Social media analysis

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PowerPoint for my final project in my media class. It covers the Forever 21 company and its social media techniques, and how it can improve.

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Social media analysis

  1. 1. Social Media Analysis FOREVER 21Los Angeles, CaliforniaBrittany Sparks<br />
  2. 2. OVERVIEW OF COMPANY<br />Celebrated by many style conscious and trend-savvy shoppers, Forever 21 has quickly become the source for the most current fashions at the greatest value. Forever 21 is growing quickly, featuring new and exciting store environments, a constant flow of fun and creative clothing designs and the accessories to make your look come together at the right price. A phenomenon in the fashion world, Forever 21 provides shoppers with an unprecedented selection of today's fashions, always changing and always in style.1<br />Forever 21 is made up of several different brands within the company. <br />1 www.forever21.com<br />
  3. 3. The Brands<br />Forever 21<br />Heritage 1981<br />Forever 21 Girls<br />21Men <br />
  4. 4. SWOT Analysis<br />Strengths<br />Currently using a vast number of social networking<br />Great graphics and media<br />Innovative media techniques<br />Weaknesses<br />Only focusing on certain demographics in a location<br />Not offering a video blog <br />
  5. 5. SWOT Analysis<br />Opportunities<br />Customers shopping online and using social media sites<br />Customers choose our brand because of price<br />Promotion of our brand through great social media experiences<br />Threats<br />Competitors engaging our current market<br />Not keeping up with the latest trends <br />
  6. 6. Target Market<br />Target Market<br />Ages 13-30<br />Income $35k and higher<br />Teenage Girls<br />Young Women<br />Young Men<br />
  7. 7. Goals<br />Offer customers a integrated online experience through numerous social media sites<br />Increase company visibility of the Forever 21 brand and style<br />Provide a tool that allows users to always keep up with the latest styles<br />Create a video blog offering merchandise information<br />
  8. 8. Existing Website & Social Media <br />Website<br />Optimized with social media badges<br />Has a very polished look<br />Customer interaction through purchases<br />Social Media<br />Facebook<br />Twitter<br />YouTube<br />The Skinny (Blog)<br />
  9. 9. Strategy For Improvement<br />Website<br />Create an optimized video blog<br />Social Media<br />Create a mobile app for shopping<br />Use a social bookmarking site <br />Add Groupons/Living Social deals<br />
  10. 10. Metrics & Analysis<br />Dedicate effort to researching and ensuring that we are keeping up with our competition.<br />Utilize Facebook pages and groups as a major contributor for information for all aspects of the company <br />Create a plan of action to guarantee that all blog posts, Facebook posts, and Tweets are reaching a wide variety of consumers at an efficient rate. <br />
  11. 11. Final Thoughts<br />Forever 21 and its social media marketing strategies are quite remarkable and very innovative, however there is always room for improvement. <br />Forever 21 does offer a great blog called “The Skinny”, but I believe they have an a huge opportunity that they could do even greater things with. By this I mean, implementing a video blog. <br />Forever 21 could easily accomplish this tasks by pulling together its incredible team and working on this project. <br />

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