News You Can Lose

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This document summarizes a study examining trends in rural newspapers and how they may differ from national trends. The study hypothesized that rural newspapers would be less impacted by factors like online competition and decreased revenues due to their remote locations and limited broadband access insulating them. The methodology involved surveying editors and publishers of rural newspapers. Preliminary results showed differences in readership, staffing, wire service usage, and online accessibility compared to national trends potentially supporting the hypothesis that rural newspaper trends differ from national trends.

Environment

NEWS YOU
CAN LOSE
Rural Resilience in the New Media Age?
Evelyn Ebert
EW Scripps School of Journalism
Ohio University
Nick Garcia
Rural Sociology
The Ohio State University

• Readership
• Staffing
• Wire service usage
NEWSPAPER TRENDS

• Revenue Crisis
– Closing doors
– Incorporation of
sponsored content
– Staff cuts
– Increased wire services
• Democracy?
IMPLICATIONS

CURRENT RESEARCH:
“STATE OF THE NEWS MEDIA”
• National omnibus
reader polls
• Content analysis
across 6 sectors
• Sampled newspapers
on geographic &
circulation basis.

• Online competition
• Diminished online
revenues
– Banner vs. print ads
– “Free” content
• Decreased quality
– Lower revenues
– Fewer staff
FACTORS INFLUENCING NATIONAL
TRENDS

• Local news may be more removed from
national interests
WHY MIGHT RURAL BE DIFFERENT?

• Broadband gap
WHY MIGHT RURAL BE DIFFERENT?

HYPOTHESIS:
RURAL TRENDS WILL BE
DIFFERENT FROM
NATIONAL TRENDS.
1. “Remote” nature of rural areas insulates
newspapers from competing sources and
the need for 24/7 wire feeds.
2. Limited broadband infrastructure has
insulated rural newspapers from online
competitors and less profitable online
distribution.

• Survey
• Sample
METHOD:
7 questions
1-5 Likert Scale
1:Significantly increased
5:Significantly decreased
“Since 2000, ___ has:”
1. Readership
2. Staff
3. Use of wire services
• State Newspaper
Association Directories
• County of readership has
an RUC of 4 or greater
• Editor or Publisher
• 450 Surveys sent
• 63 Responses
• Staffing
• Wire service usage

• Readership
• Staffing
• Wire usage
• Online accessibility
RESULTS:

OTHER CONSIDERATIONS:
There are significant changes in ownership
across rural papers.

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News You Can Lose

1. NEWS YOU CAN LOSE Rural Resilience in the New Media Age? Evelyn Ebert EW Scripps School of Journalism Ohio University Nick Garcia Rural Sociology The Ohio State University

2. • Readership • Staffing • Wire service usage NEWSPAPER TRENDS

3. • Revenue Crisis – Closing doors – Incorporation of sponsored content – Staff cuts – Increased wire services • Democracy? IMPLICATIONS

4. CURRENT RESEARCH: “STATE OF THE NEWS MEDIA” • National omnibus reader polls • Content analysis across 6 sectors • Sampled newspapers on geographic & circulation basis.

5. • Online competition • Diminished online revenues – Banner vs. print ads – “Free” content • Decreased quality – Lower revenues – Fewer staff FACTORS INFLUENCING NATIONAL TRENDS

6. • Local news may be more removed from national interests WHY MIGHT RURAL BE DIFFERENT?

7. • Broadband gap WHY MIGHT RURAL BE DIFFERENT?

8. HYPOTHESIS: RURAL TRENDS WILL BE DIFFERENT FROM NATIONAL TRENDS. 1. “Remote” nature of rural areas insulates newspapers from competing sources and the need for 24/7 wire feeds. 2. Limited broadband infrastructure has insulated rural newspapers from online competitors and less profitable online distribution.

9. • Survey • Sample METHOD: 7 questions 1-5 Likert Scale 1:Significantly increased 5:Significantly decreased “Since 2000, ___ has:” 1. Readership 2. Staff 3. Use of wire services • State Newspaper Association Directories • County of readership has an RUC of 4 or greater • Editor or Publisher • 450 Surveys sent • 63 Responses • Staffing • Wire service usage

10. • Readership • Staffing • Wire usage • Online accessibility RESULTS:

11. OTHER CONSIDERATIONS: There are significant changes in ownership across rural papers.

12.

13.

14. THANK YOU! QUESTIONS?

News You Can Lose

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