Mobile app development can be complex and time-consuming. AWS provides a range of services and tools to help you create industry leading, cloud-enabled mobile apps that can securely scale to millions of users globally. We'll walk through the AWS Mobile Hub toolkit which will help you build, develop and test compelling cloud-enabled mobile apps and for engaging your app users. You’ll learn how to use these offerings (serverless – API Gateway/Lambda, Cognito, and new services) to make it easy to develop both your iOS and Android frontend, as well as your mobile backend. Speaker: Navdeep Manaktala, Head Mobility Solutions, Amazon India

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Navdeep Manaktala, Head-Business Development
Siva S, Founder & CEO of Powerupcloud Technologies
May 3, 2017
AWS Mobility: Go Mobile in Minutes

2. India is a Mobile Only Nation
• 1+ crore smartphones being sold every month!
• Affordable smartphones - 3G ≧ ₹1,000; 4G VoLTE ≧ ₹3,000
• 895 smartphones launched in 2015 alone!
• 43+ cr mobile internet users (Dec’16)
• #1 mobile data usage market globally
• 620 crore Android app downloads (#1 in 2016)
• Smartphone users spend 169 min/day on their device

3. FIVE STARS TO YOUR APP = FIVE STARS TO YOUR BRAND
APP STORE RATINGS ARE THE NEW OSCARS!

4. 4 Million+
Mobile apps in the App
Store and Google Play
18 Weeks
Average time to build
mobile apps
25%
Apps abandoned
after first use
Source: App Annie 2016
Recode 2016

5. Your
Infrastructure
Your App
Insights & User
Engagement
Security and
compliance
Identity
management
Integration with
existing applications &
data sources
Scalable &
highly
available
Agility
Faster to market
Easy to develop,
deploy & manage
New & unique
features &
experiences
Top Priorities
for App
Builders

6. AWS for Mobile App Development
Authenticate & Authorize
Analyze User Behavior
User Data Storage
Synchronize Data App Content Delivery
Amazon Cognito
(Sync)
Amazon Cognito
(Identity)
Amazon CloudFront
(Device Detection)
Test Your App
Amazon DynamoDB
Amazon RDS
Engage
Store & Query Data
Amazon Pinpoint, Amazon SES
Mobile Push, SMS, email
Server-side Logic
AWS Lambda AWS Device Farm
Amazon Pinpoint
Amazon Kinesis
(Recorder)
Amazon API
Gateway
Access Backend Resources
AWS Mobile SDKs
AWS Mobile Hub
Amazon S3
Stream Real-time Data
ML & Conversational Input
Amazon ML
Amazon Lex

7. Develop > Deliver > Engage
Quickly and Easily
AWS will manage the
infrastructure
High Quality
Applications
Intelligently,
Proactively, and
Comprehensively

8. Develop > Deliver > Engage

9. Microservices
Atomic self-contained units of code;
Easy to develop, deploy and share
Follow JSON/REST/HTTPS paradigm
Serverless
Develop, run and scale apps and
microservices without provisioning and
managing servers
For Backends, seeing a big shift towards..
Microservices

10. User authentication
& authorization
REST APIs
and microservices
containers
Security &
compliance
Easy to develop
and manage
Continuous scaling &
monitoring
No servers to
manage
Hybrid
Composition
& packaging
Pay for what
you use
Foundation of Serverless Microservices

11. AWS Lambda Amazon API Gateway Amazon Cognito
Create your Serverless Microservices on AWS using

12. Completely
automated
administration
AWS Lambda
Focus on Business Logic. Lambda Handles the Rest
Automatic
scaling
Build custom
back-end
services
Flexible
resource
model
Integrated
security
model
Built-in fault
tolerance
Bring your
own code
Extend other
Aws services
with custom
logic
Pay per Use
- millisecs
billing

13. Performance
at scale
Amazon API Gateway
Create, Publish, Maintain & Secure APIs at Scale
Monitor &
meter API
activity
Streamlines
API development
Flexible
security
controls
Run your
APIs without
servers
Cost efficientMonitor &
meter API
activity

14. Developing Auth Infrastructure is Difficult
• Need to develop a reliable user directory to manage identities
• Handling user data and passwords and protecting privacy
• Prioritizing scalability of your infrastructure upfront
• Implementing token-based authentication
• Support for multiple social identity providers
• Federation with corporate directories for B2E applications
1
2
3
5
6
4

15. Amazon Cognito
Comprehensive Support for Identity Use Cases

16. Amazon Cognito Your User Pools
Add user sign-up and
sign-in easily to your
mobile and web apps
Easy User Management
Verify phone numbers
and email addresses
and offer multi-factor
authentication
Enhanced Security Features
Launch a simple, secure,
low-cost, and fully
managed service to create
and maintain a user
directory that scales to
100s of millions of users
Managed User Directory
1 2 3

17. Serverless Backend for Mobile Apps

18. Develop > Deliver > Engage

19. Mobile App Testing is a Big Challenge
• Most app issues = Device-specific
• Need to test on real devices
• Thousands of device + OS version combinations
• Maintaining test lab = Expensive & Complex
• Manual testing = Slow
1
2
3
5
4

20. AWS Device Farm
Automated App Testing on Real Devices
• Comprehensive testing
• Test native, hybrid and web apps
• Large & growing fleet of real Android and iOS devices
• Automated testing - Popular automation frameworks
• Built-in test suites; no scripting
• Test in parallel against a large number of devices
Automated Testing

21. AWS Device Farm
Automated App Testing on Real Devices
• Configurable test environment - simulate real world
scenarios
• Execute tests as part of development workflows
• Manual testing - Gesture, swipe, interact in real time
• Actionable Results
• Console, CLI, Plug-ins, APIs, AWS SDKs access
• Cost effective
Manual Testing

22. Develop > Deliver > Engage

23. User Engagement Pain Points
Scalability Reliability Cost Flexibility1 2 3 4
Understanding & improving User Experience = New currency of doing
business in the digital world

24. Amazon Pinpoint
Run Targeted Campaigns to Drive User Engagement
Segment &
Target
Message &
Engage
Measure
Improvement
Analyze User
Behavior

25. Rich notifications, in-app and
silent notifications
Custom events and custom
attributes
Auto-Export to S3 and Kinesis
Firehose
Segment and Funnel analytics
Targeted mobile push
notifications with fast fan out
Scheduled and recurring
campaigns
Campaign and app analytics
A/B testing and holdout testing
Quiet time and message caps
Amazon Pinpoint
Key Features

26. Amazon SMS
Efficient, Scalable and Reliable Global SMS Service
Worldwide SMS
Support for Promotional and Transactional SMS
Sender ID Support
Comprehensive Delivery Statistics
Cost Control
Console, API & SDK access
Multiple Routes in India for Redundancy
LM-ABCD

27. Amazon SES
Reliable & Cost Efficient Email Platform
• Transactional & Marketing email, notifications, receiving email
• Reliable - High availability and durability
• Scalable - Billions of emails every month
• High Deliverability
• Dedicated and Shared IPs
• Inexpensive – No upfront or fixed fees
• Console, API & SDK access

28. Bringing It All Together

29. AWS
Identity & Access
Management
Amazon
S3
Amazon
CloudFront
Amazon
Cognito
Amazon
Pinpoint
Amazon
SNS
AWS
Device Farm
Amazon
DynamoDB
AWS
Lambda
Amazon
API Gateway
Amazon
Lex
AWS Mobile Hub
Fastest Way to Build Mobile Apps Powered by AWS
1
2
3
4
Single Integrated
Console
Pre-built Features
Auto-provisioned
AWS services
Auto-generated app
(Android, iOS)

30. AWS Mobile SDKs
Cross Platform, Optimized for Mobile
• Client-side libraries - interface using minimal code
• Provide easy access to a range of AWS services
• Cross-platform support
• Native SDKs optimized for mobile OS
• Reduced memory footprint
• Continuously updated with platform enhancements
iOS Android Xamarin
Unity React Native
(Dev Preview)

31. Reference Customers

32. Siva S
Founder & CEO
Powerupcloud Technologies

33. About Powerupcloud
Powerupcloud is a leading cloud & big data consulting company with expertise in cloud
migrations, devops support, big data analytics, data warehouse consulting, artificial
intelligence and cloud based application development.
Powerupcloud in Numbers
1000+ 200+ 110+ 9 5 1
Goal
Projects Customers People Offices Countries
Customer Happiness

34. - AI Platform for Enterprises Runs On

35. What is IRA.AI?
• IRA.AI is a Highly Adaptive AI Platform for Enterprise Chatbots
• Powered by NLP Modules & Deep Learning algorithms
• Leverages Amazon Lex & Amazon Polly
• Runs in Your AWS Account
• Supports Multiple Languages & Integrates with 3rd Party APIs
Multiple Channels

36. IRA.AI on AWS
Logic Engine
Amazon Lex
Bot Management
Platform Amazon Polly

37. Why IRA.AI?
Daily Automated
Learning
Comprehensive
Log
Management
Intelligent
Context
Switching
Multiple
Language
Support
Expert AI
Consultants
24*7 Support
Team
Cloud Powered
Engineering
Go-live in Weeks

38. Capitaland
uses IRA.AI
to power their
customer
interactions

39. IRA Bot Management Platform

40. Most Comprehensive Bot Management Platform
Rich Insights
• Bot Performance
• Trend Analysis
• Sentiment Meter
• Top Categories

41. Most Comprehensive Bot Management Platform
Custom
CMS
Module

42. Most Comprehensive Bot Management Platform
Intuitive
Log
Management

43. Most Comprehensive Bot Management Platform
Live-Chat &
Ticketing
Module

44. Most Comprehensive Bot Management Platform
Self-service
Bot
Training

45. Runs On

46. What is Recomind?
• Recomind is a full-service digital campaign management platform for marketing teams
• Send transactional & promotional emails, sms & push notifications
• Powered by Amazon SES, SNS & PinPoint
• Available in Hosted & SaaS Models
You focus on sending beautiful campaigns. We’ll do the heavy lifting.
Prepare
Customer
List
Design
Campaign
Content
Conduct
Multi-variate
Testing
List Curation
& Campaign
Roll-out
Track
Results &
Follow-up

47. How can Recomind help you?
1. Low Inbox Delivery - Automated Spam Rater & Email Validator
2. Low Customer Engagement - ML Powered Customer Engagement Meter
3. ISP Blacklisting - Intelligent List Curator – Spam, Bounce, Unsub
4. Low Campaign Visibility - Automated Cross-Channel Follow-ups
5. Improper Targeting - Inbuilt CRM & Customer Segmentation Tool
6. Campaign Performance Tracking - Insightful Reports on Campaign & User
Performance
7. Unique Business Requirements - Highly Customizable Platform (Hosted Model)
8. High Campaign Costs - SES Powered Platform for Low Costs

48. Easy-to-use Campaign Preparation & Launch Platform
Customer List
• Segmentation
from Inbuilt CRM
or
• Upload CSV

49. Easy-to-use Campaign Preparation & Launch Platform
Build HTML
• Design HTML or
Upload HTML
• Multiple HTML Files
for A/B Testing
• Multiple Languages
in Subject Line

50. Easy-to-use Campaign Preparation & Launch Platform
A/B Testing Criteria
• Enter A/B Testing
Ratio
• Select Winning
Criteria
• Schedule Testing
Duration

51. Easy-to-use Campaign Preparation & Launch Platform
Launcher
• Launch immediately
or schedule for later

52. Easy-to-use Campaign Preparation & Launch Platform
Rich Insights
• Campaign
Performance
• User Activity Tracking
• Engagement Score

53. Speak to us today!
www.ira.ai
hello@ira.ai
+91-99021 91202
www.recomind.co
hello@recomind.co
+91-99021 91202

54. Thank You