AWS provides a range of services and tools to help you create industry leading, cloud-enabled mobile apps that can securely scale to millions of users globally. Join Amit Patel, GM of AWS Mobile, to hear our vision for mobile apps and the cloud, industry trends, recent product launches, and success stories directly from our customers. We'll walk through and demo the AWS Mobile offerings for building compelling cloud-enabled mobile apps and for engaging your app users. You’ll learn how to use these offerings (serverless – API Gateway/Lambda, Cognito, and new services) to make it easy to develop both your iOS and Android frontend, as well as your mobile backend.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
November 30, 2016
MBL201
AWS Mobile | State of the Union
Mohit Srivastava
Principal Product Manager, AWS
Amit Patel
GM, AWS Mobile

2. 51.3%
Global share of Internet traffic from mobile devices
50%
Percentage of time spent in mobile apps vs all
other digital media
Mobile in 2016 – there’s the good

3. 4 MM + Apps
Getting mindshare is hard
18 Weeks
Average time to build a mobile app
25%
Apps abandoned after first use
MOBILE IN 2016 – BUT ALSO CHALLENGESMobile in 2016 – but also challenges

4. THE INGREDIENTS FOR A GREAT APP
Frictionless scaling
User and data security
Intelligent multimodal user experiences
User engagement and analytics
Engagement and quality are essential

5. Intelligent multimodal user experiences

6. Sources: The Economist, KPCB Internet Trends 2016, Accenture – Why AI is the future
THE EXPLODING MARKET FOR VOICE AND CHAT BOTS
33% of all customer support interactions still need
human interaction
2.5 billion messaging app users
Over a thousand Alexa skills developed
The exploding market for voice and chat bots

7. Simplify complex UX flows
Understand user intents better and
personalize experiences
Automate complex business processes
How bots can make your apps more engaging

8. Invoke existing business applications or SaaS
applications using connectors in Mobile Hub
Save development time and effort using AWS
Mobile Hub components and samples
BUILDING VOICE AND CHAT BOTS FOR YOUR APPS USING AWS
Build a bot on Amazon Lex easily
Building voice and chat bots for your apps using AWS

9. CASE STUDY: OHIO HEALTHCase study: Ohio Health
Salil Verma
Senior Director, IT, Ohio Health

12. Video

13. Frictionless scaling

14. Save development time; Host logic shared across apps
in the cloud
Focus on building features; minimize operations efforts
Deliver a reliable app experience with high availability
and low latency
Pay for what you use; Infrastructure costs proportional to your
growth
THE BENEFITS OF “SERVERLESS” TECHNOLOGIESThe benefits of a serverless approach

15. Cloud identity Cloud logic Cloud storage
and messaging
THE ANATOMY OF “SERVERLESS”The anatomy of serverless

16. User and data security

17. AUTH AND ACCESS CONTROL – A DIFFICULT PROBLEM
Security and privacy of your app users’ data
is critical for maintaining customer trust
Building a custom identity solution is hard
High development effort to build authentication
flows for multiple client platforms
Authentication and access control – is hard

18. Federated identities
Your users can sign in through third-party identity
providers, such as Facebook, Twitter, and SAML
providers, and you can control access
to AWS resources from your app.
Your user pools
Easily and securely add sign-up and sign-in
functionality to your mobile and web apps
with a fully managed service that scales to
support 100s of millions of users.
AMAZON COGNITO – FULLY MANAGED AUTH AND ACCESS CONTROLAmazon Cognito – Fully managed auth & access control

19. AMAZON COGNITO – HOW IT WORKSAmazon Cognito – How it works

20. User engagement and analytics

21. Keeping users engaged is challenging
Acquiring customers is expensive
Understanding user behavior is key to defining
the right product experience and to improve
monetization
WHY USER ENGAGEMENT IS IMPORTANTWhy user engagement is important

22. Stay tuned for new user engagement features
MBL304 @ Venetian, Level 2, Venetian A
Tomorrow, December 1 2:30PM
COMING SOON…Coming soon…

23. Build enterprise apps

24. 2/3 of retail customers are willing to use mobile
apps in-store to engage with retailers
BUSINESS-TO-CUSTOMER
BUSINESS-TO-EMPLOYEE
60.9% of apps built by enterprises target employees
EMPOWER YOUR MOBILE WORKFORCES AND CUSTOMERSEmpower mobile workforces and customers

25. Integration with existing business applications
Integration with on premises resources
Enterprise-grade user authentication
Integration with enterprise identity providers
ELEMENTS OF AN ENTERPRISE MOBILE APPEnterprise mobile apps have additional needs

26. Email/password sign-in
SAML-based sign-in
SaaS connectors
Custom connectors with VPC
MOBILE HUB MAKES IT EASYNew enterprise features for Cognito and Serverless
Cognito Serverless

27. Cloud Identity
ANATOMY OF AN ENTERPRISE APPLICATIONAnatomy of an enterprise application

28. CASE STUDY: BOXCase study: Box
Bill Bodin
CTO, Kony
Ross McKegney
Director, Platform @ Box

29. Box natively previews 120+
file typesIntuitive end-user web,
desktop and mobile apps
Comprehensive security controls by user,
content, device
You’re familiar with Box as a SaaS product…

30. Box is a Modern
Content Platform
Built for cloud and mobile
Connects to all your business apps
Centralized security controls
Comes with unlimited storage for users
BOX
APPS
CUSTOM
APPS

31. Demo

32. Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow

33. Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow
CognitoAuthentication

34. Step1: Image of a
part sent to lambda
AWS Lambda
Clarifai SDK
Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow
AWS Lambda
CognitoAuthentication

35. Step1: Image of a
part sent to lambda
Step2: Lambda
forwards the image to
Clarifai to retrieve
concepts
AWS Lambda
Clarifai SDK
Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow
Image Recognition
AWS Lambda
CognitoAuthentication

36. Step1: Image of a
part sent to lambda
Step2: Lambda
forwards the image to
Clarifai to retrieve
concepts
Step3: Clarifai returns
concepts and
confidenceAWS Lambda
Clarifai SDK
Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow
Image Recognition
AWS Lambda
CognitoAuthentication

37. Step1: Image of a
part sent to lambda
Step2: Lambda
forwards the image to
Clarifai to retrieve
concepts
Step3: Clarifai returns
concepts and
confidence
Node.js
AWS Lambda
Clarifai SDK
Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow
Box SDK
Image Recognition
Step4: Lambda invokes
node service to
retrieve a valid box
access token
AWS Lambda
AWS Lambda
CognitoAuthentication

38. Step1: Image of a
part sent to lambda
Step2: Lambda
forwards the image to
Clarifai to retrieve
concepts
Step3: Clarifai returns
concepts and
confidence
Step5: Node service
calls Box if access
token needs to be
refreshed
Node.js
AWS Lambda
Clarifai SDK
Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow
Box SDK
Image Recognition
Step4: Lambda invokes
node service to
retrieve a valid box
access token
Secure Document
Management and
Rendering
AWS Lambda
AWS Lambda
CognitoAuthentication

39. Step1: Image of a
part sent to lambda
Step2: Lambda
forwards the image to
Clarifai to retrieve
concepts
Step3: Clarifai returns
concepts and
confidence
Step5: Node service
calls Box if access
token needs to be
refreshed
Step6: Box returns
an access token
Node.js
AWS Lambda
Clarifai SDK
Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow
Box SDK
Image Recognition
Step4: Lambda invokes
node service to
retrieve a valid box
access token
Secure Document
Management and
Rendering
AWS Lambda
AWS Lambda
CognitoAuthentication

40. Step1: Image of a
part sent to lambda
Step2: Lambda
forwards the image to
Clarifai to retrieve
concepts
Step3: Clarifai returns
concepts and
confidence
Step5: Node service
calls Box if access
token needs to be
refreshed
Step6: Box returns
an access token
Node.js
AWS Lambda
Clarifai SDK
Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow
Box SDK
Image Recognition
Step4: Lambda invokes
node service to
retrieve a valid box
access tokenStep7: Return
Call thru Lambda
Secure Document
Management and
Rendering
AWS Lambda
AWS Lambda
CognitoAuthentication

41. Step1: Image of a
part sent to lambda
Step2: Lambda
forwards the image to
Clarifai to retrieve
concepts
Step3: Clarifai returns
concepts and
confidence
Step5: Node service
calls Box if access
token needs to be
refreshed
Step6: Box returns
an access token
Node.js
AWS Lambda
Clarifai SDK
Step8: Lambda
returns a file ID and
access token for box
preview
Order Execution Image Recognition
AWS, Box, Kony, Clarifai Integration Flow
Box SDK
Image Recognition
Step4: Lambda invokes
node service to
retrieve a valid box
access tokenStep7: Return
Call thru Lambda
Secure Document
Management and
Rendering
AWS Lambda
AWS Lambda
AWS Lambda
CognitoAuthenticationBoxSecureContentRendering

42. • AWS provided us with a rich set of mobile services
• Visualizer Simplifies Mobile Development
• Box Platform API delivers and secures your data

43. BOOTH 2641
Come see us !
Get a free 30 day copy of Kony Visualizer…
on the AWS Marketplace

44. Continually improve app quality
The tools to help you build

45. THE TOOLS TO HELP YOU BUILDDevelop with AWS Mobile Hub and SDK
AWS Mobile Hub
Guides you through feature
selection and configuration,
automatically provisions the
AWS services required, and
generates working app code.
AWS Mobile SDK
Directly access AWS services,
from your app. Supports iOS,
Android, JavaScript, Xamarin,
React Native, and Unity apps.

46. Automated testing Remote access
Gesture, swipe, and interact
with devices in real time,
directly from your web browser
Test your app in parallel against
a large collection of physical
devices in the AWS Cloud
AWS DEVICE FARM SUPPORTS AUTOMATED AND MANUAL TESTINGTest with AWS Device Farm

47. Cloud Identity
ANATOMY OF AN ENTERPRISE APPLICATIONAnatomy of an enterprise application

48. Demo

49. THE INGREDIENTS FOR A GREAT APP
- Rich set of cloud services
- Intelligent multimodal user experiences
- Frictionless scaling
- User and data security
- User engagement and analytics
- Integration with enterprise systems
- The tools to help you build
- Start today: http://aws.amazon.com/mobile
Summary

50. Related sessions
• MBL307 Adding Amazon Lex Bots to Mobile Apps
Thursday, December 1 @ 12:30pm
• MBL304 New User Engagement Features
Thursday, December 1 @ 2:30pm
• MBL404 Deep-Dive: Native, Hybrid and Web patterns with Serverless
and AWS Mobile Services
Thursday, December 1 @ 4:00pm
• MBL403 Deep Dive: Building and Delivering Mobile Apps for the
Enterprise Using AWS Mobile Hub
Friday, December 2 @ 12:00pm
Related sessions

51. Thank you!

52. Remember to complete
your evaluations!