The document discusses trends in the news media industry presented in the INMA report "News Media Outlook 2013: The Print + Digital Dynamic In Exponential Times". It notes that INMA represents over 5,000 media executives from 80 countries. It outlines challenges and opportunities for print and digital media, including the growth of mobile usage. It also provides examples of how some publishers like the Telegraph are transitioning to offer content across multiple platforms.

2. www.inma.org
Check out “Mobile and Tablets” blog

3. INMA:
Members
§ 5,000
executives
§ 80
countries
§ 400
top
news
media
companies
worldwide
§ Strong
in
elite,
market-­‐leading
companies
§ Key
channels
of
members:
audience,
advertising,
strategy,
marketing,
digital

4. Issues
covered
in
the
INMA
report
Exponential
times
of
abundance
we
live
in
Where
print
Lits
in
multi-­‐media
plans
Revenue
opportunities
to
add
to
print
ads
Key
issues
in
print
+
digital
ecology
Transformational
“mobile
moment”
News
Media
Outlook
2013:
The
Print
+
Digital
Dynamic
In
Exponential
Times

5. Digital
will
change
universe
by
2017
Mobile
dominant:
powerful,
cheap
devices
Ubiquitous
WiFi,
connectivity
Tech
drives
down
distribution
costs.
Better
access
High-­‐def
screens
everywhere,
interact
with
mobile
News
Media
Outlook
2013:
The
Print
+
Digital
Dynamic
In
Exponential
Times

6. Olympics:
Multi
screen
Olympics
showed
multi
screen
I
usage
across
dparts
usage
across
day
ay
E

7. Telegraph’s
print+
digital
transition
NRS
PADD
(Dec
2012)
Telegraph
No:1
daily
quality
news
brand
(for
the
3rd
consec.
qtr:
1.9m
daily
readers)
1.6m
=
Guardian,
1.3m
=
Times,
660k
=
Indy
i.e.
1.4m
print
readers
and
552k
digital
readers

8. Holding
hands

9. Many
platforms
to
market.
Diff
assets
Newspaper
Web
site
Mobile
app/site
iPad
Home
delivery
Easy
access
News
in
pocket
Beautiful
experience
Print
packaging
InLinite
info
Skimmable
info
Curated
info
Shut
out
world
Get
it
quick
Get
it
anywhere
Second
screen
Status
symbol
Share
with
friends
Fillers
for
your
day
Personal
enjoyment

10. Where
will
publishers
prioritise
in
2013?
Trading
desks
Sponsored
content
Content
marketing
Subscription
bundles
Portfolio
extensions
Private
Equity
deals
(Times
of
India)
News
Media
Outlook
2013:
The
Print
+
Digital
Dynamic
In
Exponential
Times

11. Growth
&
‘joining
up’
Mobile Apps Digital Pack Print Pack
Additional
content
added
throughout
2012/13
to
keep
product
fresh
and
re-­‐marketable

13. Where
will
publishers
prioritise
in
2013?
Trading
desks
Sponsored
content
Content
marketing
Subscription
bundles
Portfolio
extensions
Transactional
e-­‐commerce
Video
Second-­‐wave
mobile
News
Media
Outlook
2013:
The
Print
+
Digital
Dynamic
In
Exponential
Times

14. Mobile
about
to
explode
worldwide
Rapidly
closing
gap
between:
86%
of
world
with
mobile
device
33%
of
world
with
Internet-­‐connected
mobile
device
3
billion
to
connect
to
Internet
via
mobile
by
2020
Most
publishers:
50%
of
digital
content
consumed
via
mobile
by
2015
Mobile
+
social
=
rapid
engagement
News
Media
Outlook
2013:
The
Print
+
Digital
Dynamic
In
Exponential
Times

15. Tablets
=
older
Smartphones
=
younger
Telegraph:
average
age
of
users:
46
>>
Smartphone:
35
>>
Computer
Internet:
44
>>
iPad:
50
>>
Print
newspaper:
61/57
(Daily/Sunday)
News
Media
Outlook
2013:
The
Print
+
Digital
Dynamic
In
Exponential
Times

16. The
Winners!
“The
print
products
best
placed
to
capture
marketing
spend,
will
either
have
scale,
a
Nirm
grip
on
wealthy
audiences
,
or
be
in
a
strong
niche
position.
High
end
titles
with
good
knowledge
of
their
audience
base
will
be
particularly
well
placed”.
Print
Media
Advertising
Update
Enders
Analysis
January
2013

17. Telegraph Family
Luxurious,
complete,
older
NEWSPAPER demographic
(weekday),
lifestyle
(weekend)
SMARTPHONE Breaking
news,
u.lity
or
fun
Highly
curated,
once-­‐a-­‐day,
TABLET aimed
at
.me-­‐poor,
younger
demographic
WEB Search-­‐driven;
archive
and
mul.-­‐media

18. News
Media
Outlook
2013:
The
Print
+
Digital
Dynamic
In
Exponential
Times
Conclusions
There
is
a
road
map
to
true
multi-­‐media
Newmedia
is
about
Yilling
gap
of
print
advertising
with
new
(increasingly
mobile)
revenue
opportunities
Focus
relentlessly
on
core
competencies,
adjacencies.
relevance!
Next
step
in
transition
for
2013
is
print
+
digital
ecology
Mobile
biggest
audience
opportunity
over
the
next
few
years,
and
video
will
be
the
biggest
new
revenue
opp!

19. Thank
you
mark.challinor@telegraph.co.uk
Twitter: @challinor
Mark
Challinor
Director
of
Mobile
Platforms
Telegraph
Media
Group

20. Video by PHD