This document discusses lessons that can be learned from new media and games at the 2008 Beijing Olympics that are relevant for media coverage of the 2012 Olympics. It notes that the Olympics provide a contagious experience that is recommended every two years for its benefits. It then discusses issues of access that arose at the Beijing Olympics and questions who constitutes the media. Finally, it suggests that studying the 2008 Olympics can provide useful lessons for media coverage of the 2012 Olympics.

1. Ana ADI
University of the West of Scotland
new media. new games.
lessons from Beijing 2008
for #media2012

2. Ana ADI
University of the West of Scotland
WARNING:
The Olympic Games provide a highly
contagious experience.
Exposure every two years is recommended
for optimal results.

3. Ana ADI
University of the West of Scotland
Beijing

4. Ana ADI
University of the West of Scotland
a story about
access

5. Ana ADI
University of the West of Scotland

6. Ana ADI
University of the West of Scotland

7. Ana ADI
University of the West of Scotland

8. Ana ADI
University of the West of Scotland
a question about
who is the
media

9. Ana ADI
University of the West of Scotland

10. Ana ADI
University of the West of Scotland

11. Ana ADI
University of the West of Scotland
a lesson for
#media2012

12. Ana ADI
University of the West of Scotland
a cultural exercise

13. Ana ADI
University of the West of Scotland
blog: www.anaadi.wordpress.com
twitter: ana_adi
slides: www.slideshare.net/ana_adi
*photos from Andy Miah, Kris Krug, Robert Scales & personal archive