Social Media Strategy Free Template

1. FIXEET
SOCIAL MEDIA STRATEGY PLAN

2. #Goals of the Plan
The goals include:
*Brand Awareness:
* Engagement: Increase in Post Engagements by 10%, increase in dms (direct messages)/ inquiries
* Lead Generation: 5 new qualified leads per week for the brand
*Account and Business Growth: Increase in sales by 5%, increase in page/ online account or community growth by 20% in 1 month
Target Audience
1. Anybody that needs domestic or virtual or other forms of assistance
2. Working Moms
3. Busy and Single Working Professionals/ Entrepreneurs/ Creators/ CEOS/ Business Owners
4. Artisans and Vendors
5. Mid to high income households
6. Small to Medium Business Owners/ Businesses looking to advertise and make sales via digital and social media
marketing

3. 内部公开 INTERNAL USE, Copyright © TRANSSION HOLDINGS
#Media/ Content Strategy
The Media/ Content Strategy will involve:
I. Community:
We will create a facebook group and whatsapp group for 3 of our target audience namely;
- Artisans and Vendors
- Busy Working Professionals (Busy and Single In Lagos)
- Working Moms (Working Moms in Lagos Community)
Content on social media page will also prioritize these target audience.
Content, educational content, conversations, competitions and activities including games,contests will be created around
this community and their interest
II. Education
Educational Content that matches the interests of our target audience and educates them to achieve more will be shared.
Events and knowledge sessions will also take place.
III. Testimonials
Testimonials of past customers will be used to create content
IV. Competitions,
Competitions that offer immediate or great value to target audience e.g. foodstuff for a week , 50% discount on service for
target audience will be offered.
V. Video: We will employ a Video 1st strategy formajority of content and put a face to the brand

4. Specific Campaigns /Ads, Content
1. Working Moms in Lagos , IG/FB Live Event: (Lead Generation Campaign)
Date: 31st March 2023
Topic: Having A Work-Life Balance as a Working Mom in Lagos (Video and Flyer Design)
Goal: Lead Generation (Emails)
2. Fixeet Testimonial Video (Slideshow of different images, screenshot of testimonials or video testimonials from past clients)
Title: Thanking you our Customers , the reason for what we do
Date: 23rd March 2023
Goal:Dms and Inquiries, Brand Awareness
Content: Video/ image/ screenshots
3. Video Skit or Reel: (Brand Awareness Campaign)
Title: Save Your self Stress,Use Fixeet.
Goal:Brand Awareness, Video Views
Content: Video

5. 内部公开 INTERNAL USE, Copyright © TRANSSION HOLDINGS
Specific Campaigns /Ads, Content
4. Education Content (Ad): Post Engagement
Date: 22nd March 2023
Topic: Use Any Education Content (Design or Video or Photo on our page already)
Alternative Topic: DIY HACK FOR BUSY WORKING MOMS - 3 WAYS TO KEEP THE KIDS ENGAGED AFTER COMING BACK FROM SCHOOL
Goal: Post Engagements
5. Fixeet Artisan of the week (Games and Contests)
Fixeet Follower of the week (Games and Contests)
Goal: Post Engagements and Account Growth

6. Expected Budget/ Quote
Service/ Item Cost/ Day
(Naira)
Duration (7
days) (Naira)
Estimated KPI, Metrics(Nigeria) (1,000,000
impressions)
Estimated Audience Size
(Nigeria) (million)
- Lead Generation
Ad/ Fb and IG Live
Event
N2kNaira/
per
day
- N14k Naira - 100k – 200k daily reach
- 30 Email leads
- 15 Event Attendees
23.3mn -27.4mn (Nigeria
Overall)
- Prizes (Follower of the
week, Artisan of the
Week)
N2kNaira/
per
week
N8k Naira/
per week (4
winners)
(2 weeks)
- 40 New Account Followers Per week
- 20 New Community Members per week
Lagos ( 7,000,000)
Abuja (2,500,000)
Port Harcourt (1,500,000)
Kano (2,600,000)
Total: 13,600,000
Other Fb and Instagram
Ads
Video Creation Cost
N1kNaira/
per
day
N20k Naira
N14k Naira
(2 weeks)
- 50 new followers per week
- 1.5k Video Views
- Brand Mentions
- 5 New inquiries per week forperiod of testimonial
ad
- Increase in Post engagement by 5%
TOTAL N56k Naira
only
41.0mn (million people)

7. THANK YOU
Contact: 07065616997, 09018924231