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New Technology

                                   Ólafur Andri Ragnarsson




Copyright © 2012 Ólafur Andri Ragnarsson                     1
Stephen Elop,
                                           CEO Nokia
Copyright © 2012 Ólafur Andri Ragnarsson               2
Copyright © 2012 Ólafur Andri Ragnarsson   3
In 2002 Nokia had 35% of
        the worlds mobile market




                                           In 2006 Nokia had 73.6% of the
                                           worlds smartphone market


Copyright © 2012 Ólafur Andri Ragnarsson                                    4
Falling from glory




           Nokia stock price 2007-2011




Copyright © 2012 Ólafur Andri Ragnarsson   5
The iPhone Effect




Copyright © 2012 Ólafur Andri Ragnarsson                       6
Shift in power




Copyright © 2012 Ólafur Andri Ragnarsson   7
Shift in power




Copyright © 2012 Ólafur Andri Ragnarsson   8
Early 2011, Elop said in a memo they were
        standing on a burning platform




                                                    Flickr! photo by Micky.!
Copyright © 2012 Ólafur Andri Ragnarsson                                9
February 11th 2011, Nokia announced
a partnership with Microsoft




 Copyright © 2012 Ólafur Andri Ragnarsson   10
Western Union 1878
             7,500 offices
             12.000 employees
             200,000 miles of cable



Copyright © 2012 Ólafur Andri Ragnarsson   11
Alexander G. Bell, 1876
Copyright © 2012 Ólafur Andri Ragnarsson   12
"This 'telephone' has too many
  shortcomings to be seriously
  considered as a means of
  communication. The device is
  inherently of no value to us."
  - Western Union internal memo, 1876.




Copyright © 2012 Ólafur Andri Ragnarsson   13
Copyright © 2012 Ólafur Andri Ragnarsson   14
Britannica 1990
                              Sales: $650 million
Copyright © 2012 Ólafur Andri Ragnarsson            15
Copyright © 2012 Ólafur Andri Ragnarsson   16
By January 2010, Blockbuster
operated 5,200 stores worldwide
Copyright © 2012 Ólafur Andri Ragnarsson   17
By September 2010, Blockbuster
 files for bankruptcy




Copyright © 2012 Ólafur Andri Ragnarsson   18
Copyright © 2012 Ólafur Andri Ragnarsson   19
Technology is one
                          of the major
                       factors in change



Copyright © 2012 Ólafur Andri Ragnarsson   20
In the next few years about billion people will
           connect for the first time to the Internet
           TV stations as we know them will go out of
           business
           CDs and DVDs are not the future distribution
           format for music
           Printed newspapers will go out of business
           Mobile phones will dominate Internet traffic
           Social networks will be shape the next
           generation in more ways than we see today
           Real-time news will be handled by people not
           news organization
           E-books will take over
           Credit cards will disappear
           Cars will be self-driven
           Printing object at home
Copyright © 2012 Ólafur Andri Ragnarsson                     21
Technology Trends




                                           “Life is lived forward but understood backwards”
                                                                         - Sören Kierkegaard


Copyright © 2012 Ólafur Andri Ragnarsson                                                 22
Disruptive Technologies




                                            “In questions of science, the authority of a thousand is
                                           not worth the humble reasoning of a single individual.”
                                                                                     - Galileo Galilie

Copyright © 2012 Ólafur Andri Ragnarsson                                                           23
Copyright © 2012 Ólafur Andri Ragnarsson   24
There is a fundamental
cultural shift taking place




Copyright © 2012 Ólafur Andri Ragnarsson                                   26
                                           Picture by Flickr user Shaggyshoo
Every                 48
             content is created as since
                                           hours as much


             the dawn of man though 2004




Copyright © 2012 Ólafur Andri Ragnarsson                   27
If your business has not been
                                     disrupted by the Internet, it will




The digital online world

 Copyright © 2012 Ólafur Andri Ragnarsson                             28
2000                                2010


                          iMac                       iPhone
         Mac OS 9.0.4                           iOS 4.0
         500 MHz PowerPC G3 CPU, 128MB Memory   1 Ghz ARM A4 CPU, 512MB Memory
         Screen - 786K pixels                   Screen - 614K pixels
         Storage - 30GB Hard Drive              Storage - 32GB Flash Drive



Source: Ars Technical Images: Apple

    Copyright © 2012 Ólafur Andri Ragnarsson                                     29
Digital
lifestyle
The Cloud




            Digital
            online
            World
Digital Online World



                                   Work
Consuming                          More       Browsing    Reading    Checking
   Video                       information   Consuming   Consuming    Mobile
Information                      Focused      content     content      Now




Copyright © 2012 Ólafur Andri Ragnarsson                                    32
How can we
       predict
       technology?




Copyright © 2012 Ólafur Andri Ragnarsson   33

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New Technology 2012 Lecture 01 - introduction

  • 1. New Technology Ólafur Andri Ragnarsson Copyright © 2012 Ólafur Andri Ragnarsson 1
  • 2. Stephen Elop, CEO Nokia Copyright © 2012 Ólafur Andri Ragnarsson 2
  • 3. Copyright © 2012 Ólafur Andri Ragnarsson 3
  • 4. In 2002 Nokia had 35% of the worlds mobile market In 2006 Nokia had 73.6% of the worlds smartphone market Copyright © 2012 Ólafur Andri Ragnarsson 4
  • 5. Falling from glory Nokia stock price 2007-2011 Copyright © 2012 Ólafur Andri Ragnarsson 5
  • 6. The iPhone Effect Copyright © 2012 Ólafur Andri Ragnarsson 6
  • 7. Shift in power Copyright © 2012 Ólafur Andri Ragnarsson 7
  • 8. Shift in power Copyright © 2012 Ólafur Andri Ragnarsson 8
  • 9. Early 2011, Elop said in a memo they were standing on a burning platform Flickr! photo by Micky.! Copyright © 2012 Ólafur Andri Ragnarsson 9
  • 10. February 11th 2011, Nokia announced a partnership with Microsoft Copyright © 2012 Ólafur Andri Ragnarsson 10
  • 11. Western Union 1878 7,500 offices 12.000 employees 200,000 miles of cable Copyright © 2012 Ólafur Andri Ragnarsson 11
  • 12. Alexander G. Bell, 1876 Copyright © 2012 Ólafur Andri Ragnarsson 12
  • 13. "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." - Western Union internal memo, 1876. Copyright © 2012 Ólafur Andri Ragnarsson 13
  • 14. Copyright © 2012 Ólafur Andri Ragnarsson 14
  • 15. Britannica 1990 Sales: $650 million Copyright © 2012 Ólafur Andri Ragnarsson 15
  • 16. Copyright © 2012 Ólafur Andri Ragnarsson 16
  • 17. By January 2010, Blockbuster operated 5,200 stores worldwide Copyright © 2012 Ólafur Andri Ragnarsson 17
  • 18. By September 2010, Blockbuster files for bankruptcy Copyright © 2012 Ólafur Andri Ragnarsson 18
  • 19. Copyright © 2012 Ólafur Andri Ragnarsson 19
  • 20. Technology is one of the major factors in change Copyright © 2012 Ólafur Andri Ragnarsson 20
  • 21. In the next few years about billion people will connect for the first time to the Internet TV stations as we know them will go out of business CDs and DVDs are not the future distribution format for music Printed newspapers will go out of business Mobile phones will dominate Internet traffic Social networks will be shape the next generation in more ways than we see today Real-time news will be handled by people not news organization E-books will take over Credit cards will disappear Cars will be self-driven Printing object at home Copyright © 2012 Ólafur Andri Ragnarsson 21
  • 22. Technology Trends “Life is lived forward but understood backwards” - Sören Kierkegaard Copyright © 2012 Ólafur Andri Ragnarsson 22
  • 23. Disruptive Technologies “In questions of science, the authority of a thousand is not worth the humble reasoning of a single individual.” - Galileo Galilie Copyright © 2012 Ólafur Andri Ragnarsson 23
  • 24. Copyright © 2012 Ólafur Andri Ragnarsson 24
  • 25.
  • 26. There is a fundamental cultural shift taking place Copyright © 2012 Ólafur Andri Ragnarsson 26 Picture by Flickr user Shaggyshoo
  • 27. Every 48 content is created as since hours as much the dawn of man though 2004 Copyright © 2012 Ólafur Andri Ragnarsson 27
  • 28. If your business has not been disrupted by the Internet, it will The digital online world Copyright © 2012 Ólafur Andri Ragnarsson 28
  • 29. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash Drive Source: Ars Technical Images: Apple Copyright © 2012 Ólafur Andri Ragnarsson 29
  • 31. The Cloud Digital online World
  • 32. Digital Online World Work Consuming More Browsing Reading Checking Video information Consuming Consuming Mobile Information Focused content content Now Copyright © 2012 Ólafur Andri Ragnarsson 32
  • 33. How can we predict technology? Copyright © 2012 Ólafur Andri Ragnarsson 33