PowerPoint for my final project in my media class. It covers the Forever 21 company and its social media techniques, and how it can improve.

1. Social Media Analysis FOREVER 21Los Angeles, CaliforniaBrittany Sparks

2. OVERVIEW OF COMPANY Celebrated by many style conscious and trend-savvy shoppers, Forever 21 has quickly become the source for the most current fashions at the greatest value. Forever 21 is growing quickly, featuring new and exciting store environments, a constant flow of fun and creative clothing designs and the accessories to make your look come together at the right price. A phenomenon in the fashion world, Forever 21 provides shoppers with an unprecedented selection of today's fashions, always changing and always in style.1 Forever 21 is made up of several different brands within the company. 1 www.forever21.com

3. The Brands Forever 21 Heritage 1981 Forever 21 Girls 21Men

4. SWOT Analysis Strengths Currently using a vast number of social networking Great graphics and media Innovative media techniques Weaknesses Only focusing on certain demographics in a location Not offering a video blog

5. SWOT Analysis Opportunities Customers shopping online and using social media sites Customers choose our brand because of price Promotion of our brand through great social media experiences Threats Competitors engaging our current market Not keeping up with the latest trends

6. Target Market Target Market Ages 13-30 Income $35k and higher Teenage Girls Young Women Young Men

7. Goals Offer customers a integrated online experience through numerous social media sites Increase company visibility of the Forever 21 brand and style Provide a tool that allows users to always keep up with the latest styles Create a video blog offering merchandise information

8. Existing Website & Social Media Website Optimized with social media badges Has a very polished look Customer interaction through purchases Social Media Facebook Twitter YouTube The Skinny (Blog)

9. Strategy For Improvement Website Create an optimized video blog Social Media Create a mobile app for shopping Use a social bookmarking site Add Groupons/Living Social deals

10. Metrics & Analysis Dedicate effort to researching and ensuring that we are keeping up with our competition. Utilize Facebook pages and groups as a major contributor for information for all aspects of the company Create a plan of action to guarantee that all blog posts, Facebook posts, and Tweets are reaching a wide variety of consumers at an efficient rate.

11. Final Thoughts Forever 21 and its social media marketing strategies are quite remarkable and very innovative, however there is always room for improvement. Forever 21 does offer a great blog called “The Skinny”, but I believe they have an a huge opportunity that they could do even greater things with. By this I mean, implementing a video blog. Forever 21 could easily accomplish this tasks by pulling together its incredible team and working on this project.