The document outlines a project to study the factors of internet banking that can impact customer retention at Mutual Trust Bank Ltd. The objectives are to understand the internet banking system, identify problems, and determine how it affects customers and employees. Primary data will be collected through surveys and interviews, while secondary data comes from annual reports and documents. A questionnaire using a 5-point Likert scale will evaluate service quality, responsiveness, privacy, assurance, and reliability. Preliminary findings found a relationship between these variables and customer retention. Implementation will consider costs, timeline, and scope.
3. INTRODUCTION
Internet banking is a very common service
that is provided by most of the commercial
banks.
Mutual Trust Bank Ltd. is one of them.
Now internet banking is a very popular form
of transaction among peoples.
Because by this they can do their various
banking activities without going to the bank
and in a very short.
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4. PURPOSE OF THE PROJECT
The purpose of this
project is to find out the
factors of internet banking
that can impact to
retaining customer in the
context of Mutual Trust
Bank Ltd.
It will help the
researchers to look into
the overall condition of
internet banking service.
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5. MISSION AND VISION
The mission of "We aspire to be one of the
most admired
Banks in the nation and be recognized as an
innovative and client-focused company,
Enabled by cutting-edge technology, a
dynamic workforce and a wide array of
financial products and services.
Vision:
1. One of the Best Performing Banks .
2. The Bank of Choice.
3. A Truly World-class Bank.
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6. OBJECTIVE
The impact of internet banking on customer
Specific Objectives:
To understand the internet banking system.
To identify the problems of internet banking
system.
To find out the problem of client and employees
to changes in internet
To identify the problem in operation of internet
banking in the banks website.
To know the terms, rules and condition of
internet banking.
Trust Bank LTD to their clients.
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7. METHODOLOGY OF THE PROJECT
Primary Data:
Taking information of there personal account
Personal observation.
Face to face conversation with the officers.
Face to face conversation with the clients.
Secondary data:
The secondary data of this report are collected from
Annual report.
Internet sources.
General reports.
Annual reports.
Official documents
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8. TOOLS AND TECHNIQUES
A structured questionnaire was selected for
this study.
The questionnaire is consisting of 18
questions regarding Service Quality,
Responsiveness, Privacy & Security,
Assurance and Reliability.
Each item is of 5 point Liker scale, that
ranges from 1(strongly disagree) to 5
(strongly agree).
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9. FINDINGS:
After analyzing the data we have find that there is
reliability between the independent variables and
dependent variables.
That's mean the questions are clear to the
audience.
After the regression analysis we can see that the
value of the independent variables have a positive
effect on the dependent variable.
In the correlation analysis there are moderately
significant relationship between the independent
variables and the dependent variable.
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