1
5
Marketing Homework
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Due Date
Marketing Homework
Value Proposition
My organization provides three primary value propositions: advancement, risk mitigation, and brand/status. A key component of its culture, the organization values innovation. More than half of its staff are involved in research and innovation. It also owns patents for online shopping, instant messaging, search engines, online transactions, gaming, and cybersecurity. In addition, the program is involved in the development of essential Internet technologies for the objectives of innovation.
The organization uses high protection and safety standards to reduce danger. The company employs the following measures to safeguard intellectual property on its platform network: Through user agreements, notices, and announcements, visitors are reminded to respect intellectual property. Operates a computerized monitoring and automated IP protection system that continuously monitors for infringement, investigates and acquires evidence of a breach, serves takedown notices, and generates infringement reports. Collaborates with law firms to identify, gather, and verify information of violation on all significant Internet and mobile technologies. Collaboration with other Internet firms, media groups, and IP rights holders to pool resources in the battle against infringement. It maintains a committed team of intellectual property enforcement attorneys, Enforces intellectual property rights through administrative proceedings, civil lawsuits, commercial arrangements, and criminal prosecution. Finally, as a result of its success, the company has developed a strong brand.
Customer Relationships
My company's customer relationships are primarily self-service. Customers access its offerings through its channels, with little interaction with workers. There is a personal assistance aspect available in telephone and e-mail service (Business Model: Key resources, 2016).
Revenue Stream
My company earns essential revenues through three types of money: revenue from value-added services, income from digital advertising services, and income from several other services.
Response 1
Hello class,
An entrepreneur is considered somebody who establishes or organizes a firm and remains an active member in its functioning. I agree with the post that the key resources required by any entrepreneur may be split into four classifications: physical, intellectual, monetary, and human resources. Physical resources are tangible items that can be touched and felt, as well as technology. For example, the following items are used for value proposition: a laptop, a phone, an internet connection, a video camera, and a video course hosting site.
The client and prospective customer information is an intellectual resource that is one of the company's most important assets. I cultivate relationships and provide members with free value in the shape of reading ...
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
Recognizing the need for insights into multi-channel use and OCM adoption,
Platt Retail Institute (PRI), in cooperation with the American Marketing
Association (AMA), and with the generous support of hybris software, decided
to undertake a survey of a portion of the AMA audience in January 2013. In
general, the purpose for conducting this research was:
1. To understand current and future marketing channel usage. As most
firms use various methods to reach their customers, we desire to gain
insights into current and future utilization, budget allocation, and
perceived channel ROI.
2. As organizations are being driven to adopt a more integrated marketing
approach, we desire to learn whether OCM strategies are being
implemented, or if there are plans to implement them within the next
three years. Underlying factors that are driving these plans, as well as
budgets allocated to implement these programs, were also considered.
The study also identifies the most significant business challenges faced
when implementing an OCM strategy, as well as who is primarily
responsible for making the decision to implement an OCM solution.
Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.
Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.
Running head YouCanDoItYouCanDoItYouCanDoItTeam Creative .docxtoltonkendal
Running head: YouCanDoIt
YouCanDoIt
YouCanDoIt
Team Creative Samurai
(Ade Adesida, Arturo White, Richard Williams, Ryan Pryor, Tamara Luckey)
Benedictine University
Table of Contents
3Section I – Executive Summary
3Section II – Mission, Goals and Objectives
3General Description of Business
4Mission Statement
4Goals and Objectives
4Section III – Background Information
4Industry Information
5Business History (if applicable)
5Section IV – Organizational Matters
5Business Structure
5Management Team
5Personnel
6Outside Advisors
6Risk Management
6Process
7Section V – Marketing Plan
7Products/Services
7Customer Analysis
8Competitive Analysis
8Market Potential
9Pricing
9Promotional Strategies
9Advertising
9Public Relations
10Personal Sales
10Section VI – Financial Plan
10Pre-Startup
10How much money will it cost to get ready to open
How do you propose to finance this?
11
12Appendix and Attachments
I. Executive Summary
A. Business Description
The name of our startup company is YouCanDoIt and is a mobility application based on do it yourself customers. The application is on smartphones and other mobility devices to allow users to search for how to repair products or project of home improvement. The search takes them to professional videos. The revenue generation comes from the advertisement from wholesale parts distributors and if needed local service companies that can complete the job when you are in over your head. The benefit is the ability to target advertisement to geographic users when needed. Additionally, the videos are professional quality and not uploaded by the public ensuring accuracy and quality.
B. Opportunity and Strategy
Most online activities are with computers, tablets and the cell phones. In this regard, our team proposes "YouCanDoIt." This app enables everybody to complete tasks using a mobile phone or the computer. This application assists individuals with the marketing and advertisement of the products they are pitching and allows online transactions. The project's primary focus is helping people complete tasks other people traditionally do for them.
The assumption is this application is useful and convenient and compatible with many computerized devices. In essence, since everyone likes to save time and money, this project offers them an economical solution. There are many opportunities, making this project a viable and profitable (Vanston & Technology Futures, Inc, 2010).
The strategy to win the market is emphasizing the innovation, ease of use and relevance to the target market. Methods include listening to customers and hearing what they want or how the existing products fall short. Moreover, asking them what they want assists with the modification and evolution of the products. In this regard, the team applied the strategy by looking at how of a majority of students wish they could save the money which they were paying
someone else to do it for them.
The approach uses the ideas of the customers by listening ...
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
MBA 6601, International Business 1 Course Learning Ou.docxaryan532920
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
1.Assess the main steps involved in developing an effective stra.docxKiyokoSlagleis
1.
Assess the main steps involved in developing an effective strategic plan. Discuss how the steps may differ for a health care organization compared to another industry.
2.
Evaluate the key factors involved in SHEEPED (socioeconomic factors, health care resources and utilization, epidemiological factors, economic factors, political factors, environmental factors, and demographic factors) and their important role in strategic planning. Discuss why it is important for one to consider and include each factor.
.
1.Choose one of the critical steps to building a secure organi.docxKiyokoSlagleis
1.
Choose one of the critical steps to building a secure organization. In 350- to 700-words, explain how and why this step is used in an organization to protect information assets.
2.
In 350- to 700-words, discuss the challenges that leaders and security professionals encounter when trying to balance policy, training, and technology to secure organization information systems.
APA Formatting
Please provide three scholarly references.
.
More Related Content
Similar to 15Marketing HomeworkStudent’s NameInstitutio
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
Recognizing the need for insights into multi-channel use and OCM adoption,
Platt Retail Institute (PRI), in cooperation with the American Marketing
Association (AMA), and with the generous support of hybris software, decided
to undertake a survey of a portion of the AMA audience in January 2013. In
general, the purpose for conducting this research was:
1. To understand current and future marketing channel usage. As most
firms use various methods to reach their customers, we desire to gain
insights into current and future utilization, budget allocation, and
perceived channel ROI.
2. As organizations are being driven to adopt a more integrated marketing
approach, we desire to learn whether OCM strategies are being
implemented, or if there are plans to implement them within the next
three years. Underlying factors that are driving these plans, as well as
budgets allocated to implement these programs, were also considered.
The study also identifies the most significant business challenges faced
when implementing an OCM strategy, as well as who is primarily
responsible for making the decision to implement an OCM solution.
Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.
Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.
Running head YouCanDoItYouCanDoItYouCanDoItTeam Creative .docxtoltonkendal
Running head: YouCanDoIt
YouCanDoIt
YouCanDoIt
Team Creative Samurai
(Ade Adesida, Arturo White, Richard Williams, Ryan Pryor, Tamara Luckey)
Benedictine University
Table of Contents
3Section I – Executive Summary
3Section II – Mission, Goals and Objectives
3General Description of Business
4Mission Statement
4Goals and Objectives
4Section III – Background Information
4Industry Information
5Business History (if applicable)
5Section IV – Organizational Matters
5Business Structure
5Management Team
5Personnel
6Outside Advisors
6Risk Management
6Process
7Section V – Marketing Plan
7Products/Services
7Customer Analysis
8Competitive Analysis
8Market Potential
9Pricing
9Promotional Strategies
9Advertising
9Public Relations
10Personal Sales
10Section VI – Financial Plan
10Pre-Startup
10How much money will it cost to get ready to open
How do you propose to finance this?
11
12Appendix and Attachments
I. Executive Summary
A. Business Description
The name of our startup company is YouCanDoIt and is a mobility application based on do it yourself customers. The application is on smartphones and other mobility devices to allow users to search for how to repair products or project of home improvement. The search takes them to professional videos. The revenue generation comes from the advertisement from wholesale parts distributors and if needed local service companies that can complete the job when you are in over your head. The benefit is the ability to target advertisement to geographic users when needed. Additionally, the videos are professional quality and not uploaded by the public ensuring accuracy and quality.
B. Opportunity and Strategy
Most online activities are with computers, tablets and the cell phones. In this regard, our team proposes "YouCanDoIt." This app enables everybody to complete tasks using a mobile phone or the computer. This application assists individuals with the marketing and advertisement of the products they are pitching and allows online transactions. The project's primary focus is helping people complete tasks other people traditionally do for them.
The assumption is this application is useful and convenient and compatible with many computerized devices. In essence, since everyone likes to save time and money, this project offers them an economical solution. There are many opportunities, making this project a viable and profitable (Vanston & Technology Futures, Inc, 2010).
The strategy to win the market is emphasizing the innovation, ease of use and relevance to the target market. Methods include listening to customers and hearing what they want or how the existing products fall short. Moreover, asking them what they want assists with the modification and evolution of the products. In this regard, the team applied the strategy by looking at how of a majority of students wish they could save the money which they were paying
someone else to do it for them.
The approach uses the ideas of the customers by listening ...
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
MBA 6601, International Business 1 Course Learning Ou.docxaryan532920
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
1.Assess the main steps involved in developing an effective stra.docxKiyokoSlagleis
1.
Assess the main steps involved in developing an effective strategic plan. Discuss how the steps may differ for a health care organization compared to another industry.
2.
Evaluate the key factors involved in SHEEPED (socioeconomic factors, health care resources and utilization, epidemiological factors, economic factors, political factors, environmental factors, and demographic factors) and their important role in strategic planning. Discuss why it is important for one to consider and include each factor.
.
1.Choose one of the critical steps to building a secure organi.docxKiyokoSlagleis
1.
Choose one of the critical steps to building a secure organization. In 350- to 700-words, explain how and why this step is used in an organization to protect information assets.
2.
In 350- to 700-words, discuss the challenges that leaders and security professionals encounter when trying to balance policy, training, and technology to secure organization information systems.
APA Formatting
Please provide three scholarly references.
.
1.Briefly summarize the purpose of the implementation phase in SDLC..docxKiyokoSlagleis
1.Briefly summarize the purpose of the implementation phase in SDLC. Explain why it exists and what it contributes to the completion of the system.
3.Explain the role and interests of the project champion, organizational management, and end users regarding a new system project. How will each impact the organizational feasibility of the project?
4.What are the three fundamental analysis strategies? Compare and contrast the outcomes of each strategy.
5.What are the four types of use cases? When are each used?
6.Requirements’ gathering is an important phase in a project. Discuss requirements gathering techniques and some advantages and disadvantages of each.
7.Define “scope creep” and discuss how a project manager can avoid it.
9.Describe the following object-oriented programming terms:
Encapsulation
Inheritance
Polymorphism
.
1.Choose four standard corporate executive positions and des.docxKiyokoSlagleis
1.
Choose
four standard corporate executive positions and
describe
their roles on the IT Steering Committee.
2.
Explain the relationship
between the IT architecture and the IT Roadmap used in the IT Strategic Plan.
3.
Different kinds of personnel are required to staff an IT department depending on their IT strategy.
For the two organizations below
, identify four IT positions
that are most important in each organization and
why
.
a.
An organization whose IT strategy is to outsource as much of their IT as possible, and
b.
An organization whose IT strategy is to develop proprietary, in-house applications that directly support their business and operation.
4.
Explain
what business continuity planning is,
who should create the plan
, and the
role of IT
.
5.
Explain what it means to say that the “IT Strategic Plan is aligned to the business Strategic Plan”.
6.
Explain risk management
and
what it
means to the CIO.
7.
Give an example
of a tangible (quantifiable)
and
an intangible (qualitative) performance measure and
discuss the value of each
.
8.
The CIO is responsible for the business rules or requirements that generate a new system or changes to the existing system.
How is his/her role responsible for these changes
?
9.
What is change management and how does it relate to the IT organization?
.
1.An eassy talk about ethics by a ethics song. You can find a ethics.docxKiyokoSlagleis
1.An eassy talk about ethics by a ethics song. You can find a ethics song on youtube
2.
but please think deeply about meaning. I have attached an example. Notice that I used specific words to describe fairness in justice. You will recieve less than two points if you do not comprehend and use correctly words such as proportional fairness. doc
.
1.A school psychologist strongly believes a particular child is .docxKiyokoSlagleis
1.
A school psychologist strongly believes a particular child is in need of special services. What is the psychologist trying to control for if he or she uses the most recently normed test available?
2.
What are two benefits of the WASI?
3.
Identify three improvements of the WAIS-IV over the WAIS-III.
4.
Provide one advantage and one disadvantage of group-administered intelligence tests.
5.
Give three examples of extra-test behavior on an ability test.
6.
Name three recommended uses for the Woodcock-Johnson III.
7.
Name three things that would be included in the best approach to diagnosing a specific learning ability.
8.
What is the purpose of empirical criterion keying?
9.
Identify two functions of validity scales on personality tests.
10.
Identify a criticism of the MMPI that contributed to the need for developing the MMPI-2. Identify a criticism of the MMPI-2.What is the purpose of the inquiry stage of the administration of the Rorschach test?
11.
What is the purpose of the inquiry stage of the administration of the Rorschach test?
12.
Identify three criticisms of projective tests.
13.
What principle do assessors utilize when interpreting the TAT?
14.
Give an example of a behavioral assessment approach.
15.
What does a mental status exam assess?
16.
Give an example of the Barnum effect.
17.
Why is it recommended to utilize the BDI-II with other tests?
18.
What are three things that the Tower of Hanoi measures?
19.
Give an example of a performance assessment.
20.
What is an assessment center and what is it utilized for?
Essay Questions
The essay questions below are worth 10 points each.
1.
Compare and contrast two established personality assessments discussed in the course. Include in your discussion strengths and limitations of each measure.
2.
Throughout the course, issues related to cultural diversity have been addressed. Identify one intelligence, educational, or personality measure and describe its strengths and weaknesses as it relates to diversity.
3.
Identify and describe at least three ethical dilemmas or responsibilities a psychological assessor may face.
.
1.Choose one stanza from Aaron Abeytas thirteen ways of looking .docxKiyokoSlagleis
1.
Choose one stanza from Aaron Abeyta's "thirteen ways of looking at a tortilla", and explain how it parodies another poem. What do you notice about this particular stanza. What makes it humorous, or witty, or ambiguous, insightful, etc. (Note, just choose one stanza, not the whole poem.)
2.
Choose one poem from Chapter 14 that you identify with, or seem to have a connection to. Why do you like this poem? Explain in depth what you like or identify with, and include textual evidence from the poem.
3.
Your textbook authors put the terms
translation
and
parody
together in the same chapter (Chapter 15). Why do you think this is? What are the connections between translation and parody? How do they relate to each other?
the material is the peom from chapter 14
.
1.A psychologist is interested in learning more about how childr.docxKiyokoSlagleis
1.
A psychologist is interested in learning more about how children interact with each other during the school day. The psychologist is particularly interested in discovering the ways in which children behave when they do
n
o
t think they
a
re being watched. What research method would be best used to conduct this type of research, and why? What ethical concerns might be an issue in this type of research?
.
1.A school psychologist strongly believes a particular child i.docxKiyokoSlagleis
1.
A school psychologist strongly believes a particular child is in need of special services. What is the psychologist trying to control for if he or she uses the most recently normed test available?
2.
What are two benefits of the WASI?
3.
Identify three improvements of the WAIS-IV over the WAIS-III.
4.
Provide one advantage and one disadvantage of group-administered intelligence tests.
5.
Give three examples of extra-test behavior on an ability test.
6.
Name three recommended uses for the Woodcock-Johnson III.
7.
Name three things that would be included in the best approach to diagnosing a specific learning ability.
8.
What is the purpose of empirical criterion keying?
9.
Identify two functions of validity scales on personality tests.
10.
Identify a criticism of the MMPI that contributed to the need for developing the MMPI-2. Identify a criticism of the MMPI-2.What is the purpose of the inquiry stage of the administration of the Rorschach test?
11.
What is the purpose of the inquiry stage of the administration of the Rorschach test?
12.
Identify three criticisms of projective tests.
13.
What principle do assessors utilize when interpreting the TAT?
14.
Give an example of a behavioral assessment approach.
15.
What does a mental status exam assess?
16.
Give an example of the Barnum effect.
17.
Why is it recommended to utilize the BDI-II with other tests?
18.
What are three things that the Tower of Hanoi measures?
19.
Give an example of a performance assessment.
20.
What is an assessment center and what is it utilized for?
Essay Questions
The essay questions below are worth 10 points each.
1.
Compare and contrast two established personality assessments discussed in the course. Include in your discussion strengths and limitations of each measure.
2.
Throughout the course, issues related to cultural diversity have been addressed. Identify one intelligence, educational, or personality measure and describe its strengths and weaknesses as it relates to diversity.
3.
Identify and describe at least three ethical dilemmas or responsibilities a psychological assessor may face.
.
1.According to the NIST, what were the reasons for the collapse of.docxKiyokoSlagleis
1.
According to the NIST, what were the reasons for the collapse of the Twin Towers on September 11, 2001? List and explain a minimum of four of the reasons given in the NIST report.
Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
2.
Discuss the various collapse types and the indicators that firefighters must be aware of while operating on scene of an emergency. Include the dangers associated with each type of building construction and the importance of collapse zones during response and mitigation efforts.
Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
.
1.5 page for thisPlease review the Case Study introduction present.docxKiyokoSlagleis
1.5 page for this
Please review the Case Study introduction presented below...and provide a one to two page input on your thoughts relative this event. Please submit your input as a word document format (.doc). Please remember to cite the sources for your research.
Case Study - "Hubble Trouble":
Some years ago work began on the development of the Hubble Space Telescope....which was placed into low earth orbit in 1990.
The capability provided by the Hubble Space Telescope is a historic prescedent for mankind.....vis a vis the advanced imaging of the cosmos.....from a vantage point in space....free from image distortion caused by the earth's atmosphere.
Considerable care and planning was associated with the development of this complex space based instrument.
Unfortunately, the Hubble Space Telescope experienced several delays and cost over-runs.
The deployment of the Hubble Space Telescope was further delayed due to the un-related loss of the Space Shuttle Challenger.
Once the Hubble Space Telescope was ultimately deployed it was discovered that the telescope suffered from a significant optics error in the development of it's primary reflecting mirror.
Fortunately, a team was able to develop a solution to address this error....at considerable additional expense....and opportunity loss (vis a vis...the re-allocation of space shuttle missions to implement the solution....).
Questions:
What went wrong in the development of the Hubble Space Telescope ?
What was the impact / consequences associated with this error ?
What actions did the Hubble Space Telescope development team employ to preclude the problem from happening ?
Why weren't the actions that the team employed sufficient to prevent this embarassing problem from occuring ?
What Systems Engineering processes / actions should the James Webb Space Telescope development team consider employing to preclude such a problem from occuring in this successor space telescope ?
1.5 pagr for sumurry and
use the calculations in your summary for case study in fracture
.
1.) What is Mills response to the objection that happiness cannot b.docxKiyokoSlagleis
1.) What is Mill's response to the objection that happiness cannot be the rational purpose of life?
2.) What is Mill's view on "all the grand sources…of human suffering?"
3.) What is Mill's view of self-sacrifice?
4.) Why would someone object that the disinterested character and promotion of general welfare that utilitarianism demands is unreasonable to expect?
5.) What is Mill's response to the objection that the disinterested character and promotion of general welfare that utilitarianism demands is unreasonable to expect?
6.) Explain the objection that utilitarianism renders men cold and unsympathizing. What is Mill's reponse?
7.) Explain the objection that utilitarianism is a doctrine of expediency. What is Mill's response?
8.) Why would someone object that utilitarianism is flawed because there is not time to calculate consequences?
.
1.Add an example or evidence for each reasons ( i listd )why the use.docxKiyokoSlagleis
1.Add an example or evidence for each reasons ( i listd )why the use of animals in research is good ,and also add a example or evidence for that is not good .And write more sentences to make it persuasively for the thesis.(explain why is imortant to society)
2.Change the APA style to MLA style.
3.Add more sentences in conclusion
.
1.1. Some of the most serious abuses taking place in developing .docxKiyokoSlagleis
1.
1. Some of the most serious abuses taking place in developing countries deal with child labor, human slavery, sweatshops, bad governance, and environmental degradation. Select one (1) developing country, and examine the extent to which two (2) of these five (5) issues are occurring. Support your response with specific examples.
2.
2.
Select one (1) developing country, and discuss the fundamental actions that the leadership of the selected country is — or is not — taking to improve the living standards of its people. Next, using this same country, cite one (1) specific example of progress or regress that its government is making in terms of the economy, the political system, and the environment.
.
1.A population of grasshoppers in the Kansas prairie has two col.docxKiyokoSlagleis
1.
A population of grasshoppers in the Kansas prairie has two color phenotypes, green and brown. Typically, the prairie receives adequate water to maintain healthy, green grass. Assume a bird that eats grasshoppers moves into the prairie. How will this affect natural selection of the grasshoppers? How might this change in a drought year?
2.
You are a writer for “Consumer Reports” magazine and you are asked to design an experiment to evaluate the effectiveness of three brands of whitening strips for teeth.
Describe how you would do this using the Scientific Method. Include all of the steps, controls and variables.
3.
Viruses are not considered to be living organisms.
Name 4 characteristics you could identify to distinguish living organisms from viruses.
4.
Explain the process of cell division in animals.
Include a description of
interphase, mitosis and cytokinesis.
5.
Suppose someone presented data from their research that showed the DNA of a newly discovered species was composed of: 30% adenine, 30% guanine, 20% thymine, 20% cytosine. Based on what you know about DNA structure, explain why these data do not make sense.
6.
What are the differences between a covalent bond and an ionic bond?
7
.
Water is crucial for life as we know it. One of the most important characteristics of water is its ability to act as a solvent.
Explain why water is such a good solvent for polar and charged molecules.
8.
Suppose you are taking a cruise from California to Hawaii. About halfway there, the ship begins to sink. You are able to board a lifeboat, but now you are floating in the ocean waiting to be rescued. After several days, you are so thirsty that you bend over the side of the boat and drink lots of salty seawater.
Explain what you think will happen to your body within a few hours of drinking the ocean water, and explain biological basis for your reaction.
9.
What is DNA fingerprinting and explain how this could be used in court or on a TV show such as CSI?
10.
DNA and RNA are similar yet distinct components of the cell. Describe three differences between RNA and DNA with respect to their chemical composition and structure. Provide a detailed description of each characteristic you chose
in your response.
11.
Why would you quickly die if not for the action of enzymes in your cells?
.
1.5 pages single spaced, include References and when necessary, imag.docxKiyokoSlagleis
1.5 pages single spaced, include References and when necessary, images with captions.
NOTE: Use reputable scientific sources; blogs, .coms, most videos, will promote opinion, not scientific fact. If necessary, use primary literature. The CDC and WHO have good scientific information. Also, use databases such as Galileo to find good, reliable sources.
.
1.1- What are the real reasons behind the existence of Racism W.docxKiyokoSlagleis
1.
1- What are the real reasons behind the existence of Racism? Why does it still exist despite been illegal by law?
-
Each paragraph is explaining one reason. The reasons should be supported with examples and quotations from reliable sources.
-
List some forms of Racism, such as color, cultural, ethnic racism.
2.
2- Racism in developed countries, how do governments in these countries are standing against racism? Are there genuine efforts to end it forever? Is it real that there are some politicians who are behind this rejected act to get benefits?
3.
3- Human Rights, Civil Rights Movement and other organizations. What are they have done to help in this case?
4.
4- How is Racism existing in sports? Give some examples of that and how people reacted about them?
IMPORTANT NOTEs:
1- THE WRITING MUST BE AN INTERNATIONAL STUDENT LEVEL ( undergraduate Student )
2- please i need good word and something reasonable not too Academic,
No plagiarism
·
3-4 pages’ research.
·
At least you should use two reliable sources.
·
No plagiarism at all, I mean 0%.
·
The research should include: introduction which has clear thesis, paragraphs and conclusion.
·
Work cites.
·
Provide links for the sources if you can
.
1.) Connect 3 Due October 4th2.) Connect 4 Due Octob.docxKiyokoSlagleis
1.)
Connect 3
:
Due October 4th
2.)
Connect 4
:
Due October 16th
3.)
Research Paper: 8 Pages total
(Have Refernces already) APA Format,
Due October 16
4.)
Group Case Paper:
Due Oct 4
No exact lenght (see below points you must have in the paper APA Format).
What are the lessons that you think are important from the Madoff investment fraud as part of that overall meltdown?
-
Examine what could be done to prevent others from pulling off such a scam in the future
-
Present whether or not this fiasco has changed the mentality of potential investors
-
Was there any “Silver Lining” to what happened with the fraud?
.
1. Write an equation in standard form of the parabola that has th.docxKiyokoSlagleis
1.
Write an equation in standard form of the parabola that has the same shape as the graph of f(x) = 2x
2
, but with the given point as the vertex (5, 3).
A. f(x) = (2x - 4) + 4
B. f(x) = 2(2x + 8) + 3
C. f(x) = 2(x - 5)
2
+ 3
D. f(x) = 2(x + 3)
2
+ 3
2 of 20
5.0 Points
Find the coordinates of the vertex for the parabola defined by the given quadratic function.
f(x) = 2(x - 3)
2
+ 1
A. (3, 1)
B. (7, 2)
C. (6, 5)
D. (2, 1)
3 of 20
5.0 Points
Find the vertical asymptotes, if any, and the values of x corresponding to holes, if any, of the graph of the following rational function.
g(x) = x + 3/x(x + 4)
A. Vertical asymptotes: x = 4, x = 0; holes at 3x
B. Vertical asymptotes: x = -8, x = 0; holes at x + 4
C. Vertical asymptotes: x = -4, x = 0; no holes
D. Vertical asymptotes: x = 5, x = 0; holes at x - 3
4 of 20
5.0 Points
"Y varies directly as the n
th
power of x" can be modeled by the equation:
A. y = kx
n
.
B. y = kx/n.
C. y = kx
*n
.
D. y = kn
x
.
5 of 20
5.0 Points
40 times a number added to the negative square of that number can be expressed as:
A.
A(x) = x
2
+ 20x.
B. A(x) = -x + 30x.
C.
A(x) = -x
2
- 60x.
D.
A(x) = -x
2
+ 40x.
6 of 20
5.0 Points
The graph of f(x) = -x
3
__________ to the left and __________ to the right.
A. rises; falls
B. falls; falls
C. falls; rises
D. falls; falls
Solve the following formula for the specified variable:
V = 1/3 lwh for h
7 of 20
Write an equation that expresses each relationship. Then solve the equation for y.
x varies jointly as y and z
A. x = kz; y = x/k
B. x = kyz; y = x/kz
C. x = kzy; y = x/z
D. x = ky/z; y = x/zk
8 of 20
8 times a number subtracted from the squared of that number can be expressed as:
A. P(x) = x + 7x.
B.P(x) = x
2
- 8x.
C. P(x) = x - x.
P(x) = x
2
+ 10x.
9of 20
Find the x-intercepts. State whether the graph crosses the x-axis, or touches the x-axis and turns around, at each intercept.
f(x) = x
4
- 9x
2
A. x = 0, x = 3, x = -3; f(x) crosses the x-axis at -3 and 3; f(x) touches the x-axis at 0.
B. x = 1, x = 2, x = 3; f(x) crosses the x-axis at 2 and 3; f(x) crosses the x-axis at 0.
C. x = 0, x = -3, x = 5; f(x) touches the x-axis at -3 and 5; f(x) touches the x-axis at 0.
D. x = 1, x = 2, x = -4; f(x) crosses the x-axis at 2 and -4; f(x) touches the x-axis at 0.
10 of 20
Find the domain of the following rational function.
f(x) = x + 7/x
2
+ 49
A. All real numbers < 69
B. All real numbers > 210
C. All real numbers ≤ 77
D. All real numbers
11 of 20
Write an equation in standard form of the parabola that has the same shape as the graph of f(x) = 3x
2
or g(x) = -3x
2
, but with the given maximum or minimum.
Minimum = 0 at x = 11
A. f(x) = 6(x - 9)
B. f(x) = 3(x - 11)
2
C. f(x) = 4(x + 10)
D. f(x) = 3(x
2
- 15)
2
12 of 20
Solve the following polynomial inequality.
3x
2
+ 10x - 8 ≤ 0
A. [6, 1/3]
B. [-4, 2/3]
C. [-9, 4/5]
D. [8, 2/7]
13 of 20
Find the coordinate.
1.A health psychologist in a northern climate wants to evaluate .docxKiyokoSlagleis
1.
A health psychologist in a northern climate wants to evaluate the claim that UV lamps help lower depressive symptoms in middle-aged women. She recruits volunteers who meet the criteria for clinical depression and assigns them to two groups: one group receives a standard treatment for depression and undergoes a half hour of UV lamp therapy each day; the other group receives the same standard treatment for depression but without UV lamp therapy. At the end of two months, she administers a depression inventory where lower scores indicate fewer depressive symptoms (lower levels of depression). Assume all other variables are controlled for in the study. Evaluate the claim that depression treatment plus the UV lamp results in
lower
depression scores than depression treatment alone. (16 pts)
Depression Treatment + UV
Depression
Treatment Only
34
29
43
31
29
25
12
14
31
17
22
19
27
32
39
29
13
41
26
23
47
31
25
14
24
37
41
42
a)
SPSS output
b)
SPSS graph
c)
Current APA-style Results section
.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Group Presentation 2 Economics.Ariana Buscigliopptx
15Marketing HomeworkStudent’s NameInstitutio
1. 1
5
Marketing Homework
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Due Date
Marketing Homework
Value Proposition
My organization provides three primary value propositions:
advancement, risk mitigation, and brand/status. A key
component of its culture, the organization values innovation.
More than half of its staff are involved in research and
innovation. It also owns patents for online shopping, instant
messaging, search engines, online transactions, gaming, and
cybersecurity. In addition, the program is involved in the
development of essential Internet technologies for the
objectives of innovation.
The organization uses high protection and safety standards to
reduce danger. The company employs the following measures to
2. safeguard intellectual property on its platform network:
Through user agreements, notices, and announcements, visitors
are reminded to respect intellectual property. Operates a
computerized monitoring and automated IP protection system
that continuously monitors for infringement, investigates and
acquires evidence of a breach, serves takedown notices, and
generates infringement reports. Collaborates with law firms to
identify, gather, and verify information of violation on all
significant Internet and mobile technologies. Collaboration with
other Internet firms, media groups, and IP rights holders to pool
resources in the battle against infringement. It maintains a
committed team of intellectual property enforcement attorneys,
Enforces intellectual property rights through administrative
proceedings, civil lawsuits, commercial arrangements, and
criminal prosecution. Finally, as a result of its success, the
company has developed a strong brand.
Customer Relationships
My company's customer relationships are primarily self-service.
Customers access its offerings through its channels, with little
interaction with workers. There is a personal assistance aspect
available in telephone and e-mail service (Business Model: Key
resources, 2016).
Revenue Stream
My company earns essential revenues through three types of
money: revenue from value-added services, income from digital
advertising services, and income from several other services.
Response 1
Hello class,
An entrepreneur is considered somebody who establishes or
organizes a firm and remains an active member in its
functioning. I agree with the post that the key resources
required by any entrepreneur may be split into four
classifications: physical, intellectual, monetary, and human
resources. Physical resources are tangible items that can be
touched and felt, as well as technology. For example, the
following items are used for value proposition: a laptop, a
3. phone, an internet connection, a video camera, and a video
course hosting site.
The client and prospective customer information is an
intellectual resource that is one of the company's most
important assets. I cultivate relationships and provide members
with free value in the shape of reading materials, fast video
training, or opportunity to connect and showcase their
businesses. By communication, dispersion, and sales, revenue
streams deliver the value offered to customers. This area's
personnel resources are the same as those for Customer
Relationships.
Response 2
Hello class,
An intrapreneur is a company employee who is charged with
developing a new idea and has access to the firm's assets to do
so. I agree with the post that to fund a significant idea or
concept. A leader must have a solid business case that
incorporates precise timing and alignment with prioriti es.
Intrapreneurs only receive money if they can persuade the
management team that their idea is worth investing in.
The resources needed depend on the program's characteristics
and may necessitate more workforce, outsourced skills,
equipment, technology, and so on. For example, a company's
key resources for Customer Relationships necessitate "customer
care" personnel for most of our activities (Black et al., 2019).
I agree that the revenue streams necessitate marketing
collateral, human resources to facilitate processes for each
group, and tools and digital capabilities to stay involved, track
metrics and manage website presence.
4. References
Black, S., Gardner, D. G., Pierce, J. L., & Steers, R. (2019,
February 27). Business Model Canvas. Opentextbc.ca;
OpenStax.
https://opentextbc.ca/organizationalbehavioropenstax/chapter/bu
siness-model-canvas/
Business Model: Key resources. (2016). Empower women.
https://www.empowerwomen.org/en/ilearn/my-courses/business-
development/business-model/business-model-key-resources
Jessica Starr
Discussion board #4
3. Define the country-of-origin effect and give examples.
“Country of origin can be defined as any influence that the
country of manufacture, assembly, or design has on consumers
positive or negative perception of a product” (411). It is
essentially the perception of the consumer on a specific product
and country it originates from. An example would be in 2008
when Chinese companies were found to have sold dairy
products containing melamine, a toxic chemical used to enhance
appearance. This has resulted in fear from consumers and other
members of the Chinese mainland about product quality,
especially in baby formula. Another example is the fact that
consumers from other countries typically view clothing from
Italy as positive, potentially high class, however view clothing
from Mexico negatively. This is because clothing from Italy is
known for high end brands such as Prada, Valentino, etc.
whereas Mexico is known for being a slower developing country
with not a lot of high-end clothing options to offer.
5. Discuss product alternatives and the three marketing
strategies: domestic market extension, multidomestic markets,
5. and global market strategies.
When entering a new market there are a few different strategies
available to market new products. Domestic market extension is
one option that consists of the product having little to no
modifications entering a foreign market. Multidomestic market
is another option, where products and marketing efforts are
modified to adapt to that specific area of the new market.
Additionally, global marketing is another strategy, where the
products and marketing efforts are marketed globally, with no
specific region in mind. Global marketing is designed to reach
any and every potential consumer, internationally.
In terms of deciding which alternative to use it depends heavily
on the status of the company and their intentions of their
products. If it is an already existing company, adapting to the
region of their new market would be preferred over global
marketing. If the company is just starting out and seeking to
market globally, global marketing would be most beneficial.
7. What role do service, replacement parts, and standards play
in competition in foreign marketing? Illustrate.
The role of service, replacements parts, and standards play
heavily in competition of foreign marketing. In some situations,
companies profit more post product purchase on services
required for the products itself, for example, cell phone
services, ink cartridges for printers, etc. In terms of foreign
marketing, it depends heavily on the service provided during,
and post purchase. “South Korean and other Asian
businesspeople are frank in admitting they prefer to buy from
American firms but that Japanese firms often get the business
because of outstanding after-sales service” (435). This is
ultimately because of the culture between the countries.
Japanese cultures are known to provide better service and work
longer hours until the job is done, as compared to the American
culture which is known to typically work 9-5 hours, with
weekends off. Overall, the differentiation of one region’s work
ethic compared to another could be ultimately considered a
6. competitive advantage.
Additionally, other countries lack the ability to provide the
necessary service, replacement parts and high standards
required post purchase. For example, with the rise of IT,
countries are beginning to outsource products more often, but
the upkeep of those products is limited, due to the lack of
specialized personal. Overall, this is growth for those less
developed countries, however training is necessary in order to
stay progressive.
14. What is the price-quality relationship? How does this
relationship affect a U.S. firm’s comparative position in world
markets?
The price-quality relationship is consumers perception of the
products quality compared to the price of the product. “A
product whose design exceeds the wants of the buyers intended
use generally has a higher price or is more complex, reflecting
the extra capacity” (430), however a product can also exceed
the use of consumers and be considered poor quality.
Additionally, a product can exceed the use of consumers
causing a higher price, however consumers will likely purchase
other products accordingly to their budget and intended use. “A
product whose design reflects the needs and expectations of the
buyer- no more, no less- is a quality product" (432). Ultimately
this affects the U.S. firms’ market because there is a lack of
universal standards. U.S. standards differ from foreign country
standards, especially when compared to less developed regions
which causes U.S. products to typically to be too expensive and
unnecessarily high quality.
Kumar, R. and Niels B. (2021) “Matching Global Service
Standards—the Role of Intermediaries in Economic Upgrading
of Support-Service Firms in Global Production Networks.”
Journal of Economic Geography.
academic.oup.com/joeg/advance-
7. article/doi/10.1093/jeg/lbaa039/6085846.
Michael C. (2013) Country of Origin Effects. Professor Michael
Czinkota. http://michaelczinkota.com/2013/01/country-of-
origin-effects/
Edgar Rivera-Delgadillo
Discussion Board 4
Chapter 13
Q3. Define the country-of-origin effect and give examples.
The term "country of origin effect" describes the impact of a
nation's image over consumers‟ evaluations and the impression
of brands that are produced in particular countries. It refers to
customer attitudes about certain types of products and is
associated with the perceived quality of those goods produced
in specific markets (Bartosik-Purgat, 2018). Certain customers
have preconceptions about certain nations and product
categories that they consider to be "best": Italian leather,
Jamaican rums, Chinese Silk, English tea, French perfume, to
name a few (Cateora et al., 2019, p.413). Ethnocentrism, on the
other hand, may have an effect on views toward foreign goods.
For instance, a study of American customers' views toward
American and Japanese automobile manufacturers found a
significant preference for purchasing vehicles manufactured by
American corporations and an even higher preference for
companies employing a majority of American employees.
However, another research found that American customers
prefer Japanese cars in terms of design, investment
characteristics, and reliability (Fetscherin et al., 2009).
Q15. Give an example of how a foreign marketer can use
knowledge of the characteristics of innovations in product
adaptation decisions.
Assume a vehicle company want to introduce an all-electric
version of one of its models. Foreign marketer can evaluate the
five characteristics of innovation in order to evaluate the
8. market's level of acceptance or opposition to a product.
(1) relative advantage - the extent to which an invention is seen
as superior to the concept it is superseding (Kapoor et al.,
2014).
-Electric automobiles run on renewable energy and emit less
greenhouse gases than gasoline-powered vehicles.
(2) compatibility - the extent to which an invention is seen to be
compatible with the prospective adopters' existing values, prior
experiences, and requirements (Kapoor et al., 2014).
-Owners of electric cars will save money since power is less
expensive than gasoline. Additionally, they encourage green
economies, allowing owners to feel good about their
environmental stewardship.
(3) complexity - the extent to which an invention is seen as
being difficult to comprehend and implement (Kapoor et al.,
2014).
-Driving an electric vehicle is comparable to driving a gas-
powered vehicle. The most significant new feature is that the
electric vehicle must be charged for a few hours (Kapoor et al.,
2014).
(4) trialability - the extent to which novel ideas or inventions
are tested (Kapoor et al., 2014)
-The business may exhibit the electric vehicle at trade shows
and begin providing test drives to prospective customers.
(5) observability - the extent to which an innovation's outcomes
become readily apparent to prospective consumers (Kapoor et
al., 2014).
-Possessing a vehicle that does not need frequent visits at gas
station pumps is very visible. If a person sees an electric car at
a gas station pump, he or she may question why the automobile
is there given that electric vehicles do not need fuel.
Chapter 14
Q7. What roles do service, replacement parts, and standards
play in competition in foreign marketing? Illustrate
Product design is important, but so is effective service, timely
9. deliveries, and the capacity to provide replacement parts as
soon as they become available. The readiness of the vendor to
offer staff training and installation service for their equipment
could be the decisive factor in whether a buyer chooses one
company's equipment/product over another when comparing
similar offering. Businesses in South Korea and other Asian
countries are open about their preference for purchasing from
American companies, but they also acknowledge the need of
excellent after sales support, which is provided by the Japanese
companies in many cases (Cateora et al., 2019, p.435). A
research among international users of construction machinery
found that, after the vendor reputation, prompt delivery of spare
parts was a major consideration in the decision to purchase the
equipment. On the other hand, according to the International
Trade Administration, American producers of chemical
manufacturing equipment lead sales in Mexico due to their rapid
delivery. (Cateora et al., 2019, p.436).
Q14. What is the price–quality relationship? How does this
relationship affect a U.S. firm’s comparative position in world
markets?
This connection between price and quality is critical in
marketing in emerging countries. Quality standards for
industrial goods marketed in the United States, which demand a
correspondingly higher price, are often totally out of step with
the necessities of underdeveloped countries. (Cateora et al.,
2019, p.430). The absence of universal standards for producing
specialized equipment like as industrial machinery and
electronics, as well as the usage of the English system of
measurement, are two significant major concerns for the
industrial products exporters in the United States. Transition to
the metric system and adoption of international standards have
been reluctant in the United States (Cateora, et al., 2019,
p.432). In one instance, the General Electric Company had a
cargo of electrical items returned from a Saudi Arabia due to its
connecting cables being six feet long rather than two meters.
Approximately half to two-thirds of U.S. exports are
10. measurement sensitive goods, and if the European Union bans
nonmetric imports as is anticipated, many of those products will
be unable to compete in that European market (Cateora et al.,
2019, p.433).
References:
Bartosik-Purgat, M. (2018). Country of origin as a determinant
of young europeans' buying attitudes –
marketing implications. Oeconomia Copernicana, 9(1), 123-142.
doi:http://dx.doi.org.cmich.idm.oclc.org/10.24136/oc.2018.007
Cateora, P., Graham, J., Gilly, M., & Money, B. (2019).
International Marketing (18th ed.). McGraw-Hill
Education.
Fetscherin, M., & Toncar, M. (2009). Country of origin effect
on U.S. consumers' brand personality
perception of automobiles from china and india. Multinational
Business Review, 17(2), 111-127.
doi:http://dx.doi.org.cmich.idm.oclc.org/10.1108/1525383X200
900012
Kapoor, K. K., Dwivedi, Y. K., & Williams, M. D. (2014).
Rogers’ Innovation Adoption Attributes: A
Systematic Review and Synthesis of Existing Research.
Information Systems Management, 31(1), 74–91.
https://doi.org/10.1080/10580530.2014.854103
Bottom of Form
Bottom of Form
Discussion Board Instruction and Grading Guideline
The discussion activity that is due may only be posted during
the active week that it is assigned. No early postings or late
postings will be accepted.
Sharing information leads to new ideas, and the best way for us
11. to learn is from each other. To that end, each module has an
associated discussion forum. Post a response to each forum
question, and start conversations with your peers. Points are
earned for responding to each discussion forum and for replying
to fellow participants. Though you will only earn points for up
to two responses, we encourage you to keep an ongoing
dialogue about the discussion topic. The purpose of the
discussion forum is to generate conversation about relevant
topics.
Post your response to each discussion question no later than
Wednesday of each week, and respond to at least two other class
members’ postings by the Sunday of the week. Please feel free
to respond to more than two other postings. We encourage you
to learn from each other!
Do not post early – only post in the discussion boards during
the active weeks. No early postings will be accepted. Note that
no points will be earned for discussion responses posted after
the week ends OR before the week begins.
Discussion Board grades are based on the following rubric:
Discussion Board Grading Element:
Points
· Deliver solid content in 300-350 words – deductions taken for
shorter responses.
· Remember that the restatement of the questions and the
reference recap at the bottom of your postings do not count
towards the word count requirement.
· There is no penalty for going over 350-words.
11
· Use an authored outside reference beyond your textbook. Zero
points given for non-authored web sources. It is okay/great to
use your textbook, but I want to see more research beyond your
text. You may use a brand web page too, but you still need an
authored source too.
· Recap your reference in APA format only at the bottom of
your posting. Your reference must be clearly cited within your
12. posting to count. Always provide the exact web site address in
your recap of references for full credit.
· Research always beyond the materials provided to ADD to the
discussion.
5
Respond to two other student’s work by end of activity week
(11:59 PM) - minimum 50-words (no outside references
required)
4
Late Penalty
· Discussion Board postings are not accepted after the week
concludes.
· The original posting is due on Wednesday. Original postings
are accepted late (after Wednesday but still within the week
assigned). If posted after Wednesday, minus one point for
Thursday posting, minus 2 points for Friday posting, minus 3
points for Saturday posting and, minus 4 points for Sunday
posting.
· But in each of these cases the discussion is accepted.
Each module has an associated discussion forum. Post a
response to each forum question and start conversations with
your peers. Points are earned for responding to each discussion
forum and for replying to fellow participants. Though you will
only earn points for up to two responses, we encourage you to
keep an ongoing dialogue about the discussion topic. The
purpose of the discussion forum is to generate conversation
about relevant topics. Post your response to each discussion
question no later than Wednesday of each week and respond to
at least two other class members’ postings by the Sunday of the
week. Please feel free to respond to more than two other
postings. We encourage you to learn from each other. Note that
13. no points will be earned for discussion responses posted after
the week ends.
Discussion Board grades are based on the following rubric:
Discussion Board Grading Element:
Points:
INITIAL POSTING DUE ON WEDNESDAY. Deliver solid
content in 300-350 words – deductions taken for shorter
responses. Remember that the restatement of the questions and
the reference recap at the bottom of your postings do not count
towards the word count requirement.
11
Use an authored outside reference beyond your textbook. Zero
points given for non-authored web sources. It is okay/great to
use your textbook, but I want to see more research beyond your
text. You may use a brand web page but you still need an
authored source. Recap your reference in APA format only at
the bottom of your posting. Your reference must be clearly cited
in APA format within your posting to count.
Research always beyond the materials provided to ADD to the
discussion. An authored source is simply one that is associated
with a human(s) NAME. For example, your textbook is an
authored source. The United States Census Bureau is not an
authored source. But it is fine to use as long as you ALSO use
an authored reference source.
No videos, blogs, tweets, wikis, interviews, podcasts,
encyclopedias, or dictionaries allowed – use an authored
reference.
5
Respond to two other student’s work by Sunday night at 11:59
PM EST - minimum 50-words for each response (no outside
references required).
4
17. without the expressed written permission of Strayer University.
JWI 575 RTC – Week 5 Lecture Notes (1188) Page 3 of 5
THE STARTUP JOURNEY
The launch of a new company is the start of a journey.
Understanding the stages of that journey will help you
know how to prepare and plan well for the future of your new
business. If your small business successfully
grows into a large company, its systems and its culture will
change. Your company will begin to feel more
corporate and less intimate than in the early days.
As with growth in people, although the details will vary, the
pattern of growth in companies is fairly predictable. A
startup business has six distinct stages from inception to
maturity:
1. A lone visionary has nothing but an idea and some slides to
pitch
2. A small founding team launches a company
3. Early prototypes and customers are identified, and a product
or service starts to take shape
4. A real product ships to real customers, but in minimal
quantities and with no significant revenues
5. Products start to ship at scale and revenues begin to come in
consistently
18. 6. Large-scale operations produce significant revenues, along
with a quest for new growth
Along the way, lots of things will change. The ownership
structure of the company and the composition of its
Board of Directors will evolve. In the first stage, you are the
sole owner, with no Board in place. But as you seek
out investors and add Board members, you will often need to
offer them ownership stakes. Once stock options
come into play, the power dynamic shifts and investors
gradually take positions on the Board.
Board composition will also shift as your business grows.
Initially, you will want Board members who are good at
product refinement and can tolerate uncertainty, as well as
people who can make key introductions to early
customers and partners. At this stage, the Board will try to hold
you accountable to product development
milestones, and will be less concerned about manufacturing at
scale. As you mature, however, you will need a
different set of Board members, the type of people who can
provide advice and oversight to a mature company.
Navigating a Changing Culture
Even if your venture is not based on a disruptive technology,
you will still face many challenges along the way
as you scale up. An important element to consider is the
venture’s evolving culture – that is, how it feels to work
at your company, how work gets done, and how decisions get
made.
As you grow, the social behaviors and norms of your workplace
20. company. Everyone cannot participate in each major decision;
the business now needs an executive team.
People who are good at building consensus and managing
complex decisions are not always good individual
contributors. Early on in a startup, you may only need people
who are good at building and refining products, but
these people are not necessarily good at managing processes in
large organizations. As your company grows,
you will have to supplement your staff with people who have
different skills, and ensure that they are integrated
smoothly into the organization. Decision-making, levels of
management, and delegation patterns will all change
as your staffing needs evolve.
Let’s look at a real-world example. Imagine you are the
founding CEO and you have two engineers building the
product who report to you. You all talk together multiple times
per day as you refine the product. The engineers
value this close communication with the founder. A year later,
your company includes several departments and
a total of 30 employees. You may alienate your innovative
engineers when you ask them to report to someone
else. But it is a trade-off that you have to make; you can no
longer manage all employees as your direct reports.
If the engineers never saw this change coming, they will feel
resentful and may even leave the company. To
avoid this type of unintended consequence, you must be candid
with your team; invest time up front with your
key early employees, to make sure they understand the way your
management structure must evolve.
Letting Go
21. One of the most interesting transitions for you and your
company is the moment when you decide to step aside
from the business you have built. Your company has reached a
new level of maturity. And with maturity comes
new responsibilities. What is the best way forward for the
founder when the company is past the startup stage?
Now you have created a successful business, you may feel it is
time to move on. You may be the type of
entrepreneur who likes to keep creating new ventures. The
business might also have outgrown you. It may need
people with operational skills that you do not have. This can be
a complicated and emotionally charged moment.
Other people will take over your vision, and you feel as if you
are giving up part of your identity. Even founders
who feel ready to move on to new ventures often find it hard to
make the break. They have been so invested in
their new idea and its realization that letting go is a challenge.
Many venture capitalists and Board members tell
stories about the time when they had to take a passionate
founder “out for a long walk” to explain that it is in the
company’s best interest now for him or her to move on to other
pursuits.
There are many ways to implement such a transition, depending
on the circumstances. Sometimes compelling
reasons dictate that a founder make a clean break from the
company. In this case, celebrate the departing
founder’s contribution and make it known to all who remain that
new management is in charge. Sometimes, the
culture of the company is intertwined with the founder. The
founder’s presence could be critical to the future
success of the team. In this case, you could move the founder
from the CEO position to be the Board Chairman,
leaving him or her time for other activities. Alternatively, if the
founder still wants a full-time role and is able to
23. would you expect those to last? Had you
realized previously the close link between the growth phase that
a startup company is in and the nature
of its workplace culture? Do you think an intrapreneurial
venture can have a significant impact on the
culture of the wider organization? If so, what type of impact
would you expect it to have?
• Explore the types of resources needed to launch an innovative
venture
Both entrepreneurs and intrapreneurs need a wide range of
resources to launch and grow their
ventures. Some resources common to both are the initial idea,
prototypes of the product, prospective
customers, a small team to implement the launch, and advocates
or partners to provide a community of
support for the venture. How about the differences? An
entrepreneur is likely to need external funding
resources to a much greater extent than an intrapreneur. What
other differences do you see in the
resource needs for the two types of innovator? For example,
does an entrepreneur need to do more
marketing, or maybe just a different kind of marketing? In what
ways is the internal networking that an
intrapreneur needs to do different from the external networking
required for a startup venture?
• Discuss activities and events that can support a successful
24. launch
Whether your venture is a standalone new business or an
initiative within a larger existing company, it is
important to get the word out about your venture, so as to
garner support, alert potential customers,
attract investors and partners, and generate excitement about the
new venture. What activities and
events do you think are the most appropriate ones to achieve
these goals? Will you hold one large
launch event, or multiple smaller ones? Should your events have
a party vibe or would it be better to
strive for a more businesslike ambiance? How about social
media? An Internet presence is important for
any business in today’s marketplace, but which channels and
sites will serve you best during the launch
phase? How will you decide where to focus your online
marketing efforts?