ads, and lower costs per acquisition. Overall, stories provide a new format for engaging audiences and promoting brands on social media.
The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:
Understand why we want to search and participate in the social media
Understand what types of search engines are available on the public Internet that allow you to search social content.
About Bill Chamberlin
Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This document discusses tools and tactics for competitive intelligence and social media monitoring. It provides details on what to monitor like traffic, conversations, and shares on social media. It then discusses various tools for monitoring buzz and trends, blogs, social conversations, forums, and social sharing. Specific tools mentioned include BuzzStream, TweetBeep, Google Alerts, Facebook Lexicon, Social Mention, and more.
These tools are essential for various aspects of social media management, from scheduling posts to monitoring analytics and engaging with the audience. Here's a list of common social media tools along with explanations of their purposes:
Social media tools help individuals and businesses manage their social media presence through features like content scheduling, engagement analytics, and team collaboration. Some common tools include Hootsuite and Buffer for comprehensive social media management, Sprout Social and Later for engagement and scheduling, and TweetDeck and Canva for specific platforms like Twitter and visual content creation. Other tools focus on analytics, monitoring, research, and optimization of social media strategies.
Try 25 best social search engines to get social information in 2022 (1)Olivia Russell CIRS, MS
These social media search engines and analytics tools let you search for certain datasets, but they are not extensive. Customers use social media platforms to track social mentions, content and outreach opportunities, and a collective filtering mechanism to boost the success of exciting and relevant content.
The role of social media in decision-making accelerated in 2020. According to recent research, social media is the first interaction your clients have with your business.
How to use your social networks to create impact JD Lasica
Using social networks to create impact involves laying the groundwork by defining goals and metrics, creating production processes like an editorial calendar, capturing and sharing stories, and using your community to spread ideas. Integrating social media, email lists, events, and other efforts can help nonprofits build relationships and raise awareness for their causes in an aligned strategy. Key steps include listening to supporters, enabling conversations, finding influencers, and making participation easy through free tools and user-generated content.
The document discusses various social media marketing tools, including Cyfe for business analytics dashboards, Curalate for visual content and image recognition, Social Rank for identifying influential followers, Babbly for viral content sharing, Quuu for automated content curation, BuzzSumo for industry research, NOD3x for social network analysis and building relationships, Edgar for tracking past content, and Onalytica for finding relevant influencers to share content with.
Social media is influencing customer decisions and marketing budgets are integrating social media. This presentation provides best practices for startups to build a social media presence, including defining goals, listening to conversations, choosing social channels, creating content, and measuring success. Case studies demonstrate how companies are using social media for marketing, customer support, and product development. Measurement tools are discussed to track social actions and sentiment.
What is Web 2.0 and how can it be of use to those working in international development communications? This e-tutorial gives a basic introduction to Web 2.0 and its potential. It contains examples of how development communicators have used web 2.0, and provides examples of appropriate web 2.0 tools and services.Each slide in this PowerPoint e-tutorial is supported by notes that are intended to be read in conjunction with the slides.
The document discusses recommendations for improving the SocialFeed product roadmap. It recommends implementing email alerts and buttons/badges to drive adoption. As secondary recommendations, it suggests developing a Google gadget and social network applications, while noting limitations. It also outlines features for personalizing news content aggregation, such as algorithms using individual/community votes and sharing/browsing history.
How to avoid the tedium of logging in and out of different social channels, measuring your efforts, managing permissions and scheduling ahead? We’ve put together an overview of social media publishing tools to make the choice of a publishing platform easier and to automate your social media communications.
Chapter 6: Social Media Metrics and AnalyticsZakey Peterson
This document discusses social media metrics and analytics. It defines key metrics like followers, likes, and interactions that are used to measure social media performance. It also covers various tools to analyze social media data from platforms like Facebook, Twitter, and YouTube. These tools provide insights into user demographics, popular posts, and influence of different account types. Network analysis is also discussed as a way to map relationships and identify influential opinion leaders within social media communities.
This document discusses social media metrics and analytics. It defines key metrics like followers, likes, and interactions that are used to measure social media performance. It also covers various tools to analyze social media data like Facebook Insights, Tweet Analytics, and Klout which measure influence. Word clouds and network analyses are discussed as ways to understand social media users and identify opinion leaders within social networks.
This document discusses social media metrics and analytics. It describes how digital interactions leave data trails and how platforms like Facebook, Instagram, and Snapchat track user engagement. It explains how application programming interfaces allow data sharing across social media and how algorithms organize user groups. Some early social media metrics included followers, popularity, likes, and interactions. Examples are given of social media dashboards and analytics tools that track metrics like posts, audiences, and content performance. The roles of influencers and opinion leaders are discussed, and how centrality in social networks can increase one's ability to spread ideas.
This document discusses the importance of social media monitoring and provides examples of tools that can be used. It identifies three tools - Keyhole, Hootsuite, and Twitter Counter - that allow monitoring of social media platforms like Twitter and Instagram. Social media monitoring is an essential part of any social media strategy and helps organizations streamline brand mentions, locate conversations, and prioritize messaging to improve customer response times, avoid PR crises, and recognize customer advocates.
AAF Central Texas - Building a Solid Foundation in the Social WebDeltinaU
Author and developer Deltina Hay presents on how to build a solid foundation in the Social Web at the American Advertising Federation-Central Texas Summer Seminar. From an overview of the tools, to choosing the tools, to optimizing/integrating the tools, to creating a strategy and plan, Deltina covers a lot of ground in this presentation...
Buzzmonitor is a social media monitoring platform that allows companies to monitor brands on various social media and news sites. It offers reporting and analytics features including customizable reports, social media performance metrics and comparisons, social customer relationship management tools, and access to large datasets of user posts and mentions on Twitter. The platform monitors platforms like Facebook, YouTube, Twitter, and thousands of other sites and forums. It allows scheduling of reports, alerts on brand mentions, and sharing of dashboards.
Similar to Staying Ahead of the Curve: Essential Newsgathering and Monitoring Tools (20)
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
2. Making Sense of the
Terminologies
Newsgathering: is the active searching of
news (First draft, 2019).
Monitoring: reactively tracking
conversations, accounts, keywords and
Hashtags (Hootsuite, 2020).
(Social) Listening: the process of deriving
“Actionable Insights” from gathered data
(Hootsuite, 2020).
3. The Subject of the Presentation
Newsgathering Monitoring
&
5. 1.1 Newsgathering on Search Engines
1.1.1 Boolean Search
• Based on the nineteenth century English
mathematician George Boole’s logic of
True/False or On/Off.
• Today it is an important tool in online
search using a combination of search
terms and operators to filter the search
results and make them most relevant to
the online user’s queries.
6. Cont’d,
Examples:
• Searching for related websites to a website you
found useful on marketing like Hubspot, you use
this format:
related:hubspot.com
• Boolean search is useful in complex search
queries like for example:
site:hubspot.com”marketing” OR advertising
“Newsgathering and Monitoring on the Social Web” (First Draft, 2019)
7. Cont’d
1.1.2. Date Search on Google
Searching for the most recent
news is only one click on
Google by clicking on “Tools”,
then choosing the desired time
for Google to search within its
frame.
8. Cont’d,
1.1.3. Use different search engines for different regions
• For info. in China → Baidu.
• For info. in Russia and Eastern Europe →
Yandex.
• To avoid the filter bubble (showing you
results based on the search history) →
DuckDuckGo.
9. 1.2 Newsgathering on
1.2.1 Advanced Search
It is Facebook native search tool with
several filters that you can use to find
specific media format for your search
query filtered by date, location, source
and a lot more.
10. Cont’d,
1.2.2 Boolean Search Boolean Search is useful to search for specific pages or groups on
Facebook, as in the below examples.
site:facebook.com/groups "suez canal"
site:facebook.com/pages "suez canal"
12. 1.3 Newsgathering on
1.3.1 search my bio is a tool that allows
you to search using keywords that
Instagram users are likely using in their
bios, which helps finding specific
accounts.
1.3.2 Boolean Search for example,
searching for Brexit Party accounts, use
inurl:Instagram.com/p/Brexit party
1.3.3 Google Advanced Search useful for
keyword search on Instagram.
13. Cont’d,
1.3.4 Picuki allows you to search by
profile, tags or locations.
1.3.5 SearchUsers allows you to search
Instagram users/pages and find similar ones
to them.
15. 1.4.2 TweetDeck
A free tool owned by Twitter that acts as a dashboard of unlimited number of
columns with updated tweets about a certain topic. There is a filter that tailors
the tweets appearing in a certain column.
Cont’d,
16. 1.4.3 Tweetbeaver
Cont’d,
A free tool that provides several options that give valuable insights for data
mining, like conversations between two accounts or retrieving an account’s
followers’ list, among other options.
20. 1.6.1 Search Operators
1.6 Newsgathering on
Using Boolian Search operators to search for specific content
published by certain news media organizations. For example:
site:deutsche welle.com
1.6.2 Subreddits Search
Through https://www.reddit.com/subreddits/search, you can
search within subreddits using multiple search filters.
22. 2.1 Monitoring on
2.1.1 Google Alerts
The most popular and easy-to-use tool to be
notified with updates in topics of interest.
23. Cont’d,
2.1.2 Google Trends
Placed within the subscriptions
tab in Google Trends. It is less
updated than Google Alerts, yet
is still a useful tool for trending
updates.
24. 2.2 Monitoring on ,
2.2.1 CrowdTangle
• A powerful tool acquired by Facebook
and works on Facebook, Instagram and
Reddit allowing brand managers,
journalists and researchers to follow,
track and analyze publicly shared data.
&
• Currently CrowdTangle allows access to
data from 6M+ pages, profiles and groups
on Facebook, 2M+ Instagram accounts and
20K+ subbredits.
25. 2.3.1 TweetDeck
2.3 Monitoring on
2.3.2 TweetReach
• Provides insights for specific
keywords, hashtags or
usernames in terms of reach,
impressions and activity. It
also gives estimations of the
potential reach you would get
by publishing about the same
topic.
• The tool is free for the first
100 tweets.
TweetReach (Hubspot, 2020)
26. 2.3.3 Followerwonk
Allows you to be updated with
what kind of conversation your
news organization (any brand) is
involved in by searching users’
bios and profiles.
For example: attached is a
screenshot using the BBC as a
brand name.
Cont’d
27. 2.3.4 Mentionmap
• A tool that provides interactive maps
showing you nodes and edges to help
you monitor who mentions your
organization, who retweets your Tweets
as well as helps you gauge how
successful your Tweets were.
• The tool is easy to use and is free for up
to 50 searches/ month.
Cont’d
28. 2.3.5 Trendsmap
• Is an all-in one tool that serves 4
vital functions, namely Analytics,
Alerts, Visualizations and Exploring
Trends.
Cont’d
• In the attached screenshot, the tool shows
you on the world map an interactive
visualization of the most used hashtags and
keywords used throughout a period of one
week.
29. 2.3.6 Twitterfall
• A similar tool to TweetDeck which you can use to
create lists and use filters to explore the most
updated tweets about a Keyword.
Cont’d
• In the attached screenshot, real-time tweets were
retrieved using the key word “Ever Given”.
30. 2.3.7 onemilliontweetmap
• An innovative interactive map that shows you
dynamically the status about a certain topic on a world
heat map using keywords and hashtags.
Cont’d
• Among the available filters is day/night filter and
sentiment filter.
• The below is an example using Ever Given as a
keyword.
31. 2.3.8 Tweepsmap
• An advanced tracking, analyzing and social
listening tool.
Cont’d
• Provides a low cost basic package for 14$/month.
More advanced features are available for bigger
packages.
Source: Tweepsmap.com
33. 2.4.1 Feedly and its IFTTT tool
2.4 Monitoring on
• Feedly helps you organize the YouTube channels of
interest to be updated with the latest posted videos on
them.
• Feedly’s If This Then That (IFTTT) tool sends you
notifications of the most updated content using
advanced algorithms to send well filtered content. You
can receive those notifications via email, messaging
platforms like Slack and Microsoft Teams, and iOS
push notifications.
• Feedly also sends notifications whenever a team
member finds a piece of content interesting.
34. 2.5.1 CrowdTangle
2.5 Monitoring on
2.5.2 Feedly
2.5.3 Reddit Keyword Monitor Pro
If you are not tight in budget, using it allows you to mine data relevant to specific
keywords in its 138,000 active communities.
35. Monitoring Tools Across Social Media
Platforms/Websites
Synthesio
Talkwalker CrowdAnalyzer
Mention
ReviewTracker
Mentionlytics
Workbench Brand 24
36. Bonus
Samdesk
A monitoring tool designed
specifically to spot world disruption
events and crises in real-time, track
updates around the clock and plot
social media posts on maps.
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