The document discusses mobile analytics and user engagement using Amazon Pinpoint. It describes how Pinpoint allows users to capture analytics events from mobile apps, understand user behavior and measure engagement, segment and target audiences, and send personalized messages across multiple channels. Key capabilities of Pinpoint include mobile push notifications, email and SMS campaigns, analytics dashboards, A/B testing, segmentation, and full API/SDK support to integrate with other applications and enable automated targeting based on custom user attributes and events.

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Mobile Analytics and User Engagement
Adrian Hall / Dennis Hills
Developer Advocates / AWS Mobile

2. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved
Requirements of Mobile Analytics
Understand Users Target Audience Message and Engage
Obtain analytics on user
demographics and behaviors
Define customer segmentation
based on user criteria
Personalize messages to deliver
custom content at the right time
Understand user behavior and engage your users effectively over multiple channels

3. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved
Capture Analytics Events
Amazon Pinpoint
Analytics
Mobile SDK
Capture
Mobile App
events
Deliverability
Metrics,
Opens, Clicks
Delivery
Reporting
Metrics
Kinesis
Integrate events from multiple systems using either APIs or client side SDKs
(Mobile, Javascript, Email, Mobile Push and SMS)
Vendor defined
events and analytics
captured via API

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Understand User Behavior & Measure Engagement
Events Usage Demographics Campaigns
By Time & Filters Active Users (Daily,
Monthly)
App Versions Channels
Total Counts User Session Analytics Platforms Schedules
Events per Session Sticky Factors Device Makes & Models Messaged Users
Events per User Locales Custom Attributes Deliveries
Open & Opt Out Rates
Rich "out-of-the-box" analytics and dashboards

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Segment and Target
Derived and imported audience segmentation
Amazon Pinpoint Segment / Targeted Audience

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Message and Engage
• Support for message templates
• Personalize messages using custom attributes
• Schedule message delivery based on users local time
Create customized and personalized messages across multiple channels

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CRM Application
Digital Marketing
Hub Application
ERP/LOB
Applications
Message and Engage
Amazon Pinpoint
Amazon Pinpoint

8. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved
Pinpoint capabilities
Direct and targeted mobile push,
email and SMS messages
Scheduled and recurring campaigns
Campaign and app analytics – usage,
monetization, deliveries, opens
A/B testing and holdout testing
Quiet time and message caps
Templating, rich (media), data, and silent
notifications
Custom events and custom attributes
Event streams to Kinesis and Kinesis
Firehose for custom analysis
Segment and funnel analytics
User based segmentation

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Full API, SDK and CLI support
Enable targeting automation
Instrument app with custom attributes
and custom events
Endpoint and segment import via S3
For the developer…

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Demonstration Time!
Amazon Pinpoint and AWS Mobile

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aws.amazon.com/mobile
Everything you need to connect
Your mobile app to the cloud