Media planning and marketing

MEDIA PLANNING
and
IMPORTANCE of
PUBLICITY
in
MARKETING..
10th Annual Sales Meet -
2013
MPS Group of
Companies
Topic
of
Presenta
tion
Friday, July 12, 2013

MEDIA PLANNING
and
IMPORTANCE of PUBLICITY
in
MARKETING....
A Presentation By
Suvadip Chakraborty
Officer - PRO & PUBLICITY

Successful
Media Planning is the task of
selecting and scheduling media
that will reach as many of the
target audience as frequently as
possible for the least amount of

INQUISITIVE
MIND!!!In the process of planning the media planner needs to answer questions such as:
A.How many of the audience can be
reached through different media?
B.On which media (and ad vehicles)
advertisements should be placed?
C.Which frequency should be selected?

Types of Media
Print Media Broadcast Media Internet or MobileOutdoor Media
a. News Paper
b. Magazines
c. Leaflets
d. Pamphlets etc.
a. Television
b. Radio
c. Recordings
d. Cinema etc.
a. Hoarding
b. Billboard/ Signage
c. Placards
d. Event Sponsor etc.
a. Website
b. Social Media, like
Facebook, Twitter etc.
c. Bloggings etc.

Essence of Media Planning and Marketing..........
To Reach to Our Customers More Efficiently..........

Media Planning Means A Lot in Now-a-days Life, i.e., to
Publicise and Advertise The Matters About The
Company.
Media Planning As Advertising is an
investment in your business's future. And
like any investment, it's important to find out
as much as you can before you make a
decision.
When it comes to Media Planning, some questions should be
considered carefully........
1. What marketing media is the best to use?
2. How important is creativity?
3. Is there a way to buy space and time that will stretch my advertising budget?

The first objective of a
media plan is to select
the target audience: the
people whom the media
plan attempts to
influence through various
forms of brand contact.
B e c a u s e me d i a o b j e c t i v e s
a r e s u b o r d i n a t e t o
ma r k e t i n g a n d a d v e r t i s i n g
o b j e c t i v e s , i t i s
TARGET
AUDIENC
E

GOALS for Capturing Market
though Planned Media
We can use media as a powerful tool to
provide an identity to whom we are and the
products or services that we offer.
We can create relationships using social
media with people who might not otherwise
know about our products or service or what
our companies represent.
Media makes us "real" to consumers. If we
want people to follow us, we must not just
talk about the latest product news, but
share your personality with them.
Using media for marketing enables our
business to project its BRAND IMAGE
across a variety of different media
platforms. While each platform has its own
unique environment and voice, our core

MUST REMEMBERED THINGS
OF SETTING MEDIA GOALS
FOR BETTER MARKETING
Spread the Word..........
Show customers and prospects who WE are and what WE can do for
them. It’s great for Brand Awareness!!
Provide Great Customer
Service.......
Listen and respond to what our
customers are saying about us
and to we. It’s a wonderful
Feedback Loop!!
Keep Your Customers Coming Back.........
Build deeper relationships so customers will get to know, like, and trust
you more.

“IF YOU ARE NOT IN THE MEDIA, YOU DONT
EXIST....”
So Our Company Is Not Acting Lazily to
Promote The Brand Name And Image in
The Present Market...........
Flying in the Field of
Media......
... As The
Market GURU
says....

Understanding
Team

“Coming together is a beginning....
Keeping together is
progress......
Working together is
Teams Are Formed When Individuals With A
Common Taste, Preference, Liking, And Attitude
Come And Work Together For A Common Goal.
Teams Play A
Very
Important
Role In
Organizations
To Implicate
A Right Media
Plan For
Proper
Marketing.

32 CO (Corporate Office)
:
1 In-Charge
1 Assistant In-Charge
1 Executive
1 Officer
&
1 Hoarding Monitor
Lake Town (Head
Office):
Departmental Team
Strength
(Public Relation, Publicity & Trade Promotion)

Current
Campaigns
AAHAR
WATERER
GDL
RESORT

Cable TV Presence

Plannin
gs
Futur
e

 Airport Branding
 Metro Railway
Branding

Targeting Rural Media
We Can Segment the
Market for Different
Products...
... and Can Target the Rural Market For a Better
Selling Area......
Our LIVE STOCK FEED Materials can Have a Very
Good Prospect at Rural Market, Hitting the Rural
Media....

IDEAS!!
!
Target Audience :
Health Conscious New Age
People
PoPs of Exotic and
Organic Vegetables at
Food Hubs or Shopping
Malls

IDEAS!!
!Spreading The Ideas
of NIRIKSHA
Here We
Can
Provide
Free
Tasting
and Free
Samples
To People
For
To Spread
Our Brand
New Food
Products
Based on Our
Modern
Technology
Among Our
Target
Audiences....
Using Media in a
Right Way is Also
Going To Be an
Important Factor In
This Regard.

... but,, the
conflict!!!

Problems!!!
Listening through present media vehicle is critical to understanding brand,
competitors and key terms relevant to your audience on the social web.
Without a smart listening effort, companies miss key opportunities:
marketing, customer service, sales, recruiting, partnering and public
relations.
As companies develop their media programs, responsibilities and
resources need to be allocated and that leads to accountability and
“ownership”.
Many companies chase social media tactics with no idea about the who,
what, when and where of the social web. It’s essential that companies first
develop a listening program to answer those “W” questions.
Need good team members who are “tech-savvy” and well aware of modern
technology.

... so before we can conclude, for a better
prospect with the media, we need to
THINK..................
i.e. ,

By 2015, Appear as a
NATIONAL BRAND.....
and
By 2020, Emerge as an
INTERNATIONAL BRAND.....

A Presentation By
Suvadip Chakraborty
Officer - PRO & PUBLICITY

Media planning and marketing

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