Razorfish has developed an augmented reality platform called Connected Retail Experience to allow consumers to virtually "try on" Barbie's clothes during New York Fashion Week. Users could point their mobile device at a screen displaying Barbie's closet to see different outfits overlaid on her virtual body in real-time. This allowed people to interact with Barbie in a new way using augmented reality as part of the celebrations for her 50th anniversary. The platform demonstrates how augmented reality can enhance retail and shopping experiences by bringing virtual products to life.
The document provides a summary of creative marketing campaigns and trends from January 2012. It describes 12 different campaigns, initiatives or trends, including Cadbury building a giant chocolate "Like" button to thank Facebook fans, an Ikea sleepover promotion in the UK, and Volkswagen teasing a new Star Wars-inspired Super Bowl ad showing dogs barking the Imperial March. The document provides links to videos and images for each campaign summarized.
This document provides a summary of trends, creative works, and marketing strategies discussed in the November 2012 issue of the Cultural Fuel Trend Report. It highlights interactive digital window displays, QR code billboards, print ads without words, viral video campaigns, social media promotions, and customized online shopping experiences. The summary identifies new technologies, media, and techniques that marketers are using to engage customers.
The document is a cultural trends report with sections on inspiration, trends, and insights. The inspiration section profiles advertising campaigns for brands like Gatorade, AXE, and Southern Comfort. The trends section highlights innovative marketing strategies. The insights section provides research on target audiences and market observations. Overall the document curates and analyzes recent creative works and industry developments.
The document provides a summary of cultural trends and marketing strategies from August 2011. It includes:
1) Inspiring creative ideas such as letting New Yorkers collect stories about their city.
2) Hot trends like an interactive billboard campaign for a shopping center's Facebook page and an ambient recruitment campaign using street art.
3) Insights on target groups from research news and case studies of innovative advertising campaigns.
This document provides a summary of cultural trends and creative marketing strategies from December 2011. It features summaries and links to various projects including an app that turns travel photos into passport movies, billboards made of tears to recruit employees, and augmented reality chocolate messages. It also discusses interactive installations, viral videos, and unconventional advertising campaigns from brands like Coca-Cola, Corona, and Heineken around the 2011 holiday season. The document provides inspiration for creatives and insights into hot trends and target audiences.
IKEA launched a new product called "Beröra" in Norway, which allows users to operate touchscreen devices while wearing mittens. Mercedes promoted their new emission-free technology with an "invisible car" video. Bushmills whiskey partnered with a sunglasses company to create wooden sunglasses made from old whiskey barrels and waxed in whiskey. The newsletter discusses these and other examples of creative marketing strategies and campaigns.
This document provides a summary of recent cultural trends and marketing strategies. It discusses 12 different creative advertisements and campaigns, including Old Spice's humorous "I'll Live Forever" commercial, an interactive Volkswagen banner, and IKEA's augmented reality catalogue. It also mentions campaigns by McDonald's, Unicef, Heineken, and others focused on the Olympics, child abuse prevention, and new product launches. Each campaign overview is 1-2 sentences and includes the company, idea, and sometimes website links for videos.
The document provides a summary of the April 2012 issue of the Cultural Fuel Trend Report newsletter. It includes sections on inspiration, trends, and insights/opinions. Under inspiration, it highlights creative marketing campaigns such as a button that adds drama, a pinball-themed parking challenge, and voice-controlled website navigation. Under trends, it discusses emerging technologies like Google Glass and crowdsourced vehicle design. The insights section examines the future of mobile and how images are central to social networking.
The document provides a summary of creative marketing campaigns and trends from January 2012. It describes 12 different campaigns, initiatives or trends, including Cadbury building a giant chocolate "Like" button to thank Facebook fans, an Ikea sleepover promotion in the UK, and Volkswagen teasing a new Star Wars-inspired Super Bowl ad showing dogs barking the Imperial March. The document provides links to videos and images for each campaign summarized.
This document provides a summary of trends, creative works, and marketing strategies discussed in the November 2012 issue of the Cultural Fuel Trend Report. It highlights interactive digital window displays, QR code billboards, print ads without words, viral video campaigns, social media promotions, and customized online shopping experiences. The summary identifies new technologies, media, and techniques that marketers are using to engage customers.
The document is a cultural trends report with sections on inspiration, trends, and insights. The inspiration section profiles advertising campaigns for brands like Gatorade, AXE, and Southern Comfort. The trends section highlights innovative marketing strategies. The insights section provides research on target audiences and market observations. Overall the document curates and analyzes recent creative works and industry developments.
The document provides a summary of cultural trends and marketing strategies from August 2011. It includes:
1) Inspiring creative ideas such as letting New Yorkers collect stories about their city.
2) Hot trends like an interactive billboard campaign for a shopping center's Facebook page and an ambient recruitment campaign using street art.
3) Insights on target groups from research news and case studies of innovative advertising campaigns.
This document provides a summary of cultural trends and creative marketing strategies from December 2011. It features summaries and links to various projects including an app that turns travel photos into passport movies, billboards made of tears to recruit employees, and augmented reality chocolate messages. It also discusses interactive installations, viral videos, and unconventional advertising campaigns from brands like Coca-Cola, Corona, and Heineken around the 2011 holiday season. The document provides inspiration for creatives and insights into hot trends and target audiences.
IKEA launched a new product called "Beröra" in Norway, which allows users to operate touchscreen devices while wearing mittens. Mercedes promoted their new emission-free technology with an "invisible car" video. Bushmills whiskey partnered with a sunglasses company to create wooden sunglasses made from old whiskey barrels and waxed in whiskey. The newsletter discusses these and other examples of creative marketing strategies and campaigns.
This document provides a summary of recent cultural trends and marketing strategies. It discusses 12 different creative advertisements and campaigns, including Old Spice's humorous "I'll Live Forever" commercial, an interactive Volkswagen banner, and IKEA's augmented reality catalogue. It also mentions campaigns by McDonald's, Unicef, Heineken, and others focused on the Olympics, child abuse prevention, and new product launches. Each campaign overview is 1-2 sentences and includes the company, idea, and sometimes website links for videos.
The document provides a summary of the April 2012 issue of the Cultural Fuel Trend Report newsletter. It includes sections on inspiration, trends, and insights/opinions. Under inspiration, it highlights creative marketing campaigns such as a button that adds drama, a pinball-themed parking challenge, and voice-controlled website navigation. Under trends, it discusses emerging technologies like Google Glass and crowdsourced vehicle design. The insights section examines the future of mobile and how images are central to social networking.
This document provides a summary of trends, creative ideas, and marketing strategies related to eco-friendly products and sustainability from the September 2012 issue of the Humankind Agency cultural fuel trend report. It highlights various campaigns and concepts that promote environmental values in innovative ways, such as an eco-friendly Volkswagen print ad, a solar-powered mobile phone charging station, and a campaign challenging people to change wasteful behaviors rather than skipping an ad.
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
This document provides a summary of trends, marketing strategies, research insights, and creative campaigns from March 2013. It discusses viral videos and print ads focused on inspiring creativity, highlighting hot trends, and sharing opinions on target groups and market insights. Examples mentioned include campaigns for Volkswagen, Toyota, Dominos Pizza, Sherwin-Williams, Old Spice, Corona, Carlsberg, Pepsi Max, Three telecommunications, Amnesty International, and festivals in Prague and Moscow.
The document provides a newsletter with sections on inspiration, trends, and insights. In the inspiration section, it highlights several creative advertisements including an interactive Omega watch ad, a robotic arm petitioning the Australian government, and LED bottles for Heineken. The trends section discusses companies offering employee happiness workshops and Nike's use of holographic advertising. The insights section examines the rise of online video advertisements and women's perceptions of their own beauty as shown in Dove's recent ad campaign.
This document provides a summary of trends, marketing strategies, research insights, and creative inspirations from various advertising campaigns. It discusses innovative ideas from companies like Mini, Miele, Heineken, Volkswagen, Canal+, John Lewis, Google, Aldi, Liberty Mutual, and Turkish Airlines. The document analyzes over 15 campaigns, videos, and initiatives from the world of advertising.
This document provides a summary of trends seen in advertising and marketing in February 2013. It discusses interactive digital sightseeing on Google Maps of the Grand Canyon, the viral Harlem Shake video trend, and a new electric motorcycle called the Lit Motors C-1 that balances like a car. It also summarizes an advertising campaign that tracked package deliveries to show consumers what really happened to their packages.
This document provides summaries of 23 creative marketing campaigns from various brands. Each campaign uses an imaginative idea or unexpected execution to grab consumers' attention. Some examples include a whiskey brand sending samples to space, an app that lowers music volume at crosswalks, and a festival offering free entry in exchange for donated blood.
The document provides a summary of trends, marketing strategies, research news, and creative works discussed in the October 2012 issue of a cultural fuel trend report newsletter. It profiles digital innovations from brands like Strongbow, Nike, and Ford. It also summarizes social media and design trends, including the rise of "shoppable" movies, a new social network called Pheed, and the simplification of logos. Insights into the importance of social media and generating attention are also presented.
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
This document provides a summary of trends, marketing strategies, research news, and creative works. It features summaries of 13 different projects and campaigns including interactive websites for Kinect, skin cancer awareness, and safe sex; video campaigns for Halloween, Volkswagen, and Sony; mobile apps for breast health and famine relief; and unconventional ads using augmented reality, infographics, and social media. The document aims to inspire and provide insights for creative works and understanding target audiences.
This document provides summaries of creative communication campaigns from across Asia that were brought to the attention of W+K Shanghai Planning. The campaigns showcase fresh and strategic communication ideas, including using giant bookmarks to promote Lonely Planet as a familiar guide in unfamiliar places in India; using a "blind car" to raise awareness of drunk driving dangers in India; interactive "dirt magnet" print ads testing Tide's cleaning abilities in India; and more campaigns from countries including Korea, the UAE, China, Singapore, Japan, Russia, Indonesia, and New Zealand.
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
This document provides a summary of trends, marketing strategies, research insights, and creative campaigns from January 2013. It includes summaries of 14 creative advertisements and campaigns on topics such as ebooks, Alzheimer's disease, homelessness, space travel, Windows 8, flight codes, and dating websites. The document is intended to inspire readers and provide insights into hot trends and target audiences.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
The document discusses creative trends, innovations, and opportunities in China's media and advertising industries. It highlights several examples of campaigns run by global brands in China, such as Adidas' "China Originals" campaign and a short film by PepsiCo for Chinese New Year. The document also profiles creative works showcased on the Contagious magazine website, including interactive content from the National Film Board of Canada and a social graphic novel from Axe. Throughout, it analyzes how marketers are leveraging platforms like Weixin to strengthen consumer engagement in China.
The document summarizes various news stories about marketing campaigns and technology updates:
1) Heineken provides free Wi-Fi in 100 UK pubs to promote their brand.
2) Orangina celebrates its 75th anniversary with a Facebook app that shows users their first Facebook friends.
3) McDonald's in Canada celebrates "Dollar Drink Days" with a beach party promotion giving away money in an ice sculpture.
4) An app in Moscow uses augmented reality to show locations of car accidents to encourage road safety.
IKEA had an ingenious campaign where they advertised renting small spaces in people's homes, not for furniture but for their catalogues. Many people accepted the offers and IKEA would pay them monthly rent redeemable as store credit, resulting in $14 million in additional sales during the first week.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Décembre 2017
The document discusses trends in out-of-home advertising, including consumers spending more time outside the home and advances in technology enabling an on-the-go lifestyle. It provides examples of innovative out-of-door advertising campaigns that engage consumers through interactive, 3D, and immersive techniques including extending billboards, incorporating real elements like fire and fish, and integrating advertising directly into urban environments. The examples show a trend toward more spectacular, digitally integrated out-of-home advertising that engages consumers on the go.
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
The document provides a summary of creative marketing campaigns and trends from October 2011. Key highlights include:
1) Microsoft launched a print campaign showing people forming the shape of an Xbox controller to promote their Kinect motion sensor device.
2) An agency in Spain used life-sized melting ice statues to represent lives lost to skin cancer each year.
3) Axe released a Halloween commercial depicting a "hot girl vs zombie" encounter.
4) Durex promoted safe sex through a website claiming to offer virtual sex experiences.
This document provides a summary of trends, creative ideas, and marketing strategies related to eco-friendly products and sustainability from the September 2012 issue of the Humankind Agency cultural fuel trend report. It highlights various campaigns and concepts that promote environmental values in innovative ways, such as an eco-friendly Volkswagen print ad, a solar-powered mobile phone charging station, and a campaign challenging people to change wasteful behaviors rather than skipping an ad.
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
This document provides a summary of trends, marketing strategies, research insights, and creative campaigns from March 2013. It discusses viral videos and print ads focused on inspiring creativity, highlighting hot trends, and sharing opinions on target groups and market insights. Examples mentioned include campaigns for Volkswagen, Toyota, Dominos Pizza, Sherwin-Williams, Old Spice, Corona, Carlsberg, Pepsi Max, Three telecommunications, Amnesty International, and festivals in Prague and Moscow.
The document provides a newsletter with sections on inspiration, trends, and insights. In the inspiration section, it highlights several creative advertisements including an interactive Omega watch ad, a robotic arm petitioning the Australian government, and LED bottles for Heineken. The trends section discusses companies offering employee happiness workshops and Nike's use of holographic advertising. The insights section examines the rise of online video advertisements and women's perceptions of their own beauty as shown in Dove's recent ad campaign.
This document provides a summary of trends, marketing strategies, research insights, and creative inspirations from various advertising campaigns. It discusses innovative ideas from companies like Mini, Miele, Heineken, Volkswagen, Canal+, John Lewis, Google, Aldi, Liberty Mutual, and Turkish Airlines. The document analyzes over 15 campaigns, videos, and initiatives from the world of advertising.
This document provides a summary of trends seen in advertising and marketing in February 2013. It discusses interactive digital sightseeing on Google Maps of the Grand Canyon, the viral Harlem Shake video trend, and a new electric motorcycle called the Lit Motors C-1 that balances like a car. It also summarizes an advertising campaign that tracked package deliveries to show consumers what really happened to their packages.
This document provides summaries of 23 creative marketing campaigns from various brands. Each campaign uses an imaginative idea or unexpected execution to grab consumers' attention. Some examples include a whiskey brand sending samples to space, an app that lowers music volume at crosswalks, and a festival offering free entry in exchange for donated blood.
The document provides a summary of trends, marketing strategies, research news, and creative works discussed in the October 2012 issue of a cultural fuel trend report newsletter. It profiles digital innovations from brands like Strongbow, Nike, and Ford. It also summarizes social media and design trends, including the rise of "shoppable" movies, a new social network called Pheed, and the simplification of logos. Insights into the importance of social media and generating attention are also presented.
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
This document provides a summary of trends, marketing strategies, research news, and creative works. It features summaries of 13 different projects and campaigns including interactive websites for Kinect, skin cancer awareness, and safe sex; video campaigns for Halloween, Volkswagen, and Sony; mobile apps for breast health and famine relief; and unconventional ads using augmented reality, infographics, and social media. The document aims to inspire and provide insights for creative works and understanding target audiences.
This document provides summaries of creative communication campaigns from across Asia that were brought to the attention of W+K Shanghai Planning. The campaigns showcase fresh and strategic communication ideas, including using giant bookmarks to promote Lonely Planet as a familiar guide in unfamiliar places in India; using a "blind car" to raise awareness of drunk driving dangers in India; interactive "dirt magnet" print ads testing Tide's cleaning abilities in India; and more campaigns from countries including Korea, the UAE, China, Singapore, Japan, Russia, Indonesia, and New Zealand.
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
This document provides a summary of trends, marketing strategies, research insights, and creative campaigns from January 2013. It includes summaries of 14 creative advertisements and campaigns on topics such as ebooks, Alzheimer's disease, homelessness, space travel, Windows 8, flight codes, and dating websites. The document is intended to inspire readers and provide insights into hot trends and target audiences.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
The document discusses creative trends, innovations, and opportunities in China's media and advertising industries. It highlights several examples of campaigns run by global brands in China, such as Adidas' "China Originals" campaign and a short film by PepsiCo for Chinese New Year. The document also profiles creative works showcased on the Contagious magazine website, including interactive content from the National Film Board of Canada and a social graphic novel from Axe. Throughout, it analyzes how marketers are leveraging platforms like Weixin to strengthen consumer engagement in China.
The document summarizes various news stories about marketing campaigns and technology updates:
1) Heineken provides free Wi-Fi in 100 UK pubs to promote their brand.
2) Orangina celebrates its 75th anniversary with a Facebook app that shows users their first Facebook friends.
3) McDonald's in Canada celebrates "Dollar Drink Days" with a beach party promotion giving away money in an ice sculpture.
4) An app in Moscow uses augmented reality to show locations of car accidents to encourage road safety.
IKEA had an ingenious campaign where they advertised renting small spaces in people's homes, not for furniture but for their catalogues. Many people accepted the offers and IKEA would pay them monthly rent redeemable as store credit, resulting in $14 million in additional sales during the first week.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Décembre 2017
The document discusses trends in out-of-home advertising, including consumers spending more time outside the home and advances in technology enabling an on-the-go lifestyle. It provides examples of innovative out-of-door advertising campaigns that engage consumers through interactive, 3D, and immersive techniques including extending billboards, incorporating real elements like fire and fish, and integrating advertising directly into urban environments. The examples show a trend toward more spectacular, digitally integrated out-of-home advertising that engages consumers on the go.
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
The document provides a summary of creative marketing campaigns and trends from October 2011. Key highlights include:
1) Microsoft launched a print campaign showing people forming the shape of an Xbox controller to promote their Kinect motion sensor device.
2) An agency in Spain used life-sized melting ice statues to represent lives lost to skin cancer each year.
3) Axe released a Halloween commercial depicting a "hot girl vs zombie" encounter.
4) Durex promoted safe sex through a website claiming to offer virtual sex experiences.
Tous les ans,Grégory Pouy publie sa sélection des meilleures campagnes digitales de l’année passée. De quoi se remémorer ce qui s’est fait de mieux sur le web lors des derniers mois et regarder plus sereinement vers l’avenir. Au menu de cette année, Volvo et Jean-Claude Van Damme en guest-star, Oréo et son omniprésence sociale, Heineken et ses candidats à l’entretien d’embauche, Burger King, Milka et son dernier carré… Et les concepts qui vont avec : objets connectés,le prankvertising, la pop culture…
The document provides a summary of 12 viral digital campaigns from 2012, with each campaign summarized in 1-3 paragraphs. The campaigns covered include Kony 2012, Gangnam Style, Call Me Maybe, McDonald's Behind the Scenes series, Mercedes' Invisible Car campaign, Red Bull Stratos skydiving stunt, Coca-Cola's Share a Coke campaign, Nike's FuelBand launch, P&G's Best Job video for mothers, a tram app for visitors in Sweden, an anti-smoking PSA featuring children, and Sweden promoting itself through citizens as "Curators of Sweden".
This document provides a summary of 13 digital marketing campaigns from 2013. It begins with a campaign by the Puerto Rican government targeting Puerto Rican youth to discourage drug trafficking. Other campaigns highlighted include a Volvo commercial featuring Jean-Claude Van Damme, a Burger King ad personalized to video content, and an Oreo campaign releasing daily ads tied to current events. The document analyzes each campaign and emphasizes the importance of creativity, emotions, consumer insights, and relevancy in successful digital marketing.
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed passersby to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France gave participants the chance to have their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and diversity.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
The
This document is an insight report from Studio Output that summarizes entertainment industry trends, including:
1) The rise of "second screens" like tablets and laptops that enhance TV viewing through social media integration and personalized recommendations.
2) A focus on individualized and personalized content through platforms that allow users to curate magazines and scrapbooks from various sources.
3) Content producers utilizing multiple platforms like never before through initiatives like live streaming fashion shows and releasing TV shows on Twitter.
4) Interactive hardware changing engagement with brands through innovations like Google Glass and touchscreen movies.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
The Role of Play in Engaging the Youth Market - The StimuliPlaygroup
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
Dallas PRSA: Social Media for Public RelationsEd Schipul
Strategic examples of public relations looking back to Edward Bernays and forward to Red Bull utilizing Social Media tools to execute the same campagin.
The monthly digital review document provides an overview of recent digital marketing trends and initiatives from January. It discusses stats showing video and mobile usage, celebrity deaths creating social media buzz, the potential for lock screen ads, Facebook's new Canvas immersive ad format, and several brand campaigns using contests, hashtags and user-generated content to promote causes and experiences.
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
The document provides information about Promarket, an Israeli marketing service group, and some of its clients and campaigns. Some key points:
- Promarket was established in 1990 and is fully owned by its CEO and President Yoni Saar. It is the largest marketing service group in Israel.
- Promarket provides consultancy, creative, strategy, and production services. It has approximately 120 permanent employees and an annual turnover of 30 million dollars.
- Promarket's clients include multi-national brands and companies. It has won over 60 prizes for its marketing efforts, including Effie, Promo, CLIO, Globes and more.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
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The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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February 2012 Cultural Fuel trend report
1. THE !
HUMANKIND!
AGENCY!
CULTURAL FUEL TREND REPORT – FEBRUARY 2012 / ISSUE XIII
2. NEWSLETTER CONTENT"
Inspiration"
Some creative ideas to inspire you !
Trends"
Hot trends and interesting marketing strategies!
Insights & Opinions"
Research news about target groups and market
insights!
4. MERCEDES: KEY TO VIANO"
Mercedes in Berlin have delivered what is a truly ingenious interactive digital outdoor campaign. For their customer
Mercedes-Benz Vans, digital advertising displays in Berlin underground station Friedrichstrasse, combined classical
outdoor advertising and interactive entertainment. The slogan “Key to Viano”, offered passers-by the unique and exciting
chance to engage with the digital advertising boards using their own remote car keys.!
Via: http://adsoftheworld.com/media/outdoor/mercedes_key_to_viano!
Watch it on Youtube: http://www.youtube.com/watch?v=d9PIgi1CnK0!
5. CHUPA CHUPS VALENTINEʼS DAY SPECIAL"
In need of a cute little Valentineʼs Day gift? Forget the cliched chocolates, suck that special someone in with a “Double
Chup”: the Chupa Chups designed for two. As shown in the instructional video and poster, creating your own
personalized Double Chup is simple and is sure to make your Valentineʼs Day doubly, doubly special.!
Via: http://theinspirationroom.com/daily/2012/chupa-chups-valentines-day-special/!
Watch it on Youtube: http://www.youtube.com/watch?v=HKUbs0yQ2J0!
6. BEST OF THE SUPERBOWL ADS 2012"
As always, thereʼs two types of people, those that watch the Superbowl for the game and the others for the ads. To save
you having to watch all 60 of them through again, digitalbuzzblog has collated the highlights.!
Via: http://www.digitalbuzzblog.com/the-best-2012-super-bowl-ads-roundup/!
7. COCA-COLA: HAPPINESS FOR COUPLES"
For Valentineʼs day, Coca-Cola placed special vending machines inside some of the busiest shopping malls in Istanbul.
The machines were designed so that there was only one way to get a coke: people had to prove that they werein fact a
couple.!
Via: http://www.digitalbuzzblog.com/coca-cola-happiness-machine-for-couples/!
Watch it on: http://vimeo.com/37237017!
8. KLMʼS ʻMEET AND SEATʼ"
Want to find out who will be on your next KLM flight and who you could be sitting next to? KLM combines social media
with air travel where with their new program, Meet & Seat, you can view other passengersʼ Facebook or LinkedIn profile
details and see where theyʼll be sitting, way before take-off.!
Watch how it works on youtube: http://www.youtube.com/watch?v=eL2lWn7oup4!
Find out more: http://www.klm.com/travel/de_en/prepare_for_travel/on_board/Your_seat_on_board/meet_and_seat.htm!
9. WILKINSONʻS SMOOTH VALENTINEʼS DAY"
Wilkinson Sword is drawing attention to the Hydro 5 mens razor with a print advertising campaign featuring a red hairy
heart, just in time for Valentineʼs Day. “Love needs a bit of upkeep. Have a smooth Valentineʼs Day”.!
Via: http://theinspirationroom.com/daily/2012/wilkinson-hydro-smooth-valentines-day/!
10. HSBC SWIMMING POOL"
This eye-catching swimming pool in Mumbai, India, was created to raise awareness regarding the danger of sea level
rises following global warming and how it could destroy our world someday. It was constructed by attaching a giant aerial
photograph of the New York City skyline to the floor of the pool. This gives the shocking effect akin to a city submerged
in water. The pool is part of a £50 million project tackling climate change led by HSBC, the worldʼs first bank to turn
carbon neutral. !
Via: http://www.telegraph.co.uk/earth/earthnews/3522589/Swimmers-take-dip-in-global-warming-pool.html!
11. HEINEKEN SERENADE VALENTINES DAY"
Heineken has been encouraging romance for Valentineʼs Day 2012 with their new Facebook application ʻThe Serenadeʼ.
In line with Heinekenʻs second global film ʻThe Dateʼ, the new app allows consumers to send entertainging and funny
personalized songs to potential partners, asking them out on a date. Available in twenty languages, ʻThe Serenadeʼ is
designed to create a spark of romance and smiles on the faces of millions of consumers across the globe.!
Via: http://theinspirationroom.com/daily/2012/heineken-serenade-for-valentines-day/!
Check it out: https://apps.facebook.com/heinekenserenade/!
12. SWAROVSKI CUSTOMIZED CRYSTAL WALLS OF LIGHT"
Swarovski continue to lead the way in innovative crystal products with its latest architectural material — Honeycomb. The
“architectural element” is a combination of lightweight cell cores made of polycarbonate with crystals, LED, and fiber-
optic lights that creates a lattice light effect. When light hits the cut crystal, a full range of spectral colors can be viewed,
giving off a brilliant light show. The unique effect also gives architects and designers the opportunity to design
customized walls and ceilings.!
Via PSFK: http://www.psfk.com/2012/02/swarovski-light-wall.html#ixzz1nmE41aHu
13. RED HOT CHILI PEPPERS: INTERACTIVE MUSIC VIDEO "
The Red Hot Chili Peppers did something special with their latest music video ʻLook Aroundʻ, creating an interactive
experience. The video includes a click-and-drag feature that enables viewers to navigate different scenes in a panoramic
manner. Clicking the “Show Hints” option exposes even further interactive layers. The rise of smart TV suggests that
interactive video is in a position to really have an impact on how we consume content at home.!
Via: http://www.digitalbuzzblog.com/red-hot-chili-peppers-interactive-music-video/!
14. MERCEDES ACTRO TAXI"
The all new Actros by Mercedes-Benz was introduced by means of a one of a kind test drive. !
Via: http://www.ibelieveinadv.com/2012/02/mercedes-benz-actros-actros-taxi/!
Watch it on youtube: http://www.youtube.com/watch?v=bo9Ae-k9pCE!
15. FACIAL RECOGNITION ONLY LETS WOMEN SEE AD"
This interactive billboard utilizes a high-definition camera with built-in system that holds a 90 % accuracy rate in decoding
facial features to scan pedestrians for their gender prior to showing the ad. Female passersby can view the full 40-
second video of its ʻBecause Iʼm a Girlʼ campaign that promotes sponsoring a girl to receive proper education in a
developing country. Males wonʼt be able to see the full ad and will be directed to Plan UKʼs website instead, showing
men “a glimpse of what itʼs like to have basic choices taken away.”!
http://www.huffingtonpost.com/2012/02/26/billboard-with-face-recognition-technology-ad-women-not-
men_n_1302286.html!
Watch it on youtube: http://www.youtube.com/watch?v=BHnpSGdIGAI!
16. DORITOS CRASH THE SUPERBOWL"
"Crash the Super Bowl," Doritos' annual contest which pits consumer-created spots for the brand against each other for
the chance to have one air during the big game, was back this year. A $1 million cash prize is on the line if a consumer-
created video scores the number one spot on the USA Today Ad Meter.6,100 entries were submitted, and the five finalist
videos that will compete for consumer votes can be viewed following the link below. !
http://creativity-online.com/news/doritos-crash-the-super-bowl-the-five-finalists/231880!
Check it out on: http://www.crashthesuperbowl.com/!
17. MERCEDES BRINGS SIRI TO CARS"
Mercedes-Benz announced plans to incorporate Appleʼs Siri into its A-Class electronics system, enabling drivers to
access iPhone apps using voice commands. The Drive Kit Plus program will work alongside Mercedes-Benzʼ Digital
DriveStyle App to translate the iPhoneʼs screen onto the in-car system screen. Drivers can then listen to music, change
radio channels, update status on social networks, and send text messages. The Drive Kit Plus will come preinstalled with
popular apps such as Twitter, Facebook, and Aupeo Personal Radio. !
Via PSFK: http://www.psfk.com/2012/02/mercedes-benz-siri.html#ixzz1nmbXprvl
18. INNOCENTʼS LOVE LABELS"
Just in time for Valentineʻs day, Innocent Smoothies launched a special website, which allows consumers to create and
personalize their own little love labels to stick on their favourite smoothie bottle. They can add their own creative
messages and poems or even choose to call it a ʻLimited Loverʼs Editionʼ, which they can then give to someone special. !
Posted by Mareike Jaensch on http://culturalfuel.net/2012/02/10/innocent-smoothies%e2%80%99-love-labels/!
Check it out on: http://valentines.innocentdrinks.co.uk/label/!
19. VALENTINE'S DAY - GOOGLE DOODLE 2012 "
Valentineʼs day is logically a hot topic on a day like this, ranging from people going all the way with heart shaped
chocolate boxes, teddy bears and red roses to those believing this day is another clever way of pushing the sales.
Personally I belong to the latter opinion, trusting it to be other days and other ways to show ones appreciation to
someone special than through forced upon capitalistic romanticism. Thatʼs why I found the message of todayʼs Google
Doodle so sweet. And what I especially liked was the ending where Google supports the freedom to be with the one you
love, no matter the gender ♥ You can easily see it on google.com today or if youʼre reading this post tomorrow; check it
out on youtube below.
Posted by Ida Opstad on http://culturalfuel.net/2012/02/14/googles-valentines-day-doodle/!
Watch it on: http://www.youtube.com/watch?v=WTGUjRJiqik!
20. EVERYDAY CREATIVITY – FINDING BEATS IN THINGS"
Improvisation on a plate.!
Posted by Florian Geiger on http://culturalfuel.net/2012/02/02/everyday-creativity-finding-beats-in-things/!
Watch it on: http://vimeo.com/35846048!
21. AT TWITTER, THE FUTURE IS YOU!"
Filled with design and production fails (think Paint, WordArt and Windows Movie Maker), ʻcatchyʼ sales pitches and
impeccably ʻpoorʼ acting performances, the new recruitment video from Twitter does it in such a fine and humorous way
that it has to be one of the best worst recruitment videos ever made. Feel like sending in an application?!
Posted by Ida Opstad on http://culturalfuel.net/2012/02/06/twitter-recruitment-video/!
Watch it on: http://www.youtube.com/watch?v=vccZkELgEsU!
22. DIGITAL POP-UP BOOKS"
An interesting take on augmented reality, this is called ‚Between page and Screenʻ and is an interactive book of poems,
which works like a digital pop-up book. Readers activate this through a webcam, enabling them to hold the words right in
their hands, having their literary world unfolding itself right in front of them. !
Via: http://www.digitalbuzzblog.com/augmented-reality-pop-up-books/!
Watch it on youtube: http://www.youtube.com/watch?v=1s-JFxEmtpY!
23. ADBUSTING: EUROPEʼS SIBERIAN WINTER"
The freezing temperatures across Europe in the beginning of February were the inspiration for this adbusting stunt.
Via: http://urbanshit.de/?p=7806!
Watch it on: http://www.youtube.com/watch?v=My67XHvsjPY
24. MISEREOR PUTS 2€ INTO ACTION"
This is a really cool way of turning a charity donation into an experience for the spender. Insert 2€ into the machine and
follow its journey through all the things a small amount of money can do for someone in need. A photo will be taken of
the spender at the end of the 2€ coinʼs journey and uploaded onto Facebook. !
Via: http://www.adverblog.com/2012/02/14/2euros-in-motion/!
Watch on youtube: http://www.youtube.com/watch?v=P2xMYboiJ4A
25. FUTURE HIPSTERS"
Created for Social Media Week 2012, this video is showing how a group of elderly hipsters in 2062 is looking back on the
good old days of social media and digital culture.!
Watch it on youtube: http://www.youtube.com/watch?v=uGi_r9xlvqE
26. BRITISH AIRWAYS - THE RACE "
British Airways is sponsoring the forthcoming Olympic Games, which is also the inspiration for their new
spot called The Race. !
Via: http://creativereview.co.uk/cr-blog/2012/february/the-race-ad-for-ba!
Watch it on youtube: http://www.youtube.com/watch?v=1n-9-6ULjHY
27. HIV FOUNDATION/AIDS COUNCIL FINLAND: PLACES"
In order to reach out to the ʻcheck-inʼ generation the HIV Foundation/AIDS Council in Finland has made use of the
places-icon to raise awareness around the risk of infection by putting a number on how many ʻwere hereʼ before you. !
Via: http://creativity-online.com/work/hiv-foundationaids-council-finland-places-woman/26225
28. MAKEGO – PLAY IN A NEW WAY WITH YOUR IPHONE "
With this new app called Makego you can play with your iPhone in an ʻadvancedʼ way. Put some Lego-wheels on your
iPhone and turn it into a racing car or an ice cream van or if you put it in a pencil case make it into a boat. When that is
done you can start interacting with the driver/captain of the car/boat with cute animations and sound.
Via: http://creativereview.co.uk/cr-blog/2012/february/chris-oshea-makego-app!
Watch on vimeo:http://vimeo.com/36433497
29. THE FABERGÉ BIG EGG HUNT "
Fabergé invites people in London to join in on their Big Egg Hunt which is all about tracking down artist-designed eggs
hidden across the city. When an egg is located, the finder can send in a text message with the unique code found on the
egg and in this way they will be participating in a competition where the winner can win a special Fabergé Diamond
Jubilee Egg worth £100,000.
Via: http://www.thebigegghunt.co.uk/!
30. THE COMPOSITES"
Ever wondered how your favorite literary characters would look like if they were real? The artist Brian Joseph Davis is
one of us who does, so he decided to use a police sketch software to type in the characteristics of the characters based
on what was written, and in this way he ended up with some “scientifically approved” appearances of fictive people.
Below you can see what Daisy Buchanan from The Great Gatsby would look like.
Check out more of the characters here: http://thecomposites.tumblr.com/
31. AR: TRY ON BARBIEʼS CLOTHES"
Barbie installed an augmented reality closet where people could “try on” Barbieʼs clothes during the Mercedes Benz
Fashion Week in New York as a part of Barbieʼs 50-years celebration.!
Via: http://www.psfk.com/2012/02/barbies-dream-closet.html!
Check it out on youtube: http://www.youtube.com/watch?v=vDGrfhJH1P4
32. THE GUARDIAN: THREE LITTLE PIGS "
The Guardian is communicating how they are giving the reader ʻthe whole pictureʼ of a story in their new spot showing
how they would cover the story about the Three Little Pigs if this story were to happen today. !
Check it out on youtube: http://www.youtube.com/watch?v=vDGrfhJH1P4
34. RAZORFISH CONNECTED RETAIL EXPERIENCE
PLATFORM"
Great demonstration of technological R&D in the retail environment, way before its time. I hope the smell of “weʼll
prototype it because we can” will dissipate quickly through some implementations very soon. I canʼt wait to experience
this for real. It would be a shame if it turns out to be just another one of those future technology scenarios that donʼt see
the light of day, or just sit in a few flagship stores because people donʼt necessarily see the the benefit in adopting this
type of shopping behavior. !
Posted by Alexander Wipf on http://culturalfuel.net/2012/02/23/razorfish-5d-platform/!
Watch it on: http://vimeo.com/35533524!
35. FACEBOOK 'LIKELY TO ROLL OUT MOBILE ADSʻ"
Facebook has discussed plans regarding the introduction of "featured stories" ads, based on the Sponsored Story
format, into users' timelines on mobile devices. As early as March, people using Facebook on their phones, could be
served adverts. Until now, Facebook has resisted the temptation to sell adverts on either its mobile site or app. !
Via: http://www.brandrepublic.com/news/article/1115593/facebook-likely-roll-mobile-ads-weeks/!
36. MTV SOCIAL TV"
MTV is launching an iPhone and Android app called ‚Under The Thumbʻ allowing people to view its shows while chatting
to friends, and also control playback on their TVs. The app will stream MTVʼs shows on-demand, with an in-app chat
feature for people to talk to friends about what theyʼre watching. The “polymorphic interface control”, is able to turn Under
The Thumb into a remote control app for a TV, providing viewers the ability to control the stream, pause play and go
forth, direct from your phone, where that device becomes the controller for a larger screen too. !
Via: http://www.psfk.com/2012/02/mtv-social-tv-app.html!
Find out more: http://www.mtvunderthethumb.com/!
37. INTERACTIVE BBC IPLAYER APP"
BBC Worldwide is running the “Touch the Stars” campaign to introduce the BBC iPlayer (Global), an interactive iPad app
allowing access to a wide ranging catalogue of BBC programming. The tactile viewing experience of the BBC iPlayer
(Global) is brought to the foreground with television and interactive ads and Poke Ricky, a Facebook app that urges
users to poke Ricky Gervais in the face.!
Via: http://theinspirationroom.com/daily/2012/bbc-worldwide-touching-the-stars/!
Check it out: http://www.bbcworldwide.com/ricky/!
38. INTRODUCING GOOGLE CHROME FOR ANDROID "
With the introduction of Chrome for Android, this means users can now experience all of the features such as synced
tabs, favourites and the like, across desktop, notebook, mobile and tablet devices, allowing access to their browsing
world from anywhere. !
Via: http://www.digitalbuzzblog.com/video-introducing-google-chrome-for-android/!
View it on youtube: http://www.youtube.com/watch?v=lVjw7n_U37A!
39. ASOS CLICK TO PURCHASE "
The fashion magazine ASOS leads the way with blippable 'click to purchase' content!!
https://www.facebook.com/photo.php?pid=1064972&l=412848cba9&id=165764753468747!
40. BAMBOO SMARTPHONE"
U.K. student Kieron-Scott Woodhouse engineered the worldʼs first smartphone carved from bamboo, running on
Googleʼs Android 4.0 operating system. The outer bamboo casing is environmentally sustainable, where this material is
rapidly gaining popularity as a material for designers to work with as itʼs flexible, durable, eco-friendly and has an organic
and stylish finishing. !
Via PSFK: http://www.psfk.com/2012/02/bamboo-android-smartphone.html#ixzz1lhi4UlfM
Watch more on: http://www.youtube.com/watch?v=B-wc0QGuMow!
41. MICROSOFTʻS ILLUMISHARE"
IllumiShare enables remote people to share any physical or digital object on any surface. It is a low-cost, peripheral
device that looks like a desk lamp, and just like a lamp lights up a surface at which it is pointed and turns it in to a shared
space.To do this, IllumiShare uses a camera-projector pair where the camera captures video of the local workspace and
sends it to the remote space and the projector projects video of the remote workspace onto the local space. With
IllumiShare people can sketch together using real ink and paper, remote meeting attendees can interact with conference
room whiteboards, and children can have remote play dates in which they interact with real toys.!
Via: http://blogs.technet.com/b/next/archive/2012/02/27/microsoft-research-shows-illumishare-and-blows-my-mind.aspx
Watch it on: http://www.youtube.com/watch?v=ewmw8fUTa0Y!
43. USING BRAIN POWER TO CONTROL TECH"
The keyboard and TV remote control may be the ways we interact with our technology at present but this could change
quite considerably in the future. This report takes a look at how the future of brain control for devices could look like and
what can be achieved with the power of positive thinking. !
Via: http://news.bbc.co.uk/2/hi/programmes/click_online/9699536.stm!
44. THE FUTURE OF DIGITAL DISPLAYS"
Corning, the worlds leading high-tech glass manufacturer released “A Day Made Of Glass 2: Same Day” which takes a
futureistic look at glass technology and provides an insight into the future of digital displays.!
Via: http://www.digitalbuzzblog.com/video-the-future-of-digital-displays-part-2/!
Watch it on youtube: http://www.youtube.com/watch?v=jZkHpNnXLB0!
45. PINTEREST: THE ULTIMATE GUIDE"
Check out this nice little summary on the hottest start-up thatʼs on everyoneʼs radar at the moment – Pinterest.!
View it here: Via: http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788!
46. FACEBOOK TIMELINE ARRIVES FOR BUSINESS"
For anyone working in social media, itʼs necessary to know the ins and outs of the new facebook time. This article covers
the key features and preps you on how to get a company ready for the Facebook-wide rollout on March 30th. !
Via: http://www.pcworld.com/businesscenter/article/251005/
facebook_timeline_arrives_for_business_prepare_your_page.html!
47. THE HISTORY OF MARKETING"
This infographic shows an exhaustive timeline through the lens of marketing history. It takes a look at how technology
has changed the way marketers do their jobs, how consumers have responded (not always so favorably).!
Via: http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline-
INFOGRAPHIC.aspx/?source=blogtwitter!
View the infographic here: http://blog.hubspot.com/Portals/249/images/the-history-of-marketing-HUBSPOT-
resized-600.jpg!
48. Released by Planning Department Frankfurt
February 2012
For submission of interesting news, inspiration and comments
please submit to planning@leoburnett.de