SlideShare a Scribd company logo
1 of 18
Quotations

Communications 211

12/05/13

1
Introduction
In his book, “The Craft of
Interviewing,” Tom Brady extols
quotes as “those brief, brilliant
bursts of life.” Ideally, that’s what
they are. Unfortunately, though,
many quotes are neither brief, nor
brilliant but lifeless and verbose
-- From AP Guide to News Writing,
Rene J. Cappon
12/05/13

2
Campbell’s 10 quote tips












12/05/13

1. Ordinarily, put attribution after a direct quote or
paraphrase.
2. If the speaker is changing, put attribution first.
Paraphrase the second quote.
3. Do not stack direct quotes.
4. Ordinarily, place the noun or pronoun before
the verb in attribution.
“Everything is under control,” the sheriff said.
“I enjoy the challenge,” said Jack Berry,
associate dean for graduate studies.
5. Place long titles after the name. Capitalize
short titles if used before name.

3
Campbell’s 10 quote tips











12/05/13

6. Set off quotes in separate paragraphs.
7. Avoid quotes of more than 3-4 sentences.
8. Break up longer quotes with a name. Only
break between sentences.
Example: “The story is told through a lot of
flashbacks and from a lot of different angles,”
Lisa Kudrow said. “And except for the police and
me all of the characters are capable of lying.”
9. Place commas, question marks(if part of
quote) and periods inside quotation marks
10. Avoid double attribution
The commissioner said he would move promptly
against what he called an “outrageous situation.”
4
When to quote?




12/05/13

Too many writers seem to assume
that quotation marks, by
themselves, can transform a grunt
into a great fugue.
Example: Smith said he accepted
the job because it represented a
“challenge.”

5
When to quote?




12/05/13

The senator said that “during the
period of time, which covered six
years, the committee held a total of
only six days of hearings.”
The senator said the subcommittee
held only six days of hearings in as
many years.

6
When to quote?
Use quotes for specific, vivid and
descriptive statements and to capture
inner feelings and personality.
“We can’t make ends meet,” said the 36year-old waitress and mother of three
who lives in the capital. “Everything’s
going up. We used to buy meat most
days, but that’s out of the question. We
have to line up for hours for sugar and
rice. And then we’re told we can’t have
wage increases.”
-- N.Y. Times
12/05/13

7
When to quote?
“By the time they get in here, there’s
no more belligerence, no more
fight,” an attendant said. “They’re
really quite cooperative and polite
at this final stage. They just sit
there and die quietly.”
-- N.Y. Times

12/05/13

8
Help wanted
[sometimes]






12/05/13

A parenthetical insert may be used to
explain a technical word or to clarify a
pronoun reference.
Right: “He said he had no idea why he
[Smith] didn’t show up for work with the
others.”
Wrong: “I guess he [the driver] just hates
hitchhikers. They [highway motorists] do
it all the time. They swerve at you like
they are trying to hit you. This is the first
time one of us [referring to highway
tramps in general] every really got hit.”
9
Said of trap




12/05/13

“It’s rare. We don’t usually get that
many large petitions,” Richard
Markse, a railroad spokesman,
said of the 300 signatures Field
collected.
Fields collected 300 signatures.
“It’s rare,” said Richard Markse, a
railroad spokesman. “We don’t
usually get that many large
petitions.”
10
Haphazard attribution








12/05/13

Make sure the reader knows who’s
speaking
Don’t overattribute in running quotations
Don’t disrupt the flow of the sentence
“The charge is not,” the lawyer said,
“warranted in the slightest degree.”
“This is the second time,” the angry
senator said, “the agency has violated its
own regulations.”
11
Watch the context
“There may be occasions, crimes, when the
death penalty appears justified. At least
many people think so. I have sometimes
leaned that way myself, but to my mind,
large problems remain.
A longtime opponent of capital punishment
said today that on occasions “the death
penalty appears justified.”
“I have sometimes leaned that way myself,”
he added, though “large problems
always remain.”
12/05/13

12
Watch the context
Reporter: Do you feel the verdict was
wrong, that it was a gross miscarriage of
justice?
Source: Well, yes.
Copy: He said he “felt that the verdict
wrong and a gross miscarriage of
justice.”
Correction: He said “yes” to a reporter’s
question whether he felt . . .

12/05/13

13
Overextended
attribution




12/05/13

Do not attribute wording and coloring
obviously different from the source’s
own.
WASHINGTON – The nation’s
unemployment rate shot up from 6.2
percent to 7 percent in April, the highest
level in 2 years. It is a powerful sign that
the inflation-wracked economy is now
being squeezed by the rise of recession,
the government reported today.
14
A Band-Aid may help


12/05/13

You can fix up small grammatical
problems, dialect and nonstandard English.

15
Expletive deleted






12/05/13

Avoid casual profanity and
vulgarisms.
Use obscenities, profanities,
vulgarities entry in AP Stylebook
as a guide.
Also see nationalities and races
to handle ethnic slurs on page 169.

16
Paraphrase to the
rescue






12/05/13

Don’t unnecessarily embarrass a
source.
“What is lacking is not indifference
and apathy” suggests Joseph
Guinn, vice president of the
association. “The general public
just doesn’t understand the
education value.”
Guinn said that apathy and
indifference were not the problem.
17
Overview






12/05/13

Give it the overused test
“It’s a great challenge.”
“It sounded like a freight train (or
an atom bomb).”
“I like people.”

18

More Related Content

Viewers also liked

Ringkasan Penelitian Kesadaran Masyarakat dalam berkendara
Ringkasan Penelitian Kesadaran Masyarakat dalam berkendaraRingkasan Penelitian Kesadaran Masyarakat dalam berkendara
Ringkasan Penelitian Kesadaran Masyarakat dalam berkendaraimadotcom
 
Presentación dubai
Presentación dubai Presentación dubai
Presentación dubai covaachina
 
Потребителький брендинг в 2015: эффективные инструменты удержания потребителей
Потребителький брендинг в 2015: эффективные инструменты удержания потребителейПотребителький брендинг в 2015: эффективные инструменты удержания потребителей
Потребителький брендинг в 2015: эффективные инструменты удержания потребителейCORUNA BRANDING
 
ETTW Marie-Hélène Boulanger: Intra-EU mobility: State of play commission act...
ETTW  Marie-Hélène Boulanger: Intra-EU mobility: State of play commission act...ETTW  Marie-Hélène Boulanger: Intra-EU mobility: State of play commission act...
ETTW Marie-Hélène Boulanger: Intra-EU mobility: State of play commission act...euromonde
 

Viewers also liked (9)

Ringkasan Penelitian Kesadaran Masyarakat dalam berkendara
Ringkasan Penelitian Kesadaran Masyarakat dalam berkendaraRingkasan Penelitian Kesadaran Masyarakat dalam berkendara
Ringkasan Penelitian Kesadaran Masyarakat dalam berkendara
 
Brosura criosauna
Brosura criosaunaBrosura criosauna
Brosura criosauna
 
Presentation final version - копия (2)
Presentation   final version - копия (2)Presentation   final version - копия (2)
Presentation final version - копия (2)
 
Presentación dubai
Presentación dubai Presentación dubai
Presentación dubai
 
Потребителький брендинг в 2015: эффективные инструменты удержания потребителей
Потребителький брендинг в 2015: эффективные инструменты удержания потребителейПотребителький брендинг в 2015: эффективные инструменты удержания потребителей
Потребителький брендинг в 2015: эффективные инструменты удержания потребителей
 
Presentación de vida
Presentación de vidaPresentación de vida
Presentación de vida
 
Mlm software
Mlm softwareMlm software
Mlm software
 
Qs
QsQs
Qs
 
ETTW Marie-Hélène Boulanger: Intra-EU mobility: State of play commission act...
ETTW  Marie-Hélène Boulanger: Intra-EU mobility: State of play commission act...ETTW  Marie-Hélène Boulanger: Intra-EU mobility: State of play commission act...
ETTW Marie-Hélène Boulanger: Intra-EU mobility: State of play commission act...
 

Similar to Newquotes

Quotations and Attributions 2011
Quotations and Attributions 2011Quotations and Attributions 2011
Quotations and Attributions 2011Lorraine Stratton
 
Practice Essays For Gmat. Online assignment writing service.
Practice Essays For Gmat. Online assignment writing service.Practice Essays For Gmat. Online assignment writing service.
Practice Essays For Gmat. Online assignment writing service.Kathleen Ward
 
The Case Study of Jim, Week Six The body or text (i.e., not rest.docx
The Case Study of Jim, Week Six The body or text (i.e., not rest.docxThe Case Study of Jim, Week Six The body or text (i.e., not rest.docx
The Case Study of Jim, Week Six The body or text (i.e., not rest.docxmattinsonjanel
 
Quotations and attributions in journalism
Quotations and attributions in journalismQuotations and attributions in journalism
Quotations and attributions in journalismLorraine Stratton
 
Methods of paragraph development
Methods of paragraph developmentMethods of paragraph development
Methods of paragraph developmentpinebits
 
Domestic Violence Talk
Domestic Violence TalkDomestic Violence Talk
Domestic Violence TalkAllison Levin
 
How To Cite A Website In An Essa
How To Cite A Website In An EssaHow To Cite A Website In An Essa
How To Cite A Website In An EssaSara Alvarez
 
Tell Tale Heart Essay Ideas. Online assignment writing service.
Tell Tale Heart Essay Ideas. Online assignment writing service.Tell Tale Heart Essay Ideas. Online assignment writing service.
Tell Tale Heart Essay Ideas. Online assignment writing service.Beth Payne
 
Examples Of An Expository Essay Introduction
Examples Of An Expository Essay IntroductionExamples Of An Expository Essay Introduction
Examples Of An Expository Essay IntroductionAlexis Thelismond
 
Essay Friendly Cricket Match
Essay Friendly Cricket MatchEssay Friendly Cricket Match
Essay Friendly Cricket MatchEllen Blackburn
 
STEP 1 For Custom Writing Paper Custom Writing, Writin
STEP 1 For Custom Writing Paper Custom Writing, WritinSTEP 1 For Custom Writing Paper Custom Writing, Writin
STEP 1 For Custom Writing Paper Custom Writing, WritinMichele Johnson
 
College Essay Format Simple Ste
College Essay Format Simple SteCollege Essay Format Simple Ste
College Essay Format Simple SteTracy Berry
 

Similar to Newquotes (20)

Quotations
QuotationsQuotations
Quotations
 
Features
FeaturesFeatures
Features
 
Tips for covering crime news
Tips for covering crime newsTips for covering crime news
Tips for covering crime news
 
Quotations and Attributions 2011
Quotations and Attributions 2011Quotations and Attributions 2011
Quotations and Attributions 2011
 
Practice Essays For Gmat. Online assignment writing service.
Practice Essays For Gmat. Online assignment writing service.Practice Essays For Gmat. Online assignment writing service.
Practice Essays For Gmat. Online assignment writing service.
 
The Case Study of Jim, Week Six The body or text (i.e., not rest.docx
The Case Study of Jim, Week Six The body or text (i.e., not rest.docxThe Case Study of Jim, Week Six The body or text (i.e., not rest.docx
The Case Study of Jim, Week Six The body or text (i.e., not rest.docx
 
Steve harney september 2009 ppt
Steve harney september 2009 pptSteve harney september 2009 ppt
Steve harney september 2009 ppt
 
Details details details
Details details detailsDetails details details
Details details details
 
Quotations and attributions in journalism
Quotations and attributions in journalismQuotations and attributions in journalism
Quotations and attributions in journalism
 
Methods of paragraph development
Methods of paragraph developmentMethods of paragraph development
Methods of paragraph development
 
Domestic Violence Talk
Domestic Violence TalkDomestic Violence Talk
Domestic Violence Talk
 
LINKING WORDS
LINKING WORDSLINKING WORDS
LINKING WORDS
 
How To Cite A Website In An Essa
How To Cite A Website In An EssaHow To Cite A Website In An Essa
How To Cite A Website In An Essa
 
Tell Tale Heart Essay Ideas. Online assignment writing service.
Tell Tale Heart Essay Ideas. Online assignment writing service.Tell Tale Heart Essay Ideas. Online assignment writing service.
Tell Tale Heart Essay Ideas. Online assignment writing service.
 
Examples Of An Expository Essay Introduction
Examples Of An Expository Essay IntroductionExamples Of An Expository Essay Introduction
Examples Of An Expository Essay Introduction
 
Essay Friendly Cricket Match
Essay Friendly Cricket MatchEssay Friendly Cricket Match
Essay Friendly Cricket Match
 
STEP 1 For Custom Writing Paper Custom Writing, Writin
STEP 1 For Custom Writing Paper Custom Writing, WritinSTEP 1 For Custom Writing Paper Custom Writing, Writin
STEP 1 For Custom Writing Paper Custom Writing, Writin
 
College Essay Format Simple Ste
College Essay Format Simple SteCollege Essay Format Simple Ste
College Essay Format Simple Ste
 
HEADLINE.docx
HEADLINE.docxHEADLINE.docx
HEADLINE.docx
 
Character revised
Character revisedCharacter revised
Character revised
 

More from Joel J. Campbell

More from Joel J. Campbell (20)

Opeds
OpedsOpeds
Opeds
 
314socialmediaaudit
314socialmediaaudit314socialmediaaudit
314socialmediaaudit
 
Socialmedialandmines
SocialmedialandminesSocialmedialandmines
Socialmedialandmines
 
Style2016revision
Style2016revisionStyle2016revision
Style2016revision
 
UTAH SPJ UVU TRAINING
UTAH SPJ UVU TRAININGUTAH SPJ UVU TRAINING
UTAH SPJ UVU TRAINING
 
The writing coach
The writing coachThe writing coach
The writing coach
 
Investigating non profits
Investigating non profitsInvestigating non profits
Investigating non profits
 
Utahethnicpress
UtahethnicpressUtahethnicpress
Utahethnicpress
 
Byu radio programs (2)
Byu radio programs (2)Byu radio programs (2)
Byu radio programs (2)
 
2016 Religion and Media Interest Group Call for Panel Sessions and Pre-Confer...
2016 Religion and Media Interest Group Call for Panel Sessions and Pre-Confer...2016 Religion and Media Interest Group Call for Panel Sessions and Pre-Confer...
2016 Religion and Media Interest Group Call for Panel Sessions and Pre-Confer...
 
What is journalism
What is journalismWhat is journalism
What is journalism
 
School p rpresent
School p rpresentSchool p rpresent
School p rpresent
 
Civic Journalism
Civic JournalismCivic Journalism
Civic Journalism
 
Mormons and the media
Mormons and the mediaMormons and the media
Mormons and the media
 
The journalist in cinema archetypes
The journalist in cinema archetypesThe journalist in cinema archetypes
The journalist in cinema archetypes
 
Compelling leads
Compelling leadsCompelling leads
Compelling leads
 
Quick start leads
Quick start leadsQuick start leads
Quick start leads
 
Why Freedom of Information
Why Freedom of InformationWhy Freedom of Information
Why Freedom of Information
 
Investigating non profits
Investigating non profitsInvestigating non profits
Investigating non profits
 
Verification
VerificationVerification
Verification
 

Recently uploaded

A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersChitralekhaTherkar
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Celine George
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
MENTAL STATUS EXAMINATION format.docx
MENTAL     STATUS EXAMINATION format.docxMENTAL     STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxPoojaSen20
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting DataJhengPantaleon
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 

Recently uploaded (20)

A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of Powders
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
MENTAL STATUS EXAMINATION format.docx
MENTAL     STATUS EXAMINATION format.docxMENTAL     STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docx
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 

Newquotes

  • 2. Introduction In his book, “The Craft of Interviewing,” Tom Brady extols quotes as “those brief, brilliant bursts of life.” Ideally, that’s what they are. Unfortunately, though, many quotes are neither brief, nor brilliant but lifeless and verbose -- From AP Guide to News Writing, Rene J. Cappon 12/05/13 2
  • 3. Campbell’s 10 quote tips        12/05/13 1. Ordinarily, put attribution after a direct quote or paraphrase. 2. If the speaker is changing, put attribution first. Paraphrase the second quote. 3. Do not stack direct quotes. 4. Ordinarily, place the noun or pronoun before the verb in attribution. “Everything is under control,” the sheriff said. “I enjoy the challenge,” said Jack Berry, associate dean for graduate studies. 5. Place long titles after the name. Capitalize short titles if used before name. 3
  • 4. Campbell’s 10 quote tips        12/05/13 6. Set off quotes in separate paragraphs. 7. Avoid quotes of more than 3-4 sentences. 8. Break up longer quotes with a name. Only break between sentences. Example: “The story is told through a lot of flashbacks and from a lot of different angles,” Lisa Kudrow said. “And except for the police and me all of the characters are capable of lying.” 9. Place commas, question marks(if part of quote) and periods inside quotation marks 10. Avoid double attribution The commissioner said he would move promptly against what he called an “outrageous situation.” 4
  • 5. When to quote?   12/05/13 Too many writers seem to assume that quotation marks, by themselves, can transform a grunt into a great fugue. Example: Smith said he accepted the job because it represented a “challenge.” 5
  • 6. When to quote?   12/05/13 The senator said that “during the period of time, which covered six years, the committee held a total of only six days of hearings.” The senator said the subcommittee held only six days of hearings in as many years. 6
  • 7. When to quote? Use quotes for specific, vivid and descriptive statements and to capture inner feelings and personality. “We can’t make ends meet,” said the 36year-old waitress and mother of three who lives in the capital. “Everything’s going up. We used to buy meat most days, but that’s out of the question. We have to line up for hours for sugar and rice. And then we’re told we can’t have wage increases.” -- N.Y. Times 12/05/13 7
  • 8. When to quote? “By the time they get in here, there’s no more belligerence, no more fight,” an attendant said. “They’re really quite cooperative and polite at this final stage. They just sit there and die quietly.” -- N.Y. Times 12/05/13 8
  • 9. Help wanted [sometimes]    12/05/13 A parenthetical insert may be used to explain a technical word or to clarify a pronoun reference. Right: “He said he had no idea why he [Smith] didn’t show up for work with the others.” Wrong: “I guess he [the driver] just hates hitchhikers. They [highway motorists] do it all the time. They swerve at you like they are trying to hit you. This is the first time one of us [referring to highway tramps in general] every really got hit.” 9
  • 10. Said of trap   12/05/13 “It’s rare. We don’t usually get that many large petitions,” Richard Markse, a railroad spokesman, said of the 300 signatures Field collected. Fields collected 300 signatures. “It’s rare,” said Richard Markse, a railroad spokesman. “We don’t usually get that many large petitions.” 10
  • 11. Haphazard attribution      12/05/13 Make sure the reader knows who’s speaking Don’t overattribute in running quotations Don’t disrupt the flow of the sentence “The charge is not,” the lawyer said, “warranted in the slightest degree.” “This is the second time,” the angry senator said, “the agency has violated its own regulations.” 11
  • 12. Watch the context “There may be occasions, crimes, when the death penalty appears justified. At least many people think so. I have sometimes leaned that way myself, but to my mind, large problems remain. A longtime opponent of capital punishment said today that on occasions “the death penalty appears justified.” “I have sometimes leaned that way myself,” he added, though “large problems always remain.” 12/05/13 12
  • 13. Watch the context Reporter: Do you feel the verdict was wrong, that it was a gross miscarriage of justice? Source: Well, yes. Copy: He said he “felt that the verdict wrong and a gross miscarriage of justice.” Correction: He said “yes” to a reporter’s question whether he felt . . . 12/05/13 13
  • 14. Overextended attribution   12/05/13 Do not attribute wording and coloring obviously different from the source’s own. WASHINGTON – The nation’s unemployment rate shot up from 6.2 percent to 7 percent in April, the highest level in 2 years. It is a powerful sign that the inflation-wracked economy is now being squeezed by the rise of recession, the government reported today. 14
  • 15. A Band-Aid may help  12/05/13 You can fix up small grammatical problems, dialect and nonstandard English. 15
  • 16. Expletive deleted    12/05/13 Avoid casual profanity and vulgarisms. Use obscenities, profanities, vulgarities entry in AP Stylebook as a guide. Also see nationalities and races to handle ethnic slurs on page 169. 16
  • 17. Paraphrase to the rescue    12/05/13 Don’t unnecessarily embarrass a source. “What is lacking is not indifference and apathy” suggests Joseph Guinn, vice president of the association. “The general public just doesn’t understand the education value.” Guinn said that apathy and indifference were not the problem. 17
  • 18. Overview     12/05/13 Give it the overused test “It’s a great challenge.” “It sounded like a freight train (or an atom bomb).” “I like people.” 18