This document summarizes Analytics for Publishers, a subscription-based service that provides decision support to help maximize the value of published content through analytics. It has over 150 weekly active accounts and helped increase page views by 15% for one client. The service is provided by NewsCurve and competes with Visual Revenue, NewsBeat, and Parsely. NewsCurve's co-founders have experience in online publishing and scalable architectures. The company's milestones include identifying high-demand topics, providing benchmarks and alerts through aggregated platform data, and moving into predictive analytics within 1-2 hours into the future.

1. Analytics for Publishers
www.newscurve.com
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2. Newsroom: Typical editor makes
decisions every day to maximize the
value of published content
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3. Decision support that helps maximize the
effect/value of published content
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4. We help increase page views ~15%
* Case Study
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5. “An editor’s dream, an authors nightmare.”
Zee Kane – editor in chief, TheNextWeb.com
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6. Subscription-based Service
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7. July 2011- November 2011
• 150 weekly active accounts
• 4 early adopters signed the contract
• 7,000,000 tracked events per day
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8. $600mm 2011; $900mm 2014
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9. Who stands in our way?
• Visual Revenue
(www.visualrevenue.com)
• NewsBeat
(www.newsbeat.com)
• Parsely
(www.parse.ly)
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10. The Team:
• Boris Krstović, Co-Founder / CEO
• Early stage technology executive; founded Vivvo CMS
in 2006 and sold over 10,000 licenses worldwide
• Slobodan Utvić, Co-Founder / CTO
• Lead developer of Earth.org; eight years’ experience in
scalable architectures and end-to-end project design
and development
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11. Ability to execute concept:
• Five years in online publishing industry
• News/Media publishing CMS Vivvo -
10,000 licensees worldwide
• Advisors - Dejan Nikolić (Adria Media /
Sanoma); John Sheffield (Seven Bridges
Genomics)
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12. Milestones: Discovery
Proactively identifying patterns and trends
(high-demand topics)
Aggregating platform data to provide
comparative benchmarks and alerts
Deeper into predictive analytics
(1-2 hrs into the future)
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13. What we need?
• New markets/partnerships;
aggressively going after customers
• Big data: Invest in data foundation
• Onboard experienced leadership
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14. Follow us @newscurve
http://investors.newscurve.com
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