This was a second part of a news literacy program funded through a McCormick foundation grant. The project bring two teams (one from Chicago, one from DC) of four students each to the Boston convention. Led by myself and Multimedia Instructor, Kris Doran, the teams will each create a 2-minute public service announcement that will be viewed at the end of each convention. The team PSA will address the question: “How does media affect the way teenagers view themselves and the world?”

1. NEWS
LITERACY
PSA Project
Instructors: Kris Doran & Jesse Sutherland
Saturday, November 16, 2013

2. YOUR INSTRUCTORS
Jesse Sutherland
@jmclean3
Kris Doran
@kristoferdoran
Broadcast Journalism Adviser
Interactive Media Instructor
I advise WKHS-TV at Waterford
Kettering High School in Waterford,
MI. I have experience in TV, Radio
and Newspaper
I advise the Interactive Media program
at the Trumbull Career & Technical
Center. We make a show called
Spotlight. I’ve also worked in TV &
Sports prior to teaching.
PSA PROJECT
Saturday, November 16, 2013
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3. STEP
1
Identifying Our Purpose
Saturday, November 16, 2013

4. OUR CHALLENGE
To create a PSA that examines:
“How does media affect
the way teenagers
view themselves and
the world?”
PSA PROJECT
Saturday, November 16, 2013
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5. OUR MISSION
2
PSA PROJECT
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TEAMS
MESSAGES
MINUTE LONG PSAs
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6. STEP
2
Understanding News
Literacy
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7. NEWS LITERACY
What is NEWS?
Information,
knowledge,
current and
relevant facts,
etc
What is LITERACY?
The ability to
read and write,
to understand a
specific
knowledge area,
to comprehend
information
about the
subject
NEWS
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LITERACY
So, what NEWS
LITERACY?
“New Literacy” is
one way we can
understand the
traditional
conventions of
journalism, the
current state of
the news media,
and our role as
media consumers
NEWS
LITERACY
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8. STEP
3
Critically Thinking
about News Literacy
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9. USING THAT INFO
What do teenagers
think when they hear
“traditional conventions
of journalism”?
How many of
“traditional conventions
of journalism” do you
use to get your news?
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10. OUR GUESS
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11. According to Pew Research. Graphic by Next Advisor
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12. According to study by the Knight Foundation
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13. WHAT DO YOU THINK?
Before we consider making our PSA, we should consider the
underlying message we’re sending from your perspective.
Are traditional
conventions adapting to
modern methods?
Why or why not?
PSA PROJECT
Saturday, November 16, 2013
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14. WHAT DO YOU THINK?
How are traditional
conventions
adapting to
modern methods?
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15. WHAT DO YOU THINK?
Have News Values (timeliness,
proximity, prominence,
conflict, consequence,
human interest) changed
because of the integration of
modern methods?
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Saturday, November 16, 2013
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16. WHAT DO YOU THINK?
Is there now a push to break news
before others and is that
changing the balance between
publishing what people want to
know about, need to know about
and should know about?
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Saturday, November 16, 2013
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17. WHAT DO YOU THINK?
Should journalists be more
responsible to make sure
we are accurately informed,
or should we be better
informed citizens?
How should journalists fact
check?
How should informed citizens
fact check?
How many times can a news
outlet get it wrong before they
loose your trust?
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Saturday, November 16, 2013
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18. WHAT DO YOU THINK?
Traditional conventions and
modern methods are
mixed into social media
with entertainment. How
do we tell the difference?
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19. WHAT DO YOU THINK?
Is News Literacy different
for teens than it is for
adults?
Why or why not?
What if roles were
reversed and teens were
reporting news from their
perspective for the adults
to view?
PSA PROJECT
Saturday, November 16, 2013
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20. WHAT DO YOU THINK?
How do we recognize bias in
news reporting?
What is Bias?
What does it mean to be
unbiased?
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21. TYPES OF BIAS
Bias by omission: leaving out
facts that you don’t “like” or
you don’t “think are true.” Or,
leaving out an important
perspective.
Bias by word choice: using
loaded words or labels that
convey certain meanings
instead of more neutral terms
(“freedom fighter v. terrorist”)
Bias by selection of sources:
including sources that only
support one view. Including
sources that are trying to
further their own agenda.
Bias by story selection:
choosing stories that further a
cause, or ignoring stories that
you don’t like or that might
cause trouble for friends.
PSA PROJECT
Saturday, November 16, 2013
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22. WHAT DO YOU THINK?
How do we recognize bias in
news reporting?
What is Bias?
What does it mean to be
unbiased?
PSA PROJECT
Saturday, November 16, 2013
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23. STEP
4
Creating an
Informed PSA
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24. OUR MISSION
2
TEAMS
MESSAGES
MINUTE LONG PSAs
But, each strategy should answer the overall
question, “How does media affect the way
teenagers view themselves and the world”
PSA PROJECT
Saturday, November 16, 2013
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25. BRAINSTORM
Each team will make a list of
3 possible goals for their PSA
and we as an overall team
will pick the best 2 to be
produced.
What are the main goals of each PSA?
PSA PROJECT
Saturday, November 16, 2013
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26. STEP
4
Tips & Tricks
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27. TIPS & TRICKS
Use a Tripod
Zoom with your Feet
Think in Shots
Be Safe
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Your safety
Safety of others
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28. FLICS
Framing
LIghting
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Clutter
Sound
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29. TIPS & TRICKS
Use Rule of Thirds
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30. TIPS & TRICKS
Give Headroom
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31. TIPS & TRICKS
Pay Attention to Nose/Look Room
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32. TIPS & TRICKS
Be Polite
Coach them
Pay Attention!
B-Roll
If someone does not want to
be interviewed, move on.
There are lots of “fish” in the
sea that will be willing to be
interviewed.
If an interviewee answers
your question before you
asked it, try not to ask after
they just gave the answer.
If students are consistently
giving great responses about
one topic, try thinking about
the other goals of your PSA
PSA PROJECT
Saturday, November 16, 2013
2-minutes for the entire PSA,
not for one interview
Explain before the interview
that you are looking for short
statements
If you pay attention to what
your interviewees are saying,
they are telling you what you
need to gather B-Roll of. Put
someone in charge of keeping
a “wish-list” of B-Roll for your
team.
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33. TIPS & TRICKS
Lastly... Make
it Relatable!
Teens are your audience, if you wouldn’t watch this, chances are they
won’t either
PSA PROJECT
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34. CONTACT US
Sutherland
Jmclean3@gmail.com
@jmclean3
PSA PROJECT
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Doran
kpdoran@gmail.com
@kristoferdoran
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35. THANK YOU
Saturday, November 16, 2013