NEW LAUNCH! How to Enable Real-Time Mobile App Engagement with Amazon Pinpoint

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Amazon Pinpoint, a new AWS service, makes it easy to run targeted campaigns to improve user engagement. Pinpoint helps you understand app user behavior, define who to target, what push notification to send, when to deliver the notifications, and track results.

Technology

© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How to Enable Real-Time Mobile App Engagement with Amazon Pinpoint
December 1, 2016
MBL304
NEW LAUNCH!
Amazon Pinpoint
Engaging Your Users
Georgie Mathews, Senior Product Manager, AWS
Raj Behara, Sr Director, Agero

What to expect from this session
• Mobile user engagement today
• Introducing Amazon Pinpoint
• Customer use-case
• Pinpoint value
• Demo
• Questions

User engagement pain-points
Inability to
scale
Unreliable ExpensiveInflexible

Effective mobile engagement at AWS scale
Segment and
target
Message and
engage
Measure
improvement
Analyze user
behavior
Increase engagement using both direct and indirect data

Amazon Pinpoint’s capabilities
Targeted mobile push notifications
with fast fan out
Scheduled and recurring
campaigns
Campaign and app analytics
A/B testing and holdout testing
Quiet time and message caps
Rich notifications, in-app, and silent
notifications
Custom events and custom
attributes
Auto-Export to S3 for custom
analytics
Segment and funnel analytics

Enable targeting automation
Instrument app with custom attributes
Silent push and data notifications
Full API and CLI support
For the developer…

Rich console experience
Create rich media notifications
Dynamic user segmentation
A/B testing and holdout testing
…but also for the marketer
Pinpoint offers great value for both marketer and developer

Agero: Enhancing the driver experience
On demand
roadside
services
Accident
scene
management
Telematics
embedded
vehicle
© Agero, Inc. 2016

Crash detection through an app
High
frequency
sensor data
Hierarchical
classification
Data for
machine
learning
© Agero, Inc. 2016

MileUp engagement features
• Surprise Bonus Points
• Weekly Challenges
• Gift Redemption
© Agero, Inc. 2016

© Agero, Inc. 2016
Segments in MileUp
• Targeted Users
• Challenge Joined
• Active Users

MileUp campaigns using Pinpoint
Challenges
Rewards
Social
Lifecycle
© Agero, Inc. 2016

© Agero, Inc. 2016
Testing and analytics

A closer look
API GatewayLambda
MileUp Backend
Pinpoint APIs
Agero Marketer’s Portal
Pinpoint
Pinpoint Analytics
© Agero, Inc. 2016
Pinpoint Messaging

Scale reliably for all use cases
No more worrying about reliability and scale as you grow!
• Deliver a million messages in under a minute
• 1,500 custom events and 40 custom attributes
• Import a million profiles in under 4 minutesH

Inexpensive pricing - great value and flexibility
3 pricing dimensions to aligns costs with use case
• $1 per million messages sent
• $1 per million events received
• $0.0012 per targeted user per month (MTA)
Generous free tier
• 1 million messages, 100 millions events and 5000 MTA* per month
* MTA free tier applicable for the first 12 months per customer
Generous free tier to experiment; flexible and transparent pricing

Thank you!
• https://aws.amazon.com/pinpoint/
• https://aws.amazon.com/blogs/aws/amazon-pinpoint-hit-your-targets-with-aws/

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In this session, we describe how AWS provides the Amazon customer-centric culture of innovation, key technology building blocks, and a user engagement platform to help companies better engage their users. You also learn how Disney’s streaming service is utilizing the Amazon approach to engage its users. The intended audience for this session includes developers and business professionals who are responsible for digitally transforming their company.

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by Dennis Hills, Developer Advocate, AWS Once you’ve acquired a user, then the even more difficult task of retaining and monetizing the user begins. In order to retain the user, they must be engaged with the application. In this session, you’ll learn how to use Amazon Pinpoint to implement user engagement strategies via data and event capture, advanced analytics, integrated multi-channel messaging (mobile push, SMS, email) to drive campaigns (both transactional and targeted) based on demographics and audience segmentation.

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NEW LAUNCH! How to Enable Real-Time Mobile App Engagement with Amazon Pinpoint

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. How to Enable Real-Time Mobile App Engagement with Amazon Pinpoint December 1, 2016 MBL304 NEW LAUNCH! Amazon Pinpoint Engaging Your Users Georgie Mathews, Senior Product Manager, AWS Raj Behara, Sr Director, Agero

2. What to expect from this session • Mobile user engagement today • Introducing Amazon Pinpoint • Customer use-case • Pinpoint value • Demo • Questions

3. Mobile user engagement today

4. User engagement pain-points Inability to scale Unreliable ExpensiveInflexible

5. Introducing Amazon Pinpoint

6. Effective mobile engagement at AWS scale Segment and target Message and engage Measure improvement Analyze user behavior Increase engagement using both direct and indirect data

7. Amazon Pinpoint’s capabilities Targeted mobile push notifications with fast fan out Scheduled and recurring campaigns Campaign and app analytics A/B testing and holdout testing Quiet time and message caps Rich notifications, in-app, and silent notifications Custom events and custom attributes Auto-Export to S3 for custom analytics Segment and funnel analytics

8. Enable targeting automation Instrument app with custom attributes Silent push and data notifications Full API and CLI support For the developer…

9. Rich console experience Create rich media notifications Dynamic user segmentation A/B testing and holdout testing …but also for the marketer Pinpoint offers great value for both marketer and developer

10. Customer use-case

11. Agero: Enhancing the driver experience On demand roadside services Accident scene management Telematics embedded vehicle © Agero, Inc. 2016

12. Crash detection through an app High frequency sensor data Hierarchical classification Data for machine learning © Agero, Inc. 2016

18. A closer look API GatewayLambda MileUp Backend Pinpoint APIs Agero Marketer’s Portal Pinpoint Pinpoint Analytics © Agero, Inc. 2016 Pinpoint Messaging

21. Pinpoint value

22. Scale reliably for all use cases No more worrying about reliability and scale as you grow! • Deliver a million messages in under a minute • 1,500 custom events and 40 custom attributes • Import a million profiles in under 4 minutesH

23. Inexpensive pricing - great value and flexibility 3 pricing dimensions to aligns costs with use case • $1 per million messages sent • $1 per million events received • $0.0012 per targeted user per month (MTA) Generous free tier • 1 million messages, 100 millions events and 5000 MTA* per month * MTA free tier applicable for the first 12 months per customer Generous free tier to experiment; flexible and transparent pricing

24. Pinpoint demo

25. Questions

26. Thank you! • https://aws.amazon.com/pinpoint/ • https://aws.amazon.com/blogs/aws/amazon-pinpoint-hit-your-targets-with-aws/

27. Remember to complete your evaluations!

NEW LAUNCH! How to Enable Real-Time Mobile App Engagement with Amazon Pinpoint

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NEW LAUNCH! How to Enable Real-Time Mobile App Engagement with Amazon Pinpoint