This document provides a summary of cultural trends and creative marketing strategies from December 2011. It features summaries and links to various projects including an app that turns travel photos into passport movies, billboards made of tears to recruit employees, and augmented reality chocolate messages. It also discusses interactive installations, viral videos, and unconventional advertising campaigns from brands like Coca-Cola, Corona, and Heineken around the 2011 holiday season. The document provides inspiration for creatives and insights into hot trends and target audiences.
This document provides a summary of trends, marketing strategies, research insights, and creative inspirations from various advertising campaigns. It discusses innovative ideas from companies like Mini, Miele, Heineken, Volkswagen, Canal+, John Lewis, Google, Aldi, Liberty Mutual, and Turkish Airlines. The document analyzes over 15 campaigns, videos, and initiatives from the world of advertising.
This document provides a summary of trends, marketing strategies, research insights, and creative campaigns from March 2013. It discusses viral videos and print ads focused on inspiring creativity, highlighting hot trends, and sharing opinions on target groups and market insights. Examples mentioned include campaigns for Volkswagen, Toyota, Dominos Pizza, Sherwin-Williams, Old Spice, Corona, Carlsberg, Pepsi Max, Three telecommunications, Amnesty International, and festivals in Prague and Moscow.
This document provides a summary of trends seen in advertising and marketing in February 2013. It discusses interactive digital sightseeing on Google Maps of the Grand Canyon, the viral Harlem Shake video trend, and a new electric motorcycle called the Lit Motors C-1 that balances like a car. It also summarizes an advertising campaign that tracked package deliveries to show consumers what really happened to their packages.
The document provides a newsletter with sections on inspiration, trends, and insights. In the inspiration section, it highlights several creative advertisements including an interactive Omega watch ad, a robotic arm petitioning the Australian government, and LED bottles for Heineken. The trends section discusses companies offering employee happiness workshops and Nike's use of holographic advertising. The insights section examines the rise of online video advertisements and women's perceptions of their own beauty as shown in Dove's recent ad campaign.
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
This document provides a summary of trends, creative works, and marketing strategies discussed in the November 2012 issue of the Cultural Fuel Trend Report. It highlights interactive digital window displays, QR code billboards, print ads without words, viral video campaigns, social media promotions, and customized online shopping experiences. The summary identifies new technologies, media, and techniques that marketers are using to engage customers.
Razorfish has developed an augmented reality platform called Connected Retail Experience to allow consumers to virtually "try on" Barbie's clothes during New York Fashion Week. Users could point their mobile device at a screen displaying Barbie's closet to see different outfits overlaid on her virtual body in real-time. This allowed people to interact with Barbie in a new way using augmented reality as part of the celebrations for her 50th anniversary. The platform demonstrates how augmented reality can enhance retail and shopping experiences by bringing virtual products to life.
The document provides a summary of cultural trends and marketing strategies from August 2011. It includes:
1) Inspiring creative ideas such as letting New Yorkers collect stories about their city.
2) Hot trends like an interactive billboard campaign for a shopping center's Facebook page and an ambient recruitment campaign using street art.
3) Insights on target groups from research news and case studies of innovative advertising campaigns.
This document provides a summary of trends, marketing strategies, research insights, and creative inspirations from various advertising campaigns. It discusses innovative ideas from companies like Mini, Miele, Heineken, Volkswagen, Canal+, John Lewis, Google, Aldi, Liberty Mutual, and Turkish Airlines. The document analyzes over 15 campaigns, videos, and initiatives from the world of advertising.
This document provides a summary of trends, marketing strategies, research insights, and creative campaigns from March 2013. It discusses viral videos and print ads focused on inspiring creativity, highlighting hot trends, and sharing opinions on target groups and market insights. Examples mentioned include campaigns for Volkswagen, Toyota, Dominos Pizza, Sherwin-Williams, Old Spice, Corona, Carlsberg, Pepsi Max, Three telecommunications, Amnesty International, and festivals in Prague and Moscow.
This document provides a summary of trends seen in advertising and marketing in February 2013. It discusses interactive digital sightseeing on Google Maps of the Grand Canyon, the viral Harlem Shake video trend, and a new electric motorcycle called the Lit Motors C-1 that balances like a car. It also summarizes an advertising campaign that tracked package deliveries to show consumers what really happened to their packages.
The document provides a newsletter with sections on inspiration, trends, and insights. In the inspiration section, it highlights several creative advertisements including an interactive Omega watch ad, a robotic arm petitioning the Australian government, and LED bottles for Heineken. The trends section discusses companies offering employee happiness workshops and Nike's use of holographic advertising. The insights section examines the rise of online video advertisements and women's perceptions of their own beauty as shown in Dove's recent ad campaign.
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
This document provides a summary of trends, creative works, and marketing strategies discussed in the November 2012 issue of the Cultural Fuel Trend Report. It highlights interactive digital window displays, QR code billboards, print ads without words, viral video campaigns, social media promotions, and customized online shopping experiences. The summary identifies new technologies, media, and techniques that marketers are using to engage customers.
Razorfish has developed an augmented reality platform called Connected Retail Experience to allow consumers to virtually "try on" Barbie's clothes during New York Fashion Week. Users could point their mobile device at a screen displaying Barbie's closet to see different outfits overlaid on her virtual body in real-time. This allowed people to interact with Barbie in a new way using augmented reality as part of the celebrations for her 50th anniversary. The platform demonstrates how augmented reality can enhance retail and shopping experiences by bringing virtual products to life.
The document provides a summary of cultural trends and marketing strategies from August 2011. It includes:
1) Inspiring creative ideas such as letting New Yorkers collect stories about their city.
2) Hot trends like an interactive billboard campaign for a shopping center's Facebook page and an ambient recruitment campaign using street art.
3) Insights on target groups from research news and case studies of innovative advertising campaigns.
The document is a cultural trends report with sections on inspiration, trends, and insights. The inspiration section profiles advertising campaigns for brands like Gatorade, AXE, and Southern Comfort. The trends section highlights innovative marketing strategies. The insights section provides research on target audiences and market observations. Overall the document curates and analyzes recent creative works and industry developments.
IKEA launched a new product called "Beröra" in Norway, which allows users to operate touchscreen devices while wearing mittens. Mercedes promoted their new emission-free technology with an "invisible car" video. Bushmills whiskey partnered with a sunglasses company to create wooden sunglasses made from old whiskey barrels and waxed in whiskey. The newsletter discusses these and other examples of creative marketing strategies and campaigns.
This document provides summaries of 23 creative marketing campaigns from various brands. Each campaign uses an imaginative idea or unexpected execution to grab consumers' attention. Some examples include a whiskey brand sending samples to space, an app that lowers music volume at crosswalks, and a festival offering free entry in exchange for donated blood.
The document provides details of several advertising campaigns created by different video editing companies, including spots edited by Arcade for clients like AT&T, Gap, and Aflac. It describes the concepts behind the campaigns and credits the creative teams involved in production. The press releases are intended to promote the work of the editing companies and generate publicity for their recent work.
An expungement clinic will be held on July 25th by Trident United Way and Palmetto Goodwill to assist hundreds in expunging criminal charges from their records. Expungement essentially erases
Creative and Clever Ads Part 5-StaircaseSayyedul Hoq
While spending 30 seconds on an escalator, where do you look? Most people just stare straight ahead – making escalators an ideal location for advertising. But some ads are more colorful, clever and controversial than others, using both the ideal eye-level platform and shape of the stairs to their full potential. These are the kinds of ads that make people pause and marvel for a moment before continuing on their way.
Fashion Journalism - The Travel Post Magazine - Holly Phuong LeHollyPhuongLe
This document is the first issue of a travel magazine called The Travel Post aimed at millennials. It includes sections on an editor's letter, tips for buying flights, an upcoming travel blogger workshop, an article about crossing streets in Vietnam, and trends in 2018 travel. The magazine was created for educational purposes by Phuong Le, who serves as both editor-in-chief and writer-at-large. It provides travel advice, stories, and photos for young adventurous travelers.
This document provides summaries of creative communication campaigns from across Asia that were brought to the attention of W+K Shanghai Planning. The campaigns showcase fresh and strategic communication ideas, including using giant bookmarks to promote Lonely Planet as a familiar guide in unfamiliar places in India; using a "blind car" to raise awareness of drunk driving dangers in India; interactive "dirt magnet" print ads testing Tide's cleaning abilities in India; and more campaigns from countries including Korea, the UAE, China, Singapore, Japan, Russia, Indonesia, and New Zealand.
A camera operator is responsible for operating cameras and camera equipment to capture footage according to the director's vision. Their main duties include operating and preparing cameras, lenses, and supporting equipment; working with the director of photography to achieve the desired visual style; and managing camera staff and communicating with the crew. Camera operators need expertise operating different types of cameras and equipment, creative and artistic abilities, attention to detail, physical stamina, and knowledge of health and safety procedures. The average annual pay for a camera operator in the UK is £30,000.
The document discusses creative trends, innovations, and opportunities in China's media and advertising industries. It highlights several examples of campaigns run by global brands in China, such as Adidas' "China Originals" campaign and a short film by PepsiCo for Chinese New Year. The document also profiles creative works showcased on the Contagious magazine website, including interactive content from the National Film Board of Canada and a social graphic novel from Axe. Throughout, it analyzes how marketers are leveraging platforms like Weixin to strengthen consumer engagement in China.
The document outlines an upcoming Northwest Sustainability Discovery Tour hosted by The Noble Family of Companies, which includes their agency, culinary center, and CultureWaves behavioral insights division. It then discusses trends in corporate, cultural, and future sustainability efforts including green products, packaging made from recycled materials, and innovations in renewable energy and transportation. Finally, it identifies four opportunity areas for discussion: critiquing corporate customer service, increasing social media engagement, emphasizing exclusive experiences, and simplifying sustainability messaging.
The June 2014 edition of Frisk is themed "Brands to Watch Out For." That’s ‘watch out for’ in a sense of ‘they will become bigger and more prominent,’ rather than ‘careful, it’s flying toward the back of your head,’ obviously.
Inside this issue, Leo Burnett London picked the brains – not literally, that would be awful – of their Planning department and Canvas8, a deep-dive insight network, to see what they thought was hot and next-y.
This document summarizes several marketing campaigns from this week:
1) Galaxy Chocolate digitally resurrected Audrey Hepburn in an ad to promote their brand's message of luxury and elegance.
2) The Happy Egg Company livestreamed the hatching of chicks on Google Hangouts and YouTube for Easter to engage viewers and run an online competition.
3) In Argentina, Missing Children highlighted the problem of indifference to missing children by handing out flyers at a soccer game that went entirely unnoticed.
The document describes 5 advertisements:
1) Nissan Leaf used unused petrol pumps to show a world without gas stations and promote their electric car.
2) Evoc's "Indestructible Billboard" allowed users in Berlin to experience their shock-absorbing backpack and automatically post about it on Facebook.
3) Rexona acknowledged feet as our hardest working body part in their foot deodorant ad.
4) A Brazilian bar used a microphone breathalyzer to show patrons their blood alcohol level after karaoke to promote safe driving.
5) Supernanny promoted their TV show with parody discipline toys that actually encouraged watching the show for better parenting advice.
This document provides instructions for an "Escape Room" style virtual challenge to explore Milwaukee. Participants are instructed to click through slides revealing clues in the form of letters that eventually spell out "CASA HOGAR LUZ DE VIDA", the destination for their final virtual mission trip. Along the way, the slides provide information about various landmarks, museums and attractions in Milwaukee. Upon reaching the final destination, participants are informed their virtual trip to Lima, Peru departs tomorrow at 7:30pm and are then able to exit the presentation.
The document discusses several advertising campaigns for different brands. It proposes using augmented reality to allow people at a bus stop to view themselves sitting on La-Z-Boy couches. It suggests replacing benches with La-Z-Boy couches in subway cars and having a live stream of people's reactions. It also outlines a campaign for Chevrolet Volt targeting parents by having their children encourage them to "take charge" again by purchasing the electric vehicle.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
This document provides examples of gamification and branded games. It describes a reality game held in Stockholm where participants roamed the city interacting with other players, with average play time being over 5 hours. Another example discussed is an old board game called "Get the Glass" that was adapted for a milk advertising campaign in the US. The document also outlines a digital campaign called "Orange Balloonacy" where balloons floated around websites to drive engagement and traffic.
The document contains summaries of advertising campaigns for several brands. The Head & Shoulders campaign aims to associate the brand with stress relief. The Cuisinart campaign breaks gender stereotypes by portraying kitchen tools as "powertools." The Banana Boat campaign humorously approaches sunburn by showing embarrassing sunburn scenarios.
The document summarizes several social media projects and campaigns:
1) The Milk Carton 2.0 project utilized Google Search, Pinterest, Facebook, and Foursquare to help find missing children in Canada. It won a silver award at Cannes.
2) An interactive obituary notice for J Garcia Lopez brought a more personal touch.
3) Virgin Atlantic's "Upper Class Bench" campaign placed a luxury airline seat in a NYC park to remind people that flying should be extraordinary, winning a Silver Lion at Cannes.
This document provides a summary of recent cultural trends and marketing strategies. It discusses 12 different creative advertisements and campaigns, including Old Spice's humorous "I'll Live Forever" commercial, an interactive Volkswagen banner, and IKEA's augmented reality catalogue. It also mentions campaigns by McDonald's, Unicef, Heineken, and others focused on the Olympics, child abuse prevention, and new product launches. Each campaign overview is 1-2 sentences and includes the company, idea, and sometimes website links for videos.
The document provides a summary of creative marketing campaigns and trends from January 2012. It describes 12 different campaigns, initiatives or trends, including Cadbury building a giant chocolate "Like" button to thank Facebook fans, an Ikea sleepover promotion in the UK, and Volkswagen teasing a new Star Wars-inspired Super Bowl ad showing dogs barking the Imperial March. The document provides links to videos and images for each campaign summarized.
The document is a cultural trends report with sections on inspiration, trends, and insights. The inspiration section profiles advertising campaigns for brands like Gatorade, AXE, and Southern Comfort. The trends section highlights innovative marketing strategies. The insights section provides research on target audiences and market observations. Overall the document curates and analyzes recent creative works and industry developments.
IKEA launched a new product called "Beröra" in Norway, which allows users to operate touchscreen devices while wearing mittens. Mercedes promoted their new emission-free technology with an "invisible car" video. Bushmills whiskey partnered with a sunglasses company to create wooden sunglasses made from old whiskey barrels and waxed in whiskey. The newsletter discusses these and other examples of creative marketing strategies and campaigns.
This document provides summaries of 23 creative marketing campaigns from various brands. Each campaign uses an imaginative idea or unexpected execution to grab consumers' attention. Some examples include a whiskey brand sending samples to space, an app that lowers music volume at crosswalks, and a festival offering free entry in exchange for donated blood.
The document provides details of several advertising campaigns created by different video editing companies, including spots edited by Arcade for clients like AT&T, Gap, and Aflac. It describes the concepts behind the campaigns and credits the creative teams involved in production. The press releases are intended to promote the work of the editing companies and generate publicity for their recent work.
An expungement clinic will be held on July 25th by Trident United Way and Palmetto Goodwill to assist hundreds in expunging criminal charges from their records. Expungement essentially erases
Creative and Clever Ads Part 5-StaircaseSayyedul Hoq
While spending 30 seconds on an escalator, where do you look? Most people just stare straight ahead – making escalators an ideal location for advertising. But some ads are more colorful, clever and controversial than others, using both the ideal eye-level platform and shape of the stairs to their full potential. These are the kinds of ads that make people pause and marvel for a moment before continuing on their way.
Fashion Journalism - The Travel Post Magazine - Holly Phuong LeHollyPhuongLe
This document is the first issue of a travel magazine called The Travel Post aimed at millennials. It includes sections on an editor's letter, tips for buying flights, an upcoming travel blogger workshop, an article about crossing streets in Vietnam, and trends in 2018 travel. The magazine was created for educational purposes by Phuong Le, who serves as both editor-in-chief and writer-at-large. It provides travel advice, stories, and photos for young adventurous travelers.
This document provides summaries of creative communication campaigns from across Asia that were brought to the attention of W+K Shanghai Planning. The campaigns showcase fresh and strategic communication ideas, including using giant bookmarks to promote Lonely Planet as a familiar guide in unfamiliar places in India; using a "blind car" to raise awareness of drunk driving dangers in India; interactive "dirt magnet" print ads testing Tide's cleaning abilities in India; and more campaigns from countries including Korea, the UAE, China, Singapore, Japan, Russia, Indonesia, and New Zealand.
A camera operator is responsible for operating cameras and camera equipment to capture footage according to the director's vision. Their main duties include operating and preparing cameras, lenses, and supporting equipment; working with the director of photography to achieve the desired visual style; and managing camera staff and communicating with the crew. Camera operators need expertise operating different types of cameras and equipment, creative and artistic abilities, attention to detail, physical stamina, and knowledge of health and safety procedures. The average annual pay for a camera operator in the UK is £30,000.
The document discusses creative trends, innovations, and opportunities in China's media and advertising industries. It highlights several examples of campaigns run by global brands in China, such as Adidas' "China Originals" campaign and a short film by PepsiCo for Chinese New Year. The document also profiles creative works showcased on the Contagious magazine website, including interactive content from the National Film Board of Canada and a social graphic novel from Axe. Throughout, it analyzes how marketers are leveraging platforms like Weixin to strengthen consumer engagement in China.
The document outlines an upcoming Northwest Sustainability Discovery Tour hosted by The Noble Family of Companies, which includes their agency, culinary center, and CultureWaves behavioral insights division. It then discusses trends in corporate, cultural, and future sustainability efforts including green products, packaging made from recycled materials, and innovations in renewable energy and transportation. Finally, it identifies four opportunity areas for discussion: critiquing corporate customer service, increasing social media engagement, emphasizing exclusive experiences, and simplifying sustainability messaging.
The June 2014 edition of Frisk is themed "Brands to Watch Out For." That’s ‘watch out for’ in a sense of ‘they will become bigger and more prominent,’ rather than ‘careful, it’s flying toward the back of your head,’ obviously.
Inside this issue, Leo Burnett London picked the brains – not literally, that would be awful – of their Planning department and Canvas8, a deep-dive insight network, to see what they thought was hot and next-y.
This document summarizes several marketing campaigns from this week:
1) Galaxy Chocolate digitally resurrected Audrey Hepburn in an ad to promote their brand's message of luxury and elegance.
2) The Happy Egg Company livestreamed the hatching of chicks on Google Hangouts and YouTube for Easter to engage viewers and run an online competition.
3) In Argentina, Missing Children highlighted the problem of indifference to missing children by handing out flyers at a soccer game that went entirely unnoticed.
The document describes 5 advertisements:
1) Nissan Leaf used unused petrol pumps to show a world without gas stations and promote their electric car.
2) Evoc's "Indestructible Billboard" allowed users in Berlin to experience their shock-absorbing backpack and automatically post about it on Facebook.
3) Rexona acknowledged feet as our hardest working body part in their foot deodorant ad.
4) A Brazilian bar used a microphone breathalyzer to show patrons their blood alcohol level after karaoke to promote safe driving.
5) Supernanny promoted their TV show with parody discipline toys that actually encouraged watching the show for better parenting advice.
This document provides instructions for an "Escape Room" style virtual challenge to explore Milwaukee. Participants are instructed to click through slides revealing clues in the form of letters that eventually spell out "CASA HOGAR LUZ DE VIDA", the destination for their final virtual mission trip. Along the way, the slides provide information about various landmarks, museums and attractions in Milwaukee. Upon reaching the final destination, participants are informed their virtual trip to Lima, Peru departs tomorrow at 7:30pm and are then able to exit the presentation.
The document discusses several advertising campaigns for different brands. It proposes using augmented reality to allow people at a bus stop to view themselves sitting on La-Z-Boy couches. It suggests replacing benches with La-Z-Boy couches in subway cars and having a live stream of people's reactions. It also outlines a campaign for Chevrolet Volt targeting parents by having their children encourage them to "take charge" again by purchasing the electric vehicle.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
This document provides examples of gamification and branded games. It describes a reality game held in Stockholm where participants roamed the city interacting with other players, with average play time being over 5 hours. Another example discussed is an old board game called "Get the Glass" that was adapted for a milk advertising campaign in the US. The document also outlines a digital campaign called "Orange Balloonacy" where balloons floated around websites to drive engagement and traffic.
The document contains summaries of advertising campaigns for several brands. The Head & Shoulders campaign aims to associate the brand with stress relief. The Cuisinart campaign breaks gender stereotypes by portraying kitchen tools as "powertools." The Banana Boat campaign humorously approaches sunburn by showing embarrassing sunburn scenarios.
The document summarizes several social media projects and campaigns:
1) The Milk Carton 2.0 project utilized Google Search, Pinterest, Facebook, and Foursquare to help find missing children in Canada. It won a silver award at Cannes.
2) An interactive obituary notice for J Garcia Lopez brought a more personal touch.
3) Virgin Atlantic's "Upper Class Bench" campaign placed a luxury airline seat in a NYC park to remind people that flying should be extraordinary, winning a Silver Lion at Cannes.
This document provides a summary of recent cultural trends and marketing strategies. It discusses 12 different creative advertisements and campaigns, including Old Spice's humorous "I'll Live Forever" commercial, an interactive Volkswagen banner, and IKEA's augmented reality catalogue. It also mentions campaigns by McDonald's, Unicef, Heineken, and others focused on the Olympics, child abuse prevention, and new product launches. Each campaign overview is 1-2 sentences and includes the company, idea, and sometimes website links for videos.
The document provides a summary of creative marketing campaigns and trends from January 2012. It describes 12 different campaigns, initiatives or trends, including Cadbury building a giant chocolate "Like" button to thank Facebook fans, an Ikea sleepover promotion in the UK, and Volkswagen teasing a new Star Wars-inspired Super Bowl ad showing dogs barking the Imperial March. The document provides links to videos and images for each campaign summarized.
The document provides a summary of the April 2012 issue of the Cultural Fuel Trend Report newsletter. It includes sections on inspiration, trends, and insights/opinions. Under inspiration, it highlights creative marketing campaigns such as a button that adds drama, a pinball-themed parking challenge, and voice-controlled website navigation. Under trends, it discusses emerging technologies like Google Glass and crowdsourced vehicle design. The insights section examines the future of mobile and how images are central to social networking.
The document provides a summary of trends, marketing strategies, research news, and creative works discussed in the October 2012 issue of a cultural fuel trend report newsletter. It profiles digital innovations from brands like Strongbow, Nike, and Ford. It also summarizes social media and design trends, including the rise of "shoppable" movies, a new social network called Pheed, and the simplification of logos. Insights into the importance of social media and generating attention are also presented.
This document provides a summary of trends, marketing strategies, research news, and creative works. It features summaries of 13 different projects and campaigns including interactive websites for Kinect, skin cancer awareness, and safe sex; video campaigns for Halloween, Volkswagen, and Sony; mobile apps for breast health and famine relief; and unconventional ads using augmented reality, infographics, and social media. The document aims to inspire and provide insights for creative works and understanding target audiences.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
The document provides a summary of creative marketing campaigns and trends from October 2011. Key highlights include:
1) Microsoft launched a print campaign showing people forming the shape of an Xbox controller to promote their Kinect motion sensor device.
2) An agency in Spain used life-sized melting ice statues to represent lives lost to skin cancer each year.
3) Axe released a Halloween commercial depicting a "hot girl vs zombie" encounter.
4) Durex promoted safe sex through a website claiming to offer virtual sex experiences.
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
The document provides a summary of 3 marketing campaigns:
1) Carlsberg stunts with 148 bikers in a movie theatre to promote their brand in an unexpected way.
2) Nokia installed an interactive gift machine that rewards people for checking in on Foursquare with surprises from the machine.
3) Fisherman's Friend demonstrated the importance of friendship with a funny video of a "friendship bench".
This document summarizes various innovative marketing strategies used by beer companies focusing on mobile, social media, experiential, and branded content approaches. Some key strategies discussed include Guinness's QR code only visible when the glass is filled, Becks' augmented reality app turning locations into art, and Heineken providing free WiFi at pubs and bars in London.
The Role of Play in Engaging the Youth Market - The StimuliPlaygroup
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
Tous les ans,Grégory Pouy publie sa sélection des meilleures campagnes digitales de l’année passée. De quoi se remémorer ce qui s’est fait de mieux sur le web lors des derniers mois et regarder plus sereinement vers l’avenir. Au menu de cette année, Volvo et Jean-Claude Van Damme en guest-star, Oréo et son omniprésence sociale, Heineken et ses candidats à l’entretien d’embauche, Burger King, Milka et son dernier carré… Et les concepts qui vont avec : objets connectés,le prankvertising, la pop culture…
The document proposes an idea for The Big Issue magazine to partner with Visa to provide contactless card readers to vendors. This would help vendors in an increasingly cashless society and promote Visa. It would change perceptions of vendors from charity cases to legitimate employees. Media would target areas of high contactless use like the underground. Overall the partnership aims to increase The Big Issue's circulation and challenge perceptions of homelessness.
This document contains planning materials for an infographic and advertising campaign for Irn-Bru, a Scottish soft drink. It includes research notes on Irn-Bru's branding, audience research on typical consumers, and market research on competitor campaigns. Ideas were generated for three linked products and advertisements. Planning documents were included for a television advert to showcase the concept agreed on by the group.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Décembre 2017
This document provides a summary of trends, marketing strategies, research insights, and creative campaigns from January 2013. It includes summaries of 14 creative advertisements and campaigns on topics such as ebooks, Alzheimer's disease, homelessness, space travel, Windows 8, flight codes, and dating websites. The document is intended to inspire readers and provide insights into hot trends and target audiences.
The document summarizes various news stories about marketing campaigns and technology updates:
1) Heineken provides free Wi-Fi in 100 UK pubs to promote their brand.
2) Orangina celebrates its 75th anniversary with a Facebook app that shows users their first Facebook friends.
3) McDonald's in Canada celebrates "Dollar Drink Days" with a beach party promotion giving away money in an ice sculpture.
4) An app in Moscow uses augmented reality to show locations of car accidents to encourage road safety.
This document provides a summary of trends, creative ideas, and marketing strategies related to eco-friendly products and sustainability from the September 2012 issue of the Humankind Agency cultural fuel trend report. It highlights various campaigns and concepts that promote environmental values in innovative ways, such as an eco-friendly Volkswagen print ad, a solar-powered mobile phone charging station, and a campaign challenging people to change wasteful behaviors rather than skipping an ad.
This document provides biographical information about Bill C. H. Ho and summaries of creative projects he has worked on. It notes that Bill was born in Hong Kong, spent time in Canada as a teenager, earned a BFA in the US, and has been working in creative roles in Hong Kong and China for over a decade. It then provides brief summaries of 3-6 sentences each for various campaigns and projects Bill directed or led creative direction for, including for brands like New Balance, Levi's, Absolut, Tiger Beer, Chivas, Oppo, Gillette, Bose, and Weltmeister. Videos are embedded and linked to provide further details on some of the creative work.
This document provides a summary of 13 digital marketing campaigns from 2013. It begins with a campaign by the Puerto Rican government targeting Puerto Rican youth to discourage drug trafficking. Other campaigns highlighted include a Volvo commercial featuring Jean-Claude Van Damme, a Burger King ad personalized to video content, and an Oreo campaign releasing daily ads tied to current events. The document analyzes each campaign and emphasizes the importance of creativity, emotions, consumer insights, and relevancy in successful digital marketing.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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1. THE !
HUMANKIND!
AGENCY!
CULTURAL FUEL TREND REPORT – December 2011 / ISSUE XI
2. NEWSLETTER CONTENT"
Inspiration"
Some creative ideas to inspire you !
Trends"
Hot trends and interesting marketing strategies!
Insights & Opinions"
Research news about target groups and market
insights!
4. KLM PASSPORT MOVIE APP"
This is a great app that lets you upload your photos and videos, integrates them into a certain theme and geotags
the content. You end up with a customized holiday movie held within a passport that is mapped visually across
the globe. A great way to turn your holidays and journeys into digital creative pieces that can be shared with your
family and friends. !
Via: http://www.digitalbuzzblog.com/klm-the-passport-movie-app/!
View it on youtube: http://www.youtube.com/watch?v=RJd5cpvRBf8&feature=player_embedded!
5. POSTERS OF PASSION"
The agency Serviceplan was looking to hire creatives from design and advertising schools. To gain attention they created
billboards made out of genuine passion, namely out of real tears from art directors. With 3 kilograms of raw onions they
produced enough tears and fixed the tears with tissues on the billboard. A QR code linked directly to a microsite, where a
short video detailed how the poster was made and encouraged viewers to apply to Serviceplan. Other posters showcased
real blood from their copywriters and sweat from their designers. !
Via: http://www.ibelieveinadv.com/2011/12/serviceplan-hamburg-posters-of-passion/ !
View the image: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/
Serviceplan_Hamburg_Posters_Of_Passion_Tears_ibelieveinadv.jpg!
6. HERO"
This guy painstakingly „dotted“ a drawing of his father with the use of 210 hours of work and a total of 3.2
million ink dots. Check out the amazing result in the video below.!
Watch it on Vimeo: http://vimeo.com/33091687!
7. CHOCOLATE AUGMENTED REALITY MESSAGES"
This is a great example of using augmented reality in a both creative and personalised way. A smartphone app allows
you to send romantic or cute messages that are brought to life using image recognition technology over any wrapped
Lacta chocolate, creating a dynamic and personalized animation and message. !
Via: http://www.digitalbuzzblog.com/lacta-chocolate-augmented-reality-messages/!
Watch it on vimeo: http://vimeo.com/33790882
!
8. COCA-COLA RIVALRY WALLET"
Imagine a lost wallet in a stadium box-office containing a ticket to the next important game belonging to a fan of the
opposite team. Would you give it back? A surprising 95% of people did and were greeted with thunderous applause from
people around them and were rewarded with a bottle of Coke, as well as a ticket to the game. Coca-cola honored their
actions by displaying their acts of honesty in the giant screen during the actual game. !
Via: http://www.psfk.com/2011/12/coca-cola-encourages-honesty-in-new-campaign.html!
Watch it on youtube: http://www.youtube.com/watch?v=yC-VwrbUUO4&feature=player_embedded!
9. WONDERBRA: THE ULTIMATE PLUNGE"
This ingenious installation really is taking the infamous push-up bra to new heights. A bungee jump into the depths of
the wonderbra created cleavage is definitely an attention grabber.!
Via: http://www.ibelieveinadv.com/2011/12/wonderbra-take-the-ultimate-plunge/!
View the image on: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/Wonderbra-2.jpg!
10. A RANDOM WAY TO CHEER UP RANDOMERS"
Weʻre all familiar with those notorious Christmas Grinchʻs, those who find any reason to complain about the christmas
season.This microsite by advertising agency G2 is fantastic way for people to do their good deed for the Holidays.
Simply go online and use their generator to find a random grumpy Tweeter. Once youʼve picked a Tweet youʼd like to
respond to—write them an uplifting ‚Haikuʻ, select a cute theme, and send it. All the Haikus created through the site are
kept in a special online viewing gallery, so anyone can browse through, have a laugh, but most importantly share them.
This is a great way to brighten the festive season up one Humbug at a time!!
Via: http://www.ibelieveinadv.com/2011/12/g2-holiday-card/!
Check out the site on: http://haikusforhumbugs.tumblr.com/!
11. CORONAʼS POP-UP ʻSUMMER IN WINTERʼ BEER GARDEN"
With a very refreshing take on the festive season, Corona's beer garden is looking to defy the chilly winter weather by
allowing you to enjoy a chillded beer in almost tropical conditions. While people rush around in the cold, this beer garden
brings a hint of summer to the wintry capital. Inside the heated beer garden, guests can enjoy the sights, scents, sounds,
tastes and feel of summer. Christmas music will be replaced with summery house tunes and the traditional mulled wine will
be swapped with an ice-cold bottle of Corona Extra. !
Source: http://www.psfk.com/2011/12/coronas-pop-up-beer-garden-brings-summer-to-londons-southbank.html!
12. HARVEY NICHOLSʼ WALK OF SHAME"
What can look amazingly sexy on a night out can end up looking amazingly inappropriate when youʼre walking home the
morning after from a christmas party. Harvey Nichols plays on the dreaded Walk of Shame and invites you to share your
own personal walk of shame story.!
Via: http://www.adverblog.com/2011/12/07/harvey-nichols-ever-faced-the-walk-of-shame/!
Watch it on youtube: http://www.youtube.com/watch?v=kwxTf7NGVXg&feature=player_embedded#!!
13. PIZZA DIGITALE"
In a clever cooperation with the delivery service Croque Master, Scholz & Friends created the “Pizza Digitale“. A special
pizza, which was added to every order from other major agenciesʼ employees. The recipe was simple: Pizza dough with
tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. In this way they could make sure
that the message – Scholz & Friends was seeking for Digital Creatives – would reach just the right person. !
Via: http://www.ibelieveinadv.com/2011/12/scholz-friends-pizza-digitale/!
View the image: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/
Scholz_&_Friends_Hamburg_Recruiting_Pizza_Digitale_ibelieveinadv.jpg!
14. QR CODES FOR CHARITY"
This clever initiative by a UK charity, Simon on the Streets, tapped into peopleʼs reluctance to donate money directly to
homeless people in fear of this funding drug or alcohol abuse problems. QR codes were printed on cardboard and set
up in typical ʻhomelessʼ scenarios, complete with blankets, plastic bags to draw attention. These codes linked up directly
to a page where you could donate to the Simon the Streets charity. !
Via: http://theinspirationroom.com/daily/2011/simon-on-the-streets-qr-codes/#more-71862!
15. OXFAM UK: THERMAL IMAGING"
This was quite a visually powerful image to illustrate Oxfamʻs donation call to “Help us fight the effects of global
warming.
Via: http://www.ibelieveinadv.com/2011/12/oxfam-uk-thermal-imaging/!
View the image: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/Oxfam_UK_Thermal_Imaging_2_ibelieveinadv.jpg!
16. AXE CHRISTMAS KISSER"
Unileverʻs “Axe Xmas Kisser”, Facebook app encourages guys to celebrate Christmas the Axe way and share a
Christmas Kiss with AXE Mistletoe. The app allows them to upload their photo under the mistletoe and send out a
virtual kiss to their favourite ladies. The girls are then invited to make these guysʻ Christmas by uploading their own
photo to return the kiss. !
Via: http://theinspirationroom.com/daily/2011/axe-xmas-kisser/!
Check it out on: www.axexmaskisser.com!
17. SINOMARIN: POSEIDON"
A great and simple way to illustrate that the product is both natural and powerful, a “100% natural decongestant. Sea
water solution.”!
Via: http://www.ibelieveinadv.com/2011/12/sinomarin-poseidon-mermaid/!
View the image on: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/Poseidon.jpg!
18. ABSOLUT VODKAʼS PURITY POSTER"
In line with the ABSOLUTE Blank campaign, this unique poster is made from a sheet of paper and nothing else. The
poster, which features the new limited edition bottle of ABSOLUT Mode is made using only light and shades, which adds
to the atmosphere of ultimate lightness and purity. The minimalistic white image is formed by wrinkles and folds, in which
light is plating, creating a picture on nothing but a piece of blank 100 % cellulose paper.!
Via: http://popsop.com/52157!
Watch the making of video here: http://vimeo.com/33915625
!
19. HYUNDAIʼS SCENTED HOLIDAY CARDS"
This holiday season, Hyundai sent clients and friends a cute twist on the traditional tree-shaped car freshener. They
sent out a car-shaped tree freshener, exuding the fresh new car smell.!
Via: http://www.ibelieveinadv.com/2011/12/hyundai-scented-holiday-card/!
View the image: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/Hyundai_Scented_Holiday_Card_ibelieveinadv.jpg!
20. AND YOU, WHY DO YOU READ?"
Quite a creative approach from Brusselʼs Filigranes Library in showcasing what a good book can make you do.!
Via: http://www.ibelieveinadv.com/2011/12/filigranes-snif-hahaha-wow-aaaah/!
Vie the image: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/Filigranes_HaHaHa!_ibelieveinadv.jpg!
21. APPLE IPHONE 4S SANTA AD"
Appleʻs Christmas-themed television commercial for the iPhone 4S stars Santa Claus himself. Appleʼs voice-activated
Siri shows that they can help anyone get thrugh a busy day, or night, by assisting his Christmas run, including giving
directions from Seattle, Washington, to Twin Falls, Idaho, a reminder from Mrs. Clausʻs to not eat too many cookies, a
run down on temperatures and a reminder about his 3.7 billion appointments.!
Via: http://theinspirationroom.com/daily/2011/apple-iphone-4s-for-santa/!
Watch it on youtube: http://www.youtube.com/watch?v=5qcmCUsw4EQ&feature=player_embedded!
22. TIDE: LOSING WHITENESS"
A clever little way to show that “Wherever you loose whiteness, Tide gets it back.”!
Via: http://www.ibelieveinadv.com/2011/12/tide-grass-stairs-floor-table/!
23. NO DIFFERENCE BETWEEN WASTE & ENERGY"
Another simple but powerful HSBC ad that once again serves to be thought provoking. Check out the rest of the ads via:
http://www.ibelieveinadv.com/2011/12/hsbc-warrior-dolls-compass-banana-crate-car/!
View the image on: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/HSBC_Banana_ibelieveinadv.jpg!
24. JELL-O: FACIAL RECOGNITION SAMPLING"
This is a cunning and attention grabbing interactive initiative placed strategically in a Chicago aquarium, a location
overrun with children and their parents. Using facial recognition software to note the age of the consumer, the Jell-o
vending machine would specifically deny children a free sample of the new Jell-o Temptations premium dessert range
designed exclusively for adults, prompting them to step aside for grown-ups tp get a free taste.!
Via: http://www.digitalbuzzblog.com/jell-o-temptations-facial-recognition-sampling-machine/!
Watch it on: http://www.youtube.com/watch?v=hGKCD0dUxOA&feature=player_embedded!
25. CRUNCHOMETER"
A great interactive sampling event to mark the launch of a new corn based snack with extra crunch, OWL Crunchos.
The Crunchometer – a machine that invited people to really sample the crunchiness of the product. !
Via: http://www.ibelieveinadv.com/2011/12/olw-the-crunchometer/!
Watch it on youtube: http://www.youtube.com/watch?v=jCcdJYnzKCI&feature=player_embedded!
26. PARANÖEL ACTIVITY"
The 2011 Christmas card from Acart Communications agency really isnʻt your typical christmas greeting. It takes a
real novel take on the concept of a supernatural old guy who breaks into your house once a year while you and your
children are asleep.!
Via: http://www.advertfix.com/2011/12/acart-communications-paranoel-activity.html!
Watch it on youtube: http://www.youtube.com/watch?v=ke4SfBDzI8k&feature=player_embedded!
27. INTERACTIVE RACING GAME: NY TIMES SQUARE"
Hyundai took consumer engagement to a whole new level by setting up an interactive racing game called ʻHYUNDAI
RACEʼ on its prominent Times Square video screen. Passers by could play the high-quality racing game featuring the all-
new Hyundai Veloster on the big screen and simulate the real driving experience.!
Via: http://popsop.com/52283!
Watch how it works on youtube: http://www.youtube.com/watch?v=awd-vORN7dQ&feature=player_embedded!
28. THE TOPLESS POSTER"
This first truly ʻToplessʼ poster is a real ʻhands onʼ and attention grabbing installation that invites women to touch the
displayed breasts to see whether theyʼre real. After they did, the women were reminded that ʻBreast Cancer is also
realʼ. They were encouraged to do the self-examination and protect themselves as well.!
Via: http://creativecriminals.com/ambient/alcc-first-topless-poster/!
View the poster: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/Associa
%C3%A7%C3%A3o_da_Luta_Contra_o_C%C3%A2ncer_%28ALCC%29_Topless_Poster_ibelieveinadv.jpg!
29. AMNESTY INTERNATIONAL ʻPROJECTIONʼ"
This powerful ad showcases in a very impactful and profound manner the power of a single signature when it comes to
human rights.!
Via: http://www.ibelieveinadv.com/2011/12/amnesty-international-projection/!
Watch it on youtube: http://www.youtube.com/watch?v=s8K2Qt9gufA&feature=player_embedded!
30. GOOGLE: LET IT SNOW"
Google is always well known for its surprising and entertaining hidden features. For the festive season, a couple of
holiday specials were able to brighten up your search efforts. Using your Firefox or Google Chrome Browser, you
could head to the Google Search Page and type in ʻLet it snowʼ to see the snow fall down from the top of the browser
window . You could then either wait for a ʻDefrostʼ button to appear or use your mouse to clear the snow away. Typing
in ʻChristmas Lightsʼ created a cute string of Christmas lights that dressed up your search results.!
31. STERN.DE: UPDATED EVERY SECOND"
This is a simple yet clever visual depiction of the Sternʻs promise that their news is truly ‚updated every secondʻ!
Via: http://www.ibelieveinadv.com/2011/12/stern-de-magazine-soldier-model-streaker-stone-thrower/!
32. HEINEKEN: SUPER SOCIAL CHRISTMAS TREE "
Heineken have built what might just be the worldʼs most social Christmas tree! Itʼs a festive landmark lit up by the most
powerful thing we know: our friendships. 48 LCD screens standing tall at 11 metres at Clarke Quay Central fountain are
designed to broadcast your personal holiday greetings submitted via social media platforms. Using the facebook
application, you can send friends and loved ones a festive greeting by tagging them on your personal and customizable
digital tree and then see your message come alive visually on the real life Christmas tree sculpture from the 17-26th
December. Social Media has never been more festive. !
Posted by Mareike Jaensch on http://culturalfuel.net/2011/12/22/the-heineken-social-christmas-tree/!
Watch it on Youtube: http://www.youtube.com/watch?v=9sWPBpRLqq0&feature=player_embedded#!!
33. ALCRO: COLOUR TACKLE"
As official sponsor for the Swedish National Ice Hockey Team, the Swedish paint company Alcro literally
coloured outside of the lines in their new outdoor ad. !
Source: http://www.ibelieveinadv.com/2011/12/alcro-colour-tackle/!
35. EBAYʼS CHRISTMAS POP-UP SHOP"
With Christmas just around the corner, it seems like the perfect time for eBay to experiment a little by
opening up a pop-up store in Londonʼs bustling & quirky Dean Street in Soho. For 5 days in December,
shoppers could purchase over 200 exclusive ‚Buy it Nowʼ items using their smartphones to scan attached QR
codes, pay for them online and then get the items delivered straight to their door. This really is an interesting
experiment that aims to recreate and simulate the online retail process in an actual physical shopping
experience. The concept is great in its novelty and serves to blur the line between on and offline retail,
opening up exciting options of how the two could be integrated more seamlessly in the future.!
Posted by Mareike Jaensch on http://culturalfuel.net/2011/12/07/ebay-opens-up-pop-up-shop-for-christmas/!
Watch it on youtube: http://www.youtube.com/watch?v=g-NgK5p8fz0&feature=player_embedded!
36. DIGITAL HIGHLIGHTER"
The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and
email or save them as PDF files. A bookmarklet solution allows the digital highlighter to work on any website with
text, regardless of which browser is being used. !
Source: http://www.ibelieveinadv.com/2011/12/edding-digital-highlighter/!
View the image: http://www.ibelieveinadv.com/wp-content/uploads/2011/12/Edding_Digital_Highlighter_ibelieveinadv.jpg!
37. GOOGLE+: JUST HANGING OUT TOGETHER"
This is a great TV campaign that showcases Google+ʼs features, specifically the benefits of Hangouts, which is unique
in a time when we are already overloaded with other social networking commitments i.e. Facebook, Twitter, Blogs,
Flicker, Tumblr etc.!
Via: http://www.adpulp.com/google-debuts-new-tv-campaign/!
View it on youtube: http://www.youtube.com/watch?v=bo390-3ohW4&feature=player_embedded!
38. WORLDʼS FIRST ANDROID STORE"
Google has launched the first ever Android themed retail store in Australia, the Androidland, It is intended to create a
unique retail experience which includes a massive multi-screen Google Earth installation powered by an Android phone,
large screen angry birds gaming, Android merchandise galore, skills testers, amusement park style games, spaceship,
and large chill out spaces. !
Via: http://www.digitalbuzzblog.com/androidland-the-worlds-first-android-store-in-melbourne-australia/!
Watch it on Youtube: http://www.youtube.com/watch?v=KGwFphUxJ2k&feature=player_embedded!
39. GOOGLE CURRENTS"
Google Currents is a new application for Android devices, iPads and iPhones that lets you explore online magazines and
other content with the swipe of a finger. It delivers beautiful magazine-like editions to your tablet and smartphone for high
speed offline reading. Content is optimized for smartphones and tablets, allowing you to intuitively navigate between
words, pictures and video on large and small screens alike, even if youʼre offline.!
Via: http://teck.in/google-currents-flipboard-like-app-for-android-and-ios-devices.html!
Check it out on: http://www.youtube.com/watch?v=5LOcUkm8m9w&feature=player_embedded!
41. PSYCHOLOGY OF SOCIAL COMMERCE"
This is an interesting infographic underlining the power and potential of social commerce that emphasizes the need for
marketers to have a good understanding of the attitude and behaviour patterns of their target audience. Psychologists
have defined six universal heuristics used by shoppers and how these can be applied in social commerce. !
Via: http://www.digitalbuzzblog.com/infographic-the-psychology-of-social-commerce/!
View it on: http://digitalbuzz.s3.amazonaws.com/wp-content/uploads/2011/12/Social_Commerce_Psychology_Infographic1.jpg!
42. ZEITGEIST 2011: HOW THE WORLD SEARCHED"
What was most important in 2011? Zeitgeist took the time to analyze billions of Google searches to create a picture of the
top 10 of the worldʼs most pressing global queries. Google then created a video clip that put together and celebrated the
millions of search queries from all over the world. It provides a powerful picture of this yearʼs defining moments and what
moved the world in 2011, captured through the lens of the search engine. !
Via: http://theinspirationroom.com/daily/2011/google-zeitgeist-2011/!
Explore at: http://www.googlezeitgeist.com/!
Watch the video on Youtube: http://www.youtube.com/watch?v=SAIEamakLoY&feature=player_embedded!
43. SOCIAL MEDIA EFFORTS "
A great critical commentary on whether there lies any value in the corporate giants that already have a loyal
and vast customer base, such as McDonalds or Walmart, investing in social media efforts.!
Posted by Ida Opstad on http://culturalfuel.net/2011/12/09/social-media-efforts/!
44. THE BEST OF NEUROMARKETING – 2011"
This is a great collection of the top 12 key neuromarketing insights that were gained in 2011, selected by those that
received the most traffic from tweets from the Neuromarketing blog. They cover insights from a neuroscience
perspective on a range of fascinating topics such as ʻThe power of positive namesʼ, ʻDonʼt sell, seduceʼ or ʻAppleʼs
religiousʼ reaction in fansʼ brainsʼ, amongst others.!
Read about it on: http://www.neurosciencemarketing.com/blog/articles/top-neuromarketing-posts-2011.htm!
45. HOW CONTENT GOES VIRAL"
Everyone would like to be let in on the magic recipe of what it takes to make things viral. ProBlogger has compiled a
terrific piece of research that takes a close look at viral content, highlighting different types of viral content, the reasons we
share it, how itʼs designed, the importance of integrated execution and hints on how to create and seed viral content.!
Via: http://www.digitalbuzzblog.com/infographic-how-does-content-go-viral-tips/!
View the infographic on: http://www.ritholtz.com/blog/wp-content/uploads/2011/12/Viral-Visualized_QC2.jpg!
46. SOCIAL MEDIA ENGAGES MORE THAN TV"
A study by Neurofocus examined the neurological impact of advertising in different contexts. It presented the same Visa
ad in three viewing contexts: a typical televison ad “pod,” and as an embedded video on a Visa website and on Facebook.
The subjectsʼ brain activity was monitored using EEG technology to assess three metrics that are part of the Neurofocus
analysis: attention, emotional engagement, and memory retention. The most significant conclusion of the study is that the
websites that creatively integrate social elements into every aspect of their presentations can create a level of emotional
engagement close to the most engaging medium: Television. The emotional activation that occurs from engaging with
friends and family seems to confer a halo effect on ads presented in that context.!
Via: http://www.benchmarkemail.com/blogs/detail/according-to-your-brain-social-websites-engage-more-than-tv!
Read the full study: http://www.slideshare.net/jaweedmetz/facebook-neurofocus-whitepaper-consumer-engagement-on-
premium-web-sites!
47. Released by Planning Department Frankfurt
December 2011
For submission of interesting news, inspiration and comments
please submit to planning@leoburnett.de