Amazon Pinpoint is a service that allows users to understand customer behavior, segment customers, and engage customers across messaging channels like email, SMS, and mobile push notifications. It provides analytics on user behavior and engagement, tools for segmentation and targeting audiences, and capabilities for sending personalized messages. Pricing is based on the number of messages sent, events received, and targeted users each month, with generous free tiers.

2. WIFI: awsDevDay | PASS: CodeHappy
U P N E X T :
Device Farm

3. T H A N K S T O O U R F R I E N D S A T :

4. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Michael Labieniec, Mobile Specialist Solutions Architect
September 12th 2017
Amazon Pinpoint

5. Introducing Amazon Pinpoint
Understand Users
Measure user behavior across
applications and platforms
Target Audience
Define segmentation criteria based on
user events and custom attributes
Message & Engage
Personalize messages to deliver
custom content at the right time
Understand user behavior and engage your users effectively over multiple channels

6. Capture
Events
Understand
User
Behavior
Segment &
Target
Message &
Engage
Measure
Engagement
The Amazon Pinpoint Flywheel
Analytics, targeting, and messaging across channels to
drive engagement
• Android and iOS
mobile SDK support
• Server side API
support
• Channel analytics
• Engage customers
using email, SMS and
mobile push
• Custom attributes
• Standard attributes
• S3 import
• Custom events
• A/B testing
• Holdout testing

7. Capture Analytics Events
Amazon Pinpoint
Analytics
Mobile
SDK
Capture
Mobile App
events
Deliverability
Metrics,
Opens,
Clicks
Delivery
Reporting
Metrics
Kinesis
Vendor defined
events and
analytics captured
via API
Integrate events from multiple systems using either APIs or client side
SDKs (Mobile, JavaScript, Email, Mobile Push and SMS)

8. Understand User Behavior & Measure Engagement
Events Usage Demographics Campaigns
By Time & Filters Active Users (Daily, Monthly) App Versions Channels
Total Counts User Session Analytics Platforms Schedules
Events per Session Sticky Factors Device Makes & Models Messaged Users
Events per User Locales Custom Attributes Deliveries
Open & Opt Out Rates
Rich "out-of-the-box" analytics and dashboards

9. Segment and Target
Amazon Pinpoint
Analytics
Segment Imports
(CSV, JSON)
Amazon Pinpoint Segment / Targeted
Audience
FiltersEvents
Derived and imported audience segmentation

10. Message and Engage
• Support for message templates
• Personalize messages using custom attributes
• Schedule message delivery based on users local time
Create customized and personalized messages
across multiple channels

11. CRM Application
Digital Marketing
Hub Application
ERP/LOB
Applications
Message and Engage
Amazon Pinpoint
Amazon Pinpoint

12. Current approach: Users are messaged but not engaged
Amazon Pinpoint approach: Integrated, contextual and personalized engagement
across channels
CRM
Applications
Digital Marketing
Hub Applications
ERP/LOB
Applications
Contact Center
Applications
How Pinpoint is different?

13. Pinpoint capabilities
Direct and targeted mobile push,
email and SMS messages
Scheduled and recurring
campaigns
Campaign and app analytics –
usage, monetization, deliveries,
opens
A/B testing and holdout testing
Quiet time and message caps
Templating, rich (media), data, and
silent notifications
Custom events and custom attributes
Event streams to Kinesis and Kinesis
Firehose for custom analysis
Segment and funnel analytics
User based segmentation

14. • Full API, SDK and CLI support
• Enable targeting automation
• Instrument app with custom attributes
and custom events
• Endpoint and segment import via S3
• Stream Events to Kinesis
For Developers

15. • Rich console experience
• Multi-channel messaging
• Dynamic device and user
level segmentation
• A/B testing and holdout testing
For Marketing Teams

16. Inexpensive pricing - great value and flexibility
3 pricing dimensions to aligns costs with use case
• $1 per million push messages sent
• $1 per 10,000 email messages sent
• SMS pricing based on per country usage
• $1 per million events received
• $1.2 per thousand targeted users per month (MTA)
Generous free tier
• 1 million push messages, 100 million events and 5000 MTA* per month
* MTA free tier applicable for the first 12 months per customer

17. Scale Reliably for all Use Cases
• Deliver a million push messages in under a minute
• 1,500 custom events and 40 custom attributes
• Import a million profiles in under 4 minutes

18. Customer examples

19. Customer use cases
• News digests and flash news based on user interests sent using push
notifications, email and SMS
• Flash sale and deal alerts using push notifications
• Sports score updates, and stadium alerts using mobile push and SMS
• Order confirmation and shipping confirmation messages using SMS and mobile push
• In app usage hints using push notifications
• Restaurant cross sell and up sell messages sent using SMS and mobile push
• 2 factor authentication messages sent using SMS

20. A closer look
API GatewayLambda
Customer Backend
Pinpoint APIs
Customer Marketer’s Portal
Pinpoint
Pinpoint Analytics
Pinpoint Messaging

21. Getting Started with Amazon Pinpoint
Visit the Mobile Hub console and integrate “Messaging and Analytics”
with your app
console.aws.amazon.com/mobilehub/

22. Currently available in US East (N. Virginia)
Service Availability

23. Demo

24. Q & A
• Visit aws.amazon.com/pinpoint to learn more
• GitHub: github.com/awslabs/aws-pinpoint-sample
• Check out this React Native Blog

25. Thank You!

26. Don’t Forget Evaluations!