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Doing Business in Australia 
-Kala Madhavan Madam 
(Perspective Management)
GGrroouupp MMeemmbbeerrss 
 Swapnil Baikerikar - 04 
 Avanti Darade – 12 
 Sayali Phatak – 44 
 Tushar Sadhye – 47 
 Nikita Watve - 55
WWhhaatt ddooeess PPEESSTTLLEE AAnnaallyyssiiss mmeeaann?? 
 It’s Framework used to scan the organization's 
external macro environment. 
 Letters PESTLE stands for- 
I. Political 
II. Economical 
III. Socio – Cultural 
IV. Technological 
V. Legal 
VI. Ecological
PPoolliittiiccaall EEnnvviirroonnmmeenntt 
 Meaning- Political environment refers to the stability of 
the political environment & the attitudes of political 
parties/movements.’ 
 This manifest in government influence on tax policies, or 
government involvement in trading agreements. 
 In case of Australia, it is a liberal-capitalistic democracy. 
Here, the state keeps interfering substantially in the 
economy through various roles; for instance parliament 
might decide to set up importation taxes aimed to protect 
the national economy or environmental protection laws 
aimed to protect the natural heritage of the country.
How does Government iinntteerrvveennee iinn IInntteerrnnaattiioonnaall 
BBuussiinneessss?? ((HHoommee ccoouunnttrryy ii..ee.. IInnddiiaa)) 
 Tariffs 
 Subsidies 
 Import quotas & VER(voluntary export restraints ) 
 Currency controls 
 Local content requirements 
 Anti-dumping rules 
 Export financing 
 Free- trade zone 
 Administrative policies
Why businesses cchhoooossee AAuussttrraalliiaa ((SSyyddnneeyy && 
NNeeww SSoouutthh WWaalleess))-- HHoosstt CCoouunnttrryy 
 Sydney – business & financial capital 
 Strength , Stability & open Government 
 Time zone advantage 
 Favorable tax system 
 Competitive business costs 
 World class infrastructure & communications
EEccoonnoommiiccaall EEnnvviirroonnmmeenntt 
 Meaning :It refers to economic conditions, systems, 
policies of respective country. 
 Economic factors that commonly affect businesses 
include consumer confidence, employment, interest 
rates and inflation. 
 In case of Australia, it is one of the largest capitalist 
economies in the world. It is dominated by service 
sector. Economic growth is dependent on mining and 
agriculture sectors.
How does eeccoonnoommiicc ffaaccttoorrss (( ooff hhoommee ccoouunnttrryy 
ii..ee.. IInnddiiaa)) ddeetteerrmmiinneess bbuussiinneessss ccoonnddiittiioonnss)) 
 Economic condition 
 Economic system 
 Government Policies 
 Industrial policies 
 Import export policies 
 Demographic factors:- 
I. Population 
II. Income level 
III. Age 
IV. Demand etc.
Why to do business iinn AAuussttrraalliiaa?? ((hhoosstt ccoouunnttrryy)) 
 Ease of doing business index: 10th rank 
 Continuous economic growth 
 Low unemployment 
 Contained inflation 
 Very low public debt 
 Strong and stable financial system 
 Open market with minimal restrictions
SOCIO CULTURAL ENVIRONMENT 
 MEANING: 
 A set of beliefs, customs, practices and behavior that 
exists within a population. 
 International companies often include an examination of 
the socio-cultural environment prior to entering their 
target market. 
 Social environment has a great influence on the 
international business environment. 
 Culture is a sum total of man’s knowledge, beliefs, art, 
morals, laws, customs and any other capabilities and 
habits acquired by man as a member of society.
Social environment 
 Collection of diverse people: Australia is a collectivity of 
diverse peoples living in a relatively young society. 
 No official Religion: Anglicon 26.1%, Roman Catholic 
26%, Other Christian 24.3%, Non-Christian 11%, Other 
12.6% 
 Increase in level of Education: Today, Australians are 
more highly educated than ever before. 
 British Australian Tradition: There has been a focus on 
assimilating different cultural groups into the dominant 
British Australian traditions.
Cultural Environment 
 Factors that have shaped the national culture include the early small 
female population relative to that of men, which is said to have laid 
the foundations for a widespread ideology of mateship. 
 The involvement of Australian and New Zealand troops in World 
War I has been characterized as the symbolic birth of the nation. 
 Australia is a Multi-Cultural Society. 
 English is the primary language used in Australia. 
 Within the framework of Australia’s laws, all Australians have the 
right to express their culture and beliefs and to participate freely in 
Australia’s national life.
TTeecchhnnoollooggiiccaall EEnnvviirroonnmmeenntt 
 Technological factors include technological aspects such 
as R&D activity, automation, technology incentives and the rate of 
technological change. They can determine barriers to entry, minimum efficient 
production level and influence outsourcing decisions. Furthermore, 
technological shifts can affect costs, quality, and lead to innovation. 
 Research funding :- Gross Expenditure on R&D was $30 billion in 2010- 
2011.There are a number of government grants and funding programs available 
to assist Australian businesses develop and commercialize their IP, such as; 
 Export Market Development Grant 
 Innovation Investment Fund (IIF) 
 R&D Tax Incentive, etc
NNeeww DDiissccoovveerriieess aanndd IInnvveennttiioonnss 
 Here are some of the highlights of Australia’s Greatest 
Technological Achievements. 
 Refrigerator 
 Electric Drill 
 Black box Flight Recorder 
 Bionic Ear 
 Xerox Photocopying 
 Wifi 
 Lawn Movers 
 Anti Hacking Software Kernel, etc
EEnneerrggyy SSoouurrcceess && IInntteerrnneett 
 Energy in Australia includes energy and electricity production, consumption and 
export in Australia. Australia is a net energy exporter, and was the fourth-highest 
coal producer in the world in 2009. Fuels in Australia include fossil fuels such as 
coal, oil, natural gas, oil shale and also renewable sources such as wind power and 
solar power. 
 Permanent Internet access was first available in Australia to universities via AAR 
Net in 1989. The first commercial dial-up ISPs (Internet Service Providers) 
appeared in capital cities soon after and by the mid-1990s almost the entire country 
had a wide choice of dial-up Internet access providers. In present times Internet 
access is available through a range of technologies, chiefly hybrid fiber coaxial 
cable, DSL (digital subscriber line), ISDN and satellite Internet. 
 Internet statistics 
 In March 2007, there were approximately 4.33 million broadband subscribers in 
Australia and 2.09 million narrowband subscribers. Between December 2007 and 
June 2008 there was an increase in the number of wireless internet subscribers from 
433,000 to 809,000.
TTrraannssppoorrtt 
 There are many differing forms of transport operating in Australia 
for carriage of passengers and goods. There is a general reliance on 
road transport and the country is networked with about 900,000 km 
of roads. Private road haulage contractors compete to some extent 
with railway freight systems within and between states, particularly 
for agricultural products and minerals transport to ports. The rail 
network consists of over 40,000 km of track in total. Public 
transport is not as well developed in Australia as many other first 
world nations, for example none of the capital cities boast fully 
fledged metro rail systems and while the capital cities are connected 
to each other by rail services, they are not high speed services. 
Passengers and freight are also transported extensively by air 
between the 450 or so airports and airstrips around the country, 
particularly for business travel.
LLeeggaall EEnnvviirroonnmmeenntt 
 Understanding Australian regulatory obligations is essential 
for any business. These regulations are designed to ensure fair 
competition, sufficient protection for the relevant parties, and 
integrity in the market. 
 Australia’s business law is flexible and makes the procedure of 
opening up a business simple and easy to achieve for one and 
all.
SSTTEEPPSS BBEEFFOORREE SSEETTTTIINNGG UUPP OOFF 
BBUUSSSSIINNEESSSS 
 RReeggiisstteerriinngg aass aa ffoorreeiiggnn ccoommppaannyy 
 OObbttaaiinniinngg bbuussiinneessss pprreemmiisseess iinn AAuussttrraalliiaa 
 SSoouurrccee ooff FFiinnaannccee 
 EExxcchhaannggee ccoonnttrrooll
AAuussttrraalliiaann BBuussiinneessss TTaaxxeess 
 CORPORATE TAX 
 Goods and Services Tax (GST) 
 Capital Gains Tax 
 Other business taxes
IImmppoorrtt aanndd EExxppoorrtt RReegguullaattiioonnss 
 Australia is a member of the world trade organization and has 
undertaken not to raise tariff above level agreed in trade 
discussions. 
 Businesses considering importing should be aware of 
government regulations, duty taxes, permits that apply to 
imported goods. Imports that do not meet these requirements 
can be seized by the Australian Customs and Border 
Protection Service. 
 Exports are rarely subject to any form of tax in Australia.
IInntteelllleeccttuuaall PPrrooppeerrttyy RRiigghhttss 
 Patent protection 
 Trade mark protection 
 Copyright protection 
 Government Incentives and Grants:- 
 The Australian government offers a wide range of grant schemes 
and incentives to promote and develop foreign investment in 
Australia. 
 The Australian Trade Commission (Austrade) is a dedicated 
government agency that seeks to promote and support productive 
foreign investment into Australia. The incentives offered take a wide 
variety of forms including taxable grants, tax relief or the provision 
of infrastructure services at discounted rates. 
 Laws relating to competition and unfair trade practices
EEccoollooggiiccaall EEnnvviirroonnmmeenntt 
 Ecological environment refers to all living and non-living thing around us 
within which we live and work. People have a two way relationship with 
the ecological environment. An individual lives and work is affected by the 
ecological environment he or she lives in. At the same time ecological 
environment gets affected by the people in it. 
 Managers must take into account the ecological factors in their decision-- 
making. By ecology one can understand the relationship of people and 
other living things with their environment, such as soil, water, and air. 
 Land, water, and air pollution is of great concern to all people. Land may 
be polluted by industrial waste such as packaging. Water pollution may be 
caused, e.g., by hazardous waste and sewage. Air pollution can be caused 
by a variety of sources, such as acid rain, vehicle exhaust fumes, and 
carcinogens from manufacturing processes.
 Water: It's hardly surprising that on the world's driest 
inhabited continent, experts are concerned about how 
Australia looks after its water. 
 Climate change: It may be a global issue, but when 
scientists across the world are asked what the effects of 
climatic change will look like, they quickly point to 
Australia. 
 Energy: Australians are replacing fossil fuels by 
renewable powers like solar, wind, marine, etc.
thank you

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Pestle analysis for doing business in australia. it talks about different environments that affect your business in good ways or bad ways depending on how you use it.

  • 1. Doing Business in Australia -Kala Madhavan Madam (Perspective Management)
  • 2. GGrroouupp MMeemmbbeerrss  Swapnil Baikerikar - 04  Avanti Darade – 12  Sayali Phatak – 44  Tushar Sadhye – 47  Nikita Watve - 55
  • 3. WWhhaatt ddooeess PPEESSTTLLEE AAnnaallyyssiiss mmeeaann??  It’s Framework used to scan the organization's external macro environment.  Letters PESTLE stands for- I. Political II. Economical III. Socio – Cultural IV. Technological V. Legal VI. Ecological
  • 4. PPoolliittiiccaall EEnnvviirroonnmmeenntt  Meaning- Political environment refers to the stability of the political environment & the attitudes of political parties/movements.’  This manifest in government influence on tax policies, or government involvement in trading agreements.  In case of Australia, it is a liberal-capitalistic democracy. Here, the state keeps interfering substantially in the economy through various roles; for instance parliament might decide to set up importation taxes aimed to protect the national economy or environmental protection laws aimed to protect the natural heritage of the country.
  • 5. How does Government iinntteerrvveennee iinn IInntteerrnnaattiioonnaall BBuussiinneessss?? ((HHoommee ccoouunnttrryy ii..ee.. IInnddiiaa))  Tariffs  Subsidies  Import quotas & VER(voluntary export restraints )  Currency controls  Local content requirements  Anti-dumping rules  Export financing  Free- trade zone  Administrative policies
  • 6. Why businesses cchhoooossee AAuussttrraalliiaa ((SSyyddnneeyy && NNeeww SSoouutthh WWaalleess))-- HHoosstt CCoouunnttrryy  Sydney – business & financial capital  Strength , Stability & open Government  Time zone advantage  Favorable tax system  Competitive business costs  World class infrastructure & communications
  • 7. EEccoonnoommiiccaall EEnnvviirroonnmmeenntt  Meaning :It refers to economic conditions, systems, policies of respective country.  Economic factors that commonly affect businesses include consumer confidence, employment, interest rates and inflation.  In case of Australia, it is one of the largest capitalist economies in the world. It is dominated by service sector. Economic growth is dependent on mining and agriculture sectors.
  • 8. How does eeccoonnoommiicc ffaaccttoorrss (( ooff hhoommee ccoouunnttrryy ii..ee.. IInnddiiaa)) ddeetteerrmmiinneess bbuussiinneessss ccoonnddiittiioonnss))  Economic condition  Economic system  Government Policies  Industrial policies  Import export policies  Demographic factors:- I. Population II. Income level III. Age IV. Demand etc.
  • 9. Why to do business iinn AAuussttrraalliiaa?? ((hhoosstt ccoouunnttrryy))  Ease of doing business index: 10th rank  Continuous economic growth  Low unemployment  Contained inflation  Very low public debt  Strong and stable financial system  Open market with minimal restrictions
  • 10. SOCIO CULTURAL ENVIRONMENT  MEANING:  A set of beliefs, customs, practices and behavior that exists within a population.  International companies often include an examination of the socio-cultural environment prior to entering their target market.  Social environment has a great influence on the international business environment.  Culture is a sum total of man’s knowledge, beliefs, art, morals, laws, customs and any other capabilities and habits acquired by man as a member of society.
  • 11. Social environment  Collection of diverse people: Australia is a collectivity of diverse peoples living in a relatively young society.  No official Religion: Anglicon 26.1%, Roman Catholic 26%, Other Christian 24.3%, Non-Christian 11%, Other 12.6%  Increase in level of Education: Today, Australians are more highly educated than ever before.  British Australian Tradition: There has been a focus on assimilating different cultural groups into the dominant British Australian traditions.
  • 12. Cultural Environment  Factors that have shaped the national culture include the early small female population relative to that of men, which is said to have laid the foundations for a widespread ideology of mateship.  The involvement of Australian and New Zealand troops in World War I has been characterized as the symbolic birth of the nation.  Australia is a Multi-Cultural Society.  English is the primary language used in Australia.  Within the framework of Australia’s laws, all Australians have the right to express their culture and beliefs and to participate freely in Australia’s national life.
  • 13. TTeecchhnnoollooggiiccaall EEnnvviirroonnmmeenntt  Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation.  Research funding :- Gross Expenditure on R&D was $30 billion in 2010- 2011.There are a number of government grants and funding programs available to assist Australian businesses develop and commercialize their IP, such as;  Export Market Development Grant  Innovation Investment Fund (IIF)  R&D Tax Incentive, etc
  • 14. NNeeww DDiissccoovveerriieess aanndd IInnvveennttiioonnss  Here are some of the highlights of Australia’s Greatest Technological Achievements.  Refrigerator  Electric Drill  Black box Flight Recorder  Bionic Ear  Xerox Photocopying  Wifi  Lawn Movers  Anti Hacking Software Kernel, etc
  • 15. EEnneerrggyy SSoouurrcceess && IInntteerrnneett  Energy in Australia includes energy and electricity production, consumption and export in Australia. Australia is a net energy exporter, and was the fourth-highest coal producer in the world in 2009. Fuels in Australia include fossil fuels such as coal, oil, natural gas, oil shale and also renewable sources such as wind power and solar power.  Permanent Internet access was first available in Australia to universities via AAR Net in 1989. The first commercial dial-up ISPs (Internet Service Providers) appeared in capital cities soon after and by the mid-1990s almost the entire country had a wide choice of dial-up Internet access providers. In present times Internet access is available through a range of technologies, chiefly hybrid fiber coaxial cable, DSL (digital subscriber line), ISDN and satellite Internet.  Internet statistics  In March 2007, there were approximately 4.33 million broadband subscribers in Australia and 2.09 million narrowband subscribers. Between December 2007 and June 2008 there was an increase in the number of wireless internet subscribers from 433,000 to 809,000.
  • 16. TTrraannssppoorrtt  There are many differing forms of transport operating in Australia for carriage of passengers and goods. There is a general reliance on road transport and the country is networked with about 900,000 km of roads. Private road haulage contractors compete to some extent with railway freight systems within and between states, particularly for agricultural products and minerals transport to ports. The rail network consists of over 40,000 km of track in total. Public transport is not as well developed in Australia as many other first world nations, for example none of the capital cities boast fully fledged metro rail systems and while the capital cities are connected to each other by rail services, they are not high speed services. Passengers and freight are also transported extensively by air between the 450 or so airports and airstrips around the country, particularly for business travel.
  • 17. LLeeggaall EEnnvviirroonnmmeenntt  Understanding Australian regulatory obligations is essential for any business. These regulations are designed to ensure fair competition, sufficient protection for the relevant parties, and integrity in the market.  Australia’s business law is flexible and makes the procedure of opening up a business simple and easy to achieve for one and all.
  • 18. SSTTEEPPSS BBEEFFOORREE SSEETTTTIINNGG UUPP OOFF BBUUSSSSIINNEESSSS  RReeggiisstteerriinngg aass aa ffoorreeiiggnn ccoommppaannyy  OObbttaaiinniinngg bbuussiinneessss pprreemmiisseess iinn AAuussttrraalliiaa  SSoouurrccee ooff FFiinnaannccee  EExxcchhaannggee ccoonnttrrooll
  • 19. AAuussttrraalliiaann BBuussiinneessss TTaaxxeess  CORPORATE TAX  Goods and Services Tax (GST)  Capital Gains Tax  Other business taxes
  • 20. IImmppoorrtt aanndd EExxppoorrtt RReegguullaattiioonnss  Australia is a member of the world trade organization and has undertaken not to raise tariff above level agreed in trade discussions.  Businesses considering importing should be aware of government regulations, duty taxes, permits that apply to imported goods. Imports that do not meet these requirements can be seized by the Australian Customs and Border Protection Service.  Exports are rarely subject to any form of tax in Australia.
  • 21. IInntteelllleeccttuuaall PPrrooppeerrttyy RRiigghhttss  Patent protection  Trade mark protection  Copyright protection  Government Incentives and Grants:-  The Australian government offers a wide range of grant schemes and incentives to promote and develop foreign investment in Australia.  The Australian Trade Commission (Austrade) is a dedicated government agency that seeks to promote and support productive foreign investment into Australia. The incentives offered take a wide variety of forms including taxable grants, tax relief or the provision of infrastructure services at discounted rates.  Laws relating to competition and unfair trade practices
  • 22. EEccoollooggiiccaall EEnnvviirroonnmmeenntt  Ecological environment refers to all living and non-living thing around us within which we live and work. People have a two way relationship with the ecological environment. An individual lives and work is affected by the ecological environment he or she lives in. At the same time ecological environment gets affected by the people in it.  Managers must take into account the ecological factors in their decision-- making. By ecology one can understand the relationship of people and other living things with their environment, such as soil, water, and air.  Land, water, and air pollution is of great concern to all people. Land may be polluted by industrial waste such as packaging. Water pollution may be caused, e.g., by hazardous waste and sewage. Air pollution can be caused by a variety of sources, such as acid rain, vehicle exhaust fumes, and carcinogens from manufacturing processes.
  • 23.  Water: It's hardly surprising that on the world's driest inhabited continent, experts are concerned about how Australia looks after its water.  Climate change: It may be a global issue, but when scientists across the world are asked what the effects of climatic change will look like, they quickly point to Australia.  Energy: Australians are replacing fossil fuels by renewable powers like solar, wind, marine, etc.